Top TikTok Trends (August 2026)

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by Josh Howarth
Last Updated: August 14, 2026

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TikTok is one of the largest social media platforms in the world.

In fact, with over 1.9 billion monthly active users, TikTok is the 5th-largest social media site.

Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more. It's also a social commerce powerhouse

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This list has been put together using the TikTok Insights tool from Exploding Topics. We have sorted by growth in views over the past 30 days.

TikTok Insights tool from Exploding Topics

TikTok Insights is a powerful tool for planning your TikTok content. As well as this master list, you can filter by topics or search by specific hashtags.

You can also change the reference period to 7 days, to get access to trends which are only just starting to explode. And as well as views growth, you can sort by total views, posts growth, and total posts.

When you find a topic of interest, you can expand it for more details. You can even view the top-performing related TikToks directly from within the tool. 

Popular topic videos shown within TikTok Insights tool

If you want to be able to keep your TikTok content as fresh as possible with the benefit of live, data-backed platform trends, then sign up to Exploding Topics today and select the TikTok Insights add-on.

With that, here are the top TikTok trends right now. Anything NSFW has been excluded:

No.

Topic

% Growth (30 days)

1Cable Tags33,500%
2Night Mask24,800%
3Roller Press23,000%
4Disposable Camera22,800%
5HMB Supplement18,800%
6Copper Mold13,900%
7Mokaloo13,400%
8Pogo Pin11,800%
9Filter Straw9,900%
10Smart Resistance Band7,200%
11Dog Joint Supplement6,400%
12Hyaluronic Acid Hair Serum6,300%
13Shelf Label6,200%
14Sensor Pads6,100%
15Smart Elliptical Machine5,900%
16Hard Water Shampoo5,400%
17Letter Kit5,200%
18Weighted Rings4,800%
19=Mushroom Chai4,600%
19=Mesh Nodes4,600%
21=Drip Valve4,500%
21=Indoor Smoker4,500%
23Recovery Gel4,200%
24Sea Fennel3,900%
25=Silicone Bed3,800%
25=Resin Filter3,800%
25=Beet Root Supplement3,800%
28Lychee Soda3,700%
29=Kojic Acid Turmeric Gel Mask3,300%
29=Foam Panel3,300%
29=Libido Powder3,300%
32=Muscle Recovery Gel3,200%
32=Earwax Removal Tool3,200%
32=Toothbrush Timer3,200%
35Clogs3,100%
36=Butter Spray3,000%
36=Screw Tray3,000%
38Ginseng Supplement2,800%
39=Trackpad2,600%
39=Spa-Quality2,600%
39=Chicory Coffee2,600%
39=LED Gua Sha2,600%
43=Smart Body Composition Scale2,500%
43=Deodorant Bar2,500%
43=Photopolymer2,500%
46=Podcast Kits2,300%
46=Sleep Sensor2,300%
46=Lion's Mane Tea2,300%
49=Needle Kit2,200%
49=Salicylic Acid Cream2,200%

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to Social Growth

TikTok trends can be hugely powerful.

That Sound Game used Exploding Topics Pro to analyze TikTok trends, leading to a viral launch campaign and more than 400,000 sales in under 3 years.

Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending.a

1. Night Mask

"Night mask" growth chart

5-year search growth: 161%

Search growth status: Exploding

Total TikTok views (last 30 days): 21.2 million

Description: Night masks are wearable skincare treatments designed to be applied to the face before bed. Unlike normal skincare masks, they're designed to stay on overnight, stimulating increased hydration and repair.

As one of the fastest-climbing trends on TikTok in the last 30 days, night masks are a potentially intriguing opportunity for TikTok affiliates and E-commerce businesses. Over on Amazon, top sellers sell more than 30K units per month.

2. Dog Joint Supplements

"Dog joint supplements" growth chart

5-year search growth: 117%

Search growth status: Exploding

Total TikTok views (last 30 days): 513,500

Description: Dog joint supplements help to support canine mobility and comfort, especially in older pets. Sold in the form of chews, tablets, or powders, the supplements contain ingredients like glucosamine and chondroitin to stimulate cartilage repair.

As Gen Z "pet parents" seek to give their furry friends human-grade care, many health and wellness verticals have successfully crossed from one species to another. The pet supplement market is worth an estimated $2.9 billion

Trending Topics

3. Shelf Label

"Shelf label" growth chart

5-year search growth: 233%

Search growth status: Exploding

Total TikTok views (last 30 days): 771,500

Description: A shelf label is a simple home organization product allowing people to clearly mark where household items belong. Popular in children's bedrooms, they are also increasingly being used as a tidiness hack

Shelf labels are exactly the kind of low-cost, clear-use household product that tends to enjoy success on TikTok Shop, with short-form video a perfect medium for showcasing the benefits. 

4. Hard Water Shampoo

"Hard water shampoo" growth chart

5-year search growth: 562%

Search growth status: Exploding

Total TikTok views (last 30 days): 1.2 million

Description: Hard water shampoo (or chelating shampoo) contains special ingredients designed to remove excess mineral deposits from hair. Calcium, magnesium and other heavy metals can easily build up over time when you live in a hard-water area, potentially damaging long-term hair health. 

Affiliates can successfully sell hard water shampoo on TikTok Shop using "before and after" content. Professional credentials also help: a dermatologist recently got more than 10K likes on a paid partnership for a hard water shampoo brand.

5. Chicory Coffee

"Chicory coffee" growth chart

5-year search growth: 72%

Search growth status: Regular

Total TikTok views (last 30 days): 8.5 million

Description: Chicory coffee is a coffee-like drink that's made from the root of the chicory plant. Unlike other trending "X coffee" products (e.g. mushroom coffee), it's often a complete alternative to true coffee, although chicory can also be blended with traditional coffee.

When drunk on its own, chicory coffee is popular for being naturally caffeine-free. One top seller on Amazon generates more than 3K sales per month.

6. Salicylic Acid Cream

"Salicylic acid cream" growth chart

5-year search growth: 35%

Search growth status: Regular

Total TikTok views (last 30 days): 11.9 million

Description: Salicylic acid cream is a skincare product primarily used for the treatment and prevention of acne. The acid is oil-soluble, meaning it can work deep within the pores of the skin to clear out dead cells and dirt.

Acne is the most common skin condition in the US. Up to 50 million Americans are affected by acne each year.

7. Weighted Rings

"Weighted rings" growth chart

5-year search growth: 1,050%

Search growth status: Exploding

Total TikTok views (last 30 days): 214,900

Description: Weighted rings are circular workout aids designed to support novel strengthening exercises. In most cases, they are effectively an ergonomic alternative to kettlebells, although some rings are also designed to function as hula hoops.

8. Toothbrush Timer

"Toothbrush timer" growth chart

5-year search growth: 86%

Search growth status: Regular

Total TikTok views (last 30 days): 186,600

Description: Toothbrush timers track how long you have been cleaning your teeth, to help ensure you do a thorough job. Lots of electric toothbrushes now come with in-built timers, but the low-cost, standalone timers tend to enjoy the most success on TikTok Shop.

Top videos about toothbrush timers have recieved over 675K likes. Often aimed at children, top-selling timers on Amazon sell over 10K units per month.

Key Takeaways

This wraps up our list of the top trends on TikTok. If you want even more, check out our curated list of trending TikTok products with best-seller potential

Many of the trends on TikTok reflect, elevate, or even begin some of the Internet’s most popular trends. Some have long-term staying power, while others might be shorter-term opportunities.

This list will continue to be updated every month, so be sure to check back for more TikTok trends. And sign up to Exploding Topics with the TikTok Insights add-on to get all this data and much more at your fingertips. 

Stop Guessing, Start Growing 🚀

Use real-time topic data to create content that resonates and brings results.

Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Josh Howarth

Co-Founder & CTO

Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more