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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Jawline gum
18.1K
Volume
+177%
Growth
Chewing gum designed to strengthen jaw muscles and improve jawline definition by providing more resistance during chewing. This type of gum is typically harder than regular gum, offering a workout for the jaw muscles to enhance facial aesthetics. It is primarily targeted at individuals seeking to improve their jawline appearance and facial muscle tone.
exploding
Fitness gummies
590
Volume
+173%
Growth
Dietary supplements designed to support various aspects of fitness and health, available in gummy form. These gummies often contain ingredients like caffeine, amino acids, theanine, and creatine to enhance performance, muscle growth, and overall nutrition, differentiating them from traditional supplement forms. Fitness gummies are targeted at fitness enthusiasts and individuals seeking convenient, tasty ways to supplement their workout and nutrition routines.
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Comfier
9.9K
Volume
+171%
Growth
Company specializing in designing, developing, and manufacturing electric massagers aimed at improving quality of life. Comfier differentiates itself through innovative massager products and over 20 years of industry experience, providing revitalizing massage experiences. The target demographic includes individuals seeking effective and convenient solutions for relaxation and muscle relief.
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multimineral
5.4K
Volume
+168%
Growth
Dietary supplements that contain a combination of essential minerals necessary for various bodily functions. These supplements are available in different forms and are often combined with vitamins in multivitamin/mineral supplements, providing a comprehensive nutrient profile to support overall health. Multimineral supplements are primarily targeted at individuals looking to fill nutritional gaps in their diet, including those with specific health conditions or dietary restrictions.
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Smart ring
246K
Volume
+168%
Growth
Advanced wearable devices designed to monitor health and fitness metrics such as heart rate, sleep patterns, and physical activity. Smart rings like the Oura Ring and Motiv Ring differentiate themselves by offering compact, unobtrusive designs with comprehensive tracking capabilities, often integrating with mobile apps for detailed analytics. These devices are particularly beneficial for health-conscious individuals, athletes, and fitness enthusiasts seeking to optimize their performance and well-being.
exploding
Electrolyte gummies
3.6K
Volume
+167%
Growth
Dietary supplements designed to help maintain hydration and electrolyte balance in the body. They typically contain essential electrolytes such as sodium, potassium, magnesium, and calcium, and are often used by athletes or individuals engaging in strenuous physical activities to replenish electrolytes lost through sweat. These gummies are particularly beneficial for those needing to quickly restore electrolyte levels and maintain optimal hydration.
exploding
exergames
5.4K
Volume
+164%
Growth
Technology-driven physical activities that require participants to be physically active or exercise in order to play the game. Exergames combine the fun of video gaming with the benefits of physical exercise, often using motion sensors and interactive gameplay to engage users in activities like dancing, sports, and fitness routines. These games are particularly popular among individuals looking to make exercise more enjoyable, including children, fitness enthusiasts, and those seeking to improve their physical health through interactive entertainment.
peaked
Tongkat ali
450K
Volume
+164%
Growth
Traditional herbal remedy derived from the roots of the Eurycoma longifolia tree, native to Southeast Asia. It is commonly used for its potential benefits in enhancing male fertility, boosting testosterone levels, improving libido, and increasing energy levels. This herbal supplement is primarily targeted at individuals seeking natural ways to improve their reproductive health and overall well-being.
exploding
Sunlighten
5.4K
Volume
+163%
Growth
Company specializing in infrared sauna technology, established in 1999. Sunlighten differentiates itself with 23 global patents on its technology and design, providing an optimized wellness experience through advanced infrared therapy. The target demographic includes health-conscious individuals seeking innovative wellness solutions and therapeutic benefits from infrared saunas.
exploding
Hydration mix
1.3K
Volume
+161%
Growth
Powdered supplements designed to replenish electrolytes and fluids in the body. These mixes often contain a blend of essential minerals and nutrients that help maintain hydration levels, making them particularly useful for physical performance and recovery. Hydration mixes are commonly used by athletes and individuals who need to stay hydrated during intense physical activities or in hot climates.
exploding
Healthy energy drink
74K
Volume
+159%
Growth
A beverage formulated to provide an energy boost using natural and organic ingredients. Healthy energy drinks often include components like natural caffeine, ginkgo biloba, ginseng, green coffee bean extract, and green tea, which are chosen for their potential health benefits and to offer a more natural source of energy compared to traditional energy drinks. These drinks are primarily targeted at health-conscious individuals seeking a more natural and potentially beneficial alternative to conventional energy drinks.
exploding
XXL Nutrition
135K
Volume
+154%
Growth
Europe's leading webshop for high-quality sport and nutrition supplements, including products like whey protein, creatine, amino acids, and pre-workout formulas. Known for being Europe's fastest-growing supplements store, it offers competitive internet prices while maintaining the same level of service as a conventional store, emphasizing secure payment, good service, and efficient delivery and return of goods. XXL Nutrition primarily targets athletes, fitness enthusiasts, and individuals seeking reliable and affordable nutritional supplements.
exploding
recomp
14.8K
Volume
+153%
Growth
Recomp, short for body recomposition, is the process of simultaneously losing fat mass while gaining muscle mass. This approach leverages the independent regulation of fat and muscle mass to achieve a leaner and more muscular physique, often through a combination of strength training, proper nutrition, and adequate rest. Recomp is particularly beneficial for individuals looking to improve their body composition without significant changes in overall body weight, such as fitness enthusiasts and athletes.
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StretchLab
135K
Volume
+153%
Growth
Wellness franchise offering personalized one-on-one assisted stretching sessions with expert Flexologists. StretchLab differentiates itself by providing customized stretching routines aimed at improving flexibility, reducing muscle tension, and enhancing overall well-being. The services are primarily targeted at individuals seeking to improve their physical health, including athletes, fitness enthusiasts, and those with sedentary lifestyles.
exploding
Hmb supplement
40.5K
Volume
+153%
Growth
Dietary supplement derived from the amino acid leucine, aimed at supporting muscle health, growth, and performance. HMB is available in two forms, HMB-FA and HMB-Ca, and can be administered orally or via a nasogastric route, distinguishing itself by its potential to reduce muscle breakdown and enhance muscle mass. This supplement is primarily targeted at athletes, bodybuilders, and individuals seeking to improve muscle recovery and performance.
peaked
Hydration vest
22.2K
Volume
+152%
Growth
Specialized backpacks designed to carry water and essentials for activities like running, hiking, and cycling. These vests often feature hydration bladders or bottles, multiple storage pockets, and adjustable straps for comfort, differentiating them from regular backpacks by their focus on hydration and ease of access. Hydration vests are particularly useful for athletes and outdoor enthusiasts who require convenient hydration and storage solutions during their activities.
exploding
Biceps curl
301K
Volume
+151%
Growth
Weight training exercise that targets the biceps brachii muscle, involving lifting a weight by bending the elbow and bringing the weight towards the shoulder. Proper form and technique are crucial to avoid injury and maximize effectiveness, with variations including the barbell curl, hammer curl, and concentration curl. This exercise is commonly performed by individuals aiming to build upper arm strength and muscle definition.
exploding
Pelvic floor therapy
74K
Volume
+150%
Growth
Specialized form of physical therapy aimed at strengthening or relaxing the pelvic floor muscles to treat conditions such as urinary incontinence, fecal incontinence, pelvic organ prolapse, and chronic pelvic pain. Techniques used include exercises, biofeedback, manual therapy, electrical stimulation, and patient education, providing significant improvements in bladder and bowel control, pain reduction, and sexual function. This therapy is particularly beneficial for individuals experiencing pelvic floor dysfunction, including postpartum women, older adults, and those with chronic pelvic pain.
exploding
31 modified
0-100
Volume
+150%
Growth
Referring to a fitness regimen, the '31 Modified' is a variant of the '31 Hard Challenge'. It's designed to facilitate individuals in gradually adapting to a fitness routine. This program is considered less strenuous than the original, making it more accessible for beginners or those returning to fitness after a break.
exploding
Every Mother
80
Volume
+147%
Growth
Community and knowledge circle dedicated to achieving health and fitness for motherhood. The program is clinically proven to resolve diastasis recti and includes OB-endorsed Early Postpartum and Surgical Recovery paths that are safe to begin as early as 24 hours after birth, incorporating proven core and pelvic floor therapeutic exercises as well as full-body workouts. Every Mother primarily benefits mothers seeking a holistic approach to rebuilding strength and fitness postpartum.
regular
Adhd products
590
Volume
+145%
Growth
Products designed to assist individuals with Attention Deficit Hyperactivity Disorder (ADHD) in managing symptoms and improving productivity. These include medications like Atomoxetine (Strattera Generic), physical planners such as the ADHD Daily Planner, and digital planners like the Digital ADHD Planner, each offering unique features to enhance organization and focus. These products are primarily targeted at individuals diagnosed with ADHD, aiming to support their daily functioning and overall well-being.
exploding
brain health
14.8K
Volume
+144%
Growth
Brain health refers to the overall functioning and well-being of the brain, encompassing cognitive abilities, emotional stability, and the absence of neurological disorders. Maintaining brain health involves a combination of proper nutrition, regular physical activity, mental stimulation, quality sleep, stress management, and avoiding harmful substances. This topic is particularly relevant to individuals seeking to enhance their cognitive function, emotional well-being, and long-term neurological health.
exploding
adidas Essentials
8.1K
Volume
+144%
Growth
The adidas Essentials collection features clothes and shoes designed for comfort and performance. This collection includes sporty and stylish basics that cater to both your look and lifestyle, offering versatile options for everyday wear. The target demographic for adidas Essentials includes individuals seeking functional yet fashionable athletic wear for casual and active use.
exploding
Cold laser therapy device
2.9K
Volume
+144%
Growth
Cold laser therapy devices are medical tools that use low-intensity lasers or LEDs to stimulate healing, reduce inflammation, and manage pain. These devices come in various forms, including handheld models for personal use and more advanced versions for professional or veterinary applications, offering a non-invasive and generally safe treatment option. The primary users of cold laser therapy devices include individuals seeking pain relief and inflammation reduction, as well as healthcare professionals and veterinarians looking for effective therapeutic tools.
regular
Online coaching platform
1K
Volume
+144%
Growth
A digital solution designed to facilitate the hosting of online coaching businesses by providing essential tools and features. These platforms typically include functionalities such as scheduling, sales management, and video meeting capabilities, which streamline the coaching process and enhance client engagement. Online coaching platforms are primarily targeted at coaches, trainers, and consultants who seek to offer their services remotely and efficiently manage their client interactions.
regular
Peanut Protein Powder
4.4K
Volume
+141%
Growth
Dietary supplement derived from peanuts, processed to remove most fat and moisture, resulting in a concentrated protein source. It is commonly used in smoothies, shakes, baking, and cooking to enhance protein content and is beneficial for muscle repair, growth, and weight management. This product is particularly suitable for individuals on plant-based diets, those with dairy allergies, or lactose intolerance.
regular
Ryse
74K
Volume
+140%
Growth
RYSE Supplements is a company that produces and sells nutritional supplements, focusing on enhancing physical performance and overall health. Their product line includes pre-workouts, protein powders, creatine, and hydration aids, emphasizing premium quality ingredients, transparent labeling, and unique flavors developed in collaboration with popular brands. RYSE targets fitness enthusiasts, athletes, and individuals seeking to improve their health and workout performance with high-quality, effective supplements.
regular
Recovery sleeves
320
Volume
+139%
Growth
Garments designed to improve blood circulation, reduce muscle soreness, and minimize swelling. Recovery sleeves enhance performance, prevent injuries, and provide comfort and support, differentiating themselves by their ability to aid in faster recovery times for athletes and individuals. They are commonly used by athletes and individuals recovering from injuries.
regular
Nitric oxide booster
720
Volume
+138%
Growth
A nitric oxide booster is a dietary supplement designed to increase the production of nitric oxide in the body. Nitric oxide is a molecule that helps to relax blood vessels, improving blood flow and enhancing oxygen delivery to muscles during exercise. This type of supplement is commonly used by athletes and fitness enthusiasts aiming to improve their performance, endurance, and recovery.
exploding
Plant-based Protein
74K
Volume
+128%
Growth
Protein derived from plant sources, such as legumes, nuts, seeds, whole grains, and certain vegetables. These proteins are often considered healthier alternatives to animal proteins due to their lower saturated fat and cholesterol content, as well as their additional nutrients like fiber, vitamins, and minerals. Plant-based proteins are popular among vegetarians, vegans, and individuals looking to reduce meat consumption for health, environmental, or ethical reasons.
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