The State of Shopify in 2026: 30+ New Statistics

Ecommerce platforms like Shopify give entrepreneurs the opportunity to start a business without the huge financial investment involved in opening a brick-and-mortar store.

Its place in eCommerce is significant, too. As of February 2026, data from Exploding Topics shows that Shopify sees more than 350 million visits per month, ranking 88th worldwide and 74th within the US. 

In enabling millions of entrepreneurs to run their own online stores, Shopify has grown from a two-man startup into a multi-billion dollar company with thousands of employees.

So what do Shopify’s success and growth look like in numbers?

Read on to find out.

Top Shopify Statistics

Looking for the most eye-opening Shopify statistics? Here are some big ones to get you started:

• Shopify is worth over $154 billion and generates more than $8.8 billion in annual revenue
• Shopify controls 20% of the eCommerce platform market
• There are nearly 7 million live stores in over 235 countries using Shopify
• There are more than 2,860 Shopify merchants with over $1 million in sales revenue
• There are more than 200 Shopify merchants with $100 million in sales revenue
• Shopify users have collectively installed more than 25 million apps from the Shopify App Store

Shopify is clearly doing something right. Next, let’s take a look at Shopify as a company.

Shopify Company Statistics

In 2006, two Canadians decided to open an online snowboarding store. When they were disappointed by the current eCommerce landscape, they took matters into their own hands – eventually launching Shopify.

Today, Shopify is worth billions of dollars and powers millions of online stores. Here are the current numbers behind Shopify’s success.

Shopify is now worth more than $154 billion (CompaniesMarketCap)

By market capitalization, Shopify is the 3rd-largest Canadian company today. Since launching in 2006, Shopify has become one of the most successful tech startups not only in Canada but the entire world.

Shopify generates $8.8 billion in annual revenue (Macrotrends)

Shopify’s $8.8 billion in revenue in 2024 represented a 203+% jump over 2020's $2.9 billion. Shopify divides its revenue into two categories: subscription solutions and merchant solutions. Merchant solutions represent ~74% of Shopify’s revenue (Uptek). 

Shopify controls 20% of the eCommerce platform market (DemandSage)

Wix Stores (14.27%), WooCommerce Checkout (10.83%), Squarespace Add To Cart (7.80%), and Ecwid (3.30%) round out the top 5. 

Shopify is the 3rd-leading online services company in the world by market cap (Statista)

It’s unlikely Shopify will ever surpass the top two service companies (Amazon and Alibaba).

Shopify employs more than 8,000 people (Shopify)

Shopify is a robust organization, with teams ranging from legal and HR to data engineering and UX design. Shopify’s employees enjoy a “Digital by Design” company philosophy. They can work remotely and live abroad for up to 90 days.

Shopify App Statistics

Shopify launched its App Store in 2009. Since then, it’s grown to host thousands of apps. Shopify apps help merchants integrate their stores with social media platforms like Facebook and TikTok, design online storefronts, run email marketing campaigns, and manage inventory.

There are more than 11,000 apps currently in the Shopify App Store (Shopify)

Shopify apps offer a wide range of features from store design and management to conversion optimization and marketing. In total, just under ~50% are free-to-use.

Shopify users have collectively installed more than 25 million apps from the Shopify App Store (Chargeflow)

The App Store is a critical aspect of the Shopify business model. Merchants have spent over $100 million dollars in the App Store.

The average Shopify merchant uses 6 Shopify apps (Uptek)

Shopify apps help merchants earn more by adding more functionality to their stores and letting them integrate with other online platforms. The 5 most popular Shopify apps as of February 2026? Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox, Product Reviews, and Klarna: On-site Messaging.

The top Shopify app developers earn $167,000 per year on average (Uptek)

While Shopify develops essential apps like Facebook Channel, Google Channel, and Product Reviews, they don’t have a monopoly in the App Store. In fact, 4 out of 5 merchants use third-party apps. Apps like Judge.me and Privy have thousands of downloads and positive reviews.

Shopify Merchant Statistics

Shopify merchants range from one-person shops selling custom t-shirts to established global brands. Over the past decade and a half, Shopify has expanded into almost every country, where it’s used by millions of merchants.

Nearly 7 million businesses in 235 countries use Shopify (BuiltWith)

Shopify has a huge global footprint thanks to its wide array of services. Some established retailers use Shopify’s enterprise platform Shopify Plus, while others simply take advantage of Shopify’s digital shopping cart solutions.

Shopify merchants generate over $490 billion in economic activity (Uptek)

Ecommerce has a growing role in the global economy, and Shopify is at the forefront of that growth. 

More than 5.2 million jobs have been created by Shopify merchants according to the most recent data available (Uptek)

You might not think of Shopify stores as big employers, but you’d be wrong. 

Shopify merchants logged $14.6 billion in global sales across Black Friday and Cyber Monday 2025 (Shopify)

2025 was a landmark year for Shopify merchants looking to post big numbers in the late-November shopping season. 2025’s Black Friday/Cyber Monday sales beat the previous year by 27%.

There are more than 200 Shopify merchants with over $1 million in sales revenue (BuiltWith)

Many of those 200 merchants are established brands like the Seattle Seahawks, Xbox and Patagonia. But startups like the hiking trails app Alltrails have crossed the million dollar mark on Shopify too.

Over 80,000 businesses use Shopify Plus (BuiltWith)

Shopify isn’t just for solo entrepreneurs. For large eCommerce companies, there’s Shopify Plus. This enterprise platform is used by big brands like Patagonia and Mattel, as well as growing startups.

Shopify Store Statistics

Shopify stores are the hubs sellers use to attract customers to their products. Stores need a mix of amazing products, attractive design elements, and smart marketing to be successful. Here’s a look at Shopify stores, their performance benchmarks, and the products they sell.

The average Shopify store earns $92 per customer (MobiLoud)

The top 20% of Shopify stores generate over double the average at $202 or more per customer. For the bottom 20%, that number shrinks to $42 or less (Chargeflow).

Shopify stores have an average add-to-cart rate of 4.6% (Littledata)

Littledata’s 2023 survey of over 2,700 Shopify stores found the average add-to-cart rate at just under 5%. The top 20% of stores enjoyed a 7.7% average add-to-cart rate. For the top 10%, that figure jumps to 9.6%.

In total, 87% of Shopify stores manually ship products (Statista)

This number has been consistent over several years. Despite all the hype around dropshipping, most Shopify stores ship directly from their own brick-and-mortar locations. In fact, only ~12.8% of Shopify stores use third-party drop shipping to deliver their products.

USPS is the most-used shipping carrier for Shopify stores, with 7.9% of stores using USPS for shipping (Store Leads)

5.9% of Shopify stores use UPS for shipping, while 4.4% use FedEx. 

More than one-quarter of all Shopify stores sell clothing (Store Leads)

Of the 2,588,387 Shopify stores tracked by Store Leads, 785,756 (27.9%) are categorized as apparel stores. 

Shopify Customer Statistics

Shopify wouldn’t have much of a business without customers. Online shoppers are the driving force behind the eCommerce industry, and their preferences shape how Shopify and its merchants design and run their stores.

Around 24% of shoppers expect free shipping on orders over $25 (EMARKETER)

29% said they expect free shipping on all orders but may still buy if they have to pay, while 16% expect free shipping on all orders and would not buy if they have to pay. 

Economic factors are impacting shoppers in 2026, with 39% comparing prices more carefully (Retail Dive)

Consumers expect helpful content that will assist them in making purchasing decisions. If the content isn't strong enough, they no longer feel as moved to make a purchase. Content is key. 

2025 numbers are expected to show global eCommerce fashion shoppers spending an average of $982 on apparel (Capital One Shopping)

Other expected numbers include $458 on accessories and $77 on footwear. 

31.9% of online shoppers based in the U.S. have purchased from an online retailer in another country (Capital One Shopping)

Around one-third of American shoppers made purchases from stores based in another country in 2024. While cross-border sales have been growing, factors such as tariffs that impact the U.S. could have an impact on cross-border purchases. 

Mobile commerce is on the rise given its convenience for shoppers. M-Commerce is expected to grow at a rate of 9.5% per year until 2034 (Shopify)

Shopify estimates that 22.5% of total retails will happen online by 2028. 

Product recommendations through AI are expected to drive a 59% boost to eCommerce sales (Shopify)

OpenAI recently announced Instant Checkout, its new feature within ChatGPT. As of this writing, ChatGPT users are now able to buy directly from Etsy sellers in the US without ever leaving the chat. While this functionality is limited to Etsy as of early 2026, Shopify sites are expected to be included in the near future. Although this functionality will help more than 1 million Shopify stores to create a smoother purchasing process, it also means that shop owners will need to start planning for Instant Checkout optimization. 

Wrap Up

As you can see from this list of Shopify stats, Shopify is a heavy-hitter in the world of eCommerce.

From small, boutique online stores to massive brands, Shopify has the solutions to help sellers sell and ship their products.

As the world of eCommerce evolves, Shopify evolves with it. Their App Store is constantly growing, and new services like Shopify Plus give enterprise companies a robust toolkit to run their online sales.

If you enjoyed reading these stats, we have more here: 79+ Brand-New eCommerce Statistics and Top 11 Ecommerce Trends.