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Top TikTok Trends (July 2025)

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by Josh Howarth
Last Updated: July 1, 2025

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TikTok is one of the largest social media platforms in the world.

In fact, with over 1.8 billion monthly active users, TikTok is the 5th-largest social media site.

Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more.

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With that, here are the top TikTok trends right now:

No.

Keyword

% Growth

1AI ASMR5,700%
2SoundOn1,113%
3TikTok Influencer220%
4Psilocybin Gummies8,000%
5Try on Haul106%
6Mesh Ballet Flats4,900%
7Old Money Fashion1,150%
8Crochet Plushies1,057%
9Permanent Jewelry7,800%
10Booktok9,300%
11TikTok Analytics Tools2,200%
12TikTok SEO423%
13Vtubing1,825%
14TikTok Trading400%
15Studytok3,800%
16Peel-off Lip Liner6,300%
17BIAB Nails2,350%
18Yeoreo8,100%
19TikTok Ads860%
20Gymrat2,200%
21Dubai Chocolate Bar4,300%
22TikTok Food88%
23TikTok ASMR281%
24TikTok Course168%
25FastMoss9,100%
26Wolf Haircut1,700%
27Y2k Fashion80%
28Loaded Protein208%
29TikTok Trends223%
30TikTok Shop3,233%
31Lash Clusters99x+
32Aura Nails975%
33Milky White Nails317%
34Japanese Head Spa8,800%
35TikTok Fashion38%
36Content House156%
37TikTok Gaming204%
38Korean Skincare347%
39Peel-Off Lip Liner6,300%
40Shilajit Gummies8,200%
41Pimple Patches900%
42UGC Creator8,000%
43The Pink Stuff143%
44Russian Manicure1,533%
45Quiet Luxury1,733%
46Wearable Breast Pump1,229%
47Perfume Layering500%
48Lions Mane Supplement1,075%
49Shein35%
50Beauty of Joseon9,400%

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Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending.

1. TikTok Analytics Tools

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5-year search growth: 8,000%

Search growth status: Regular

Total TikTok Posts: 8.3K

Description: TikTok analytics tools are designed to provide insights into the performance of content on the platform by analyzing metrics such as views, engagement, and audience demographics. These analytics tools, including TikTok Pro Analytics and third-party options like Analisa.io, Pentos, and Exolyt, offer detailed reports that help users optimize their content strategy and improve audience engagement. They are primarily used by content creators, marketers, and businesses aiming to enhance their presence and effectiveness on the TikTok platform.

2. Russian Manicure

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5-year search growth: 1,533%

Search growth status: Exploding

Total TikTok Posts: 164.2K

Description: A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.

3. BookTok

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5-year search growth: 9,300%

Search growth status: Exploding

Total TikTok Posts: 58.9M

Description: BookTok is a TikTok subcommunity made up of people who enjoy talking about books. BookTok has been a massive trend on the platform, totaling well over 100 billion views. Videos often include threads, open discussions, or jokes about books that users have recently read. Overall, the BookTok hashtag is a place where a growing number of people go to find new and interesting reads.

4. TikTok Shop

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5-year search growth: 3,233%

Search growth status: Exploding

Total TikTok Posts: 6.1M

Description: TikTok Shop is the platform's new e-commerce feature. Content creators and brands can sell products directly on TikTok with in-feed videos, live broadcasts, and the Showcase tab. This feature also pairs with new TikTok offerings like Fulfilled by TikTok, native Shop ads, and secure checkout. Currently, there are more than 4 million registered TikTok Shop sellers.

5. Beauty of Joseon

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5-year search growth: 9,400%

Search growth status: Exploding

Total TikTok Posts: 177.9K

Description: Beauty of Joseon is a Korean skincare brand offering all-natural products for skin treatment. Their product blends are based on ancient Korean beauty rituals from the Joseon Dynasty. The viral TikTok brand has accumulated over 316,000 followers and hundreds of thousands of sales through TikTok Shop. 

6. TikTok Ads

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5-year search growth: 860%

Search growth status: Exploding

Total TikTok Posts: 120.9K

Description: TikTok Ads are similar to many other social media ad platforms: advertisers choose a goal, such as boosting follower count or increasing website traffic. Specifically, businesses use the TikTok Promote feature to target specific subsets of users, create ads, and track results.

7. The Pink Stuff

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5-year search growth: 143%

Search growth status: Regular

Total TikTok Posts: 52.9K

Description: The Pink Stuff is a multi-purpose cleaning paste that removes excess dirt and grime from surfaces. This product is commonly used to clean household items, including pans, glass, furniture, walls, and much more. The Pink Stuff has been trending on TikTok for quite some time as people show off its wide range of cleaning capabilities and give in-depth reviews about how useful the product is.

8. Gymrats

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5-year search growth: 2,200%

Search growth status: Regular

Total TikTok Posts: 11M

Description: A gym rat is an individual who spends an excessive amount of time exercising in the gym. People use this hashtag often on TikTok to reveal their personal progress and showcase the results of a healthy lifestyle. It is also commonly used as a motivational hashtag to encourage people to exercise more often.

9. TikTok ASMR

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5-year search growth: 281%

Search growth status: Exploding

Total TikTok Posts: 38.2M

Description: The term ASMR refers to a tingling feeling that travels down from the scalp through the neck. This is typically brought on by particular noises or feelings that are sparked by specific audio or visual stimuli. It is frequently utilized by individuals to aid in relaxation and heart rate regulation. Interest in this topic has experienced rapid growth as of late, with millions of videos on ASMR now available on both YouTube and TikTok.

10. TikTok Fashion

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5-year search growth: 38%

Search growth status: Regular

Total TikTok Posts: 89.8M

Description: Leading fashion brands, including SKIMS, Shein, Nike, and many more, are now active on the TikTok platform. Also, creators often reveal their outfits on a regular basis, enticing users to purchase clothes from top brands.

Key Takeaways

This wraps up our list of the top trends on TikTok.

You’ll notice that these trends are all relatively long-term (not fads that are likely to subside in a week).

It’s also important to note that many of the trends on TikTok reflect, elevate, or even begin many of the Internet’s most popular trends.

This list will continue to be updated regularly, so be sure to check back for more TikTok trends.

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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Josh Howarth

Co-Founder & CTO

Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more