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36 Growing B2B SaaS Startups (2022)

by Josh Howarth
September 2, 2022

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Analysts estimate that the global SaaS market will be worth around $436B by 2025.

(Up from only $272.9B in 2021.)

80% of businesses use at least 1 SaaS application (largely due to the simplicity for companies to set up internally.)

Our list of 36 B2B SaaS startups contains companies that take on a wide range of roles: including marketing, sales, accounting, and HR.

Read on to learn about the startups that made our list.

1. Databricks

5-year search growth: 1328%

Search growth status: Exploding

Year founded: 2013

Location: San Francisco, California

Funding: $3.5B (Series H)

What they do: Data inside a business is often siloed and hard to reach. Databricks unifies data inside a company with their Databricks Lakehouse, a play on data lakes and data warehouses. By combining data, analytics, and AI, companies can harness true insights from their data.

Some of the largest enterprise data teams in the world are Databricks customers. CVS Health, Shell, Conde Nast, and HSBC all use Databricks for unifying their data.

2. ClickUp

5-year search growth: 1416%

Search growth status: Exploding

Year founded: 2017

Location: San Diego, CA

Funding: $537.5M (Series C)

What they do: A workplace productivity app, ClickUp allows users to integrate their documents, chats, lists, goals, and tasks in one SaaS product. The app also works as a project management tool, allowing users to plan, track, and manage multiple projects and teams. Clickup also has integrations with other tools like Asana, Trello, Jira, and Airtable. Recently, ClickUp raised $400M in Series C funding at a $4 billion evaluation.

3. Lemlist

5-year search growth: 99X+

Search growth status: Exploding

Year founded: 2018

Location: Paris, France

Funding: Undisclosed

What they do: Lemlist is an email outreach platform designed to improve email open and engagement rates. Furthermore, the company allows several direct integrations with email providers, CRMs, project management software, and conferencing tools. Lemlist recently announced that they surpassed $10m in ARR, without any prior funding.

4. Calendly

5-year search growth: 669%

Search growth status: Exploding

Year founded: 2013

Location: Atlanta, Georgia

Funding: $350.6M (Series B)

What they do: Calendly is a digital calendar that lets an enterprise sales team, or internal corporate teams, book appointments and schedule meetings in a frictionless manner. After seeing the enormous amount of wasted time and email going back and forth to schedule a simple meeting, Calendly was born.

As of January 2021, Calendly has over 10M monthly users and has grown 1,180% since last year.

5. Emissary

5-year search growth: -6%

Search growth status: Peaked

Year founded: 2013

Location: New York, New York

Funding: $25M (Series Unknown)

What they do: Emissary is a SaaS marketplace that connects enterprise sales teams with executives who have recently left target accounts. For example, a senior Salesforce sales rep can use Emissary’s platform to be connected to a former Nordstrom IT executive, gaining valuable insight into Nordstrom’s IT organization and strategies around how to effectively sell to Nordstrom.

Emissary’s platform handles scheduling, communication, and provides a two-way street for “advisors” and clients to connect.

6. FloQast

5-year search growth: 161%

Search growth status: Exploding

Year founded: 2013

Location: Sherman Oaks, California

Funding: $202.9M (Series D)

What they do: FloQast’s SaaS is focused on serving B2B client’s needs around seamless accounting and auditing. QuickBooks and other accounting software have been the de facto standard for quite a while, but FloQast’s powerful automation, transparent tracking, and simple reconciliations offer modern accounting departments an updated toolkit.

7. Eloomi

5-year search growth: 0%

Search growth status: Regular

Year founded: 2015

Location: Copenhagen, Denmark

Funding: $78.7M (Private Equity)

What they do: Eloomi’s SaaS offering is trying to make training more rewarding for both the onboarding employee and the company they’re joining. Onboarding, compliance, training, and continued learning are all part of Eloomi’s streamlined and simplified platform.

Eloomi is worldwide, with offices in Orlando, Copenhagen, and London. They count over 700+ companies as customers across 25+ countries.

8. Simply Do

5-year search growth: 39%

Search growth status: Regular

Year founded: 2015

Location: Cardiff, United Kingdom

Funding: $1.4M (Seed)

What they do: Companies often spend loads of time trying to source ideas from employees, through old-fashioned surveys or hosting countless meetings. SimplyDo recognized the need for a collaborative, easy-to-use software that allows internal employees to contribute ideas while having fun doing it.

Organizations like the NHS, NatWest, and Intellectual Property Office design challenges around complicated and critical questions on their internal SimplyDo platform. Employees can then contribute answers and discuss how to best tackle their orgs' most pressing challenges. SimplyDo has been featured by SaaSStock as one of the “20 Startups to Watch”

9. Iterable

5-year search growth: 106%

Search growth status: Exploding

Year founded: 2013

Location: San Francisco, California

Funding: $342.2M (Series E)

What they do: Iterable provides enterprise clients a comprehensive cross-channel marketing platform in a convenient SaaS package. With all of the noise in the marketplace and the ever-growing number of e-commerce advertising online, Iterable provides clients a toolkit for owning their marketing data and delivering personalized messaging at scale.

Rapidly-growing brands like Doordash, Ritual, and Stack Overflow use Iterable to drive increased conversions, generate text message marketing campaigns, and more.

10. Ahrefs

5-year search growth: 376%

Search growth status: Exploding

Year founded: 2010

Location: Singapore, Singapore

Funding: Undisclosed

What they do: Ahrefs is an all-in-one SEO toolset used by marketers from innovative companies like Netflix, Adobe, Uber, and LinkedIn. By focusing on 5 core tools, Ahrefs has simplified the often complex process of continually optimizing a site's SEO.

At the time of writing, over 11,170 people signed up for an Ahrefs trial over the last week.

11. Customer Labs

5-year search growth: 57%

Search growth status: Regular

Year founded: 2013

Location: Chennai, India

Funding: $100K (Seed)

What they do: Customer Lab’s no-code Customer Data Platform lets B2B marketers track, unify, and sync data across disparate marketing tools, their website, and the company's CRM. A CDP is usually a hassle for developers and internal IT teams to mess with, so providing marketers a tool to unify data that doesn’t rely on IT is a time saver. Marketers also gain independence from their IT teams. Over 1500 companies use CL’s product today.

12. SetApp

5-year search growth: 107%

Search growth status: Regular

Year founded: 2016

Location: Youghal, Ireland

Funding: Undisclosed

What they do: It can be extremely difficult for companies to decide on a standard application package for use across all of their employees. SetApp is a single subscription that provides a bundle of apps for companies based on different use cases, like productivity or security. Simplifying applications with one bill, smooth updating, and singular deployment and support is their major selling point.

13. Namely

5-year search growth: 22%

Search growth status: Regular

Year founded: 2012

Location: New York, New York

Funding: $217.8M (Series E)

What they do: Namely aims to simplify HR by providing a simple SaaS solution to the usually pesky arena of managing people and their personal details. Namely’s sweet spot is companies with 25-1000 employees. By freeing up HR professionals’ time, they can focus on strategies for bringing in and keeping the best possible talent.

14. FeatureSpace

5-year search growth: -100%

Search growth status: Peaked

Year founded: 2008

Location: Cambridge, U.K.

Funding: $107.9M (Series Unknown)

What they do: Stopping financial fraud is an important task for many fintech B2B companies. And FeatureSpace is aiming to be the leader when it comes to cracking down on money laundering and fraud. Their ARIC platform is a real-time machine learning software that scores risk in over 180 countries in order to prevent financial crimes.

More than 30 major global financial players use FeatureSpace, including NatWest, HSBC, and Danske Bank.

15. Gong.io

5-year search growth: 100%

Search growth status: Regular

Year founded: 2015

Location: San Francisco, California

Funding: $583M (Series E)

What they do: Gong helps B2B companies gather actionable sales insights by analyzing customer interactions during calls, meetings, and even by email. Gong’s main value prop is providing these insights in real-time so that sellers can pivot or double down on critical areas.

Gong.Io is rated as #1 out of 100 on G2’s Top Software Award, #1 out of 100 for G2’s Highest Satisfaction Award, and #1 for G2’s Best Sales Software Award.

16. UserPilot

5-year search growth: -40%

Search growth status: Regular

Year founded: 2018

Location: Middletown, Delaware

Funding: $5.8M (Series Unknown)

What they do: Over 500+ companies leverage UserPilot to deliver more personalized in-app experiences to their customers and app users. By unlocking the ability to gauge consumer sentiment and real-time engagement, product marketers and UX professionals are rapidly able to iterate and improve their app’s offerings on the fly.

17. SalesLoft

5-year search growth: 212%

Search growth status: Exploding

Year founded: 2011

Location: Atlanta, Georgia

Funding: $245.7M (Series E)

What they do: SalesLoft is among the leading sales engagements platforms on the market today. Integrating seamlessly with leading CRM platforms, SalesLofts helps sales leaders design multi-step outreach campaigns, analytics around sales outreach and effectiveness, as well as actionable insights in real-time.

SalesLoft has more than 2,000 enterprise-level users including IBM, Shopify, and Wayfair.

18. Chili Piper

5-year search growth: 1080%

Search growth status: Exploding

Year founded: 2016

Location: New York, New York

Funding: $54.4M (Secondary Market)

What they do: Revenue teams use Chili Piper’s dynamic forms and meeting software to instantly connect with inbound leads, and seamlessly schedule handoff meetings from SDR to AE without mistakes.

The CRM is integrated with Chili Piper’s software so meetings, notes, and dates are all automatically updated within a company’s central source of truth for sales data. The results from using Chili Piper are stats like 300% more revenue, improving conversion by 70%, or 4xing inbound conversion rates.

19. Drift

5-year search growth: 34%

Search growth status: Regular

Year founded: 2015

Location: Boston, Massachusetts

Funding: $107M (Series C)

What they do: Drift is a conversational marketing platform that utilizes automation, video, email, and chat to provide a more human touch during the online buying experience. Over 50,000 businesses are using Drift to start real-time conversations and increase revenue, engagement, and provide a cleaner buying experience for the online customer.

20. Unbounce

5-year search growth: -20%

Search growth status: Regular

Year founded: 2009

Location: Vancouver, Canada

Funding: $39.1M (Series A)

What they do: Unbounce is a drag-and-drop builder for building landing pages from scratch. The software also allows users to improve their online marketing efforts using their AI-based Conversion Intelligence platform. Unbounce received $38.4M in Series A funding in 2020.

21. Loom

5-year search growth: 43%

Search growth status: Regular

Year founded: 2016

Location: San Francisco, CA

Funding: $203.6M (Series C)

What they do: Another SaaS tool that gained momentum during the COVID lockdown, Loom allows users to screen record and share videos. Users also have the ability to create custom workspaces and libraries to organize their videos. Most companies use the platform to decrease the number of one-on-one meetings. According to their website, Loom currently has over 14 million users from 200,000 companies.

22. Teachable

5-year search growth: 196%

Search growth status: Regular

Year founded: 2013

Location: New York, NY

Funding: $13.5M (Series A)

What they do: Teachable is an online course creation and management platform. The software’s interface is designed to be easy-to-use, allowing users of all backgrounds to develop their online courses. In 2020, the company announced that creators on the platform had earned $1 billion in revenue. Teachable was acquired by Hotmart in the same year.

23. Passbase

5-year search growth: 1000%

Search growth status: Regular

Year founded: 2018

Location: Berlin, Germany

Funding: $17.7M (Series A)

What they do: Since financial companies have almost all moved online, smooth identify verification has never been more critical. However, many firms still have clunky, antiquated ID processes. Passbase’s flexible identity tools provide an intuitive ID verification experience across Android, iOS, and the web.

Supporting over 190 countries and 6,000 types of ID, Passbase’s proprietary “selfie” process is being used by brands like AppJobs, Ramps, and teleclinic.

24. Gusto

5-year search growth: 133%

Search growth status: Exploding

Year founded: 2011

Location: San Francisco, CA

Funding: $746.1M (Series E)

What they do: Gusto is a cloud-based human resource management B2B SaaS company. Specifically, Gusto provides payroll, benefits, and time tracking features. The software also assists in hiring, onboarding, and talent management. The company has also integrated tax support in its system for organizations of all sizes. According to their website, over 200,000 businesses use Gusto for their internal systems.

25. LiquidPlanner

5-year search growth: -88%

Search growth status: Peaked

Year founded: 2006

Location: Seattle, WA

Funding: $19.4M (Series C)

What they do: A project management tool, LiquidPlanner utilizes predictive scheduling to help users plan their projects. The company’s goal is to help users better prioritize projects, tasks, and resources to reduce uncertainty. Their software uses ranged estimation to minimize risks throughout the project lifecycle. In their last funding round in 2018, LiquidPlanner received $2M from TVC Capital.

26. Stripe

5-year search growth: 96%

Search growth status: Exploding

Year founded: 2010

Location: San Francisco, CA

Funding: $2.3B (Series Unknown)

What they do: Stripe is an online payment platform that helps businesses accept mobile and web payments. The company’s products are designed for online, in-person, software, and subscription-based businesses. Users can also use the platform to find financing, manage business spending, send invoices, issue physical and virtual cards, and fight against fraud. Stripe generated around $7.4 billion in revenue in 2020, the highest of any privately-held Silicon Valley company.

27. Mavenlink

5-year search growth: -41%

Search growth status: Peaked

Year founded: 2008

Location: Irvine, CA

Funding: $111.5M (Series E)

What they do: A professional services automation company, Mavenlink helps users with resource management and business automation. The platform also works as a project management and team collaboration tool. Most users utilize automation and integration support to drive business intelligence and get actionable insights. In 2019, Mavenlink received $48M in Series E funding.

28. PartnerStack

5-year search growth: 3300%

Search growth status: Peaked

Year founded: 2015

Location: Toronto, Canada

Funding: $36.2M (Series B)

What they do: PartnerStack is a partner relationship management (PRM) platform that enables users to recruit and manage affiliate, referral, and reseller partners. Specifically, their platform helps automate the full partnership cycle, from recruitment and onboarding to payouts. Users are also able to place partners in custom tiers to incentivize different levels of earners. According to PartnerStack’s website, partners on the platform have driven more than $180M in revenue in the past year.

29. PocketSuite

5-year search growth: -60%

Search growth status: Peaked

Year founded: 2013

Location: San Francisco, CA

Funding: $2M (Grant)

What they do: PocketSuite is designed to help schedule client payments. The software also acts as a messaging and reminder tool, assisting in client management. Some other features of PocketSuite include video conferencing, online booking, invoicing, and team staffing. In 2019, the company received a grant of $500K to further expand its offerings.

30. Airtable

5-year search growth: 444%

Search growth status: Exploding

Year founded: 2013

Location: San Francisco, CA

Funding: $1.4B (Series F)

What they do: Airtable is a cloud-powered software company that simplifies the creation and sharing of relational databases. The tool combines spreadsheets and databases to help users with project management, task tracking, and marketing automation. Users can create multiple workspaces and boards while importing data from other software and tools. As of 2021, Airtable is valued at $5.77B.

31. CoSchedule

5-year search growth: -25%

Search growth status: Peaked

Year founded: 2013

Location: Bismarck, North Dakota

Funding: $2.5M (Series Unknown)

What they do: A marketing management B2B software, CoSchedule helps users execute social and sales strategies. CoSchedule also offers a marketing suite, marketing calendar, and a headline studio. The company landed a spot on the Inc. 5000 list from 2018 to 2020.

32. VOIQ

5-year search growth: -100%

Search growth status: Peaked

Year founded: 2014

Location: San Francisco, CA

Funding: $5M (Seed)

What they do: VOIQ is a voice engagement platform that provides conversational AI voice assistants online. The software allows large and small businesses to build custom voice agents. Their website claims that the voice AI helps drive sales conversions, improve customer satisfaction, and provide customer support. VOIQ initially raised $5M to begin providing AI assistants on the popular e-commerce platform Shopify but plans to expand soon.

33. DocSend

5-year search growth: 1033%

Search growth status: Regular

Year founded: 2013

Location: San Francisco, CA

Funding: $15.3M (Series Unknown)

What they do: Acquired by Dropbox, DocSend is document management software that allows companies to securely share and track critical documents. The software enables businesses to manage their documents in real-time and gain insight (such as how long the document was viewed.) Other key DocuSend features include one-click NDAs, eSignature capability, dynamic watermarking, and document analytics. According to DocSend’s website, over 25,000 organizations manage their documents online using their software.

34. Supermetrics

5-year search growth: 154%

Search growth status: Exploding

Year founded: 2013

Location: Helsinki, Finland

Funding: $43.4M (Series B)

What they do: A business-to-business software company, Supermetrics provides data for social media, SEO, web analytics, and online marketing. As a marketing platform, the software collects marketing and customer data from various sources and brings it to the user’s storage, reporting, or analytics platforms. In 2020, Supermetrics raised $39.9M in Series B funding from Highland Europe.

35. DemoDesk

5-year search growth: 200%

Search growth status: Regular

Year founded: 2018

Location: Munich, Germany

Funding: $10.6M (Seed)

What they do: DemoDesk is behind the Intelligent Customer Meeting Platform, a comprehensive platform that delivers real time sales advice and objection handling, real time customer information, and internal notes around a company. This is designed to help arm sellers with all of the information they need to move a deal through the pipeline.

DemoDesk claims to cut down ramp time by 50%, increase deal win rates by 30%, and save time performing manual tasks by 25%. 

36. UpKeep

5-year search growth: -25%

Search growth status: Peaked

Year founded: 2014

Location: Los Angeles, CA

Funding: $48.8M (Series B)

What they do: As a mobile-first CMMS software, UpKeep provides maintenance teams with a centralized maintenance command center. The software provides maintenance and reliability teams with the tools and information they need to make maintenance more efficient. Companies can also integrate their ERP, EAM, APM, and financial data and use UpKeep as an asset operations management solution. Upkeep raised $36M in a Series B funding round in 2020.

Conclusion

The startups on our list are some of the fastest-growing B2B SaaS companies in the world.

From simplifying tedious accounting work to allowing enterprises to have real conversations with prospects in a human manner, these SaaS stars cover many of the critical functions in the B2B ecosystem.