A foldable push-up board is a portable fitness device designed to enhance push-up workouts by providing multiple grip positions that target different muscle groups. The board features color-coded slots where users can insert handles to focus on specific areas like the chest, shoulders, triceps, or back, and it folds for easy storage and transport. This equipment is ideal for fitness enthusiasts and individuals looking for a versatile and space-saving solution for strength training at home or on the go.

Specialized socks designed to provide open-toe foot balance and grippy stability for both women and men. They often feature non-slip grips on the soles to enhance traction and stability during Pilates exercises, differentiating them from regular socks. Pilates socks are particularly beneficial for individuals practicing Pilates, yoga, or other floor-based exercises, aiming to improve their balance and prevent slipping.

A piece of jewelry designed to resemble a dumbbell, often used by fitness enthusiasts as a symbol of their commitment to physical fitness and weightlifting. These bracelets can be made from various materials, including metal, leather, or silicone, and may feature additional decorative elements such as engravings or gemstones. Dumbbell bracelets are primarily targeted at individuals who are passionate about fitness and want to showcase their dedication through their accessories.

A type of basketball designed to be noiseless or soundless, often used for indoor training to minimize noise. Silent basketballs are typically made with materials that dampen sound upon impact, making them ideal for use in environments where noise reduction is important. This product is particularly beneficial for individuals or teams practicing in shared or noise-sensitive spaces, such as schools, residential areas, or multi-use facilities.

Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.

A leading B2C e-commerce company based in the United States that focuses on sports health. The company promotes the idea of maintaining health through sports and offers products such as mini muscle massagers, differentiating itself by specializing in sports-related health products. Cotsoco primarily targets fitness enthusiasts and individuals seeking to improve their health through sports and physical activity.

Fit King offers a range of air compression massage boots designed to improve circulation, aid in recovery, and provide relief for the legs and feet. These boots are distinguished by their advanced air massage technology, which helps to revitalize circulation and provide therapeutic benefits, particularly for those needing improved circulation or recovery from physical activities. Fit King boots are primarily targeted at athletes, individuals with circulation issues, and those seeking relief from leg and foot discomfort.

Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.

Wellness franchise offering personalized one-on-one assisted stretching sessions with expert Flexologists. StretchLab differentiates itself by providing customized stretching routines aimed at improving flexibility, reducing muscle tension, and enhancing overall well-being. The services are primarily targeted at individuals seeking to improve their physical health, including athletes, fitness enthusiasts, and those with sedentary lifestyles.

Protein supplement designed to aid in muscle building and recovery, particularly post-workout. It typically offers around 35 grams of protein per serving and includes carbohydrates to support recovery. This product is often used by individuals aiming to increase their calorie and protein intake, making it suitable for those looking to bulk up or enhance muscle mass.

Research and development group focused on applying new findings in human physiology to the design of physical medicine and rehabilitation devices. Jaquish Biomedical is dedicated to creating innovative solutions to advance physical health and promote total body optimization, differentiating itself through its commitment to cutting-edge research and development. The company's products and services are primarily targeted at individuals seeking advanced physical health solutions and rehabilitation professionals looking for effective treatment tools.

Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.

The Indestructible smartwatch is a rugged, waterproof smartwatch designed for durability and outdoor use. It offers features such as Bluetooth call functionality, HD touch screens, and long battery life, distinguishing it from other smartwatches. This product is targeted at outdoor enthusiasts, athletes, and individuals who require a durable and reliable smartwatch for extreme conditions.

A Pickleball paddle is a crucial piece of equipment used in the sport of Pickleball, available in various materials such as fiberglass, graphite, wood, and polymer. Each type of paddle offers different benefits, with fiberglass providing a balance of power and control, graphite offering lightweight and strong construction, wooden paddles being affordable and durable, and polymer core paddles delivering a mix of power and control. The target demographic includes players of all skill levels, from beginners to advanced players, who select paddles based on factors like weight, grip size, and material to match their playing style.

Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.

A manufacturing company that specializes in providing natural sports supplements, clean vegan protein drinks, and vitamin gummies. Inno Supps differentiates itself by focusing on high-quality, natural ingredients and offering a range of products designed to support various health and fitness goals. The target demographic includes fitness enthusiasts, athletes, and individuals seeking natural and clean supplement options to enhance their health and performance.

Recovery slides are footwear designed to support and comfort tired feet after physical activity or extended periods of standing. They typically feature cushioned soles, arch support, and lightweight materials to reduce foot fatigue and promote recovery. Recovery slides are popular among athletes, fitness enthusiasts, and individuals seeking post-activity comfort and relief for their feet.

A type of athletic wear designed to provide comfort and ease of movement during physical activities. Oversized gym shirts feature a loose fit that allows for better air circulation and a greater range of motion, making them suitable for various exercises and casual wear. They are popular among fitness enthusiasts and individuals who prioritize comfort and style in their workout attire.

A Pickleball grip should be relaxed and loose, with most of the pressure in the fingers rather than in the palm of the hand, allowing for better control and maneuverability of the paddle. Common grip techniques include the Continental Grip, Eastern Forehand Grip, Western Grip, and Two-Handed Backhand Grip, each offering unique advantages for different types of shots. These grips are beneficial for players of all skill levels, helping them to enhance their performance and comfort during play.

Portable devices designed to infuse water with molecular hydrogen, which is believed to offer health benefits such as antioxidant properties and reduced inflammation. These bottles differentiate themselves by providing a convenient way to consume hydrogen-rich water on the go, often featuring rechargeable batteries and compact designs. Hydrogen water bottles are primarily targeted at health-conscious individuals seeking to enhance their hydration with potential therapeutic benefits.

Wing foiling is a wind-propelled water sport that combines elements of kitesurfing, windsurfing, and surfing. The participant stands on a board and holds a wing, which generates both lift and propulsion, enabling movement across the water. This sport is particularly appealing to water sports enthusiasts looking for a versatile and dynamic experience on the water.

A wellness program based in Birmingham, England, designed to improve the health and wellbeing of employees and create a more positive and productive workplace. It offers six-week holistic health challenges and provides 365 days of content to support physical and mental health, differentiating itself by its comprehensive and continuous support. The program primarily targets businesses looking to enhance employee health, engagement, and productivity.

Fitness brand that offers high-quality gym and weightlifting gear, including weightlifting belts, training shorts, and weightlifting shirts. Gymreapers differentiates itself by providing durable and well-reviewed products that cater to serious fitness enthusiasts and weightlifters. The brand primarily targets individuals who are dedicated to strength training and seek reliable, performance-enhancing gym equipment.

Creatine collagen is a supplement that combines creatine, known for its muscle-enhancing benefits, with collagen, which supports skin, joint, and connective tissue health. This blend aims to provide a synergistic effect, enhancing muscle recovery and strength while promoting skin elasticity and joint support. Creatine collagen is mainly targeted at fitness enthusiasts, athletes, and individuals interested in improving both physical performance and overall skin and joint health.

Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.

A weighted vest designed for the activity of rucking, which involves walking or hiking with additional weight to enhance cardiovascular fitness and strength. This vest is distinguished by its ability to distribute weight evenly across the torso, providing a challenging workout that can improve endurance and muscle tone. It is primarily used by fitness enthusiasts and military personnel seeking to increase the intensity of their training routines.

​Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF certified and third-party tested to ensure high quality and efficacy. Create Wellness caters to individuals seeking convenient and effective supplements to enhance physical performance and cognitive function

Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.

The 75 Soft Challenge is a fitness and personal development program that offers a more flexible alternative to the 75 Hard Challenge. It includes four main rules: eating well and drinking only on social occasions, training for 45 minutes daily with one day of active recovery, drinking three liters of water per day, and reading 10 pages of any book each day. This challenge is aimed at individuals seeking a balanced and sustainable approach to improving their health and personal growth.

Specialized footwear designed to aid in recovery after physical activities. These shoes feature cushioned soles, wide toe boxes, and rocker-shaped soles to reduce pain, enhance circulation, and decrease inflammation, providing significant comfort and support. Recovery shoes are particularly beneficial for athletes, fitness enthusiasts, and individuals recovering from foot or leg injuries.