Top 5 Cryptocurrency Trends (2024 & 2025)
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The past year has been a wild ride in the cryptocurrency space.
Once ripe with fraud and falling prices, the crypto market surged back to new highs in early 2024.
The cryptocurrency market has hit a $2.7 trillion market cap, not far off its record high in 2021.
In this report, we'll share the biggest trends driving the bull market and inspiring investors.
Plus, we’ll discuss the regulations and environmental concerns that could shake the market in the near future.
Here are the trends happening right now and those that are likely to continue through 2025 and beyond.
1. Bull Market Emerges After Approval of ETFs
The value of Bitcoin surged 150% coming into 2024.
And many believe this bull run could last well into 2025.
The price of Bitcoin began 2024 at about $44,000 but had grown to $70,000 by mid-March.
In one survey crypto experts said that Bitcoin could hit $77,000 by the end of 2024 and $123,000 by the end of 2025.
The survey respondents predicted a huge surge in Bitcoin’s value between 2025-2030.
There are two major factors influencing the bull market: the approval of spot ETFs and the upcoming halving event.
Brokerages began designing Bitcoin ETFs as early as 2013, but the spot ETF wasn’t approved by the SEC until January 2024.
These funds consist of crypto that’s purchased by the financial firm and then offered as shares to investors. The investors never actually hold any Bitcoin, but the ETF tracks with Bitcoin’s market value.
Demand for crypto has gone up, in part, because these ETFs allow investors to hold a low-cost investment in Bitcoin without operating in a crypto exchange.
This makes crypto more enticing for retail investors but also for wealth management advisors who run 401ks or IRAs.
BlackRock and Fidelity have emerged as the early leaders in the Bitcoin ETF market—Blackrock holds $15 billion in Bitcoin assets and Fidelity has $9 billion.
The Bitcoin halving event is the other factor driving up interest in crypto at the moment.
Search interest in “Bitcoin halving” jumped in 2020 in the midst of the last event and is increasing dramatically in the lead-up to the next event.
Halving occurs roughly every four years.
The upcoming date is predicted to be around April 20.
On the halving event day, the reward for mining Bitcoin is cut in half. This decreases the rate at which new Bitcoin is mined.
Many analysts say that this dip in supply will increase demand.
Previous halving events have been followed by an eventual increase in Bitcoin’s price. However, the increase was not immediate and couldn’t be definitively attributed to the halving.
In the six months following the last two halvings, there were gains of 51% (in 2016) and 83% (in 2020).
The previous two halving events positively impacted the value of Bitcoin.
In one survey, nearly half of crypto experts predicted that gains after the April halving event will peak in the same manner, at the six-month mark.
Nearly 50% of crypto experts say Bitcoin will surpass its all-time high within six months of the halving event.
2. Funding, Mergers, and Acquisitions in the Crypto Market
2022 was a year of crypto bankruptcies.
But in late 2023, investor confidence returned.
In the final quarter of 2023, investors put $1.9 billion into crypto-related companies.
The year’s largest investment, valued at $225 million, went to Wormhole. The company has developed a cross-chain connectivity platform.
Wormhole specializes in interoperability between blockchain platforms.
Fast forward to February 2024 when a total of $485 million of VC funding was invested in startups. That represented a three-month high.
Investors say funding in the next year will be focused on real-world applications of blockchain and the infrastructure needed to implement these applications.
When it comes to established crypto companies, the big winners of 2023 were Bitcoin miners.
The stock value of some mining firms has grown more than the value of Bitcoin itself.
Marathon Digital stock was up 590%.
CleanSpark was up 440%.
Riot Platforms was up 350%.
As the halving date approaches, industry insiders predict smaller, less efficient mining operations will be acquired by these giants.
In February 2024, CleanSpark announced it would take over three mining facilities in Mississippi in a $19.8-million deal.
Search volume for “CleanSpark” is up nearly 5,000% in the past five years.
In a merger of equals, Hut 8 Mining and US Bitcoin Corp. merged in November 2023.
The new Hut 8 Corp. now has a $1.14 billion market cap.
3. Increasing Regulation of Cryptocurrency and Exchanges
The crypto meltdowns of 2022 put a direct spotlight on the regulation of the industry.
And, in fact, there wasn’t much regulation at the time.
Search volume for “crypto regulation” is up 200% in recent years.
However, government entities now seem to be making up for lost time and are primed for enforcement.
The SEC is the nation’s most active regulatory body in the crypto market.
Gary Gensler, the head of the SEC since 2021, has been vocal about his support for more regulation in the crypto market, saying it is “rife with fraud and manipulation.”
The stance of the SEC is that crypto is a security, functioning much like a stock. That means crypto firms are required to register with the SEC and follow the organization’s disclosure requirements.
But this guidance is really the only one on the books and there are virtually no other government entities creating laws or regulations for crypto.
And many crypto supporters say the regulations aren’t clear.
Still, although other countries have regulations written in law, the United States is the only country to actively enforce regulations against crypto giants.
In June 2023, the SEC sued Coinbase for not registering as a broker.
The SEC charged Coinbase in June 2023.
The SEC also sued Binance that month, accusing the crypto exchange of mishandling customer funds.
The company was ordered to pay $4 billion in fines in late 2023.
Binance was charged and ordered to pay $4 billion in financial penalties.
In all, the SEC sued five crypto companies in 2023.
Some indirect regulations are also coming from The White House.
President Biden has pushed for a 30% tax on cryptocurrency mining.
As the U.S. government moves toward increasing regulatory scrutiny, some crypto companies are exploring options in other countries.
The fight between regulators and crypto companies is motivating some of the companies to look at options abroad.
Nearly 80% of the crypto exchanges registered in the U.S. are also operating in at least one other country.
There are several recent examples.
Gemini is looking to make moves in the United Arab Emirates.
Coinbase opened operations in Bermuda.
Both cited regulatory concerns as a prime motivator for launching non-U.S. operations.
4. The Intersection of AI and Crypto
In recent months, AI has been working its way into the world of cryptocurrency.
AI tokens are cryptocurrencies that are directly related to an AI venture.
Just to name a few examples, AI tokens could be involved in blockchain protocols, decentralized web platforms, and decentralized machine learning platforms.
Search volume for “AI tokens” has grown exponentially in 2024.
And the AI tokens can serve a variety of functions.
Users can use the tokens to pay for services or access data on the platform, and the platform can use the tokens as rewards to pay users.
These tokens can also be used to provide the holders with some level of governance rights.
There are nearly 90 AI tokens in the crypto space right now.
In April 2023, the combined market value of AI tokens was just $2.7 billion.
Now it’s surpassed $26 billion.
Fetch.ai is one of the most well-known AI tokens.
Between mid-February and mid-March 2024, the value of its token (FET) increased 329%.
The platform made headlines in late March when it merged its AI token with tokens from SingularityNET and Ocean Protocol.
The merge formed a new token: ASI (artificial superintelligence)
The “Superintelligence Alliance” came together with the goal of advancing decentralized AI.
The alliance between these three companies is aimed at developing a decentralized approach to AI as opposed to AI protocols and platforms that are dominated by large tech companies.
5. Crypto’s Growing Climate Impact
A lesser-known but potentially pressing trend for the crypto industry is the sector’s energy and climate change implications.
The environmental problems lie within a step of the cryptocurrency mining process called proof of work.
This is a process that requires miners to solve complex mathematical problems via high levels of computing power before they can submit new blocks to the network.
This high-level computing requires an extraordinary amount of energy and water.
According to the Cambridge Bitcoin Electricity Consumption Index, the production of the cryptocurrency uses about 174 TWh of electricity per year—more than the total annual electricity usage of the Netherlands.
Put another way, a single transaction of Bitcoin uses the same amount of energy as an average US household for nearly 26 days.
Crypto mining is an energy-intensive process.
In addition, United Nations scientists found that 67% of the energy used in crypto mining comes from fossil fuels.
They reported that the carbon emissions from crypto mining alone could push the world beyond climate goals made in the Paris Agreement.
Riot Platform’s mining operation is the largest in the United States.
And it’s not just electricity.
Mining crypto also requires an abundance of water.
In addition to being used for electricity generation, water is used to cool the computer systems and provide the right level of humidity for the machines.
One study found that Bitcoin’s annual water consumption could be as high as 2,237 GL (gigaliters).
That’s equal to the annual amount of water usage in Washington D.C.
In an effort to address climate concerns, Ethereum launched The Merge in 2022, a software upgrade that cut miners’ energy use by 99%.
The upgrade got rid of proof of work and replaced it with proof of stake, a verification method that utilizes cryptocurrency holdings.
However, Bitcoin will likely never switch to a proof-of-stake model.
6. Real-World Assets Turn Digital with Blockchain Technology
Asset tokenization is another trend that takes advantage of the technology behind crypto: blockchain.
Search volume for “tokenized assets” took off in 2023.
When a real-world asset (RWA) is tokenized that means there’s a digital representation of it on the blockchain.
Tokens can represent all kinds of assets like real estate, art, bonds, intellectual property, and more.
Tokenization can enable the automation of specific actions regarding the asset, provide traceability, enable fractional ownership, and increase liquidity—just to name a few benefits.
Tokenizing an asset enables a host of benefits.
Financial institutions are taking an interest in tokenization.
BlackRock launched its first tokenized asset fund, called BUIDL, in 2024.
The fund utilizes the Ethereum blockchain.
Securitize, a firm specializing in digital asset tokenization, has partnered with BlackRock on the fund.
In its first week, the fund brought in $240 million.
Citigroup is also testing the tokenization of financial assets on a private blockchain.
The bank has said that this will enable clients to transfer their assets on a 24/7 basis and cut processing times down to mere minutes.
Predictions show that there’s a growing interest in tokenization of assets.
The market was valued at $2.81 billion in 2023 but could reach $9.82 billion by 2030, hitting a CAGR of nearly 20%.
Predictions from Boston Consulting Group are even more optimistic.
Analysts say that up to $16 trillion worth of real-world assets could be tokenized by 2030.
Tokenized assets could represent 10% of global GDP by 2030.
7. Global Officials Explore Central Bank Digital Currency (CBDC)
Banking systems across the world are in the process of developing their own digital currency, referred to as Central Bank Digital Currency (CBDC).
Search volume for “CBDC” rose sharply in 2023.
According to the Brookings Institution, this would create a virtual currency that is centralized and managed by central banks as opposed to decentralized blockchains.
There is hope that this type of currency would offer the benefits of crypto without the risk.
Digital currencies are currently being developed or tested in 132 countries, which amounts to 98% of the world’s GDP.
Many countries in Europe are piloting CBDCs.
CBDCs are already fully operational in Jamaica, Nigeria, and the Bahamas.
China is piloting the largest CBDC trial in the world.
The digital yuan, called e-CNY, is being tested in 260 million wallets across 25 cities.
By 2030, the Bank of International Settlements says 15 retail CBDCs (those used by consumers and businesses) and 9 wholesale CBDCs (those used by banks) will be operational.
The Bank for International Settlements says that more CBDCs are coming soon.
To connect various CBDC, the bank messaging network SWIFT is planning to launch a network of CBDC platforms in the next year or two.
The goal of the network is to enable the cross-border use of various CBDCs and enable banks to continue to use their existing infrastructure to manage transactions.
The organization has already tested its network with 38 banks and financial platforms.
Despite growing global interest, officials in the United States say they have no plans to develop CBDC.
The Fed has said that any CBDC would be subject to congressional approval.
U.S. consumers have been vocal about their privacy concerns regarding CBDC.
In addition, bank officials worry that digital currency could negatively impact the cost and availability of credit, set up commercial banks for possible failure, and decrease the stability of the financial system as a whole.
Conclusion
That concludes our list of the top seven crypto trends to watch right now.
The cryptocurrency market has been almost completely unpredictable over the last several years. The bull market has been in control for the past few months, giving investors and crypto enthusiasts hope for a record-setting future.
But with increasing regulation and climate impacts, it seems nearly inevitable that crypto’s future will be just as uncertain as its past.
