Top TikTok Trends (May 2023)

by Josh Howarth
May 2, 2023

You may also like:

TikTok is one of the largest social media platforms in the world.

In fact, with over 1.5 billion active monthly users, TikTok is the 6th-largest social media site.

Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more.

With that, here are the top TikTok trends right now:

No. Keyword

% Growth

1 TikTok Dropshipping


2 Booktok


3 TikTok SEO


4 TikTok Made Me Buy It


5 TikTok Voice Effects


6 Gaming on TikTok


7 Adopt Me


8 Football TikTok


9 SssTikTok


10 TikTok Ads


11 Gymrat


12 FYP (For You Page)


13 TikTok Food


14 TikTok ASMR


15 TikTok Glow Up


16 TikTok Gym


17 TikTok Viral


18 TikTok Thirst Trap


19 Day In My Life


20 Ice Roller


21 TikTok Dance


22 TikTok Prank


23 TikTok Humor


24 TikTok Fitness


25 TikTok DIY


26 TikTok Skincare


27 TikTok Fashion


28 TikTok Cooking


29 TikTok Vlog


30 TikTok Work From Home


31 TikTok Vlog


32 Self Care


33 Lip Sleeping Mask


34 BYO Blush


35 The Pink Stuff


36 Electric Candle Lighter


37 Mighty Patch


38 TikTok influencer


39 TikTok Makeup


40 Bluetooth Sleep Mask


Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending.

1. TikTok Dropshipping


5-year search growth: 4,100%

Search growth status: Regular

Total TikTok Views: 5.4 billion

Description: Dropshipping is the movement of products directly from a retailer to a buyer. Dropshipping is popular because it allows ecommerce businesses to easily distribute their products without the expense and hassle of holding inventory. TikTok serves essentially as a marketing platform for dropshippers and assists in promoting brand awareness.

2. Mighty Patch


5-year search growth: 2,133%

Search growth status: Exploding

Total TikTok Views: 385.6 million

Description: Created by Hero Cosmetics, Mighty Patches are small hydrocolloid stickers that flatten and absorb pimples without directly popping them. Mighty Patches have grown in popularity on the TikTok platform as people share their results and provide reviews. This product has earned a 4.5-star rating on Amazon with over 120,000 reviews.

3. BookTok


5-year search growth: 9,800%

Search growth status: Exploding

Total TikTok Views: 133.6 billion

Description: BookTok is a TikTok subcommunity made up of people that enjoy talking about books. BookTok has been a massive trend on the platform, totaling well over 100 billion views. Videos often include threads, open discussions, or jokes about books that users have recently read. Overall, the BookTok hashtag is a place where a growing number of people go to find new and interesting reads.

4. TikTok Made Me Buy It


5-year search growth: 4,400%

Search growth status: Regular

Total TikTok Views: 52.6 billion

Description: TikTok Made Me Buy It essentially serves as a product catalog where influencers and creators share their thoughts about items they’ve recently bought. It is common for people using this hashtag to give video demos, work with popular influencers, or show behind-the-scenes features about how a product is best used.

5. Adopt Me


5-year search growth: 1,666%

Search growth status: Regular

Total TikTok Views: 29.9 billion

Description: Adopt Me is an online multiplayer video game on the Roblox platform where individuals adopt and raise a variety of pets. This game has become massively popular on TikTok as people highlight strategies and showcase their worlds. Adopt Me launched in 2017 and since then, has amassed around 30 billion views. It is also the biggest game on the Roblox platform.

6. TikTok Ads


5-year search growth: 8,200%

Search growth status: Regular

Total TikTok Views: 327.9 million

Description: TikTok Ads are similar to many other social media ad platforms: advertisers choose a goal such as boosting follower count or increasing website traffic. Specifically, businesses use the TikTok Promote feature to target specific subsets of users, create ads, and track results.

7. The Pink Stuff


5-year search growth: 2,400%

Search growth status: Exploding

Total TikTok Views: 735.9 million

Description: The Pink Stuff is a multi-purpose cleaning paste that removes excess dirt and grime from surfaces. This product is commonly used to clean household items including pans, glass, furniture, walls, and much more. The Pink Stuff has been trending on TikTok for quite some time as people show off its wide range of cleaning capabilities and give in-depth reviews about how useful the product is.

8. Gymrat


5-year search growth: 1,900%

Search growth status: Exploding

Total TikTok Views: 30.7 billion

Description: A gymrat is an individual who spends an excessive amount of time exercising in the gym. People use this hashtag often on TikTok to reveal their personal progress and showcase the results of a healthy lifestyle. It is also commonly used as a motivational hashtag to encourage people to exercise more often.

9. TikTok ASMR


5-year search growth: 99x+

Search growth status: Exploding

Total TikTok Views: 697.6 billion

Description: The term ASMR refers to a tingling feeling that travels down from the scalp through the neck. This is typically brought on by particular noises or feelings that are sparked from specific audio or visual stimuli. It is frequently utilized by individuals to aid in relaxation and heart rate regulation. Interest in this topic has experienced rapid growth as of late, with millions of videos on ASMR now available on both YouTube and TikTok.

10. TikTok Fashion


5-year search growth: 9,000%

Search growth status: Exploding

Total TikTok Views: 261.5 billion

Description: Leading fashion brands including SKIMS, Shein, Nike, and many more are now active on the TikTok platform. Also, creators often reveal their outfits on a regular basis, enticing users to purchase clothes from top brands.


This wraps up our list of the top trends on TikTok.

You’ll notice that these trends are all relatively long-term (not fads that are likely to subside in a week).

It’s also important to note that many of the trends on TikTok reflect, elevate, or even begin many of the Internet’s most popular trends.

This list will continue to be updated on a regular basis, so be sure to check back in for more TikTok trends.