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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Under desk treadmill
60.5K
Volume
+663%
Growth
A flat machine designed to fit under a desk, allowing users to walk at low speeds while working. Unlike standard treadmills, which are built for higher speeds and more intense workouts, under-desk treadmills usually have a speed range of 0.5 to 4 mph, making them suitable for walking rather than running. This product is particularly beneficial for office workers and individuals who want to incorporate more physical activity into their sedentary work routines.
exploding
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33.1K
Volume
+650%
Growth
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Puppy yoga
74K
Volume
+650%
Growth
Puppy yoga is a unique form of yoga that incorporates puppies into the practice. Participants perform traditional yoga poses while puppies roam around, interact, and sometimes playfully interrupt the poses, creating a joyful and serene atmosphere. This activity is particularly appealing to yoga enthusiasts and animal lovers who seek a fun and relaxing experience that also provides an opportunity for bonding with puppies.
exploding
Ebike seat
2.9K
Volume
+640%
Growth
An e-bike seat is a component designed to provide comfort and support to the rider while using an electric bicycle. These seats come in various types, including comfort saddles, performance saddles, gel saddles, suspension saddles, cut-out saddles, and leather saddles, each catering to different riding styles and comfort preferences with features like extra padding, gel inserts, built-in suspension, and pressure-relief cut-outs. E-bike seats are particularly beneficial for e-bike riders seeking enhanced comfort and support during their rides, whether for commuting, leisure, or performance cycling.
exploding
masseters
74K
Volume
+636%
Growth
The masseter is a powerful muscle involved in the process of mastication, or chewing. It originates from the zygomatic arch and inserts along the angle and lateral surface of the mandibular ramus, playing a crucial role in elevating the mandible. This muscle is essential for individuals who require strong and efficient chewing capabilities.
exploding
Satisfy running
40.5K
Volume
+633%
Growth
Satisfy Running is a brand that designs and prototypes all its products in a creative studio in Paris, focusing on essentialism in its design philosophy. The brand develops its fabrics in France, Switzerland, Italy, and Japan, and produces its collections in Europe to ensure quality and sustainability, distinguishing itself with iconic running shorts and high-quality running apparel. Satisfy Running primarily targets runners and athletes who value premium, sustainable, and well-designed sportswear.
exploding
Pelvic wand
12.1K
Volume
+625%
Growth
Therapeutic device used for pelvic floor muscle therapy, designed to release trigger points and tender points to alleviate pain and discomfort. The device is available in various versions, including those with temperature therapy and vibration features, providing additional therapeutic benefits. It is primarily targeted at individuals experiencing pelvic pain or discomfort, often recommended by healthcare professionals for pelvic floor rehabilitation.
peaked
stretchit
2.9K
Volume
+600%
Growth
Mobile application designed to help users improve their flexibility through guided stretching exercises. Stretchit offers various plans and routines tailored to different fitness levels and goals, providing a structured approach to flexibility training. The app is primarily targeted at individuals looking to enhance their flexibility, whether they are beginners or advanced fitness enthusiasts.
peaked
Red light therapy device
8.1K
Volume
+567%
Growth
Red light therapy devices utilize low-level red wavelengths of light to promote healing, improve skin conditions, relieve pain, and aid muscle recovery. These devices, such as the PlatinumLED BIOMAX 900 and Bestqool BQ150, are distinguished by their ability to deliver targeted light therapy, with prices ranging from $549 to $1,299. They are primarily used by individuals seeking non-invasive treatments for skin health, pain relief, and muscle recovery, often under the guidance of a healthcare provider.
exploding
EMS Massager
5.4K
Volume
+540%
Growth
An EMS (Electrical Muscle Stimulation) Massager uses electrical impulses to stimulate muscle contractions. These devices are commonly used for pain relief, muscle relaxation, and improved circulation, often featuring adjustable intensity levels and various massage modes for personalized therapy. EMS massagers are particularly beneficial for individuals seeking non-invasive methods to manage pain, enhance muscle recovery, and improve overall muscle health.
peaked
Hydration drops
1.9K
Volume
+533%
Growth
Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.
exploding
Liteboxer
4.4K
Volume
+500%
Growth
Smart at-home boxing system designed to add energy and variety to workouts. It features LED targets that illuminate upon contact, providing visual cues to enhance the experience, and trainers guide users through each workout, making it an engaging and interactive fitness device. Liteboxer is targeted at fitness enthusiasts looking for an innovative and interactive way to exercise at home.
peaked
Athletic Greens®
90.5K
Volume
+500%
Growth
Comprehensive, science-driven formula that includes 75 high-quality ingredients. These ingredients are selected to work synergistically to provide a wide range of vitamins, minerals, and other nutrients, differentiating it from other supplements by its extensive ingredient list and holistic approach. The supplement is designed for individuals seeking to support overall health, energy, and well-being.
exploding
Somatic healing
9.9K
Volume
+492%
Growth
Therapeutic approach focusing on the connection between the mind and body, aiming to help individuals process and release physical and emotional tension stored in the body. It often involves techniques such as body awareness, movement, touch, and breathing exercises to facilitate healing and improve overall well-being. Somatic healing is beneficial for individuals seeking to address trauma, stress, and chronic pain through holistic and integrative methods.
exploding
lifepro
40.5K
Volume
+476%
Growth
Company that offers a range of fitness and recovery equipment, particularly focusing on vibration plates designed for joint relief, muscle relief, strength boost, and overall fitness. LifePro differentiates itself by providing well-reviewed products that come with a 30-day return policy, ensuring customer satisfaction and confidence in their purchases. The target demographic includes individuals seeking effective fitness and recovery solutions, particularly those with joint or muscle issues, as well as fitness enthusiasts looking to enhance their workout routines.
exploding
Copenhagen plank
40.5K
Volume
+459%
Growth
Exercise that is useful for strengthening the hip adductors and the outer thighs. It helps reduce soreness and is beneficial for lateral-style movements, playing a role in protecting various joints in the leg and preventing injuries. The Copenhagen plank is particularly beneficial for athletes and individuals looking to enhance their lower body strength and stability.
exploding
born primitive
74K
Volume
+456%
Growth
Born Primitive is a company that specializes in high-quality workout apparel, catering to athletes and fitness enthusiasts. The company differentiates itself by offering durable and functional clothing designed to withstand intense physical activities, with a particular focus on performance and comfort. Born Primitive primarily targets athletes, CrossFit enthusiasts, and individuals seeking reliable and stylish workout gear.
exploding
Barefoot shoes
550K
Volume
+450%
Growth
Footwear designed to mimic the natural shape and function of the human foot, often featuring a wide toe box, minimal cushioning, and a flexible sole. These shoes aim to promote natural movement, improve posture, enhance balance, and strengthen foot muscles, differentiating them from traditional footwear. Barefoot shoes are popular among individuals seeking to improve their natural walking or running gait and reduce the risk of injuries associated with conventional shoes.
exploding
Beef protein isolate
9.9K
Volume
+438%
Growth
Highly purified protein powder derived from beef, typically containing 90-95% protein by weight and nearly free of carbohydrates and fats. The production process involves removing all fat and connective tissue from beef and isolating the individual muscle fibers to create the protein powder, making it a concentrated source of protein. Beef protein isolate is primarily targeted at athletes, bodybuilders, and individuals seeking a high-protein supplement to support muscle growth and recovery.
exploding
Flame diffuser
3.6K
Volume
+429%
Growth
A multifunctional device used as an aromatherapy diffuser, mist humidifier, and romantic ambiance night light. It combines essential oil diffusion with humidification and a flame-like light effect to create a soothing environment. This product is ideal for individuals seeking relaxation, improved air quality, and a calming atmosphere in their living spaces.
exploding
Electrolyte powder
201K
Volume
+429%
Growth
Electrolyte powders are supplements designed to replenish essential minerals lost through sweat, illness, or other activities. They typically contain a mix of sodium, potassium, magnesium, and calcium, which help maintain fluid balance, muscle function, and overall hydration in the body. These powders are often used by athletes, individuals who are ill, or anyone needing to rehydrate quickly.
exploding
Electrolyte mix
5.4K
Volume
+422%
Growth
Hydration supplements designed to replenish essential minerals and electrolytes lost through sweat, exercise, or illness. These mixes typically contain sodium, potassium, magnesium, and calcium, and are available in various forms such as powders, tablets, and ready-to-drink solutions, offering a convenient way to maintain electrolyte balance. Electrolyte mixes are commonly used by athletes, individuals on ketogenic diets, or anyone experiencing dehydration.
exploding
Protein bagel
33.1K
Volume
+394%
Growth
A protein bagel is a type of bagel that is fortified with additional protein, typically from sources like whey protein, pea protein, or soy protein. These bagels are designed to provide a higher protein content than traditional bagels, making them a popular choice for individuals seeking to increase their protein intake for muscle building, weight management, or overall nutritional balance. Protein bagels are particularly targeted at fitness enthusiasts, athletes, and health-conscious consumers looking for a convenient and tasty way to boost their protein consumption.
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Pilates socks
90.5K
Volume
+380%
Growth
Specialized socks designed to provide open-toe foot balance and grippy stability for both women and men. They often feature non-slip grips on the soles to enhance traction and stability during Pilates exercises, differentiating them from regular socks. Pilates socks are particularly beneficial for individuals practicing Pilates, yoga, or other floor-based exercises, aiming to improve their balance and prevent slipping.
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Grip socks
201K
Volume
+376%
Growth
Specialized socks designed to provide better traction and stability. They are commonly used in sports like football to reduce foot movement within the shoe, which decreases friction and the likelihood of developing blisters. This can be particularly beneficial during long training sessions or matches, as it helps maintain comfort and performance.
exploding
Wide toe shoes
14.8K
Volume
+367%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
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Hoka
2.74M
Volume
+363%
Growth
Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.
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Optimize Health
1.9K
Volume
+359%
Growth
Software company based in Seattle, Washington, specializing in remote patient monitoring (RPM). The platform integrates connected devices, data science, healthcare data integration, communication, and local delivery into a single experience, aiming to simplify remote care, improve patient outcomes, lower hospitalizations, and reduce patient costs. The primary target demographic includes healthcare providers seeking to offer better care for patients in their own homes.
regular
CryoSlimming
12.1K
Volume
+350%
Growth
Non-invasive cosmetic procedure aimed at reducing fat in specific areas of the body through the application of cold temperatures. This process is part of cryolipolysis, designed to freeze and destroy fat cells without damaging surrounding tissues, with the dead fat cells naturally eliminated by the body's lymphatic system over time. It is targeted at individuals looking to contour their body and reduce stubborn fat deposits resistant to diet and exercise.
exploding
Transparent Labs
110K
Volume
+350%
Growth
A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free from gluten, GMOs, unnecessary fillers, and food dyes, with an emphasis on 100% formula transparency and no proprietary blends. Transparent Labs primarily targets fitness enthusiasts and health-conscious individuals seeking high-quality, transparent supplement options.
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