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Top TikTok Trends (May 2026)
TikTok is one of the largest social media platforms in the world.
In fact, with over 1.9 billion monthly active users, TikTok is the 5th-largest social media site.
Since its fairly humble beginnings as a dance app, TikTok is now a staple for content about business, fashion, self-care, fitness, and much more.
How We Find Top Current TikTok Trends
This list has been put together using the TikTok Insights tool from Exploding Topics. We have sorted by growth in views over the past 30 days.
TikTok Insights is a powerful tool for planning your TikTok content. As well as this master list, you can filter by topics or search by specific hashtags.
You can also change the reference period to 7 days, to get access to trends which are only just starting to explode. And as well as views growth, you can sort by total views, posts growth, and total posts.
When you find a topic of interest, you can expand it for more details. You can even view the top-performing related TikToks directly from within the tool.
If you want to be able to keep your TikTok content as fresh as possible with the benefit of live, data-backed platform trends, then sign up to Exploding Topics today and select the TikTok Insights add-on.
With that, here are the top TikTok trends right now. Anything NSFW has been excluded:
|
No. |
Topic |
% Growth (30 days) |
| 1 | Privacy Phone Screen Protector | 552,100% |
| 2 | Padel Racket | 76,400% |
| 3 | Blemish Eraser | 63,900% |
| 4 | Lactation Massager | 43,500% |
| 5 | Emerald Bracelet | 10,600% |
| 6 | Tallow Hair | 8,900% |
| 7 | Self Tanning Mist | 8,200% |
| 8 | Superfruit Gummies | 8,100% |
| 9 | Scratch Deterrent | 6,100% |
| 10 | Rechargeable Hand Warmer | 5,700% |
| 11 | Keto Granola | 5,500% |
| 12 | Mini Gimbal | 5,100% |
| 13 | LED Gua Sha | 4,900% |
| 14 | Retro Radio Speaker | 4,800% |
| 15 | Oil Balm | 4,600% |
| 16 | Touchscreen MP3 Player | 4,200% |
| 17 | Mushroom Decor | 4,100% |
| 18= | Senolytic | 3,600% |
| 18= | Graphic Baby Tee | 3,600% |
| 20 | Whisk Holder | 3,500% |
| 21= | Menopause Gummies | 3,400% |
| 21= | Wickless Candle | 3,400% |
| 23 | Smart Bike Helmet | 3,300% |
| 24 | Hair Growth Helmet | 3,200% |
| 25= | AI Microwave | 3,100% |
| 25= | Ceramide Supplement | 3,100% |
| 27 | Collagen Boost Set | 2,900% |
| 28 | Biotin Serum | 2,800% |
| 29= | Wrist Weights | 2,700% |
| 29= | Scalloped Curtains | 2,700% |
| 31 | Glutathione Ampoule | 2,600% |
| 32 | Citrine Bracelet | 2,400% |
| 33= | MSM Supplement | 2,300% |
| 33= | Portable Wind Turbine | 2,300% |
| 35 | Silk Peptide | 2,200% |
| 36= | Jawline Gum | 2,100% |
| 36= | Sea Moss Cream | 2,100% |
| 36= | Bromelain Supplement | 2,100% |
| 36= | EMS Foot Massager | 2,100% |
| 36= | Vive Tracker | 2,100% |
| 36= | Freeze Dried Beef Liver | 2,100% |
| 36= | Face Sculptor | 2,100% |
| 36= | Tallow Body Lotion | 2,100% |
| 36= | HMB Supplement | 2,100% |
| 45 | Lace Skirt | 2,000% |
| 46 | Popcorn Salt | 1,900% |
| 47= | Microwave Steam Cleaner | 1,800% |
| 47= | Face Contour Brush | 1,800% |
| 47= | Ripstop Fabric | 1,800% |
| 50 | UV Water Purifier | 1,700% |
TikTok trends can be hugely powerful.
That Sound Game used Exploding Topics Pro to analyze TikTok trends, leading to a viral launch campaign and more than 400,000 sales in under 3 years.
Here are a few of the most interesting TikTok trends from the list above, along with an insight into why they’re trending. The total posts figure is based on the all-time number of videos posted under the specific named hashtag (e.g. #JawlineGum), or the most closely related hashtag (e.g #Tallow).
1. Tallow Hair
5-year search growth: 4,900%
Search growth status: Exploding
Total TikTok Posts: 116,000*
Description: "Tallow hair" refers to the use of animal fat as a haircare product. Tallow, particularly beef tallow, has grown in popularity as a part of skincare routines, primarily as an intense moisturizer. Using it on hair is fairly novel, but comes with similar apparent hydrating benefits. As one of the fastest-climbing trends on TikTok in the last 30 days, it is a potentially intriguing opportunity for E-commerce businesses.
*Total posts under the #tallow hashtag
2. Jawline Gum
5-year search growth: 103%
Search growth status: Regular
Total TikTok Posts: 483
Description: Jawline gum, also known as mastic gum or facial fitness gum, is an extra-hard chewing gum designed to work the jaw muscles and produce a more defined appearance. According to one leading brand, the gum can tone and tighten 57+ facial and neck muscles.
While research behind its efficacy is limited, it has grown in popularity as part of the TikTok-led "looks maxing" (or looksmaxxing) trend. One top seller on Amazon is generating over $56,000 per month.
3. Microwave Steam Cleaner
5-year search growth: 900%
Search growth status: Exploding
Total TikTok Posts: 11
Description: A microwave steam cleaner is a specialized appliance for cleaning out a microwave oven. The technique itself doesn't actually need any equipment: you just heat a bowl of water in the microwave for a few minutes, creating a moist interior that loosens grease and is easy to wipe down. Nevertheless, small devices (often with novelty designs) that hold the water and then distribute the steam are growing in popularity.
It is exactly the kind of low-cost, clear-use household product that tends to enjoy success on TikTok Shop, with short-form video a perfect medium for showcasing the benefits.
4. Ceramide Supplement
5-year search growth: 3,233%
Search growth status: Exploding
Total TikTok Posts: 164,500*
Description: Ceramides are wheat-derived fatty acids used in skincare to help balance lipid levels and strengthen the skin barrier. More commonly applied via creams and serums, they are also available in supplement form.
Even when taken orally, ceramides are still targeting the skin. One study found a significant increase in skin hydration among women with dry skin after three months of taking the supplements.
*Total posts under the #ceramide hashtag
5. Freeze Dried Beef Liver
5-year search growth: 1,329%
Search growth status: Exploding
Total TikTok Posts: 17,900*
Description: Freeze dried beef liver is growing in popularity both in the human and pet sectors. The "freeze drying" process locks in the nutrients at their best point, maximizing the benefits of the liver.
For humans, these include an extreme density of nutrients, including vitamin A, vitamin B12, iron, and copper. Meanwhile, the premium pet food market stands at about $40 billion globally, and human-grade food such like high-quality beef liver can improve heart health, joint health, and immunity.
*Total posts under the #beefliver hashtag
6. UV Water Purifier
5-year search growth: 133%
Search growth status: Regular
Total TikTok Posts: 214
Description: UV water purifiers use ultra-violet light to kill bacteria and viruses in order to make sure water is drinking-grade. Portable models can be used by hikers who wish to drink from streams, while home versions are targeted at consumers who are especially particular about their water quality. A 2023 survey found that as many as 70% of Americans were concerned about unfiltered tap water.
One top UV water purifier on Amazon brings in over $125,000 per month. This high-end appliance uses a five-step process, including reverse osmosis on top of the UV stage, to remove 99.99% of the 1,000+ potential contaminants.
7. Glutathione Ampoule
5-year search growth: 456%
Search growth status: Exploding
Total TikTok Posts: 153,900*
Description: A staple of K-Beauty, ampoules are potent and high-concentration products designed for targeted (rather than daily) use. A high dose of glutathione is designed to protect the skin against environmental factors, locking in hydration and fighting signs of aging.
*Total posts under #ampoule hashtag.
8. Padel Racket
5-year search growth: 830%
Search growth status: Exploding
Total TikTok Posts: 7,786
Description: Padel rackets are continuing to grow in popularity on TikTok Shop and elsewhere as the sport goes from strength to strength. The tennis/squash hybrid now has over 35 million active players worldwide.
Within the last six months, PadelShop.com received over 56,000 likes on a simple video of a newly-stocked racket. Top-end rackets can retail for $1,000 or more, while beginner equipment is a lucrative market amid the influx of new players.
Key Takeaways
This wraps up our list of the top trends on TikTok. If you want even more, check out our curated list of trending TikTok products with best-seller potential.
Many of the trends on TikTok reflect, elevate, or even begin some of the Internet’s most popular trends. Some have long-term staying power, while others might be shorter-term opportunities.
This list will continue to be updated every month, so be sure to check back for more TikTok trends. And sign up to Exploding Topics with the TikTok Insights add-on to get all this data and much more at your fingertips.
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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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Written By
Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more