79+ Brand New E-Commerce Statistics for 2025

Online shopping isn’t exactly new, but it’s still hot and growing at a staggering rate.

E-commerce companies generate trillions of dollars in sales every year. The e-commerce ecosystem is made up of buyers, sellers, resellers, marketers, and influencers — all contributing to an industry that looks to become the default method of shopping in the near future.

Just how big is the e-commerce industry? Here’s one way to put it into perspective:

If you evenly distributed a year’s worth of global e-commerce sales to every human on the planet, you’d give each person approximately $768.29.

Ready to learn more about e-commerce? Here are the latest stats on this exploding industry.

• Top E-commerce Stats
• Global E-commerce Statistics
• Amazon E-commerce Statistics
• Social Media E-commerce Statistics
• Mobile E-commerce Statistics
• E-commerce Challenges

Top eCommerce Stats

Before diving into the full list of stats, here are the top e-commerce stats for 2025:

• Global e-commerce retail sales are projected to hit $7.4 trillion in 2025
• Amazon sold over 100,000 items per minute during the most recent Prime Day
• 85% of global consumers shop online
• 53% of Americans shop on social media at least once per week
• China is home to over half of the global e-commerce retail sales
• 40% of online shoppers say they’ve refused to buy from a brand over personal data concerns

Global E-commerce Statistics

How much money does e-commerce generate globally? And which countries have the largest markets? Here are the latest worldwide e-commerce numbers:

Global e-commerce retail sales are projected to hit $7.4 trillion in 2025 (eMarketer)

If the e-commerce space reaches the forecast figure of $7.4 trillion in annual sales, it would mean a 74% increase over 2020’s e-commerce retail sales of $4.2 trillion. As sales increase, so does e-commerce’s share of total retail sales.

As of 2025, 24% of all retail sales are from e-commerce stores.

85% of global consumers shop online (Sponsorpulse)

Online shopping is most popular in Asia and South America where 86% of consumers shop online. North America and Australia have the lowest online shopping rates at 78% and 79% respectively.

Turkey is the fastest-growing e-commerce market in the world (Statista)

Retail e-commerce sales in Turkey are projected to grow at an 11.58% CAGR between 2024 and 2029 — making it the highest-growth market globally. Brazil is a very close second, with an 11.56% CAGR.

China is home to over half of global e-commerce retail sales (MobiLoud)

In a roundup of the top 10 countries by share of e-commerce sales, China led the pack by a huge margin. China accounts for 52.1% of all global e-commerce sales. The United States  — in second place — accounts for 20.1%.

WooCommerce has a 38.76% market share among e-commerce platforms (Datanyze)

At the time of writing, there are currently 603 e-commerce platforms powering over 4.9 million e-commerce companies. Out of those companies, 3.1 million use WooCommerce — more than Squarespace, Shopify, and Wix combined. Woo Themes is the second-most used platform with around 1.2 million companies.

15% of online shoppers prefer to buy directly from brands they like (Wunderman Thompson)

While online marketplaces like Amazon tend to dominate the e-commerce landscape, direct-to-consumer (D2C) is trending in a big way. It’s now the ideal shopping method for 15% of global shoppers. In some countries, it’s even the number one shopping method. D2C ranks higher than marketplaces in Australia (23%), France (22%), and Colombia (20%).

One in five e-commerce companies have a Buy Now, Pay Later (BNPL) option (Verifone)

BNPL is on the rise in e-commerce — it had a $481 billion transaction value in 2025. Amazingly, it’s predicted to surpass $800 billion by 2028. Companies like OpenPay help enable e-commerce brands looking to provide BNPL payment options.

Amazon E-commerce Statistics

Amazon is such a major player in the e-commerce world that it deserves its own section. Here’s how Amazon influences the e-commerce market.

Amazon averages 2.6 billion global visits every month (SimilarWeb)

The leading e-commerce company attracts a huge amount of web traffic each month. Over 82% of that traffic is from the United States, with India, Canada, the UK, and Japan rounding out the top five. On average, visitors spend seven minutes on the site and visit close to nine different pages.

Amazon sold over 200 million items during Prime Day 2024 (Amazon)

Prime Day 2024 generated over $7 billion in sales on the second day alone. According to Amazon, mobile commerce made up almost half of all online sales.

Amazon gets 14.06% of all e-commerce store visits worldwide (SimilarWeb)

It’s not surprising that Amazon gets the most visits among e-commerce stores, but its dominance shouldn’t be overlooked. Amazon gets more than 4x as many visits as eBay and over 6x as many as AliExpress.

Around 1 in 3 global shoppers say Amazon delivers the best overall experience (Wunderman Thompson)

In their Future Shopper 2022 report, Wunderman Thompson asked global consumers which e-commerce channel gave them the best overall experience. Amazon won by a landslide. The closest competitor was an aggregate of all other marketplace sites — which won 23% of the vote.

56% of Amazon Top Sellers have been selling on the marketplace since 2016 or earlier (MarketplacePulse)

Longevity could be a key to performance as an Amazon seller. Sellers who joined the platform in 2017 or earlier account for over half of total sales. Among current top sellers, only 8% joined the marketplace in the past two years.

Brands are overtaking resellers as the top sellers on Amazon (MarketplacePulse)

In 2015, 40% of Amazon’s top sellers had 1,000 or more listings — something you’d typically see from resellers using online arbitrage. Today, only 12% of top sellers sell 1,000 or more products. It’s a sign that the marketplace is shifting away from resellers and more toward actual brands.

Despite resellers losing ground on Amazon, “online arbitrage” is still a trending topic on Google.

Social Media E-commerce Statistics

The intersection of social media and eCommerce is called social commerce. Here’s a look at the impact social commerce has today.

A third of global online shoppers use social media as their primary shopping inspiration (Wunderman Thompson)

While search engines and Amazon are huge sources of shopping inspiration, 33% of online shoppers are finding out about products primarily through social. Additionally, 27% of global shoppers use social media sites to search for new products.

Facebook is the most globally popular social e-commerce channel (Wunderman Thompson)

31% of online shoppers say Facebook is the platform they’re most likely to buy from, and 32% said it was the best social platform for e-commerce. It’s most popular for the 35-44 demographic, where 41% of shoppers say it’s their favorite channel.

Instagram is the favorite social media channel among 16 to 24-year-olds (Wunderman Thompson)

While Facebook might be the overall favorite, Instagram is the king among Gen Z shoppers. 39% say it’s the channel they’re most likely to buy from, and 41% believe it’s the best social shopping channel around today.

53% of Americans shop on social media at least once per week (InfluencerMarketingFactory)

That’s right, the majority of Americans are weekly social media shoppers. And just under a quarter of Americans (24%) shop on social media more than once per week. Out of the 13% that never shop on social media, over one-third say they plan on doing so in the near future.

Apparel is the most popular social e-commerce category among American shoppers (InfluencerMarketingFactory)

When asked which product type they bought most often on social media, 22% of American shoppers said apparel. 15% said beauty products and 11% preferred home products. Electronics and food and beverage rounded out the top five with 10% each.

Social media e-commerce sales totaled $3.57 trillion in 2024 (International Trade Administration)

Social commerce sales in China have almost doubled since 2019 ($1.8 trillion).

68% of social e-commerce sales in China come from TikTok (Wunderman Thompson)

For most of the world, Facebook and Instagram dominate the social e-commerce landscape. But in China, it’s all about TikTok. 70% of Chinese shoppers think the social channel is the best when it comes to e-commerce. 10% of all global shoppers under 35 also think it’s the best social channel for online shopping.

Explosive Growth: Google searches for “TikTok shopping” over the past 5 years.

Mobile E-commerce Statistics

The trends tell us that people are spending more of their online time on mobile devices. e-commerce companies are responding by giving shoppers more ways to buy from their smartphones.

US mobile e-commerce sales could reach $710 billion in 2025 (eMarketer)

That would be more than quadruple the number of sales posted by m-commerce in 2019.

Over 44% of all e-commerce sales in the US come from mobile (eMarketer)

Mobile gets a bigger piece of the e-commerce sales pie each year. In 2019, just 36.9% of e-commerce sales were generated from mobile devices. In 2025, that share is as high as 44.2%. 

How can e-commerce brands develop their mobile presence? By working with app development companies like TapCart.

Google searches for “tapcart” over the past 5 years.

29% of Americans purchase products or services on their smartphones at least once per week (Vorhaus)

Vorhaus’s survey on smartphone behavior revealed just how much mobile shopping Americans are doing. 34% of Americans in the 18-34 demographic are mobile shopping at least once per week, ahead of the total average.

Mobile has lower conversion rates than both desktops and tablets (Kibo)

Despite mobile’s growing share of e-commerce sales, the channel still struggles with conversion rates. Mobile has a 2.3% conversion rate, compared to 3.8% for desktops and 3.2% for tablets.

E-commerce Challenges

There’s no question that the e-commerce industry is booming. But staying competitive in a crowded industry means overcoming multiple challenges. Here are some obstacles facing today’s e-commerce brands.

E-commerce companies say payment method localization is their biggest challenge right now (Verifone)

In the age of global e-commerce, getting international payments right is huge for any company looking to sell across borders. For 52% of e-commerce companies, payment localization remains their top challenge.

The average shopping cart abandonment rate is just over 70% (Baymard)

Shoppers abandon their carts before checking out for a multitude of reasons. The top reason? Extra fees. In a poll of 4,384 US adults, 48% said they’d abandon their carts after seeing shipping, taxes, and other fees. Other reasons for cart abandonment were having to create an account to complete an order, long delivery times, and not trusting the website with credit card information.

Getting personalization right is increasingly difficult (Gartner & Yieldify)

74% of e-commerce companies have a website personalization program in place. But some personalization efforts could be turning off potential buyers — especially if they overdo it. A Gartner survey found that shoppers are three times more likely to abandon brands that “over- personalize”.

40% of online shoppers say they’ve refused to buy from a brand over personal data concerns (Shopify)

Data privacy is top-of-mind for today’s digital consumer. Over half (57%) of online shoppers say they’re “increasingly concerned” about the way brands are using their personal data. And 61% say they’ll only share that information if they’re required to do so.

3.1% of global e-commerce revenue is lost because of payment fraud (Cybersource)

Credit cards, chargebacks, and other types of fraud are rampant in the e-commerce world. The problem seems to be on the rise, too. E-commerce revenue lost to payment fraud went up over 29% between 2019 and 2021. It’s a trend that’s led to e-commerce companies spending an average of 10% of their revenue managing payment fraud.

Key Takeaways

E-commerce is a multi-trillion-dollar industry that gives shoppers access to an infinite amount of products and services.

While Amazon is the global leader, brands are finding ways to get directly in front of potential shoppers through mobile apps and social commerce.

All the projections point to one thing: e-commerce will continue to grow and prosper, and it could be the default avenue for shopping in less than a decade.