Top Trending Pets Startups

In January, several emerging startups have taken off in the pets space. Leading the charge is Freely Pet, the top trending startup, with a search volume of 5.4K and an impressive +8700% growth rate.

TOP COMPANIES - UPDATED JAN 2026
74 Results

1. Freely Pet

Regular Growth
Regular Growth

Company that produces high-quality pet food with limited ingredients, tailored to meet the specific dietary needs of pets. Freely Pet differentiates itself by offering personalized food recommendations based on the…

Startup Details
Location
Jan 2019
Founded Date
Data & Forecast
+8700%
2 years Growth
5.4K/mo
Search Volume
businesslifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Fera pets

Exploding Growth
Exploding Growth

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

Startup Details
Location
Jan 2017
Founded Date
Data & Forecast
+265%
2 years Growth
1.3K/mo
Search Volume
healthlifestylesupplementspetsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Front of the pack

Exploding Growth
Exploding Growth

Front of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…

Startup Details
Location
Oct 2019
Founded Date
Data & Forecast
+314%
2 years Growth
390/mo
Search Volume
businesshealthlifestylepetsretailsupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Spot & Tango

Exploding Growth
Exploding Growth

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

Startup Details
Location
Jan 2015
Founded Date
Data & Forecast
+279%
2 years Growth
3.6K/mo
Search Volume
businessfood-beveragelifestylepetsretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Petlibro

Exploding Growth
Exploding Growth

Company that designs products aimed at promoting pet health and convenience for pet owners. Petlibro offers items such as automated feeding dispensers and electric nail trimmers, which provide accurate and fast grinding…

Startup Details
Location
Jan 2020
Founded Date
Data & Forecast
+224%
2 years Growth
90.5K/mo
Search Volume
businesslifestyleecommerceretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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6. Litter-Robot

Exploding Growth
Exploding Growth

Self-cleaning, automated litter box designed for cats, incorporating smart technology and odor control features. It differentiates itself by offering convenience and hygiene benefits, particularly for multi-cat…

Startup Details
Location
Apr 1999
Founded Date
Data & Forecast
+79%
2 years Growth
301K/mo
Search Volume
technologyhomelifestylepetsautomationai
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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7. Petfolk

Exploding Growth
Exploding Growth

Founded in 2019 by experienced veterinarians, this company is dedicated to providing world-class veterinary care. It differentiates itself by offering comprehensive and personalized pet healthcare services, utilizing…

Startup Details
Location
Jan 2020
Founded Date
Data & Forecast
+123%
2 years Growth
9.9K/mo
Search Volume
petscompanyhealthlifestylehealthcarepharma
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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8. Squarepet

Exploding Growth
Exploding Growth

Squarepet is a brand that offers specialized pet food products designed to address specific dietary needs of pets. Their products, such as the SquarePet VFS Skin & Digestive Support, are formulated to help pets with…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+40%
2 years Growth
1.6K/mo
Search Volume
healthfood-beveragelifestylenutritionpetscpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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9. Pure pet food

Exploding Growth
Exploding Growth

UK-based company offering high-quality dog food subscriptions, focusing on personalized and healthy meals. The company differentiates itself by using real, natural ingredients to prepare meals that support the overall…

Startup Details
Location
Jan 2012
Founded Date
Data & Forecast
+119%
2 years Growth
22.2K/mo
Search Volume
businessfood-beveragelifestyleretailpetscpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. Native pet

Exploding Growth
Exploding Growth

Company specializing in natural and organic pet supplements, focusing on high-quality, clean-label products for pets, particularly dogs. Native Pet differentiates itself by using simple, natural ingredients without…

Startup Details
Location
Jan 2017
Founded Date
Data & Forecast
+54%
2 years Growth
18.1K/mo
Search Volume
healthfood-beveragelifestylesupplementsnutritionpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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11. Fursure

Exploding Growth
Exploding Growth

Financial platform designed for pet parents, offering a range of services related to pet insurance, savings, and wellness. Fursure differentiates itself by providing a comprehensive suite of financial solutions tailored…

Startup Details
Jan 2020
Founded Date
Data & Forecast
+8900%
2 years Growth
20/mo
Search Volume
financeindustrylifestyleconstructioninsurancepets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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12. Dog is human

Exploding Growth
Exploding Growth

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Startup Details
Location
Apr 2022
Founded Date
Data & Forecast
+100%
2 years Growth
33.1K/mo
Search Volume
healthlifestylesupplementspetshealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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13. Edgard & Cooper

Exploding Growth
Exploding Growth

Belgian brand of pet food introduced in 2016, known for its sustainable approach to pet nutrition. The company offers a range of products for both cats and dogs, including wet food, dry food, snacks, and dental…

Startup Details
Location
Jan 2014
Founded Date
Data & Forecast
+93%
2 years Growth
4.4K/mo
Search Volume
businesslifestyleretailpetssupply-chain
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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14. Marleybones

Exploding Growth
Exploding Growth

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero…

Startup Details
Location
Jan 2014
Founded Date
Data & Forecast
+1700%
2 years Growth
4.4K/mo
Search Volume
businessfood-beveragelifestylepetsfoodcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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15. Smalls cat food

Exploding Growth
Exploding Growth

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

Startup Details
Location
Jan 2016
Founded Date
Data & Forecast
+67%
2 years Growth
74K/mo
Search Volume
businessindustrylifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. AnimalBiome

Regular Growth
Regular Growth

Company focused on revolutionizing animal health through microbiome science. AnimalBiome aims to improve the lifespan and quality of life of companion animals by analyzing and addressing gut health issues, leveraging…

Startup Details
Location
Sep 2016
Founded Date
Data & Forecast
+75%
2 years Growth
5.4K/mo
Search Volume
businesshealthlifestylepetshealthcaresupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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17. Portland pet food

Exploding Growth
Exploding Growth

Portland Pet Food Company provides human-grade dog food products, including wet dog food toppers and meal mixers. The company differentiates itself by using high-quality, locally sourced ingredients and offering…

Startup Details
Location
Jan 2014
Founded Date
Data & Forecast
+61%
2 years Growth
1K/mo
Search Volume
businessfood-beveragelifestylepetsretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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18. CATLINK

Exploding Growth
Exploding Growth

Brand offering self-cleaning cat litter boxes designed to automatically clean cat litter, providing convenience for pet owners. CATLINK distinguishes itself by integrating advanced technology to ensure efficient waste…

Startup Details
Location
Jan 2017
Founded Date
Data & Forecast
+84%
2 years Growth
8.1K/mo
Search Volume
companypetstechnologylifestyleautomation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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19. gooddog

Exploding Growth
Exploding Growth

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+62%
2 years Growth
110K/mo
Search Volume
businesslifestylepetsretaileducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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20. Wagmo

Exploding Growth
Exploding Growth

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+74%
2 years Growth
4.4K/mo
Search Volume
businessfinancelifestyleinsurancepets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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21. Airvet

Peaked Growth
Peaked Growth

A company that provides unlimited access to licensed veterinary professionals for consultations via video or chat. This service addresses both urgent and routine pet care concerns, offering quick implementation and…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+78%
2 years Growth
2.9K/mo
Search Volume
businesstechnologylifestylepetstelecommunication
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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22. Open Farm

Exploding Growth
Exploding Growth

Company that produces ethical, eco-friendly, and human-grade pet food. Open Farm differentiates itself by offering a range of products made from high-quality ingredients such as wild-caught salmon, ancient grains, and…

Startup Details
Location
Jan 2014
Founded Date
Data & Forecast
+117%
2 years Growth
49.5K/mo
Search Volume
businessindustrylifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

23. Freshpet

Exploding Growth
Exploding Growth

Company that manufactures, markets, and distributes pet food and pet treats for dogs and cats. Freshpet differentiates itself by using blends of fresh meats, vegetables, and fruits that are farmed locally and produced…

Startup Details
Location
Jan 2006
Founded Date
Data & Forecast
+56%
2 years Growth
90.5K/mo
Search Volume
businessfood-beveragelifestylepetsretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

24. Petkit

Exploding Growth
Exploding Growth

Technology company specializing in smart products for pets, founded in 2013 by Weixue Guo and Weike Guo. Petkit offers innovative solutions such as activity monitors that record and analyze pets' calorie consumption,…

Startup Details
Location
Aug 2013
Founded Date
Data & Forecast
+74%
2 years Growth
74K/mo
Search Volume
businesstechnologylifestyleretailpetsautomation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

25. Fluentpet

Exploding Growth
Exploding Growth

Communication tools designed for pets, enabling them to express their needs and desires through recordable buttons. These tools aim to enhance the interaction between pets and their owners by providing a method for pets…

Startup Details
Location
Jun 2020
Founded Date
Data & Forecast
+39%
2 years Growth
2.4K/mo
Search Volume
businesslifestyleecommerceretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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Showing 1-25 of 74 Results

About Pets

This January, Freely Pet, Fera pets, and Front of the pack are defining the future of Pets startups. Freely Pet, founded in Jan 2019, leads the way with 5.4K monthly searches and +8700% growth. Fera pets, launched in Jan 2017, has also gained attention, posting +265% growth and 1.3K searches per month. Front of the pack, founded in Oct 2019, continues to expand its reach with 390 monthly searches and +314% growth. These three brands exemplify the strength and diversity of the Pets startups, showing how quickly innovation can turn into mainstream momentum.

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