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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Buddyfit
22.2K
Volume
+4800%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
regular
Inno Supps
40.5K
Volume
+4600%
Growth
A manufacturing company that specializes in providing natural sports supplements, clean vegan protein drinks, and vitamin gummies. Inno Supps differentiates itself by focusing on high-quality, natural ingredients and offering a range of products designed to support various health and fitness goals. The target demographic includes fitness enthusiasts, athletes, and individuals seeking natural and clean supplement options to enhance their health and performance.
regular
FitnessAI
4.4K
Volume
+4300%
Growth
FitnessAI is a software company that offers an iPhone app designed to generate personalized workout plans using artificial intelligence. The app optimizes sets, reps, and weights for each exercise based on extensive data from over 5.9 million workouts and 40,000 users, aiming to help users achieve strength and fitness goals more efficiently. FitnessAI primarily targets fitness enthusiasts and individuals looking for data-driven, customized workout solutions.
regular
Non Sleep Deep Rest
12.1K
Volume
+4200%
Growth
Non Sleep Deep Rest (NSDR) refers to practices and techniques designed to induce a state of deep relaxation and rest without actually sleeping. These techniques can include guided meditations, yoga nidra, and other relaxation exercises that help the body and mind to recover and rejuvenate. NSDR is beneficial for individuals looking to improve sleep quality, reduce stress and anxiety, and enhance learning and focus.
regular
Muscle recovery gel
110
Volume
+3900%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
peaked
Turkesterone supplement
1.6K
Volume
+3700%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
peaked
Fitnescity
1.3K
Volume
+3600%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
peaked
Fitxr
5.4K
Volume
+3600%
Growth
Virtual reality fitness application that offers immersive workout experiences, including boxing, dance, and HIIT, within a virtual environment. It differentiates itself by making fitness fun and accessible through interactive and social features, available on platforms like Oculus Quest. FitXR primarily targets individuals looking for engaging and innovative ways to stay fit and active, especially those who enjoy virtual reality and interactive workouts.
peaked
Nurecover
18.1K
Volume
+3600%
Growth
Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.
peaked
Water Chiller For Cold Plunge
2.4K
Volume
+3500%
Growth
A water chiller for cold plunge is a device designed to cool water to low temperatures for use in cold plunge therapy, which is often utilized for recovery and therapeutic purposes. These chillers come with various features such as Wi-Fi connectivity, different power capacities, and additional accessories, catering to both at-home and commercial use. The primary users of water chillers for cold plunge are athletes, fitness enthusiasts, and individuals seeking therapeutic benefits from cold water immersion.
regular
Yumuuv
880
Volume
+3200%
Growth
Team wellness app designed to organize various types of workplace wellness challenges. The platform aims to increase happiness and engagement among employees by providing structured wellness activities and tracking progress. Yumuuv is primarily targeted at companies looking to enhance employee well-being and foster a healthier, more engaged workforce.
regular
Punchlab
720
Volume
+3200%
Growth
Punchlab is an application designed for martial arts and combat sports workouts, including boxing, MMA, karate, and kickboxing. It offers tailored workout programs and allows users to track their training activities, providing a comprehensive tool for skill improvement. Punchlab is particularly beneficial for martial arts enthusiasts and athletes looking to enhance their training regimen and monitor their progress.
peaked
Clear whey protein
33.1K
Volume
+2967%
Growth
Protein supplement designed to aid in muscle building and recovery, particularly post-workout. It typically offers around 35 grams of protein per serving and includes carbohydrates to support recovery. This product is often used by individuals aiming to increase their calorie and protein intake, making it suitable for those looking to bulk up or enhance muscle mass.
exploding
Wellyx
590
Volume
+2900%
Growth
Business management software designed for fitness and wellness businesses, incorporating the latest technology features to streamline various tasks. It offers tools for scheduling, client management, billing, and marketing, differentiating itself with a comprehensive suite of features tailored specifically for the fitness and wellness industry. Wellyx is primarily targeted at gym owners, personal trainers, and wellness centers seeking to optimize their operations and enhance client engagement.
peaked
Cervical cooling pillow
590
Volume
+2900%
Growth
A cervical cooling pillow is an ergonomically designed pillow that supports the neck and spine while providing a cooling effect to enhance sleep comfort. It typically features cooling gel inserts or breathable materials that help regulate temperature and prevent overheating, combined with a contoured shape to maintain proper neck alignment. This pillow is particularly beneficial for individuals who suffer from neck pain, overheating during sleep, or who require additional support for maintaining cervical spine health.
regular
Foldable push up board
1.9K
Volume
+2800%
Growth
A foldable push-up board is a portable fitness device designed to enhance push-up workouts by providing multiple grip positions that target different muscle groups. The board features color-coded slots where users can insert handles to focus on specific areas like the chest, shoulders, triceps, or back, and it folds for easy storage and transport. This equipment is ideal for fitness enthusiasts and individuals looking for a versatile and space-saving solution for strength training at home or on the go.
regular
Yogipace
480
Volume
+2700%
Growth
Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.
regular
Unpluq
1.6K
Volume
+2700%
Growth
Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.
peaked
Indestructible smartwatch
210
Volume
+2700%
Growth
The Indestructible smartwatch is a rugged, waterproof smartwatch designed for durability and outdoor use. It offers features such as Bluetooth call functionality, HD touch screens, and long battery life, distinguishing it from other smartwatches. This product is targeted at outdoor enthusiasts, athletes, and individuals who require a durable and reliable smartwatch for extreme conditions.
peaked
Beatxp
49.5K
Volume
+2600%
Growth
A brand specializing in health and fitness products, offering a variety of items including smartwatches, massage guns, electric toothbrushes, treadmills, spin bikes, and exercise bikes. Beatxp differentiates itself by providing innovative and high-quality fitness solutions designed to enhance personal health and wellness. The brand primarily targets fitness enthusiasts and individuals seeking to improve their health and fitness routines through advanced and reliable products.
peaked
Walking pad
550K
Volume
+2533%
Growth
Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.
exploding
Anti chafe stick
27.1K
Volume
+2500%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
peaked
Modern football technology
170
Volume
+2500%
Growth
Modern football technology encompasses a range of advancements aimed at improving player performance, safety, and strategic decision-making. Key technologies include wearable tech for tracking real-time data, in-game analytics for performance insights, tactical software for match preparation, video analysis for technique improvement, and smart equipment for detailed data on player movements and ball dynamics. These innovations primarily benefit players, coaches, and teams by making the game more strategic, data-driven, and safer.
regular
Lumi therapy
6.6K
Volume
+2400%
Growth
Lumi Therapy involves the use of portable ice baths designed to reduce inflammation, enhance circulation, and improve muscle recovery. The company offers various versions of their Recovery Pod, including PRO versions, which are tailored to meet different user needs and preferences. Lumi Therapy primarily targets athletes, fitness enthusiasts, and individuals seeking effective recovery solutions for muscle soreness and injuries.
regular
Amino gummies
90
Volume
+2400%
Growth
Dietary supplements enriched with essential amino acids and protein, designed to aid in muscle repair and growth. These gummies support post-workout recovery, minimize muscle soreness, and optimize the regeneration process, differentiating themselves by offering a convenient and tasty alternative to traditional protein supplements. They are particularly beneficial for fitness enthusiasts and athletes looking to enhance their recovery routines and overall muscle health.
regular
Kaido group
90
Volume
+2400%
Growth
A wellness program based in Birmingham, England, designed to improve the health and wellbeing of employees and create a more positive and productive workplace. It offers six-week holistic health challenges and provides 365 days of content to support physical and mental health, differentiating itself by its comprehensive and continuous support. The program primarily targets businesses looking to enhance employee health, engagement, and productivity.
regular
31 modified
0-100
Volume
+2300%
Growth
Referring to a fitness regimen, the '31 Modified' is a variant of the '31 Hard Challenge'. It's designed to facilitate individuals in gradually adapting to a fitness routine. This program is considered less strenuous than the original, making it more accessible for beginners or those returning to fitness after a break.
exploding
Aoxjox
1.3K
Volume
+2200%
Growth
Brand specializing in women's workout apparel, including sports bras and leggings. Aoxjox products are designed for various fitness activities such as yoga, running, and general workouts, and are known for their comfort and durability. The brand primarily targets active women seeking high-quality, affordable fitness wear available on platforms like Amazon.
peaked
Sports performance technology
40
Volume
+2200%
Growth
Tools and devices designed to enhance athletic performance and optimize training. These include wearable devices like fitness trackers and smartwatches that monitor metrics such as heart rate, steps, and sleep patterns, as well as apps and software tools for performance analysis and training optimization. Sports performance technology is beneficial for athletes and fitness enthusiasts looking to improve their performance and achieve their goals.
regular
Body Sculpting Massager
1.9K
Volume
+1700%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
peaked
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