45 Growing Ecommerce Companies & Startups (2022)

by Josh Howarth - June 30, 2022

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The coronavirus pandemic accelerated growth in the eCommerce space.

In fact, in 2020, eCommerce spending skyrocketed up 44% YoY to over $861B in the U.S.

The global eCommerce market is seeing similar growth, with total sales slated to reach nearly $5.5T in 2022.

Nearly everything, from authentic Chinese food to cars to cannabis, can be purchased online.

These 45 eCommerce startups show the vast range of companies that can flourish in this space.

1. Snackpass

5-year search growth: 2650%

Search growth status: Exploding

Year founded: 2017

Location: San Francisco, California

Funding: $95.6M (Series B)

What they do: Snackpass is an online food ordering platform with an emphasis on pickup orders. The startup first saw success at its founders’ university, Yale, when they captured 80% of the institution as customers shortly after launch. Snackpass, which closed a Series B funding round amounting to $70M in mid-2021, now operates in 13 college town markets and serves around half a million customers.

2. HungryPanda

5-year search growth: 1866%

Search growth status: Exploding

Year founded: 2016

Location: London, England

Funding: $220M (Series D)

What they do: HungryPanda is a food delivery startup focused on Chinese cuisine and groceries. Their main target audience is roughly 50M Chinese people and students living abroad. The company raised $70M in late 2020, bringing their total 2020 (and all-time) funding to $90M. They aim to use the funds to expand their app into even more locations.

3. OnBuy

5-year search growth: 3450%

Search growth status: Exploding

Year founded: 2016

Location: Poole, United Kingdom

Funding: $60.1M (Series A)

What they do: OnBuy is an online eCommerce marketplace founded in 2016. The company offers safe transactions, competitive prices, a wide range of products, and claims to prioritize the success of its buyers and merchants by abstaining from any kind of selling themselves. The platform brought in £35M in a Series A+ funding round in mid-2021.

4. Leaflink

5-year search growth: 329%

Search growth status: Regular

Year founded: 2015

Location: New York, New York

Funding: $379M (Series C)

What they do: LeafLink is a wholesale cannabis eCommerce startup aimed at servicing B2B retail customers. Their eCommerce marketplace, which they say has over 30% wholesale cannabis market coverage in the U.S., helps retailers and brands alike streamline their operations. In late 2020, LeafLink announced a $40M funding round that they plan to use to add more businesses to their platform and advance into newly legalized markets.

5. Jungle Scout

5-year search growth: 20%

Search growth status: Peaked

Year founded: 2015

Location: Austin, Texas

Funding: $110M (Private Equity)

What they do: Jungle Scout is an eCommerce platform that helps entrepreneurs leverage Amazon to sell products. Their platform offers customers solutions to manage inventory, conduct product research, find suppliers, and more. Though the company is mainly Amazon-centric now, they are eyeing expansion to cover solutions for other online retail platforms, such as Walmart.com.

6. Klarna

5-year search growth: 240%

Search growth status: Exploding

Year founded: 2005

Location: Stockholm, Sweden

Funding: $3.7B (Secondary Market)

What they do: Klarna’s payment software allows online sellers to give their buyers the option of paying in installments. The Swedish startup, which is now valued at over $45B, raised $639M in mid-June, establishing it as Europe’s leading “unicorn”-status company in the fintech space. The latest funding round was headed up by SoftBank, which joins other backers of the company, including Ant Group and well-known entertainers like ASAP Rocky and Snoop Dogg.

7. Lunya

5-year search growth: 475%

Search growth status: Exploding

Year founded: 2014

Location: Santa Monica, California

Funding: Undisclosed

What they do: Lunya makes modern sleepwear and loungewear for a female target audience. The company, which has grown to $25M in annual revenue, was founded by entrepreneur Ashley Merrill after noticing how few appropriate sleep options were available for women. In addition to being the current CEO of Lunya and its brother brand Lahgo, Merrill serves as the board chairperson of the activewear company Outdoor Voices.

8. Cazoo

5-year search growth: 99X+

Search growth status: Exploding

Year founded: 2018

Location: London, England

Funding: $2B (Post-IPO Debt)

What they do: Cazoo is an online alternative for used car buying with a rigorous vehicle inspection process and home delivery. The U.K-based eCommerce startup raised over $400M in less than a year over two 2020 funding rounds. In October of 2020, the company also shared that its valuation had hit more than $2.5B. Backers of the digital car sales platform include L Catterton, whose portfolio includes Bliss and Hanna Anderson, and dmg ventures, who has backed other eCommerce companies, including Zilch and Farewill.

9. Hawkers

5-year search growth: -56%

Search growth status: Peaked

Year founded: 2013

Location: Alicante, Spain

Funding: $73.4M (Corporate Round)

What they do: Hawkers is an eCommerce sunglasses brand founded in Spain by startup Saldum Ventures. Pitting itself against competitors like Oakley and Ray-Ban, the company relies on social media, word-of-mouth, and celebrity collaboration as its primary forms of marketing and promotion. Alejandro Betancourt, an early investor of the company and owner of investment management group O’Hara, invested an additional $23M in 2018 and gained greater control of the company.

10. Misty Robotics

5-year search growth: 33%

Search growth status: Peaked

Year founded: 2017

Location: Boulder, Colorado

Funding: $24.7M (Series Unknown)

What they do: Misty Robotics sells personal robots that can be programmed by users to teach coding skills. Robots like the Misty II can be configured to complete tasks, communicate, show personality, recognize faces, and more. In response to COVID-19, they modified their Misty II model to act as a Temperature Screening Assistant. The company most recently raised $11M in late 2018 from existing investors.

11. Flat Tummy Co

5-year search growth: 400%

Search growth status: Peaked

Year founded: 2013

Location: Fremantle, Australia 

Funding: Undisclosed

What they do: Flat Tummy Co is a wellness startup that sells bloat-reducing teas, health supplements, and appetite suppressant products. The company has been criticized for spreading purportedly toxic and harmful messages about dieting and body image to young women through social media and high-profile celebrity endorsements. Canadian healthcare and beauty company Synergy CHC Corp bought the company for $10M in 2015.

12. Nykaa

5-year search growth: 210%

Search growth status: Peaked

Year founded: 2012

Location: Mumbai, India

Funding: $148.5M (Secondary Market)

What they do: Nykaa is a Mumbai-based online beauty startup. The company provides millions of customers with a budget for high-end beauty and wellness products, a beauty community and helpline, and more. In March 2021, Inc42 reported that Nykaa aims to go public by 2022.

13. Licious

5-year search growth: 283%

Search growth status: Exploding

Year founded: 2015

Location: Bengaluru, India

Funding: $489.9M (Series F)

What they do: Licious is a Bengaluru-based food delivery startup focused on providing quality meat and seafood to an Indian market. In July 2021, Licious raised nearly $200M with plans to grow their business internationally. Temasek, a Singaporean investment company with investments in financial services, transportation, and other industries, and Multiples Private Equity, which has invested in healthcare, AI, and financial services companies, led the latest round.

14. Livspace

5-year search growth: 484%

Search growth status: Exploding

Year founded: 2014

Location: Bengaluru, India

Funding: $431.6M (Series F)

What they do: Livspace is a home improvement eCommerce startup that helps customers design spaces, purchase products, and coordinate installation for interiors projects. The company, co-founded by a Google executive, raised $90M in 2020 from Kharis Capital, Goldman Sachs, and others. In March 2020, they announced $200M in revenue and have plans to more than double that number by 2022.

15. Loopi

5-year search growth: -32%

Search growth status: Peaked

Year founded: 2021

Location: São Paulo, Brazil

Funding: $5M (Seed)

What they do: Loopi is a shoppable, video eCommerce platform founded in Brazil. The mobile app allows content creators to make money off of their content and brands to promote their products in a new, engaging way. The TikTok-reminiscent platform was founded in 2021 and has already brought in $5M in a seed round of funding.

16. Deliverr

5-year search growth: 388%

Search growth status: Exploding

Year founded: 2017

Location: San Francisco, California

Funding: $490.9M (Series E)

What they do: Deliverr is an eCommerce startup that helps companies of all sizes compete with the lightning-fast delivery timelines of popular marketplaces, such as Amazon. They accomplish this through a streamlined fulfillment system built and managed by industry veterans. The company, which saw 6x YoY growth in customer orders in 2020, brought in a whopping $170M in spring 2021.

17. Your Super

5-year search growth: 800%

Search growth status: Peaked

Year founded: 2015

Location: Venice, California

Funding: $11.5M (Series Unknown)

What they do: Your Super is an eCommerce health and wellness startup that sells superfood and protein products in powdered and bar form. The company was founded by Kristel de Groot and Michael Kuech. Following Kuech’s battle with cancer, he discovered the energy and health benefits of using de Groot’s DIY superfood mixes. The company is backed by several firms in the healthy food space, such as PowerPlant Ventures, which has also invested in Thrive Market and Beyond Meat, and Clif White Road, run by the owners of Clif Bar.

18. Winc

5-year search growth: 147%

Search growth status: Regular

Year founded: 2011

Location: Los Angeles, California

Funding: $54.2M (Equity Crowdfunding)

What they do: Winc is an eCommerce wine delivery startup that uses data to create new wine blends. The DTC brand has raised funds through venture capital firms and a crowdfunding campaign, Winc Shares. That initiative wrapped up in early 2020 and raised over $7M. In 2021, Winc acquired the wine importer Natural Merchants.

19. Rohlik

5-year search growth: 225%

Search growth status: Peaked

Year founded: 2014

Location: Prague, Czech Republic

Funding: $611.2M (Series D)

What they do: Rohlik is a European grocery delivery startup. The company’s differentiators include their vast online stock and delivery in a matter of hours. In mid-2021, the Czech company raised $119M and received “unicorn” status with a valuation of $1.2B. With the injection of funds, they plan to expand across Europe into Germany, France, Spain, and other countries.

20. Rappi

5-year search growth: 680%

Search growth status: Peaked

Year founded: 2015

Location: Bogotá, Colombia

Funding: $2.2B (Secondary Market)

What they do: Rappi is an eCommerce delivery company that focuses on providing prompt, home-delivered products and services, plus cashback, to customers in nine Latin American countries, including Mexico, Brazil, Columbia, and several others. Since it was founded in 2015, the Columbian startup has raised upwards of $2B and is valued at over $5B.

21.Chupps

5-year search growth: 7%

Search growth status: Regular

Year founded: 2017

Location: Mumbai, India

Funding: $2.5M (Seed)

What they do: Chupps is a DTC footwear brand that sells flip flops. The flip flops are made from natural rubber, which makes them breathable, odor-free, slip-proof and lightweight. The company donates a percentage of their entire sales to charities as part of their social impact initiative.

22. Sabi

5-year search growth: 30%

Search growth status: Regular

Year founded: 2020

Location: Lagos, Nigeria

Funding: $8M (Convertible Note)

What they do: Sabi is a B2B marketplace designed for the African informal economy. The startup provides the following solutions: digital ledgers for cash management, B2B commerce interfaces, and group buying and fulfillment services. Sabi has over 150,000 merchants using their services and has facilitated over $1.2B in recorded sales.

23. Entrio

5-year search growth: 107%

Search growth status: Exploding

Year founded: 2011

Location: Zagreb, Croatia

Funding: $430K (Seed)

What they do: The smart ticketing market is forecasted to grow at a CAGR of 14.5% through 2028. And startups like Entrio are trying to capitalize on this opportunity by offering a ticketing marketplace solution. Basically, the startup provides an eCommerce platform that enables event organizers to sell event tickets online. The Zagreb-based company saw a 95.16% YoY growth in revenue during 2021.

24. Trellus

5-year search growth: 104%

Search growth status: Exploding

Year founded: 2021

Location: Long Beach, New York

Funding: $2M (Seed)

What they do: Trellus provides a marketplace that lets Long Beach businesses develop eCommerce stores. Basically, think of it as Shopify for local enterprises. However, unlike Shopify, Trellus also handles logistics through their same-day delivery service. The startup brings in an estimated $1M in yearly revenue.

25. Neeman’s

5-year search growth: 2400%

Search growth status: Exploding

Year founded: 2018

Location: Hyderabad, India

Funding: $9.8M (Series B)

What they do: Neeman’s is a DTC footwear startup. The company sells shoes made from natural fibers, a material that makes the shoes “breathable, moisture-wicking, flexible, lightweight and odor resistant.” The $26M-valued startup saw a 600% increase in revenue in 2021.

26. Matternet

5-year search growth: 4%

Search growth status: Peaked

Year founded: 2011

Location: Mountain View, California

Funding: $31.1M (Series B)

What they do: Drone deliveries are estimated to be approximately 90% cheaper than car deliveries. This, combined with the fact that drones are more eco-friendly than cars, explains why interest in this technology is increasing. Matternet, one of the leaders in this space, provides a drone-based on-demand delivery system. While the company currently delivers only medical items, it hopes to build a drone network that can be utilized by various eCommerce players.

27. SupperApp

5-year search growth: 1900%

Search growth status: Exploding

Year founded: 2016

Location: Surabaya, Indonesia

Funding: $105M (Series C)

What they do: SupperApp is a social commerce platform. Specifically, the startup provides an eCommerce platform that uses a network of delivery agents to serve small towns across Indonesia. SupperApp serves 30 cities and primarily targets the smaller and rural towns of those cities.

28. TomboyX

5-year search growth: 400%

Search growth status: Exploding

Year founded: 2012

Location: Seattle, Washington

Funding: $24.3M (Series B)

What they do: TomboyX is a DTC underwear brand. The company’s selling point is that it provides inclusive gender-neutral apparel. The company, now valued at approximately $45M, more than doubled their valuation in their Series B funding round.

29. Brass Roots

5-year search growth: -17%

Search growth status: Regular

Year founded: 2016

Location: New Orleans, Louisiana

Funding: $1.1M (Series A)

What they do: Brass Roots makes healthy food snacks. The company’s goal is “to provide a delicious snack that does not compromise on health.” They do this by producing their snacks using the Sacha Inchi seed, which is a high-protein and allergen-friendly seed. In addition to their online store, Brass Roots’ snacks can also be purchased at major chains like Whole Foods, Wegmans and Sprouts.

30. Clubbi

5-year search growth: 246%

Search growth status: Exploding

Year founded: 2020

Location: Rio De Janeiro, Brazil

Funding: $17.1M (Series A)

What they do: Clubbi is a B2B platform that allows small food retailers to order their inventory online. The platform, serving around 3,000 stores, is growing at approximately 40% MoM. The platform carries over 8,000 SKUs that are delivered within 24 hours of ordering.

31. HALO Hydration

5-year search growth: 4900%

Search growth status: Regular

Year founded: 2017

Location: New York, New York

Funding: $16.1M (Angel)

What they do: HALO Hydration produces organic beverages that are low in sugar and calories. The company wants to capitalize on an increasingly growing demand for low calorie drinks. HALO’s main marketing strategy is using athletes as brand ambassadors (it now has around 30 brand ambassadors, with tennis star Andy Murrey being one of the more famous ones). And this strategy seems to be working considering that the startup saw a 32% YoY growth in revenue in 2021.

32. Hungryroot

5-year search growth: 4900%

Search growth status: Exploding

Year founded: 2015

Location: New York, New York

Funding: $75.4M (Series C)

What they do: The personalized nutrition market is estimated to grow 2x in the next four years. And startups like Hungryroot are bringing eCommerce to this market. The startup uses AI-powered algorithms to provide personalized recipes that people can order online via the platform. Hungryroot’s sales saw a 150% growth in 2021 when it hit $175M in revenue.

33. Lalo

5-year search growth: 68%

Search growth status: Exploding

Year founded: 2017

Location: New York, New York

Funding: $5.6M (Seed)

What they do: Lalo is a manufacturer of baby products. They’re mostly known for their baby chairs and strollers. Lalo takes pride in the fact that they are the go-to baby brand for celebrities like Blake Lively and Khloe Kardashian, which according to the company, speaks to the quality of their products.

34. Lively Root

5-year search growth: 5700%

Search growth status: Regular

Year founded: 2020

Location: San Diego, California

Funding: $5.1M (Seed)

What they do: Lively Root is an online horticulture lifestyle brand. Basically, this means that the startup allows people to purchase a variety of plants online. So, what makes this company unique from similar startups? Well, Lively Root “guarantees the healthiest and happiest plants that are hand-selected.” And the fact that the company has been growing at approximately 150% every year shows that customers like this guarantee.

35. Mable

5-year search growth: 58%

Search growth status: Exploding

Year founded: 2019

Location: Boston, Massachusetts

Funding: $11.6M (Series A)

What they do: Mable serves as a marketplace connecting three levels of players in the grocery industry:regional distributors, emerging brands and independent grocers.Grocery store owners can use this platform to shop wholesale from thousands of brands. Fun fact: the $30.5M-valued startup was started by a former grocery store owner who was frustrated at how difficult it was to find up-and-coming brands and keep shelves stocked.

36. Toast

5-year search growth: 52%

Search growth status: Regular

Year founded: 2015

Location: Denver, Colorado

Funding: $4.2M (Equity Crowdfunding)

What they do: Marijuana is having a moment. The CDC estimates that approximately 48.2 million Americans use marijuana at least once a year. Startups like Toast are integrating eCommerce into this market to make it even easier for people to legally buy cannabis-based products. But Toast’s selling point is that they develop cannabis products for skin care purposes (plus, they label their products as “premium” and “luxurious”).

37. Zentail

5-year search growth: 10%

Search growth status: Peaked

Year founded: 2011

Location: Baltimore, Maryland

Funding: $5M (Series A)

What they do: Zentail has developed a listing automation platform that allows eCommerce shops to automatically list their products on all the major online shopping websites (Amazon, Ebay, Facebook, Shopify, Walmart and more). The Maryland-based startup claims that companies using their platform increase sales approximately 3x.

38. AllIDoIsCook

5-year search growth: 4300%

Search growth status: Peaked

Year founded: 2016

Location: Houston, Texas

Funding: $400K (Seed)

What they do: AllIDoIsCook is an online food delivery platform. What makes the startup unique is that they cook and deliver frozen ready-to-eat African dishes. AllIDoIsCook had approximately 4,000 total orders in 2021 (this represented a 2x growth over the previous year).

39. Dotpe

5-year search growth: 6800%

Search growth status: Regular

Year founded: 2021

Location: Gurgaon, India

Funding: $35.5M (Series A)

What they do: Dotpe helps brick and mortar stores across India launch online stores. In addition to providing eCommerce store templates, Dotpe also provides an online payment system to make it easier for these stores to collect payments. The company’s solution is one of the ways startups in India are looking to capitalize on the booming eCommerce sector in this country (this market is forecasted to grow to $400B by 2030).

40. House of Puff

5-year search growth: 640%

Search growth status: Regular

Year founded: 2018

Location: New York, New York

Funding: $130K (Seed)

What they do: House of Puff sells cannabis accessories and products. The startup adds an artsy feel to these products by painting them in unique colors or by manufacturing them in uncommon shapes. House of Puff sells 27 core SKUs.

41. Junoco

5-year search growth: 1900%

Search growth status: Peaked

Year founded: 2016

Location: Burlingame, California

Funding: $6.3M (Series A)

What they do: Junoco is a sustainable skincare and beauty brand. Their products are made without microplastics and, when possible, from upcycled ingredients. Junoco’s flagship product, a ten ingredient cleansing balm, has sold more than 500,000 units. The startup plans to use their Series A money to develop new SKUs that contain ten or fewer ingredients.

42. Shopstar

5-year search growth: 1900%

Search growth status: Exploding

Year founded: 2013

Location: Cape Town, South Africa

Funding: Undisclosed

What they do: Shopstar is a SaaS solution that enables Africa-based SMBs to set up mobile-friendly online stores with a drag-and-drop interface.Shopstar also provides an AI-powered assistant that automatically writes product descriptions in seconds.

43. Astro

5-year search growth: 35%

Search growth status: Regular

Year founded: 2021

Location: Jakarta, Indonesia

Funding: $91.6M (Series B)

What they do: Astro is an on-demand grocery delivery startup operating in Indonesia. The most impressive thing about this startup is that they claim to make deliveries in 15 minutes. Therefore, people can order any of the 1,000+ products Astro carries and they will have that product in a quarter of an hour. Astro has seen explosive growth which is best illustrated by the fact that it raised a total of $90M only nine months after it was launched.

44. Envoy Technology

5-year search growth: 240%

Search growth status: Exploding

Year founded: 2020

Location: London, England

Funding: $620K (Pre-seed)

What they do: Envoy Technology is a content marketing platform designed to increase sales for online stores. The startup uses augmented reality videos to grow user engagement and thus, drive revenue growth. The service is still in the testing phase and interested customers can join a newsletter to stay updated with launch information.

45. Purplle

5-year search growth: 81%

Search growth status: Regular

Year founded: 2012

Location: Mumbai, India

Funding: $296.3M (Series E)

What they do: Purplle is an Indian online beauty products marketplace. The platform lets people shop for products from over 1,000 brands. Valued at over $800M, Purplle saw a 730% YoY growth in revenue in 2021 (it brought in approximately $101.5M).

Conclusion

Since its creation, the internet has upended multiple industries and allowed many businesses to thrive in an online space.

This list of 45 startups is evidence of the diversity in the eCommerce vertical.

Out of this list of disparate companies, one trend that surfaces is food and beverage delivery. But there’s also a growing number of startups designed to support existing eCommerce businesses (like Klarna). Which looks to be an interesting space to keep an eye on.

Written By
Josh Howarth
Co-founder of Exploding Topics.
548 Market St. Suite 95149
San Francisco, California
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