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Top TikTok Trends (2023 & 2024)

by Josh Howarth
December 16, 2022

TikTok is one of the largest social media platforms in the world.

In fact, with over 1.5 billion active monthly users, TikTok is the 6th largest social media site.

Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more.

With that, here are the top TikTok trends right now:

No. Keyword

% Growth

1 TikTok Dropshipping

7300%

2 Booktok

9000%

3 TikTok SEO

2800%

4 TikTok Made Me Buy It

2600%

5 TikTok Voice Effects

99X+

6 Gaming on TikTok

1600%

7 Adopt Me

2400%

8 Football TikTok

99X+

9 MW2

99X+

10 SssTikTok

9200%

11 TikTok Ads

99X+

12 Gymrat

1566%

13 FYP (For You Page)

1280%

14 TikTok Food

7800%

15 TikTok ASMR

4300%

16 TikTok Glow Up

1600%

17 TikTok Gym

8100%

18 TikTok Viral

6400%

19 Loona

284%

20 TikTok Thirst Trap

900%

21 TravelTok

2700%

22 Day In My Life

177%

23 Ice Roller

90%

24 TikTok Dance

4500%

25 TikTok Prank

3900%

26 TikTok Humor

1150%

27 TikTok Fitness

3000%

28 TikTok DIY

3600%

29 TikTok Skincare

7200%

30 TikTok Fashion

7000%

31 TikTok Cooking

3900%

32 TikTok Vlog

3700%

33 TikTok Work From Home

1300%

34 TikTok Social Media Manager

400%

35 Self Care

148%

36 Lip Sleeping Mask

334%

37 BYO Blush

500%

38 The Pink Stuff

975%

39 Electric Candle Lighter

400%

40 Pet Hair Remover

97%

41 Mighty Patch

6200%

42 InstaGLO

1500%

43 Microfiber Spin Mop

280%

44 Fridge Fork

275%

45 Bluetooth Sleep Mask

300%

Here are a few of the most interesting TikTok trends from the list above, along with insight into why they’re trending.

1. TikTok Dropshipping

tiktok-dropshipping-min.png

5-year search growth: 7300%

Search growth status: Exploding

Total TikTok Views: 2.9 billion

Description: Dropshipping is the movement of products directly from a retailer to a buyer. Dropshipping is popular because it allows ecommerce businesses to easily distribute their products without the expense and hassle of holding inventory. TikTok serves essentially as a marketing platform for dropshippers and assists in promoting brand awareness.

2. Mighty Patch

mighty-patch-min.png

5-year search growth: 6200%

Search growth status: Regular

Total TikTok Views: 215.6 million

Description: Created by Hero Cosmetics, Mighty Patches are small hydrocolloid stickers that flatten and absorb pimples without directly popping them. Mighty Patches have grown in popularity on the TikTok platform as people share their results and provide reviews. This product has earned a 4.5 star rating on Amazon with over 110,000 reviews.

3. BookTok

booktok-min.png

5-year search growth: 9000%

Search growth status: Exploding

Total TikTok Views: 93.9 billion

Description: BookTok is a TikTok subcommunity made up of people that enjoy talking about books. BookTok has been a massive trend on the platform, totaling nearly 100 billion views. Videos often include threads, open discussions, or jokes about books that users have recently read. Overall, the BookTok hashtag is a place that a growing number of people go to find new and interesting reads.

4. TikTok Made Me Buy It

tiktok-made-me-buy-it-min.png

5-year search growth: 2600%

Search growth status: Exploding

Total TikTok Views: 31.8 billion

Description: TikTok Made Me Buy It essentially serves as a product catalog where influencers and creators share their thoughts about items they’ve recently bought. It is common for people using this hashtag to give video demos, work with popular influencers, or show behind the scenes features about how a product is best used.

5. Adopt Me

adopt-me-min.png

5-year search growth: 2400%

Search growth status: Exploding

Total TikTok Views: 24.4 billion

Description: Adopt Me is an online multiplayer video game on the Roblox platform where individuals adopt and raise a variety of pets. This game has become massively popular on TikTok as people highlight strategies and showcase their worlds. Adopt Me launched in 2017 and since then, has amassed 29.6 billion visits. It is also the biggest game on the Roblox platform.

6. TikTok Ads

tiktok-ads-min.png

5-year search growth: 99X+

Search growth status: Exploding

Total TikTok Views: 186.1 million

Description: TikTok Ads are similar to many other social media ad platforms: advertisers choose a goal such as boosting follower count or increasing website traffic. Specifically, businesses use the TikTok Promote feature to target specific subsets of users, create ads and track results.

7. The Pink Stuff

the-pink-stuff-min.png

5-year search growth: 975%

Search growth status: Exploding

Total TikTok Views: 536.8 million

Description: The Pink Stuff is a multi-purpose cleaning paste that removes excess dirt and grime from surfaces. This product is commonly used to clean household items including pans, glass, furniture, walls, and much more. The Pink Stuff has been trending on TikTok for quite some time as people show off its wide range of cleaning capabilities and give in-depth reviews about how useful the product is.

8. Gymrat

gymrat-min.png

5-year search growth: 1566%

Search growth status: Exploding

Total TikTok Views: 17.3 billion

Description: A gymrat is an individual who spends an excessive amount of time exercising in the gym. People use this hashtag often on TikTok to reveal their personal progress and showcase the results of a healthy lifestyle. It is also commonly used as a motivational hashtag to encourage people to exercise more often.

9. TikTok ASMR

tiktok-asmr-min.png

5-year search growth: 4300%

Search growth status: Regular

Total TikTok Views: 522 billion

Description: The term ASMR refers to a tingling feeling that travels down from the scalp through the neck. This is typically brought on by particular noises or feelings that are sparked from specific audio or visual stimuli. It is frequently utilized by individuals to aid in relaxation and heart rate regulation. Interest in this topic has experienced rapid growth as of late, with millions of videos on ASMR now available on both YouTube and TikTok.

10. TikTok Fashion

tiktok-fashion-min.png

5-year search growth: 7000%

Search growth status: Regular

Total TikTok Views: 208.3 billion

Description: Leading fashion brands including SKIMS, Shein, Nike, and many more are now active on the TikTok platform. Also, creators often reveal their outfits on a regular basis, enticing users to purchase clothes from top brands.

Conclusion

This wraps up our list of the top 45 trends on TikTok.

You’ll notice that these trends are all relatively long-term (not fads that are likely to subside in a week.)

It’s also important to note that many of the trends on TikTok reflect, elevate, or even begin many of the Internet’s most popular trends.

This list will continue to be updated on a regular basis, so be sure to check back in for more TikTok trends.