About
Newsletter
Blog
Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Zone 2 cardio
60.5K
Volume
+6700%
Growth
Low-intensity exercise performed at 60 to 70 percent of maximum heart rate, characterized by a steady, sustainable effort. Zone 2 cardio allows for long-duration activity while maintaining the ability to have a casual conversation, making it effective for building basic endurance. It is particularly beneficial for individuals looking to improve cardiovascular health and endurance without high-intensity exertion.
regular
Quinear
880
Volume
+6500%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
regular
Trained by JP
5.4K
Volume
+6500%
Growth
Leading bodybuilding community in the UK, associated with Jordan Peters and Corinne Ingman, along with over 17 IFBB pro and amateur athletes and educators. It provides resources, training programs, and bodybuilding apparel, distinguishing itself through its comprehensive support and expert guidance for bodybuilders. The community primarily targets bodybuilding enthusiasts and athletes seeking professional training and resources to enhance their performance and physique.
regular
Caffeinated Protein
320
Volume
+6400%
Growth
A dietary supplement that combines protein powder with caffeine to enhance both physical performance and mental alertness. This product offers the benefits of protein for muscle recovery and growth, while the added caffeine provides an energy boost and improved cognitive function. Caffeinated protein is particularly beneficial for athletes, fitness enthusiasts, and individuals seeking to improve their overall energy levels and focus throughout the day.
regular
Splits59
18.1K
Volume
+6300%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
regular
Taskhuman
2.4K
Volume
+6300%
Growth
TaskHuman is a company that provides individualized coaching sessions across various skills, including professional development and personal well-being, through live video calls. It differentiates itself by offering both one-on-one and group coaching sessions, promoting collective learning and support, and providing flexible pricing models to suit different user needs. TaskHuman primarily targets individuals seeking personalized coaching and development, as well as organizations looking to enhance employee well-being and performance.
regular
Lumi therapy
6.6K
Volume
+6100%
Growth
Lumi Therapy involves the use of portable ice baths designed to reduce inflammation, enhance circulation, and improve muscle recovery. The company offers various versions of their Recovery Pod, including PRO versions, which are tailored to meet different user needs and preferences. Lumi Therapy primarily targets athletes, fitness enthusiasts, and individuals seeking effective recovery solutions for muscle soreness and injuries.
regular
voltrx
1.9K
Volume
+5800%
Growth
Brand specializing in electric shaker bottles designed for mixing protein shakes and other beverages. Their products feature electric motors for efficient mixing, USB rechargeable batteries, and are made from BPA-free materials, differentiating them from traditional shaker bottles. These products are targeted at fitness enthusiasts and individuals who regularly consume protein shakes and other mixed beverages.
regular
Vori Health
1.9K
Volume
+5700%
Growth
Healthcare company specializing in the treatment of back, neck, and joint pain through a holistic approach. Vori Health differentiates itself by employing board-certified orthopedic specialists and an integrated care team that includes physical therapists, dietitians, and health coaches, ensuring comprehensive and personalized care. The services are primarily targeted at individuals suffering from muscle and joint pain, seeking specialized and coordinated treatment plans.
regular
Unpluq
1.9K
Volume
+5700%
Growth
Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.
regular
Inno Supps
49.5K
Volume
+5600%
Growth
A manufacturing company that specializes in providing natural sports supplements, clean vegan protein drinks, and vitamin gummies. Inno Supps differentiates itself by focusing on high-quality, natural ingredients and offering a range of products designed to support various health and fitness goals. The target demographic includes fitness enthusiasts, athletes, and individuals seeking natural and clean supplement options to enhance their health and performance.
regular
Turkesterone supplement
1.6K
Volume
+5000%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
regular
Therabody
60.5K
Volume
+4800%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
regular
Yumuuv
880
Volume
+4700%
Growth
Team wellness app designed to organize various types of workplace wellness challenges. The platform aims to increase happiness and engagement among employees by providing structured wellness activities and tracking progress. Yumuuv is primarily targeted at companies looking to enhance employee well-being and foster a healthier, more engaged workforce.
regular
Non Sleep Deep Rest
9.9K
Volume
+4400%
Growth
Non Sleep Deep Rest (NSDR) refers to practices and techniques designed to induce a state of deep relaxation and rest without actually sleeping. These techniques can include guided meditations, yoga nidra, and other relaxation exercises that help the body and mind to recover and rejuvenate. NSDR is beneficial for individuals looking to improve sleep quality, reduce stress and anxiety, and enhance learning and focus.
regular
Egg Weights
8.1K
Volume
+3800%
Growth
Fitness equipment designed to enhance workouts by adding resistance. These small, handheld weights are used in activities like shadow boxing, running, and other exercises to increase intensity and effectiveness, featuring a dense material and ergonomic shape for a natural grip. Egg Weights are popular among athletes and fitness enthusiasts seeking to improve strength, endurance, and overall fitness.
peaked
Fitxr
6.6K
Volume
+3700%
Growth
Virtual reality fitness application that offers immersive workout experiences, including boxing, dance, and HIIT, within a virtual environment. It differentiates itself by making fitness fun and accessible through interactive and social features, available on platforms like Oculus Quest. FitXR primarily targets individuals looking for engaging and innovative ways to stay fit and active, especially those who enjoy virtual reality and interactive workouts.
peaked
Cold plunge tub
110K
Volume
+3600%
Growth
A cold plunge tub is a small tub of water maintained at a low temperature, typically between 7 to 12 ºC (44 to 54 ºF). It is designed to stimulate the body and provide various health benefits, such as improved circulation, reduced muscle soreness, and enhanced recovery. This type of tub is commonly used by athletes, fitness enthusiasts, and individuals seeking therapeutic cold exposure for health and wellness purposes.
regular
Foldable push up board
1.6K
Volume
+3400%
Growth
A foldable push-up board is a portable fitness device designed to enhance push-up workouts by providing multiple grip positions that target different muscle groups. The board features color-coded slots where users can insert handles to focus on specific areas like the chest, shoulders, triceps, or back, and it folds for easy storage and transport. This equipment is ideal for fitness enthusiasts and individuals looking for a versatile and space-saving solution for strength training at home or on the go.
regular
Body Sculpting Massager
2.4K
Volume
+3300%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
peaked
hidratespark
14.8K
Volume
+3300%
Growth
Brand offering smart water bottles designed to help users track their water intake. These bottles feature Bluetooth technology to sync with a mobile app, LED glow reminders, and come in various models with different capacities and features, including insulated stainless steel options. The target demographic includes health-conscious individuals looking to improve their hydration habits through technology.
regular
Beatxp
49.5K
Volume
+3200%
Growth
A brand specializing in health and fitness products, offering a variety of items including smartwatches, massage guns, electric toothbrushes, treadmills, spin bikes, and exercise bikes. Beatxp differentiates itself by providing innovative and high-quality fitness solutions designed to enhance personal health and wellness. The brand primarily targets fitness enthusiasts and individuals seeking to improve their health and fitness routines through advanced and reliable products.
peaked
Dumbbell bracelet
8.1K
Volume
+2900%
Growth
A piece of jewelry designed to resemble a dumbbell, often used by fitness enthusiasts as a symbol of their commitment to physical fitness and weightlifting. These bracelets can be made from various materials, including metal, leather, or silicone, and may feature additional decorative elements such as engravings or gemstones. Dumbbell bracelets are primarily targeted at individuals who are passionate about fitness and want to showcase their dedication through their accessories.
peaked
Halo hydration
1K
Volume
+2700%
Growth
Drink mix designed to support hydration and overall health through a proprietary blend of ingredients. It includes 100mg of magnesium for energy creation, muscle movement, and nervous system regulation, along with the recommended daily intake of Vitamin C and Zinc to boost the immune system. This product is targeted at individuals seeking convenient, on-the-go hydration and immune support.
regular
Amazfit Smart Scale
1.6K
Volume
+2600%
Growth
Amazfit Smart Scale is a digital body weight scale designed to provide comprehensive body composition metrics. It features a durable tempered glass top with an anti-slip finish for stability and safety, and offers dual-mode connectivity with both Wi-Fi and Bluetooth for easy data synchronization. This smart scale is ideal for health-conscious individuals looking to monitor their weight and body composition accurately and conveniently.
peaked
Walking pad
550K
Volume
+2400%
Growth
Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.
exploding
Fitnescity
1.3K
Volume
+2400%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
exploding
Kalinco
210
Volume
+2300%
Growth
Third-party seller of smartwatches that offer features such as heart rate monitoring, blood pressure monitoring, oxygen monitoring, activity/sports tracking, and sleep tracking. Kalinco smartwatches differentiate themselves by providing a range of health and fitness tracking capabilities at an affordable price point, making them accessible to a wide audience. These smartwatches are primarily targeted at health-conscious individuals and fitness enthusiasts looking for budget-friendly wearable technology to monitor their daily activities and health metrics.
peaked
Nurecover
22.2K
Volume
+2300%
Growth
Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.
peaked
Indestructible smartwatch
210
Volume
+2100%
Growth
The Indestructible smartwatch is a rugged, waterproof smartwatch designed for durability and outdoor use. It offers features such as Bluetooth call functionality, HD touch screens, and long battery life, distinguishing it from other smartwatches. This product is targeted at outdoor enthusiasts, athletes, and individuals who require a durable and reliable smartwatch for extreme conditions.
regular
1
2
3
4