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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Fitforce
3.6K
Volume
+1567%
Growth
Third-party solution designed for agencies that require testing services related to physical readiness. It offers training courses aimed at career-span education to support behavior change and physical fitness, focusing on maintaining and improving physical readiness through structured training and education. FitForce primarily targets agencies and organizations that need to ensure their personnel meet specific physical fitness standards.
exploding
Kalinco
210
Volume
+1500%
Growth
Third-party seller of smartwatches that offer features such as heart rate monitoring, blood pressure monitoring, oxygen monitoring, activity/sports tracking, and sleep tracking. Kalinco smartwatches differentiate themselves by providing a range of health and fitness tracking capabilities at an affordable price point, making them accessible to a wide audience. These smartwatches are primarily targeted at health-conscious individuals and fitness enthusiasts looking for budget-friendly wearable technology to monitor their daily activities and health metrics.
peaked
gymrats
90.5K
Volume
+1417%
Growth
Individuals who dedicate a significant amount of time to exercising in the gym and are highly committed to maintaining their physical fitness. Gymrats often focus on both the aesthetic aspects of their bodies and overall well-being, emphasizing a balanced approach to health and fitness. This group primarily includes fitness enthusiasts who are passionate about achieving and maintaining peak physical condition.
exploding
75 soft
60.5K
Volume
+1367%
Growth
The 75 Soft Challenge is a fitness and personal development program that offers a more flexible alternative to the 75 Hard Challenge. It includes four main rules: eating well and drinking only on social occasions, training for 45 minutes daily with one day of active recovery, drinking three liters of water per day, and reading 10 pages of any book each day. This challenge is aimed at individuals seeking a balanced and sustainable approach to improving their health and personal growth.
exploding
Indestructible smartwatch
210
Volume
+1300%
Growth
The Indestructible smartwatch is a rugged, waterproof smartwatch designed for durability and outdoor use. It offers features such as Bluetooth call functionality, HD touch screens, and long battery life, distinguishing it from other smartwatches. This product is targeted at outdoor enthusiasts, athletes, and individuals who require a durable and reliable smartwatch for extreme conditions.
peaked
Remote personal training
720
Volume
+1300%
Growth
Remote personal training involves fitness professionals providing personalized training and coaching through digital platforms, offering accessibility, flexibility, and often cost-effectiveness. It leverages technology to deliver tailored workout plans, nutritional advice, and ongoing support, making it a popular choice for many individuals. This service is particularly beneficial for those with busy schedules, limited access to gyms, or a preference for home workouts.
regular
Flare leggings
165K
Volume
+1280%
Growth
A type of leggings characterized by a flared bottom, available in various designs and materials. Flare leggings are popular for both casual wear and activities like yoga, offering a stylish alternative to traditional leggings with added comfort and flexibility. They are particularly favored by individuals seeking versatile and fashionable activewear options.
exploding
Pickleball Grip
2.4K
Volume
+1229%
Growth
A Pickleball grip should be relaxed and loose, with most of the pressure in the fingers rather than in the palm of the hand, allowing for better control and maneuverability of the paddle. Common grip techniques include the Continental Grip, Eastern Forehand Grip, Western Grip, and Two-Handed Backhand Grip, each offering unique advantages for different types of shots. These grips are beneficial for players of all skill levels, helping them to enhance their performance and comfort during play.
exploding
ritfit
8.1K
Volume
+1214%
Growth
Brand specializing in fitness equipment, particularly for home gyms. RitFit offers products such as power cages, leg press and hack squat machines, and comprehensive home gym packages, differentiating itself with a focus on affordability and versatility. The brand primarily targets fitness enthusiasts and individuals looking to set up home gyms with reliable and cost-effective equipment.
exploding
Forefoot Pads
390
Volume
+1200%
Growth
Foot care products designed to reduce pressure on the ball of the foot by providing support to the metatarsal bones. These pads help distribute pressure more evenly across the foot, thereby alleviating discomfort and pain in the balls of the feet, making them beneficial for individuals experiencing metatarsalgia or similar conditions. Forefoot pads are particularly useful for people who spend long hours on their feet, wear high heels, or suffer from foot pain due to various activities.
peaked
Hydrogen water bottle
110K
Volume
+1175%
Growth
Portable devices designed to infuse water with molecular hydrogen, which is believed to offer health benefits such as antioxidant properties and reduced inflammation. These bottles differentiate themselves by providing a convenient way to consume hydrogen-rich water on the go, often featuring rechargeable batteries and compact designs. Hydrogen water bottles are primarily targeted at health-conscious individuals seeking to enhance their hydration with potential therapeutic benefits.
peaked
EMS foot massager
33.1K
Volume
+1150%
Growth
EMS foot massagers are devices that utilize electrical muscle stimulation to alleviate foot pain, enhance blood circulation, and relax muscles. These massagers come in various models, often featuring portability and rechargeable batteries, making them convenient for use at home or on the go. They are particularly beneficial for individuals suffering from foot discomfort, poor circulation, or muscle tension, and are available on platforms like Amazon, Walmart, and Evalax.
peaked
Gorilla mind
60.5K
Volume
+1150%
Growth
Brand that offers fitness and energy products, including pre-workout supplements and energy drinks. Gorilla Mind differentiates itself with well-reviewed products available in various flavors, aiming to enhance physical performance and energy levels. The target demographic includes fitness enthusiasts and athletes seeking effective supplements to boost their workouts and energy levels.
regular
funwater
9.9K
Volume
+1100%
Growth
Brand specializing in the manufacture of stand-up paddle boards and related water sports equipment. FunWater offers a range of products designed for various skill levels, featuring durable materials and innovative designs to enhance the paddleboarding experience. The brand primarily targets water sports enthusiasts and outdoor adventurers looking for reliable and high-quality paddleboarding gear.
peaked
Jaquish Biomedical
1K
Volume
+1100%
Growth
Research and development group focused on applying new findings in human physiology to the design of physical medicine and rehabilitation devices. Jaquish Biomedical is dedicated to creating innovative solutions to advance physical health and promote total body optimization, differentiating itself through its commitment to cutting-edge research and development. The company's products and services are primarily targeted at individuals seeking advanced physical health solutions and rehabilitation professionals looking for effective treatment tools.
peaked
Dumbbell bracelet
6.6K
Volume
+1100%
Growth
A piece of jewelry designed to resemble a dumbbell, often used by fitness enthusiasts as a symbol of their commitment to physical fitness and weightlifting. These bracelets can be made from various materials, including metal, leather, or silicone, and may feature additional decorative elements such as engravings or gemstones. Dumbbell bracelets are primarily targeted at individuals who are passionate about fitness and want to showcase their dedication through their accessories.
peaked
Cycle syncing
22.2K
Volume
+1067%
Growth
Practice where individuals tailor their workouts according to the different phases of their menstrual cycle. This approach aims to optimize physical performance and well-being by aligning exercise routines with the hormonal changes that occur throughout the cycle, potentially enhancing energy levels and reducing the risk of injury. Cycle syncing is particularly beneficial for individuals seeking to harmonize their fitness routines with their natural hormonal fluctuations for improved overall health.
exploding
Kinder's
673K
Volume
+975%
Growth
Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.
exploding
Creatine Collagen
1K
Volume
+956%
Growth
Creatine collagen is a supplement that combines creatine, known for its muscle-enhancing benefits, with collagen, which supports skin, joint, and connective tissue health. This blend aims to provide a synergistic effect, enhancing muscle recovery and strength while promoting skin elasticity and joint support. Creatine collagen is mainly targeted at fitness enthusiasts, athletes, and individuals interested in improving both physical performance and overall skin and joint health.
exploding
Wild ai
1K
Volume
+933%
Growth
Mobile application designed to help users, particularly women, track their hormones and training through self-reported symptoms and wearable data. It aims to enhance performance and prevent health issues by offering precise physiological insights, supporting individuals with menstrual cycles, various types of birth control, and those in perimenopause or menopause. The app is primarily targeted at women seeking to optimize their health and athletic performance through personalized data tracking.
exploding
Wing foiling
246K
Volume
+917%
Growth
Wing foiling is a wind-propelled water sport that combines elements of kitesurfing, windsurfing, and surfing. The participant stands on a board and holds a wing, which generates both lift and propulsion, enabling movement across the water. This sport is particularly appealing to water sports enthusiasts looking for a versatile and dynamic experience on the water.
regular
Caffeinated Protein
320
Volume
+900%
Growth
A dietary supplement that combines protein powder with caffeine to enhance both physical performance and mental alertness. This product offers the benefits of protein for muscle recovery and growth, while the added caffeine provides an energy boost and improved cognitive function. Caffeinated protein is particularly beneficial for athletes, fitness enthusiasts, and individuals seeking to improve their overall energy levels and focus throughout the day.
regular
Nutrisense
14.8K
Volume
+875%
Growth
Company that develops a monitoring device and mobile application designed to personalize nutrition. Nutrisense provides continuous glucose monitoring devices, along with tools for tracking meals, activities, and fasting, enabling users to understand their metabolism better and take control of their health. The primary target demographic includes individuals seeking to optimize their dietary habits and improve overall health through personalized data insights.
peaked
Pickleball Paddle
301K
Volume
+850%
Growth
A Pickleball paddle is a crucial piece of equipment used in the sport of Pickleball, available in various materials such as fiberglass, graphite, wood, and polymer. Each type of paddle offers different benefits, with fiberglass providing a balance of power and control, graphite offering lightweight and strong construction, wooden paddles being affordable and durable, and polymer core paddles delivering a mix of power and control. The target demographic includes players of all skill levels, from beginners to advanced players, who select paddles based on factors like weight, grip size, and material to match their playing style.
exploding
Truemed
12.1K
Volume
+809%
Growth
Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.
exploding
Gymreapers
22.2K
Volume
+743%
Growth
Fitness brand that offers high-quality gym and weightlifting gear, including weightlifting belts, training shorts, and weightlifting shirts. Gymreapers differentiates itself by providing durable and well-reviewed products that cater to serious fitness enthusiasts and weightlifters. The brand primarily targets individuals who are dedicated to strength training and seek reliable, performance-enhancing gym equipment.
exploding
Jaw trainer
22.2K
Volume
+733%
Growth
Devices designed to exercise and strengthen the jaw muscles, potentially shaping the jawline and reducing double chin fat. Jaw trainers come in various forms, such as silicone exercisers and fitness balls, and offer different resistance levels to cater to individual needs. These devices are primarily targeted at individuals looking to enhance their facial aesthetics and improve muscle tone in the jaw area.
exploding
Fit king boots
0-100
Volume
+700%
Growth
Fit King offers a range of air compression massage boots designed to improve circulation, aid in recovery, and provide relief for the legs and feet. These boots are distinguished by their advanced air massage technology, which helps to revitalize circulation and provide therapeutic benefits, particularly for those needing improved circulation or recovery from physical activities. Fit King boots are primarily targeted at athletes, individuals with circulation issues, and those seeking relief from leg and foot discomfort.
regular
Streetlifting
8.1K
Volume
+667%
Growth
Strength training discipline that merges calisthenics and weightlifting, emphasizing functional strength. Streetlifting includes exercises such as pull-ups, dips, and muscle-ups with additional weights, often performed in outdoor environments to enhance overall fitness and muscle endurance. This training method is particularly popular among fitness enthusiasts who seek to improve their strength and conditioning through versatile and challenging workouts.
exploding
Under desk treadmill
60.5K
Volume
+663%
Growth
A flat machine designed to fit under a desk, allowing users to walk at low speeds while working. Unlike standard treadmills, which are built for higher speeds and more intense workouts, under-desk treadmills usually have a speed range of 0.5 to 4 mph, making them suitable for walking rather than running. This product is particularly beneficial for office workers and individuals who want to incorporate more physical activity into their sedentary work routines.
exploding
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