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20 Soaring SaaS Startups (2021)

Over the past decade, the Software-as-a-Service (SaaS) space has continued to flourish beyond our expectations.

That growth isn’t set to stop anytime soon. In fact, the global SaaS industry has the potential to grow by $99.99 billion from 2021 to 2025.

Additionally, a Bessemer Venture Partners study predicts that by 2025, 50% of all enterprise software will be cloud-based. This suggests that the SaaS business model isn’t going anywhere.

Every year, hundreds of new SaaS startups pop up. We’ve rounded up 20 of the fastest-growing companies that have the potential to make it to the big leagues.

1. Calendly

calendly-min.png

5-year search growth: 722%

Search growth status: Regular

Year founded: 2013

Location: Atlanta, GA

Funding: $350.6M (Series B)

What they do: Calendly is an online appointment scheduling tool. The platform helps professionals and business teams schedule meetings, calls, and appointments without emailing back and forth. According to their website, they currently have 8 million monthly users.

2. Klaviyo

klaviyo-min.png

5-year search growth: 99x+

Search growth status: Regular

Year founded: 2012

Location: Boston, MA

Funding: $358.5M (Series C)

What they do: Klaviyo is a marketing automation platform designed for eCommerce businesses. Specifically, they offer email, SMS, and social media marketing automation for brands that sell online. Klaviyo reports that more than 50,000 businesses currently use their platform.

3. Contentful

contentful-min.png

5-year search growth: 350%

Search growth status: Peaked

Year founded: 2013

Location: Berlin, Germany

Funding: $159.6M (Series E)

What they do: Contentful is a platform that lets content teams create, manage, and distribute content. It is a headless CMS, which means it can be used to deliver content on any channel/platform, ranging from websites to mobile apps. Contentful reports that they have over 2,000 successful customers. And that they have more than 10,000 websites currently in production.

4. ClickUp

clickup-min.png

5-year search growth: 316%

Search growth status: Exploding

Year founded: 2017

Location: San Diego, CA

Funding: $137.5M (Series B)

What they do: An all-in-one B2B SaaS product for productivity, ClickUp offers task, process, and team management features. It also provides integration, reporting, and customization capabilities. According to their website, ClickUp currently has over 200,000 customers.

5. Airtable

airtable-min.png

5-year search growth: 671%

Search growth status: Peaked

Year founded: 2013

Location: San Francisco, CA

Funding: $617.6M (Series E)

What they do: Airtable is a platform that lets business teams create and share relational databases without any SQL scripting. It’s a flexible solution that allows users to configure the views and functionalities of their databases. It also comes with 50 pre-built apps designed to make team collaboration, data organization, and communication easier. Airtable reports that 200,000+ teams from leading companies currently use their platform.

6. Templafy

templafy-min.png

5-year search growth: 300%

Search growth status: Regular

Year founded: 2016

Location: Copenhagen, Denmark

Funding: $61.4M (Series C)

What they do: Templafy is an enterprise content enablement tool. It offers various products that help businesses create, manage, and distribute on-brand documents with templates while ensuring consistency, security, and compliance. The company reports that it currently has over 600 customers worldwide.

7. Fleetsmith

fleetsmith-min.png

5-year search growth: 1300%

Search growth status: Regular

Year founded: 2016

Location: San Francisco, CA

Funding: $40.8M (Series B)

What they do: An Apple mobile device management (MDM) platform, Fleetsmith provides automation features for a company-owned fleet of Apple devices. This includes Apple TVs, Macs, iPads, and iPhones. Apple acquired Fleetsmith in June 2020.

8. AppZen

appzen-min.png

5-year search growth: 657%

Search growth status: Peaked

Year founded: 2012

Location: San Jose, CA

Funding: $100.6M (Series C)

What they do: AppZen is an AI-powered finance tool. It offers a suite of products that can automate spend approvals, audit reports, and provide insights on expenses. The platform enables finance teams to cut down on spend, ensure compliance, and simplify their workflows. According to their website, AppZen has over 1,800 customers.

9. Clubhouse Software

clubhouse-software-min.png

5-year search growth: 700%

Search growth status: Regular

Year founded: 2020

Location: New York, NY

Funding: $39M (Series B)

What they do: A project management tool for software teams, Clubhouse Software helps product teams plan, manage, and collaborate. It also offers team member analytics and experimentation tools. Clubhouse Software is used by over 20,000 organizations, including companies like Venmo and Deloitte.

10. Daily.co

dailyco-min.png

5-year search growth: 4200%

Search growth status: Peaked

Year founded: 2015

Location: Mountain View, CA

Funding: $22.2M (Series A)

What they do: Daily.co is a B2B SaaS startup that helps businesses integrate video and audio chat into their products (web or mobile app). Focused on WebRTC, their API lets users set up real-time video and audio chat with little coding. Businesses with software development teams can also use their platform to design custom chat experiences.

11. Teachable

teachable-min.png

5-year search growth: 316%

Search growth status: Regular

Year founded: 2013

Location: New York, NY

Funding: $13.5M (Series A)

What they do: A venture-backed edtech startup, Teachable lets users create, manage, and sell online courses. The platform provides tools that enable users to customize their teaching experience. It also supports third-party integrations, including Zoom, ConvertKit, and Zapier. Teachable reports that 100,000+ creators have used their platform to sell over $1 billion in courses.

12. Netlify

netlify-min.png

5-year search growth: 2750%

Search growth status: Peaked

Year founded: 2014

Location: San Francisco, CA

Funding: $97.1M (Series C)

What they do: Netlify is a serverless platform that enables companies to build and host websites. Based on Git, Netlify delivers workflow automation for web app developers. The company boasts thousands of enterprise teams and millions of devs who currently use their platform.

13. Signaturit

signaturit-min.png

5-year search growth: 316%

Search growth status: Regular

Year founded: 2013

Location: Barcelona, Spain

Funding: $12.3M (Series A)

What they do: Signaturit is an online digital signature platform that primarily offers an e-signature tool. They also have products for email communication and electronic identification to prevent fraud. As of now, Signaturit claims that they have over 2,500 companies onboard as users.

14. Thinkific

thinkific-min.png

5-year search growth: 537%

Search growth status: Regular

Year founded: 2012

Location: Vancouver, Canada

Funding: $22M (Series Unknown)

What they do: Thinkific is a software company that lets users create, market, and sell online courses. The platform comes with a free plan that offers core features, unlimited students, and instant access to funds. Thinkific reports that, more than 50,000 creators have used their platform to date. And that those creators have earned over $650 million in revenue.

15. Leadsquared

leadsquared-min.png

5-year search growth: 481%

Search growth status: Exploding

Year founded: 2011

Location: Bangalore, India

Funding: $35M (Series B)

What they do: A software company, Leadsquared offers a sales execution CRM and a marketing automation platform. Their solutions are designed specifically for B2C businesses with high sales volumes. According to the company, they currently have over 100,000 users.

16. JobNimbus

jobnimbus-llc-min.png

5-year search growth: 241%

Search growth status: Regular

Year founded: 2011

Location: American Fork, UT

Funding: $53M (Private Equity)

What they do: JobNimbus is a home services tool that allows its users to streamline their leads, jobs, and tasks. The platform is designed for companies in construction, roofing, restoration, and other similar industries. JobNimbus claims that its users experience a 43% average revenue growth.

17. Fusebill

fusebill-min.png

5-year search growth: 3500%

Search growth status: Regular

Year founded: 2011

Location: Kanata, Canada

Funding: $10.3M (Series A)

What they do: Fusebill is a software company that offers automated billing management solutions to subscription-based businesses. The platform offers features such as subscription management, recurring billing, and payment management. In 2019, Fusebill grew their ARR 110% year-over-year and their customer count by more than 155%.

18. Landbot

landbot-min.png

5-year search growth: 6000%

Search growth status: Regular

Year founded: 2015

Location: Barcelona, Spain

Funding: $10.2M (Series A)

What they do: Landbot offers a chatbot builder that requires zero coding. Both large and small businesses can use Landbot to build automated conversation flows for their leads and customers. The company claims that over 50,000 businesses currently use their platform, including companies such as LG, L'Oréal, and MetLife.

19. Cloudbeds

cloudbeds-min.png

5-year search growth: 186%

Search growth status: Peaked

Year founded: 2012

Location: San Diego, CA

Funding: $98.4M (Series C)

What they do: A hospitality management platform, Cloudbeds is designed for hotels, hostels, B&Bs, and vacation rentals. The platform offers tools for managing properties and real estate, bookings, revenues, channels, and finances. Cloudbeds claims that their solutions can help hoteliers improve their reservations, staff productivity, and guest satisfaction.

20. Sendinblue

sendinblue-min.png

5-year search growth: 294%

Search growth status: Exploding

Year founded: 2007

Location: Paris, France

Funding: $197.7M (Series B)

What they do: Sendinblue is a SaaS development company that creates relationship marketing products. It offers a suite of digital marketing solutions, including email, SMS, customer support chat, and CRM. The company currently boasts 175,000 marketers spread over 160 different countries.

conclusion

That concludes our list of 20 best SaaS startups to closely monitor in 2021.

One thing that’s common among all of these SaaS companies is that each of them is solving a real, tangible problem. Whether it’s fast-tracking appointment scheduling or automating billing management, they know just the right pain points to double down on. And reflect in their messaging.

As cloud computing continues to become the norm, we can expect countless more SaaS products to take off in the years to come.

Last Updated: 
April 21, 2021
Josh Howarth
Co-founder of Exploding Topics.

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