40 Skyrocketing SaaS Companies & Startups (2023)
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It’s no secret that SaaS has exploded over the last decade.
Current estimates have the total size of the SaaS market to be around $272.5B.
SaaS’s attractive business model combined with simplicity and flexibility for end-users is part of the reason that “software is still eating the world”.
The SaaS startups on our list are all rapidly growing and varied in the industries and roles they help serve.
From HR departments to sales teams to IT orgs, our SaaS startups cover the gamut of use cases and applications.
Here’s our list of some of the SaaS companies making waves in 2023. And set to see strong growth over the next 18-26 months.
1. ProtonVPN
5-year search growth: 562%
Search growth status: Exploding
Year founded: 2016
Location: Geneva, Switzerland
Funding: Undisclosed (Seed)
What they do: ProtonVPN is a VPN service that touts a heightened focus on security, a free, no-ad version of their VPN, and increased speed as differentiators. The Swiss startup recently added Nigeria, Vietnam, and several others to their list of covered countries, bringing the total to 61.
2. Linktree
5-year search growth: 2300%
Search growth status: Exploding
Year founded: 2016
Location: Melbourne, Australia
Funding: $165.7M (Series C)
What they do: Linktree is a service that can be used across multiple social networks to provide access to a brand or individual’s most important content, all in one place. Businesses and individuals can use the tool to create actionable links for services (like Instagram) that don’t allow direct linking from posts. While other “link-in-bio” tools exist, Linktree was, according to founders, the first of its kind in the SaaS space. Since its 2016 inception, the company has raised over $50M and is currently used by over 12M people.
3. Printify
5-year search growth: 3200%
Search growth status: Exploding
Year founded: 2015
Location: San Francisco, California
Funding: $54.1M (Series A)
What they do: Printify is a freemium printing platform for artists, entrepreneurs, and other merchants to produce printed materials ranging from T-shirts to tablecloths. Printify offers Premium and Enterprise plans for a monthly fee, as well as a free plan that allows users to run small-scale eCommerce operations and only pay for production. Printify brought in $45M in an H2 2021 Series A funding round from Index Ventures and an eclectic mix of other investors, including H&M Group and Will Smith’s own investment firm.
4. Nitropack
5-year search growth: 2400%
Search growth status: Exploding
Year founded: 2018
Location: Sofia, Bulgaria
Funding: $217K (Seed)
What they do: NitroPack is an automated website speed optimization SaaS product. NitroPacks’ features include caching, CDN, HTML, image optimization, and other tasks that can be easily automated on different CMSs. The platform is currently available via extension or plugin on WordPress, OpenCart, WooCommerce and Magento. According to BuiltWith, 170K websites currently use NitroPack.
The US, UK, and Germany make up 83% of NitroPack’s website demographics. The startup raised a €200K seed funding round back in 2018 at an estimated valuation of €800K-1M. However, demand for the tool has picked significantly since then (searches are up 669% over the last year).
5. Tripactions
5-year search growth: 321%
Search growth status: Regular
Year founded: 2015
Location: Palo Alto, California
Funding: $2.2B (Debt Financing)
What they do: Ever have trouble booking corporate business trips or managing travel expenses for countless employees? Tripactions is a software-based solution to troublesome travel management issues. They’ve created a cloud-based one-stop-shop for business travel that gives companies the ability to book hotels or flights in a jiffy.
TripActions supports their SaaS offering with 24/7 support and automated expense reimbursement through their proprietary TripActions Liquid technology. A massive fundraising amount of over $1B demonstrates the market’s appetite for a leader in the travel SaaS space.
6. Groove
5-year search growth: 2%
Search growth status: Regular
Year founded: 2014
Location: San Francisco, California
Funding: $61M (Series B)
What they do: Groove is a sales engagement platform designed specifically for Salesforce. Campaign automation, call logging, revenue intelligence and more are all key components of Groove’s platform. Groove claims to have the only native integration with Salesforce (at least when it comes to engagement platforms.)
Their offering is used by leading enterprise brands like Google, Atlassian, Capital One and Uber.
7. Pigment
5-year search growth: -100%
Search growth status: Peaked
Year founded: 2019
Location: Paris, France
Funding: $163.9M (Series B)
What they do: Pigment’s goal is to do away with irritating and inflexible Excel sheets, and instead put the power of data visualization to work in tandem with powerful forecasting technologies.
The goal? Better business forecasting driven by visually pleasing models, simulations, and charts. Another aim from the Paris based startup is to replace the old model of rigid annual business planning with flexible, real-time analytics.
8. Shapr3D
5-year search growth: 1433%
Search growth status: Exploding
Year founded: 2015
Location: Budapest, Hungary
Funding: $21.8M (Series B)
What they do: The CAD (computer-aided design) market is expected to grow over $200M in the next few years, and Shapr3D is trying to be at the forefront of the industry. Shapr3D’s product is simply an app that works on iPad or Mac and is compatible with the Apple Pencil.
The smooth UI and features like live feedback allow product teams to get quick answers and iterate rapidly on the design process.
9. Lokalise
5-year search growth: 1375%
Search growth status: Exploding
Year founded: 2017
Location: Dover, Delaware
Funding: $56M (Series B)
What they do: Translating applications into different languages can be a time-consuming process. Lokalise automates language translation for leading companies’ apps, including Starbucks, Hyundai, Mastercard and more.
Used by managers, translators, developers, and designers, Lokalise provides a cloud platform for managing the translation and localization process. A global study by CSA Research showed that 76% of people are more likely to buy goods or services online from a provider that communicates with them in their own language.
10. Miro
5-year search growth: -100%
Search growth status: Peaked
Year founded: 2011
Location: San Francisco, California
Funding: $476.3M (Series C)
What they do: Miro has constructed a SaaS business around their innovative collaborative whiteboard product. Allowing teams to set up everything from agile workflows to diagrams and even workshops that let everyone on the team draw or iterate, Miro’s flexible platform facilitates it all. Miro has 20 million users and counting.
11. Hopin
5-year search growth: 75%
Search growth status: Regular
Year founded: 2019
Location: London, United Kingdom
Funding: $1B (Series D)
What they do: London-based Hopin has developed an all-in-one event management platform and virtual venue aimed at connecting people over a digital space. Attendees are able to move in and out of different rooms like one would at a live expo, on top of being able to host webinars, workshops, and online courses.
Hopin’s customizable rooms and user experience means that hosts can create a near unlimited amount of creative programming with a full suite of analytics to understand which events worked (and which didn’t.
12. Fieldwire
5-year search growth: 133%
Search growth status: Exploding
Year founded: 2013
Location: San Francisco, California
Funding: $41.2M (Series C)
What they do: Construction is a notoriously old-fashioned industry. Fieldwire wants to disrupt that. Providing teams a full platform for checklists, inspections, real-time messaging and scheduling, construction crews now have a single source of truth for their data while on a project.
Markups and edits of building layouts can all be done digitally on iPads or mobile devices, and typical construction documents all organized cleanly within Fieldwire’s cloud platform.
13. Vidyard
5-year search growth: 76%
Search growth status: Regular
Year founded: 2011
Location: Ontario, Canada
Funding: $75.7M (Debt Financing)
What they do: Vidyard has built an enterprise-grade video platform on a SaaS model that lets sales teams create and send personalized videos to prospects and clients. Rich analytics allows sales professionals to understand what content resonated with prospects and how to effectively follow-up. The result is more closed deals and stronger, more personal relationships with clients.
Between 2015 and 2018, Vidyard’s revenue grew by 442%.
14. Recorded Future
5-year search growth: 163%
Search growth status: Exploding
Year founded: 2009
Location: Somerville, Massachusetts
Funding: $69.2M (Series Unknown)
What they do: Recorded Future is a complete intelligence platform designed to provide active recommendations around security. International clients including Dupont, McAfee, Raytheon, and Accenture are all users of Recorded Future’s SaaS intelligence platform.
Companies can easily add different intelligence modules to their platform based on the current needs of the business and teams within it. In 2020, Recorded Future achieved an ARR of over $140M.
15. BambooHR
5-year search growth: 105%
Search growth status: Regular
Year founded: 2008
Location: Lindon, Utah
Funding: Undisclosed (Series Unknown)
What they do: BambooHR is one of the leaders in the HR startup space, providing SMB HR teams a platform with capabilities that range from hiring to payroll to performance reviews. Full-service implementation and award-winning customer service make it likely that BambooHR will continue to grow.
16. Intercom
5-year search growth: -14%
Search growth status: Peaked
Year founded: 2011
Location: San Francisco, California
Funding: $240.8M (Secondary Market)
What they do: When customers go to a website they often have questions as soon as they hit the page. Questions about products and services always exist, and so Intercom was born. Intercom does everything from live chat, intelligent chatbots, product tours and beyond. Its goal is to be the number one conversational SaaS platform. With over 17,000 users and $50M in ARR, making it the second fastest-growing SaaS company of all time (behind Slack).
Intercom has managed to build a staggering stable of clients that include AWS, Shopify, Sotheby’s and Facebook.
17. Contently
5-year search growth: -100%
Search growth status: Peaked
Year founded: 2010
Location: New York, New York
Funding: $19.4M (Series C)
What they do: Contently’s cloud content management platform provides companies like Marriot, American Express, and Dell the ability to access a global talent network of over 160,000 writers, designers, and editors. Customers also get smart content recommendations that are all managed inside of Contently.
With the ever-expanding nature of digital content, Contently aims to be the leader in enterprise content creation at scale.
18. Tanium
5-year search growth: 30%
Search growth status: Exploding
Year founded: 2007
Location: Kirkland, Washington
Funding: $1.1B (Series Unknown)
What they do: Tanium is the SaaS answer to a comprehensive, real-time view of organizational security for large companies. Giving users and teams the ability to spot gaps in their IT security is an invaluable feature in a world of increasingly brazen cyberhacking and phishing.
5 branches of the U.S. Military trust Tanium to manage endpoint security and data protection of the highest sensitivity. The startup has raised an eye-catching $1B in funding since its inception in 2007.
19. Klaviyo
5-year search growth: 750%
Search growth status: Exploding
Year founded: 2012
Location: Boston, Massachusetts
Funding: $778.5M (Secondary Market)
What they do: Marketing automation and personalized email at scale are the name of the game for Klaviyo, one of the fastest-growing marketing SaaS startups today. Klaviyo aims to deliver customer-centric email that incorporates data that companies have about their customers, allowing them to deliver customized curated experiences across email and text (commonly called “owned channels”).
Instead of relying on third parties like Google or Facebook for advertising and marketing, Klaviyo’s owned channels give companies the power to control their customer data and channels. Klaviyo’s promise has led to the latest funding round of $320 million for continued growth and enterprise user adoption
20. LeadIQ
5-year search growth: 516%
Search growth status: Exploding
Year founded: 2015
Location: San Francisco, California
Funding: $40M (Series B)
What they do: LeadIQ is a sales SaaS product with one simple product at the heart of their business: a browser plug-in that’s integrated with Google, Salesforce, Hubspot, and Marketo among others. On average, customers see lead database growth of around 325%. Sales professionals can simply scroll on a prospect’s Linkedin and LeadIQ will serve up comprehensive data that can be pulled into most CRM platforms.
21. Hosthub
5-year search growth: 75%
Search growth status: Exploding
Year founded: 2017
Location: Athens, Greece
Funding: $810K (Pre-seed)
What they do: Hosthub, formerly Syncbnb, helps property owners maintain their rental listings across multiple different booking sites. The company uses machine learning technology to power bi-directional syncing capabilities and guarantees no double bookings. Co-founders Alexander Caravitis and Petros Ziogas started Hosthub in 2017 as a response to Caravitis’ own experience with managing multiple rental listings.
22. Cockroach Labs
5-year search growth: 69%
Search growth status: Exploding
Year founded: 2015
Location: New York, New York
Funding: $633.1M (Series F)
What they do: Cockroach Labs has developed a cloud-native database solution that automatically scales as data and workloads increase or decrease.
The startup also emphasizes its extreme reliability based on innovative features like live rolling upgrades. These rolling updates perform software updates without any downtime for the network. Earlier this year, the company raised $160 million at a valuation of $2 billion, doubling its value in just eight months.
23. Canva
5-year search growth: 1011%
Search growth status: Exploding
Year founded: 2012
Location: Sydney, Australia
Funding: $572.6M (Series Unknown)
What they do: Canva is an online SaaS platform that provides design and publishing tools that can be used by the everyday person. They’ve designed their tools with simplicity as a top priority. The goal is to allow anyone to create incredible Instagram posts, colorful and exciting presentations, print marketing products, and more.
Canva has expanded from being a free-to-use platform to offering a variety of licenses ranging from enterprise to education to pro-individual users.
24. MightyNetworks
5-year search growth: -100%
Search growth status: Peaked
Year founded: 2017
Location: Palo Alto, California
Funding: $66M (Series B)
What they do: MightyNetworks is community-building software designed to help creators nurture their most engaged followers. With the MightyNetworks software, professionals can create community sites, launch events, establish membership pricing, and more. The company raised $50M in early 2021 from Owl Ventures and other investors, including Marie Forleo, entrepreneur and author of Everything is Figureoutable.
25. Shiprocket
5-year search growth: 1480%
Search growth status: Exploding
Year founded: 2012
Location: New Delhi, India
Funding: $386.8M (Series E)
What they do: Shiprocket provides shipping logistics services to the Indian eCommerce market, acting as a communication link between brands and logistics providers. The startup’s differentiators include affordable shipping rates, locally and internationally, reliable couriers, and global reach. In September 2021, Shiprocket’s valuation was slated to hit upwards of $800M as soon as an impending $200M investment came through.
26. ClickUp
5-year search growth: 1566%
Search growth status: Exploding
Year founded: 2017
Location: San Diego, California
Funding: $537.5M (Series C)
What they do: ClickUp is a productivity platform for scheduling tasks, streamlining communication, and more. Used by over 800K companies, ClickUp aims to take the place of multiple different content creation and project management tools. Despite operating in a crowded market of task management and productivity tools, ClickUp has received ample investor interest, including a $400M investment announced in October 2021.
27. HiPeople
5-year search growth: 0%
Search growth status: Peaked
Year founded: 2019
Location: Berlin, Germany
Funding: $6.8M (Seed)
What they do: HiPeople offers a SaaS platform that unlocks job candidate insights through automating and streamlining the reference check process. Used by professionals at IBM, Celonis, Staffbase, and other companies, the startup has also gained investor interest, with a $3M all-remote seed round announced in January 2021.
28. Confluent
5-year search growth: 104%
Search growth status: Regular
Year founded: 2014
Location: Mountain View, California
Funding: $455.9M (Secondary Market)
What they do: Apache Kafka is one of the most popular open-source platforms for processing data streams in real-time. Confluent has built a cloud-native streaming platform that frees up time and resources for IT teams by self-managing Kafka at an enterprise scale.
Confluent has established a foothold with large clients including Bosch, Expedia, Home Depot and more.
29. Adalo
5-year search growth: 6000%
Search growth status: Regular
Year founded: 2018
Location: St Louis, Missouri
Funding: $9.8M (Series A)
What they do: Adalo is an app-building platform for creating and launching applications without the assistance of a developer. Adalo recently received $8M in a Series A funding round with investment firm Tiger Global leading the pack. Tiger Global, which had already made investments in 120+ startups as of mid-2021, is known for being a startup “unicorn hunter.”
30. Databricks
5-year search growth: 877%
Search growth status: Exploding
Year founded: 2013
Location: San Francisco, California
Funding: $3.5B (Series H)
What they do: Databricks is a technology startup focused on helping companies leverage data to provide insights and drive decision-making across multiple industries and areas. The startup has gained popularity with well-known brands (Conde Nast, Adobe, Biogen, and H&M) and investors alike and recently announced a Series H funding round that amounted to a staggering $1.6B.
31. Notion
5-year search growth: 1720%
Search growth status: Exploding
Year founded: 2013
Location: San Francisco, California
Funding: $343.2M (Series C)
What they do: Notion is a SaaS work productivity platform that can help companies customize processes and workflows. For example, Notion can be used to create and collaborate on product roadmaps, organize meeting notes, hold documents, and more. The startup boasts a $10B valuation, 20M+ users, and the unique achievement of virality in the B2B SaaS space.
32. Dukaan
5-year search growth: 1800%
Search growth status: Exploding
Year founded: 2019
Location: Bangalore, India
Funding: $17M (Series A)
What they do: Dukaan is a SaaS online business management platform for entrepreneurs of all kinds, from restaurants to proprietors of kiranas—local, family-owned stores. The young platform, which aims to simplify the process of setting up an online store and selling products, has raised around $17M total, with an $11M Series A funding round announced in 2021.
33. Omnisend
5-year search growth: 1933%
Search growth status: Exploding
Year founded: 2014
Location: London, England
Funding: Undisclosed
What they do: Omnisend is a multi-functional SaaS automation platform for SMS and email marketing. The startup enables professionals to craft targeted campaigns that help to boost conversion rates and revenue. According to co-founder and CEO Rytis Lauris, Omnisend started life as the email marketing solution Soundest but expanded its focus to omnichannel based on customer needs.
34. ZenBusiness
5-year search growth: 9800%
Search growth status: Exploding
Year founded: 2015
Location: Austin, Texas
Funding: $277M (Series Unknown)
What they do: ZenBusiness is a SaaS business platform focused on helping entrepreneurs launch internet businesses. The startup offers assistance from the initial step of registering a business name to additional services such as creating a website, managing invoices, engaging in business banking, and more. In November 2021, the company announced a $200M funding round, reached a valuation of $1.7B, and publicized a new partnership with well-known businessman Mark Cuban.
35. Mentimeter
5-year search growth: 616%
Search growth status: Exploding
Year founded: 2014
Location: Stockholm, Sweden
Funding: $42.6M (Series C)
What they do: Mentimeter is a drag-and-drop presentation-building tool that aims to help professionals create more engaging content, featuring polls, Q&As, and other interactive features. According to the company’s website, 90K customers and 200M users in over 220 countries use the platform to present information more effectively on distributed or traditional in-office teams. As of January 2021, the Swedish startup’s goal was to grow its user count to 500M by the year 2023.
36. LeadSquared
5-year search growth: 600%
Search growth status: Exploding
Year founded: 2011
Location: Bangalore, India
Funding: $187.9M (Series C)
What they do: LeadSquared is a sales technology platform that uses automation to boost productivity in call centers and on sales and marketing teams. Founded in 2011, the company has managed to increase revenue by 100% every year, raising roughly $190M along the way.
37. Kajabi
5-year search growth: 426%
Search growth status: Exploding
Year founded: 2010
Location: Irvine, California
Funding: $550M (Private Equity)
What they do: Kajabi is a SaaS business management platform that helps coaches and entrepreneurs monetize their expertise through coaching programs, courses, and members-only content. The platform enables website creation, course creation, payment processing, and more. After a decade of bootstrapping, Kajabi is now valued at $2B+ and raised $550M in mid-2021 with plans to continue the growth of their company.
38. InVideo
5-year search growth: 2275%
Search growth status: Exploding
Year founded: 2017
Location: Singapore, Singapore
Funding: $52.5M (Series B)
What they do: InVideo is a SaaS video creation platform featuring ready-made templates and a large media library. The startup boasts a sizable user base—over 7M—that produces hundreds of thousands of videos per month. InVideo recently received a $40M Series B with interest from highly active startup investor Tiger Global and others.
39. Userpilot
5-year search growth: -100%
Search growth status: Peaked
Year founded: 2017
Location: Middletown, Delaware
Funding: $5.9 (Seed)
What they do: Userpilot enables product professionals to better understand and optimize the user experience of their software. The insights and tools provided by their solution can ultimately help software companies convert and keep more new customers. Co-founder Yazan Sehwail started UserPilot in 2017, just four years after launching his first business, InnerChip, at the age of 21.
40. Passbase
5-year search growth: 800%
Search growth status: Exploding
Year founded: 2018
Location: Berlin, Germany
Funding: $17.7M (Series A)
What they do: Passbase is a digital security solution that helps companies authenticate customers through ID authentication, facial recognition, and other methods. Founded in 2018, the company raised just over $4M over a period of six months, with the most recent $3.6M round announced in January 2020. One of the lead investors for the round, Eniac Ventures, has a reputation for investing at the seed stage in fast-growing companies such as Hinge, Airbnb, Ginger, and more.
Conclusion
As one of the hottest industries worldwide and one of the few that withstood the onslaught brought on by the COVID pandemic, SaaS startups continue to push technology further and deeper into our daily lives.
The startups on this list are disrupting industries like finance, marketing, sales, IT, and more. And like all software companies, continue to accelerate the pace of innovation worldwide. Be sure to keep an eye on these explosive startups as they continue to scale and expand.