Top TikTok Trends (July 2024)
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TikTok is one of the largest social media platforms in the world.
In fact, with over 1.6 billion monthly active users, TikTok is the 5th-largest social media site.
Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more.
With that, here are the top TikTok trends right now:
| No. | Keyword |
% Growth |
| 1 | Booktok |
9,800% |
| 2 | TikTok Dropshipping |
6,400% |
| 3 | TikTok SEO |
4,400% |
| 4 | Vtubing |
7,800% |
| 5 | TikTok Trading |
6,900% |
| 6 | TikTok Affiliate Marketing |
8,000% |
| 7 | Adopt Me |
420% |
| 8 | BIAB Nails |
4,900% |
| 9 | SssTikTok |
5,500% |
| 10 | TikTok Ads |
8,600% |
| 11 | Gymrat |
1,925% |
| 12 | TikTok Makeup |
350% |
| 13 | TikTok Food |
1,875% |
| 14 | TikTok ASMR |
2,567% |
| 15 | TikTok Course |
1,675% |
| 16 | Tabs Chocolate |
8,800% |
| 17 | TikTok Viral |
2,333% |
| 18 | Wolf Haircut |
3,150% |
| 19 | Y2k Fashion |
2,133% |
| 20 | Loaded Protein |
233% |
| 21 | TikTok Analytics |
8,600% |
| 22 | TikTok Shop |
9,543% |
| 23 | Looksmaxxing |
3,400% |
| 24 | Dark Feminine |
1,467% |
| 25 | Milky White Nails |
456% |
| 26 | Japanese Head Spa |
4,900% |
| 27 | TikTok Fashion |
1,150% |
| 28 | Drip Outfit |
1,120% |
| 29 | TikTok Gaming |
4,400% |
| 30 | Korean Skincare |
340% |
| 31 | TikTok Boss |
763% |
| 32 | Shilajit Gummies |
99x+ |
| 33 | Pimple Patches |
2,400% |
| 34 | Tiktok Video Editor |
1,067% |
| 35 | The Pink Stuff |
356% |
| 36 | Russian Manicure |
1,975% |
| 37 | Mighty Patch |
350% |
| 38 | TikTok Influencer |
2,667% |
| 39 | Mewing |
1,075% |
| 40 | Try on Haul |
400% |
| 41 | Mesh Ballet Flats |
9,600% |
| 42 | Old Money Fashion |
790% |
| 43 | Crochet Plushies |
7,000% |
| 44 | Permanent Jewelry |
99x+ |
| 45 | Quiet Luxury |
1,800% |
| 46 | Wearable Breast Pump |
1,329% |
| 47 | Perfume Layering |
633% |
| 48 | Lions Mane Supplement |
9,000% |
| 49 | Shein |
359% |
| 50 | Beauty Of Joseon |
99x+ |
Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending.
1. TikTok Dropshipping
5-year search growth: 6,700%
Search growth status: Regular
Total TikTok Posts: 1.1 million
Description: Dropshipping is the movement of products directly from a retailer to a buyer. Dropshipping is popular because it allows ecommerce businesses to easily distribute their products without the expense and hassle of holding inventory. TikTok serves essentially as a marketing platform for drop shippers and assists in promoting brand awareness.
2. Mighty Patch
5-year search growth: 350%
Search growth status: Exploding
Total TikTok Posts: 6,144
Description: Created by Hero Cosmetics, Mighty Patches are small hydrocolloid stickers that flatten and absorb pimples without directly popping them. Mighty Patches have grown in popularity on the TikTok platform as people share their results and provide reviews. This product has earned a 4.5-star rating on Amazon with over 140,000 reviews.
3. BookTok
5-year search growth: 9,800%
Search growth status: Exploding
Total TikTok Posts: 34.3 million
Description: BookTok is a TikTok subcommunity made up of people who enjoy talking about books. BookTok has been a massive trend on the platform, totaling well over 100 billion views. Videos often include threads, open discussions, or jokes about books that users have recently read. Overall, the BookTok hashtag is a place where a growing number of people go to find new and interesting reads.
4. TikTok Shop
5-year search growth: 9,543%
Search growth status: Exploding
Total TikTok Posts: 4.0 million
Description: TikTok Shop is the platform's new ecommerce feature. Content creators and brands can sell products directly on TikTok with in-feed videos, live broadcasts, and the Showcase tab. This feature also pairs with new TikTok offerings like Fulfilled by TikTok, native Shop ads, and secure checkout. Currently, there are more than 500,000 registered TikTok Shop sellers.
5. Beauty Of Joseon
5-year search growth: 99x+
Search growth status: Exploding
Total TikTok Posts: 83,000
Description: Beauty of Joseon is a Korean skincare brand offering all-natural products for skin treatment. Their product blends are based on ancient Korean beauty rituals from the Joseon Dynasty. The viral TikTok brand has accumulated over 162,000 followers and hundreds of thousands of sales through TikTok Shop.
6. TikTok Ads
5-year search growth: 8,600%
Search growth status: Exploding
Total TikTok Posts: 87,400
Description: TikTok Ads are similar to many other social media ad platforms: advertisers choose a goal such as boosting follower count or increasing website traffic. Specifically, businesses use the TikTok Promote feature to target specific subsets of users, create ads, and track results.
7. The Pink Stuff
5-year search growth: 356%
Search growth status: Exploding
Total TikTok Posts: 39,100
Description: The Pink Stuff is a multi-purpose cleaning paste that removes excess dirt and grime from surfaces. This product is commonly used to clean household items including pans, glass, furniture, walls, and much more. The Pink Stuff has been trending on TikTok for quite some time as people show off its wide range of cleaning capabilities and give in-depth reviews about how useful the product is.
8. Gymrat
5-year search growth: 1,925%
Search growth status: Exploding
Total TikTok Posts: 6.6 million
Description: A gymrat is an individual who spends an excessive amount of time exercising in the gym. People use this hashtag often on TikTok to reveal their personal progress and showcase the results of a healthy lifestyle. It is also commonly used as a motivational hashtag to encourage people to exercise more often.
9. TikTok ASMR
5-year search growth: 2,567%
Search growth status: Exploding
Total TikTok Posts: 30.3 million
Description: The term ASMR refers to a tingling feeling that travels down from the scalp through the neck. This is typically brought on by particular noises or feelings that are sparked from specific audio or visual stimuli. It is frequently utilized by individuals to aid in relaxation and heart rate regulation. Interest in this topic has experienced rapid growth as of late, with millions of videos on ASMR now available on both YouTube and TikTok.
10. TikTok Fashion
5-year search growth: 1,150%
Search growth status: Regular
Total TikTok Posts: 62.4 million
Description: Leading fashion brands, including SKIMS, Shein, Nike, and many more, are now active on the TikTok platform. Also, creators often reveal their outfits on a regular basis, enticing users to purchase clothes from top brands.
Conclusion
This wraps up our list of the top trends on TikTok.
You’ll notice that these trends are all relatively long-term (not fads that are likely to subside in a week).
It’s also important to note that many of the trends on TikTok reflect, elevate, or even begin many of the Internet’s most popular trends.
This list will continue to be updated regularly, so be sure to check back for more TikTok trends.
