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Top TikTok Trends (July 2026)
Add Exploding Topics on GoogleAdd Exploding Topics as your preferred source to see more of our stories on Google.TikTok is one of the largest social media platforms in the world.
In fact, with over 1.9 billion monthly active users, TikTok is the 5th-largest social media site.
Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more. It's also a social commerce powerhouse.
How We Find Top Current TikTok Trends
This list has been put together using the TikTok Insights tool from Exploding Topics. We have sorted by growth in views over the past 30 days.
TikTok Insights is a powerful tool for planning your TikTok content. As well as this master list, you can filter by topics or search by specific hashtags.
You can also change the reference period to 7 days, to get access to trends which are only just starting to explode. And as well as views growth, you can sort by total views, posts growth, and total posts.
When you find a topic of interest, you can expand it for more details. You can even view the top-performing related TikToks directly from within the tool.
If you want to be able to keep your TikTok content as fresh as possible with the benefit of live, data-backed platform trends, then sign up to Exploding Topics today and select the TikTok Insights add-on.
With that, here are the top TikTok trends right now. Anything NSFW has been excluded:
|
No. |
Topic |
% Growth (30 days) |
| 1 | Barrier Moisturizer | 4,500% |
| 2 | B12 Gummies | 2,800% |
| 3 | Finger Exercise Equipment | 2,700% |
| 4 | Biotin Serum | 1,500% |
| 5 | Niacinamide Body Lotion | 1,300% |
| 6 | Collagen Serum | 1,200% |
| 7 | GPS Wireless Dog Collar | 962% |
| 8 | Densifying Shampoo | 913% |
| 9 | Shiitake Mushroom Chips | 837% |
| 10 | Portable Steamer | 747% |
| 11= | Social Tonic | 680% |
| 11= | Lactic Acid Serum | 623% |
| 13 | Panthenol Cream | 550% |
| 14 | Smart Pizza Oven | 539% |
| 15 | Gold and Silver Earrings | 503% |
| 16 | Magnetic Car Mount | 486% |
| 17 | Beef Tallow Balm | 480% |
| 18 | Quercetin Gummies | 463% |
| 19 | ADHD Planner | 426% |
| 20 | Peach Riot Blind Box | 422% |
| 21 | Tinted Serum | 413% |
| 22 | Turmeric Lotion | 412% |
| 23 | Turmeric Body Wash | 406% |
| 24 | Protein Coffee | 395% |
| 25 | Smart Dehydrator | 394% |
| 26 | Flight Socks | 393% |
| 27 | Litter Box Deodorizer | 382% |
| 28 | Compression Packing Cubes | 369% |
| 29 | Kojic Acid Mask | 356% |
| 30 | Skylight Calendar | 355% |
| 31 | Car Seat Monitor | 354% |
| 32 | Calming Cream | 333% |
| 33 | Auto Empty Cordless Vacuum | 324% |
| 34 | Nut Milk Machine | 312% |
| 35= | Pet Grooming Gloves | 305% |
| 35= | Gochujang Sauce | 305% |
| 37 | Bamboo Cooling Mattress Topper | 304% |
| 38= | Makeup Cleansing Balm | 297% |
| 38= | Mobile Gaming Controller | 297% |
| 40 | Recovery Slide | 296% |
| 41= | Superfruit Gummies | 286% |
| 41= | Compression Shoulder Brace | 286% |
| 43 | Micellar | 283% |
| 44= | Podcast Kit | 274% |
| 44= | E-Bike Bag | 274% |
| 46 | Milk Mist | 267% |
| 47 | Elf Oval Brush | 263% |
| 48 | Vibration Pad | 262% |
| 49 | Scalloped Pillow | 261% |
| 50 | Under Eye Gel Patches | 257% |
TikTok trends can be hugely powerful.
That Sound Game used Exploding Topics Pro to analyze TikTok trends, leading to a viral launch campaign and more than 400,000 sales in under 3 years.
Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending.a
1. B12 Gummies
5-year search growth: 275%
Search growth status: Exploding
Total TikTok views (last 30 days): 11.5 million
Description: B12 gummies are chewable vitamin supplements designed to support healthy red blood cells and cognitive function. Around 6% of the general population under the age of 60 have a B12 deficiency, rising to 11% among vegans and 20% among over-60s.
As one of the fastest-climbing trends on TikTok in the last 30 days, Vitamin B12 gummies are a potentially intriguing opportunity for TikTok affiliates and E-commerce businesses. Over on Amazon, top sellers sell more than 6K units per month.
2. Densifying Shampoo
5-year search growth: 800%
Search growth status: Exploding
Total TikTok views (last 30 days): 4.4 million
Description: Densifying shampoo is designed to promote thick, healthy hair growth. Ingredients like biotin, niacinamide and even caffeine work to stimulate greater volume, prevent breakage, and minimize shedding.
Thinning and baldness is a significant concern among both men and women: one UK study found that preventing future hair loss was a leading reason for taking care of hair among 27% of men, and 37% of women. One commission-paid TikTok pitching densifying shampoo to the male market has amassed over 10K likes and 2.6K bookmarks.
3. Portable Steamer
5-year search growth: 500%
Search growth status: Exploding
Total TikTok views (last 30 days): 9.1 million
Description: A portable steamer is a compact steam cleaner designed for easy transportation when travelling. It uses hot steam to remove creases from clothes without the need for an iron or ironing board.
It is exactly the kind of low-cost, clear-use household product that tends to enjoy success on TikTok Shop, with short-form video a perfect medium for showcasing the benefits.
4. Quercetin Gummies
5-year search growth: 1,000%
Search growth status: Regular
Total TikTok views (last 30 days): 2.2 million
Description: Quercetin gummies are gummy supplements containing quercetin, an antioxidant found naturally in berries and onions. While research into its benefits is still inconclusive, it has been linked with allergy relief, heart health, and improved metabolic function.
The search chart is not especially convincing given the steep recent downturn, although greater fluctuation is to be expected with a trend that is still so early-stage and relatively low-volume. And this is also why it's so important to assess consumer interest across multiple channels; searches may still be low, but quercetin gummies are attracting millions of TikTok views.
5. ADHD Planner
5-year search growth: 338%
Search growth status: Exploding
Total TikTok views (last 30 days): 35.7 million
Description: ADHD planners are calendars/organizers designed for those with attention deficit disorder. The very act of creating a structured schedule can help to manage symptoms of ADHD, acting as a "second brain", while the specialized planners will often have extra features such as predefined templates to reduce mental load and combat feelings of being overwhelmed.
An estimated 15.5 million US adults are diagnosed with ADHD, and millions more have either self-diagnosed or recognized that they live with similar symptoms. With more than 5 million posts under the #ADHD hashtag, there is a large TikTok audience for products that can help manage the disorder.
6. Milk Mist
5-year search growth: 1,000%
Search growth status: Exploding
Total TikTok views (last 30 days): 5.2 million
Description: Milk mist is a lightweight spray designed to be applied directly to the skin, providing no-touch hydration and repair. While milk/milky is often used to refer to the appearance of the product in a skincare context, many leading milk mist formulations use oat milk as a key ingredient.
L'Oreal-owned Thayers, one of the leading brands in this space, sells over 8K units per month on Amazon, generating more than $114,000.
7. Tinted Serum
5-year search growth: 800%
Search growth status: Exploding
Total TikTok views (last 30 days): 30.9 million
Description: Tinted serum is a hybrid skincare/beauty product. The serum aspect is designed to hydrate and repair, while the tint acts more or less like makeup, albeit typically with a natural look.
These serums have their roots in the vast K-Beauty phenomenon (3.4 million videos on TikTok). This is just the latest Korean-origin product to attain TikTok virality.
8. Car Seat Monitor
5-year search growth: 1,100%
Search growth status: Exploding
Total TikTok views (last 30 days): 15 million
Description: Car seat monitors give you a clear view of the back seats when travelling with children. This allows you to keep track of any young passengers for safety reasons, with night-vision and split-screen modes providing a potential upgrade on the more traditional headrest mirror approach. There's also no need to adjust the rear-view mirror, so some may prefer a camera setup from a safety perspective.
The child safety seat market is worth over $5 billion, and monitors are increasingly popular as an accessory. The top seller on Amazon generates ~$300,000 per month.
Key Takeaways
This wraps up our list of the top trends on TikTok. If you want even more, check out our curated list of trending TikTok products with best-seller potential.
Many of the trends on TikTok reflect, elevate, or even begin some of the Internet’s most popular trends. Some have long-term staying power, while others might be shorter-term opportunities.
This list will continue to be updated every month, so be sure to check back for more TikTok trends. And sign up to Exploding Topics with the TikTok Insights add-on to get all this data and much more at your fingertips.
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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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Written By
Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more