The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.

Commonry is a fashion brand that specializes in creating inclusive and size-diverse clothing for women. The brand focuses on offering stylish and comfortable apparel that caters to a wide range of body types, promoting body positivity and inclusivity in the fashion industry. Commonry primarily targets women who seek fashionable and well-fitting clothing options in extended sizes.

This design trend involves the use of a single color in various shades and textures throughout a space to create a cohesive and immersive environment. By employing different tones and materials, color drenching adds depth and interest while maintaining a unified aesthetic. It is particularly appealing to interior designers and homeowners looking to make a bold, yet harmonious statement in their living or working spaces.

A Padel backpack is a specialized bag designed to carry Padel (Paddle Tennis) equipment, including rackets and other accessories. These backpacks often feature multiple compartments, mesh pockets, and adjustable straps to provide convenience and organization for players. They are primarily targeted at Padel enthusiasts and athletes who need a practical and efficient way to transport their gear to and from the court.

Virtual kitchens network that enables restaurant brands to expand via delivery-only locations. Cuyna minimizes expansion risks in terms of capital expenditure, operational expenditure, and cost of goods sold for restaurant operators, making it easy and profitable for restaurants to launch in new locations with minimal time-to-market. The service primarily benefits restaurant operators looking to expand their reach without the traditional costs and complexities of opening new physical locations.

Maternity brand that focuses on redefining pregnancy style with its range of products. The brand offers buttery soft, double-lined silhouettes designed to provide comfort and style for expecting mothers, including full jersey bodysuits, maternity lounge pants, and off-the-shoulder soft mesh dresses. Bumpsuit primarily targets pregnant women seeking stylish and comfortable clothing options.

Boho tribal braids are a hairstyle that combines elements of bohemian and tribal aesthetics, featuring a mix of different braid styles and often incorporating accessories like beads and shells. This hairstyle is known for its free-spirited and natural appearance, offering a versatile and unique look that can be styled in various ways. Boho tribal braids primarily appeal to individuals seeking a distinctive and culturally inspired hairstyle that emphasizes creativity and individuality.

The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.

British brand offering fun and comfortable undergarments designed for the modern woman. Stripe & Stare differentiates itself by focusing on comfort and support, using sustainable materials to create stylish and functional lingerie. The brand primarily targets women seeking high-quality, eco-friendly undergarments that provide all-day comfort.

Sportswear company founded in 2015 by Tom and Philip Beahon from Liverpool. The brand has received investment from notable figures such as tennis player Andy Murray and Asda owners Mohsin and Zuber Issa, and has been recognized in the UK Growth 1000, ranking in the Top 150. Castore primarily targets athletes and sports enthusiasts looking for high-performance sportswear.

Swedish, female-founded brand dedicated to redefining women's underwear. The company emphasizes creating underwear that combines comfort with aesthetic appeal, allowing women to express themselves freely. Understatement Underwear primarily targets women seeking both comfort and style in their intimate apparel.

Fashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for fashion-forward individuals. Pink Vanilla targets young women seeking stylish and versatile clothing for various occasions.

A trend that emphasizes understated elegance and discretion in fashion and lifestyle. It involves wearing high-quality, often designer clothing and accessories that do not have overt logos or branding, focusing on craftsmanship, materials, and subtle details rather than flashy displays of wealth. This trend primarily appeals to affluent individuals who prefer to enjoy luxury without attracting undue attention.

British clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton tops, and piqué polos, focusing on dependable and timeless fashion. The brand primarily targets individuals seeking high-quality, classic British fashion with a modern twist.

Jewelry pieces designed to be worn continuously without being taken off, often custom-fitted and welded or soldered directly onto the wearer. These pieces are typically made from durable materials like gold or silver to withstand daily wear and tear, and are used to symbolize lasting bonds or commitments. Permanent jewelry appeals to individuals looking for unique, personalized accessories to commemorate special occasions, relationships, or personal milestones.

Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.

A brand specializing in children's sleepwear and loungewear, known for its soft, comfortable, and durable pajamas made from bamboo viscose. The brand distinguishes itself with playful and colorful designs, offering products that are gentle on sensitive skin and popular among parents for their quality and comfort. Little Sleepies primarily targets parents seeking high-quality, comfortable sleepwear for their children, with options for matching family sets and accessories.

An AI necklace is a wearable device that incorporates artificial intelligence to provide smart functionalities, such as health monitoring, voice assistance, or gesture control, in a stylish form factor. These necklaces often feature sensors and connectivity options that track data like activity levels, posture, or vital signs, and some can integrate with smartphones or smart home devices for seamless interaction. AI necklaces are primarily designed for tech-savvy individuals seeking discreet and fashionable wearables that enhance convenience and support wellness or productivity.

Clothing rental subscription service that allows subscribers to rent six items per month for a fixed fee. Nuuly Rent differentiates itself by offering free shipping and returns, as well as the option to purchase rented items at a discount, and handling all laundry and dry cleaning. This service is targeted at fashion-conscious individuals looking for a flexible and cost-effective way to refresh their wardrobe regularly.

A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.

A fashion trend that involves wearing clothing that brings joy and boosts mood. Dopamine dressing is based on the idea that certain colors and styles can have a psychological impact, enhancing feelings of happiness and well-being. This trend primarily appeals to individuals looking to improve their mental state through their wardrobe choices, often resonating with those interested in fashion and personal well-being.

Earrings designed to resist tarnishing, ensuring durability and longevity. These earrings are typically made from materials that do not easily corrode or react with elements like air and moisture, making them suitable for sensitive skin and maintaining their appearance over time. They are ideal for individuals seeking stylish yet low-maintenance jewelry that can withstand daily wear.

A nail art style that combines elements of the classic French manicure with a glass-like effect. This style typically involves using clear or translucent nail polish to create a shiny, glass-like appearance, sometimes incorporating small glass pieces or glitter to enhance the design. French glass nails are popular among individuals seeking a sophisticated and modern twist on traditional nail art.

Protective hairstyle that involves twisting two strands of hair around each other to create a rope-like braid. This style is versatile, low maintenance, and popular in various cultures, offering multiple styling options while protecting natural hair from damage and promoting growth. Island twist braids are particularly favored by individuals with natural hair seeking a stylish yet protective and low-maintenance option.

Fashion trend emphasizing outdoor and utilitarian clothing, inspired by hiking and camping gear, known for its practicality and comfort. Gorpcore differentiates itself by incorporating functional elements such as waterproof materials, cargo pockets, and durable fabrics, appealing to those who value both style and utility in their wardrobe. This trend primarily attracts individuals who appreciate outdoor activities and seek comfortable, versatile clothing that can transition from urban to natural environments.

Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.

A popular jewelry item often marketed as a lucky charm, available in various designs and materials. These necklaces typically feature a four-leaf clover motif, which is traditionally associated with good luck, and are made from materials such as white gold, 18K gold plated stainless steel, and gold. The target demographic includes individuals seeking stylish accessories with a symbolic meaning of good fortune.

Socks made from a blend of 76% viscose derived from bamboo fibers, 16% polyester, 6% spandex, and 2% nylon. These socks meet IDFL Global Recycled Standards and are produced in a facility adhering to Intertek WCA ethical standards, offering comfort and sustainability. They are targeted at environmentally conscious consumers seeking comfortable and ethically produced socks.

These are specialized footwear designed to connect the wearer with the Earth's electrons, potentially offering benefits such as reduced inflammation, stress relief, and improved sleep. Grounding socks are distinguished by their antimicrobial properties and comfort, making them low-maintenance and easy to wear. They are primarily targeted at individuals seeking natural wellness solutions and those interested in alternative health practices.

Fashion trend characterized by the use of outerwear typically designed for outdoor recreation as streetwear. This trend emphasizes functionality and practicality, incorporating items like hiking boots, puffer jackets, and cargo pants into everyday urban fashion. Gorpcore primarily appeals to individuals who value both style and utility, often attracting outdoor enthusiasts and fashion-forward urbanites.