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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Splits59
18.1K
Volume
+6200%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
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Buddyfit
22.2K
Volume
+6200%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
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Hip thrust belt
8.1K
Volume
+5900%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
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Lyfe health
1.3K
Volume
+5900%
Growth
A physical therapy and health services provider located in Bournemouth, England, offering a wide range of services including physiotherapy, Reformer Pilates, private MRI scanning, and personal training. The facility is housed in a historic Victorian Lloyds Bank building and includes a rehab gym, Pilates studio, diagnostics suite, and multiple therapy rooms, focusing on proactive, preventative, and personalized healthcare. Lyfe Health aims to make healthcare affordable and straightforward, targeting individuals seeking comprehensive and accessible health services without the need for insurance.
exploding
75 medium challenge
5.4K
Volume
+5800%
Growth
The 75 Medium Challenge is a fitness and lifestyle program that involves completing daily tasks such as drinking half your body weight in ounces of water, exercising for 45 minutes, and adhering to a specific diet. It is a modified version of the more intense 75 Hard Challenge, designed to be more accessible while still promoting discipline and personal growth. This challenge is aimed at individuals seeking to improve their physical health and mental resilience through structured daily habits.
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Cold plunge tub
90.5K
Volume
+5700%
Growth
A cold plunge tub is a small tub of water maintained at a low temperature, typically between 7 to 12 ºC (44 to 54 ºF). It is designed to stimulate the body and provide various health benefits, such as improved circulation, reduced muscle soreness, and enhanced recovery. This type of tub is commonly used by athletes, fitness enthusiasts, and individuals seeking therapeutic cold exposure for health and wellness purposes.
exploding
Waver vibration plate
2.4K
Volume
+5400%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
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Speediance
60.5K
Volume
+5400%
Growth
A brand specializing in smart home gym equipment, Speediance offers models such as the Smart Home Gym, Gym Monster 2 Family Plus, and Gym Pal. These products are designed to provide a comprehensive range of workouts and features, catering to the needs of home fitness enthusiasts by integrating technology for a more interactive exercise experience. The target demographic includes individuals seeking convenient and versatile fitness solutions within their home environment.
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Trainerize
40.5K
Volume
+5300%
Growth
Digital coaching app developed to assist fitness coaches, studios, and gyms in enhancing member engagement and attracting new members through online training services. Trainerize differentiates itself by offering features such as workout tracking, nutrition planning, and client communication tools, all within a user-friendly interface. The app primarily targets fitness professionals and organizations looking to expand their services and improve client retention through digital solutions.
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Beef heart supplement
170
Volume
+5300%
Growth
Dietary supplements derived from the heart tissue of cows, often used for their potential health benefits. These supplements are believed to support cardiovascular health and provide essential nutrients such as Coenzyme Q10, B vitamins, iron, and zinc. They are typically consumed by individuals seeking to enhance their nutrient intake, particularly those following a carnivore or ancestral diet.
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Perimenopause books
1.9K
Volume
+5300%
Growth
Books on perimenopause provide information and guidance on the symptoms, stages, and management strategies for women undergoing hormonal changes. These books offer valuable insights into understanding and reclaiming hormone health, navigating hormonal changes with purpose and power, and addressing perimenopause symptoms with practical strategies. They are primarily targeted at women experiencing perimenopause who seek to better understand and manage their health during this transitional phase.
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Turkesterone supplement
1.6K
Volume
+5000%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
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Carbon plated shoes
14.8K
Volume
+4900%
Growth
Athletic footwear designed with a carbon fiber plate embedded in the midsole to improve running performance. These shoes offer enhanced energy return, stability, and propulsion while maintaining a lightweight design, making them highly effective for long-distance running. They are particularly popular among both elite and amateur runners seeking to improve their race times and overall performance.
exploding
Therabody
110K
Volume
+4800%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
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Chromium Supplement
22.2K
Volume
+4650%
Growth
Dietary supplements containing the trace mineral chromium, believed to enhance insulin action and influence the metabolism of carbohydrates, fats, and proteins. These supplements are often marketed for potential benefits in blood sugar control, weight loss, and cholesterol improvement, although scientific evidence supporting these claims is mixed. Chromium supplements are typically targeted at individuals seeking to manage blood sugar levels or improve metabolic health.
exploding
Fitnescity
8.1K
Volume
+4300%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
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Aura strap 2
2.9K
Volume
+4200%
Growth
This accessory for the Apple Watch performs body composition scans using bioelectrical impedance analysis, measuring fat, muscle, and body water. It differentiates itself by providing users with health insights directly on their Apple Watch, enhancing the device's fitness tracking capabilities. The Aura Strap 2 is targeted at fitness enthusiasts and individuals interested in monitoring their body composition and overall health metrics.
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Performance enhancing substance
18.1K
Volume
+4000%
Growth
Substances used to improve activity performance in humans, often referred to as performance-enhancing drugs (PEDs). These include anabolic steroids, stimulants, hormone and metabolic modulators, and diuretics, and are frequently banned in sports due to ethical and health concerns. Athletes and individuals seeking to enhance physical performance or appearance are the primary users of these substances.
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Non Sleep Deep Rest
9.9K
Volume
+3700%
Growth
Non Sleep Deep Rest (NSDR) refers to practices and techniques designed to induce a state of deep relaxation and rest without actually sleeping. These techniques can include guided meditations, yoga nidra, and other relaxation exercises that help the body and mind to recover and rejuvenate. NSDR is beneficial for individuals looking to improve sleep quality, reduce stress and anxiety, and enhance learning and focus.
peaked
Trained by JP
5.4K
Volume
+3700%
Growth
Leading bodybuilding community in the UK, associated with Jordan Peters and Corinne Ingman, along with over 17 IFBB pro and amateur athletes and educators. It provides resources, training programs, and bodybuilding apparel, distinguishing itself through its comprehensive support and expert guidance for bodybuilders. The community primarily targets bodybuilding enthusiasts and athletes seeking professional training and resources to enhance their performance and physique.
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Modern football technology
170
Volume
+3600%
Growth
Modern football technology encompasses a range of advancements aimed at improving player performance, safety, and strategic decision-making. Key technologies include wearable tech for tracking real-time data, in-game analytics for performance insights, tactical software for match preparation, video analysis for technique improvement, and smart equipment for detailed data on player movements and ball dynamics. These innovations primarily benefit players, coaches, and teams by making the game more strategic, data-driven, and safer.
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Portable cold plunge
1K
Volume
+3500%
Growth
A movable tub designed for cold water therapy, often utilized by athletes to aid in muscle recovery and reduce inflammation. These portable cold plunges, such as the CalmMax Oval Ice Bath Tub, offer convenience with features like a 130-gallon capacity, making them suitable for use at home, outdoors, or in a gym setting. They are primarily targeted at athletes and fitness enthusiasts seeking effective recovery solutions and inflammation reduction through cold water immersion.
exploding
Cervical cooling pillow
260
Volume
+3500%
Growth
A cervical cooling pillow is an ergonomically designed pillow that supports the neck and spine while providing a cooling effect to enhance sleep comfort. It typically features cooling gel inserts or breathable materials that help regulate temperature and prevent overheating, combined with a contoured shape to maintain proper neck alignment. This pillow is particularly beneficial for individuals who suffer from neck pain, overheating during sleep, or who require additional support for maintaining cervical spine health.
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Muscle recovery gel
110
Volume
+3500%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
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Yumuuv
880
Volume
+3400%
Growth
Team wellness app designed to organize various types of workplace wellness challenges. The platform aims to increase happiness and engagement among employees by providing structured wellness activities and tracking progress. Yumuuv is primarily targeted at companies looking to enhance employee well-being and foster a healthier, more engaged workforce.
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Lumi therapy
6.6K
Volume
+3300%
Growth
Lumi Therapy involves the use of portable ice baths designed to reduce inflammation, enhance circulation, and improve muscle recovery. The company offers various versions of their Recovery Pod, including PRO versions, which are tailored to meet different user needs and preferences. Lumi Therapy primarily targets athletes, fitness enthusiasts, and individuals seeking effective recovery solutions for muscle soreness and injuries.
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Yogipace
390
Volume
+3300%
Growth
Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.
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Weighted vest for walking
60.5K
Volume
+3233%
Growth
Fitness tools designed to add extra weight to the body during exercise, thereby increasing workout intensity and enhancing strength and cardiovascular fitness. These vests are adjustable, allowing users to customize the weight according to their fitness level, and should be used with caution to prevent injury. They are particularly beneficial for fitness enthusiasts looking to intensify their walking routines and improve overall physical conditioning.
exploding
Water Chiller For Cold Plunge
2.4K
Volume
+3200%
Growth
A water chiller for cold plunge is a device designed to cool water to low temperatures for use in cold plunge therapy, which is often utilized for recovery and therapeutic purposes. These chillers come with various features such as Wi-Fi connectivity, different power capacities, and additional accessories, catering to both at-home and commercial use. The primary users of water chillers for cold plunge are athletes, fitness enthusiasts, and individuals seeking therapeutic benefits from cold water immersion.
peaked
Live hard challenge
110
Volume
+3200%
Growth
Comprehensive program consisting of multiple stages, including the well-known '75 HARD' challenge. It involves completing a series of daily tasks over a specified period, such as drinking a gallon of water, reading 10 pages of a non-fiction, self-development book, and completing two 45-minute workouts. The challenge is designed to build mental toughness, discipline, and overall personal development, targeting individuals seeking significant personal growth and resilience.
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