Top TikTok Trends (July 2025)
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TikTok is one of the largest social media platforms in the world.
In fact, with over 1.8 billion monthly active users, TikTok is the 5th-largest social media site.
Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more.
With that, here are the top TikTok trends right now:
|
No. |
Keyword |
% Growth |
| 1 | AI ASMR | 5,700% |
| 2 | SoundOn | 1,113% |
| 3 | TikTok Influencer | 220% |
| 4 | Psilocybin Gummies | 8,000% |
| 5 | Try on Haul | 106% |
| 6 | Mesh Ballet Flats | 4,900% |
| 7 | Old Money Fashion | 1,150% |
| 8 | Crochet Plushies | 1,057% |
| 9 | Permanent Jewelry | 7,800% |
| 10 | Booktok | 9,300% |
| 11 | TikTok Analytics Tools | 2,200% |
| 12 | TikTok SEO | 423% |
| 13 | Vtubing | 1,825% |
| 14 | TikTok Trading | 400% |
| 15 | Studytok | 3,800% |
| 16 | Peel-off Lip Liner | 6,300% |
| 17 | BIAB Nails | 2,350% |
| 18 | Yeoreo | 8,100% |
| 19 | TikTok Ads | 860% |
| 20 | Gymrat | 2,200% |
| 21 | Dubai Chocolate Bar | 4,300% |
| 22 | TikTok Food | 88% |
| 23 | TikTok ASMR | 281% |
| 24 | TikTok Course | 168% |
| 25 | FastMoss | 9,100% |
| 26 | Wolf Haircut | 1,700% |
| 27 | Y2k Fashion | 80% |
| 28 | Loaded Protein | 208% |
| 29 | TikTok Trends | 223% |
| 30 | TikTok Shop | 3,233% |
| 31 | Lash Clusters | 99x+ |
| 32 | Aura Nails | 975% |
| 33 | Milky White Nails | 317% |
| 34 | Japanese Head Spa | 8,800% |
| 35 | TikTok Fashion | 38% |
| 36 | Content House | 156% |
| 37 | TikTok Gaming | 204% |
| 38 | Korean Skincare | 347% |
| 39 | Peel-Off Lip Liner | 6,300% |
| 40 | Shilajit Gummies | 8,200% |
| 41 | Pimple Patches | 900% |
| 42 | UGC Creator | 8,000% |
| 43 | The Pink Stuff | 143% |
| 44 | Russian Manicure | 1,533% |
| 45 | Quiet Luxury | 1,733% |
| 46 | Wearable Breast Pump | 1,229% |
| 47 | Perfume Layering | 500% |
| 48 | Lions Mane Supplement | 1,075% |
| 49 | Shein | 35% |
| 50 | Beauty of Joseon | 9,400% |
Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending.
1. TikTok Analytics Tools
5-year search growth: 8,000%
Search growth status: Regular
Total TikTok Posts: 8.3K
Description: TikTok analytics tools are designed to provide insights into the performance of content on the platform by analyzing metrics such as views, engagement, and audience demographics. These analytics tools, including TikTok Pro Analytics and third-party options like Analisa.io, Pentos, and Exolyt, offer detailed reports that help users optimize their content strategy and improve audience engagement. They are primarily used by content creators, marketers, and businesses aiming to enhance their presence and effectiveness on the TikTok platform.
2. Russian Manicure
5-year search growth: 1,533%
Search growth status: Exploding
Total TikTok Posts: 164.2K
Description: A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.
3. BookTok
5-year search growth: 9,300%
Search growth status: Exploding
Total TikTok Posts: 58.9M
Description: BookTok is a TikTok subcommunity made up of people who enjoy talking about books. BookTok has been a massive trend on the platform, totaling well over 100 billion views. Videos often include threads, open discussions, or jokes about books that users have recently read. Overall, the BookTok hashtag is a place where a growing number of people go to find new and interesting reads.
4. TikTok Shop
5-year search growth: 3,233%
Search growth status: Exploding
Total TikTok Posts: 6.1M
Description: TikTok Shop is the platform's new e-commerce feature. Content creators and brands can sell products directly on TikTok with in-feed videos, live broadcasts, and the Showcase tab. This feature also pairs with new TikTok offerings like Fulfilled by TikTok, native Shop ads, and secure checkout. Currently, there are more than 4 million registered TikTok Shop sellers.
5. Beauty of Joseon
5-year search growth: 9,400%
Search growth status: Exploding
Total TikTok Posts: 177.9K
Description: Beauty of Joseon is a Korean skincare brand offering all-natural products for skin treatment. Their product blends are based on ancient Korean beauty rituals from the Joseon Dynasty. The viral TikTok brand has accumulated over 316,000 followers and hundreds of thousands of sales through TikTok Shop.
6. TikTok Ads
5-year search growth: 860%
Search growth status: Exploding
Total TikTok Posts: 120.9K
Description: TikTok Ads are similar to many other social media ad platforms: advertisers choose a goal, such as boosting follower count or increasing website traffic. Specifically, businesses use the TikTok Promote feature to target specific subsets of users, create ads, and track results.
7. The Pink Stuff
5-year search growth: 143%
Search growth status: Regular
Total TikTok Posts: 52.9K
Description: The Pink Stuff is a multi-purpose cleaning paste that removes excess dirt and grime from surfaces. This product is commonly used to clean household items, including pans, glass, furniture, walls, and much more. The Pink Stuff has been trending on TikTok for quite some time as people show off its wide range of cleaning capabilities and give in-depth reviews about how useful the product is.
8. Gymrats
5-year search growth: 2,200%
Search growth status: Regular
Total TikTok Posts: 11M
Description: A gym rat is an individual who spends an excessive amount of time exercising in the gym. People use this hashtag often on TikTok to reveal their personal progress and showcase the results of a healthy lifestyle. It is also commonly used as a motivational hashtag to encourage people to exercise more often.
9. TikTok ASMR
5-year search growth: 281%
Search growth status: Exploding
Total TikTok Posts: 38.2M
Description: The term ASMR refers to a tingling feeling that travels down from the scalp through the neck. This is typically brought on by particular noises or feelings that are sparked by specific audio or visual stimuli. It is frequently utilized by individuals to aid in relaxation and heart rate regulation. Interest in this topic has experienced rapid growth as of late, with millions of videos on ASMR now available on both YouTube and TikTok.
10. TikTok Fashion
5-year search growth: 38%
Search growth status: Regular
Total TikTok Posts: 89.8M
Description: Leading fashion brands, including SKIMS, Shein, Nike, and many more, are now active on the TikTok platform. Also, creators often reveal their outfits on a regular basis, enticing users to purchase clothes from top brands.
Key Takeaways
This wraps up our list of the top trends on TikTok.
You’ll notice that these trends are all relatively long-term (not fads that are likely to subside in a week).
It’s also important to note that many of the trends on TikTok reflect, elevate, or even begin many of the Internet’s most popular trends.
This list will continue to be updated regularly, so be sure to check back for more TikTok trends.
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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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Written By
Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more