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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Pilates reformer
368K
Volume
+335%
Growth
Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.
exploding
masseters
74K
Volume
+322%
Growth
The masseter is a powerful muscle involved in the process of mastication, or chewing. It originates from the zygomatic arch and inserts along the angle and lateral surface of the mandibular ramus, playing a crucial role in elevating the mandible. This muscle is essential for individuals who require strong and efficient chewing capabilities.
exploding
adidas Essentials
8.1K
Volume
+317%
Growth
The adidas Essentials collection features clothes and shoes designed for comfort and performance. This collection includes sporty and stylish basics that cater to both your look and lifestyle, offering versatile options for everyday wear. The target demographic for adidas Essentials includes individuals seeking functional yet fashionable athletic wear for casual and active use.
exploding
Myofunctional therapy
33.1K
Volume
+317%
Growth
Therapeutic program consisting of exercises aimed at strengthening the facial muscles involved in chewing and swallowing, with a particular focus on the tongue. Myofunctional therapy targets the oropharynx, which includes the mouth and throat, to enhance the function of these muscular tissues, thereby improving overall oral and facial health. This therapy is beneficial for individuals experiencing issues such as improper swallowing, speech difficulties, or sleep-disordered breathing, including children and adults alike.
exploding
Beef protein isolate
9.9K
Volume
+317%
Growth
Highly purified protein powder derived from beef, typically containing 90-95% protein by weight and nearly free of carbohydrates and fats. The production process involves removing all fat and connective tissue from beef and isolating the individual muscle fibers to create the protein powder, making it a concentrated source of protein. Beef protein isolate is primarily targeted at athletes, bodybuilders, and individuals seeking a high-protein supplement to support muscle growth and recovery.
exploding
Wide toe shoes
14.8K
Volume
+316%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
exploding
Hoka
2.74M
Volume
+300%
Growth
Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.
exploding
Portable sauna
40.5K
Volume
+300%
Growth
Compact, easy-to-set-up devices designed for home use, typically including a steam generator and an enclosure. Some models offer additional features like remote controls, folding chairs, and red-light therapy, providing a convenient and customizable sauna experience. Portable saunas are ideal for individuals seeking the benefits of sauna therapy without the need for a permanent installation, often appealing to health-conscious consumers and those with limited space.
exploding
Electrolyte mix
5.4K
Volume
+294%
Growth
Hydration supplements designed to replenish essential minerals and electrolytes lost through sweat, exercise, or illness. These mixes typically contain sodium, potassium, magnesium, and calcium, and are available in various forms such as powders, tablets, and ready-to-drink solutions, offering a convenient way to maintain electrolyte balance. Electrolyte mixes are commonly used by athletes, individuals on ketogenic diets, or anyone experiencing dehydration.
exploding
Perimenopause app
480
Volume
+294%
Growth
A mobile application designed to support individuals experiencing perimenopause and menopause by offering features such as symptom tracking, community support, and evidence-based information. Founded by Dr. Louise Newson, a GP and menopause specialist, the app aims to provide comprehensive resources and tools to manage menopause symptoms and hormone deficiency effectively. The primary target demographic for this app includes women undergoing perimenopause and menopause, seeking reliable information and support to navigate this life stage.
exploding
Shoulder relaxer
110
Volume
+294%
Growth
A cervical traction device designed to relieve TMJ pain and aid in cervical spine alignment. The RESTCLOUD Neck and Shoulder Relaxer, also known as a chiropractic pillow neck stretcher, helps to alleviate tension and discomfort in the neck and shoulder area by gently stretching and supporting the cervical spine. This product is particularly beneficial for individuals suffering from TMJ pain, neck stiffness, or poor cervical alignment.
regular
Barrel Sauna
33.1K
Volume
+290%
Growth
Cylindrical outdoor saunas constructed from durable woods like Thermowood, Hemlock, and Cedar, designed for efficient heat circulation and energy use. Barrel Saunas offer health benefits such as improved circulation, detoxification, and relaxation, and come in various sizes to accommodate 2 to 6 people. They are primarily targeted at individuals seeking a high-quality, outdoor sauna experience for personal wellness and relaxation.
exploding
Fitness gummies
590
Volume
+285%
Growth
Dietary supplements designed to support various aspects of fitness and health, available in gummy form. These gummies often contain ingredients like caffeine, amino acids, theanine, and creatine to enhance performance, muscle growth, and overall nutrition, differentiating them from traditional supplement forms. Fitness gummies are targeted at fitness enthusiasts and individuals seeking convenient, tasty ways to supplement their workout and nutrition routines.
exploding
Quinear
880
Volume
+285%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
exploding
Caffeine gummies
4.4K
Volume
+273%
Growth
Convenient and quick source of caffeine, typically containing 40-200 milligrams per gummy. They offer benefits such as convenience and controlled dosage, differentiating them from traditional caffeinated beverages. Caffeine gummies are primarily targeted at individuals seeking a portable and easy way to consume caffeine, such as busy professionals, students, and athletes.
exploding
Trainerize
40.5K
Volume
+270%
Growth
Digital coaching app developed to assist fitness coaches, studios, and gyms in enhancing member engagement and attracting new members through online training services. Trainerize differentiates itself by offering features such as workout tracking, nutrition planning, and client communication tools, all within a user-friendly interface. The app primarily targets fitness professionals and organizations looking to expand their services and improve client retention through digital solutions.
exploding
Lung detox
60.5K
Volume
+270%
Growth
A series of proactive steps aimed at helping the lungs clean themselves and maintain their health. Lung detox involves adopting healthy habits and practices that support lung function and overall respiratory health, rather than relying on herbal concoctions or essential oil-based inhalers. This approach is beneficial for individuals looking to improve their respiratory health and prevent lung-related issues.
exploding
funwater
2.9K
Volume
+267%
Growth
Brand specializing in the manufacture of stand-up paddle boards and related water sports equipment. FunWater offers a range of products designed for various skill levels, featuring durable materials and innovative designs to enhance the paddleboarding experience. The brand primarily targets water sports enthusiasts and outdoor adventurers looking for reliable and high-quality paddleboarding gear.
peaked
Splits59
18.1K
Volume
+262%
Growth
Women's activewear brand inspired by the beauty of sport and the power of intelligent design. The brand focuses on creating innovative garments that combine technically advanced fabrics with sleek silhouettes and a directional attitude, differentiating itself through high-performance design. Splits59 primarily targets women who seek stylish, functional, and high-quality activewear for their fitness and lifestyle needs.
exploding
bodyprox
1.9K
Volume
+257%
Growth
Brand offering affordable supportive braces and straps for joints, including knee straps, ankle support braces, and knee braces with stabilizers and gel pads. These products are designed to provide pain relief and support during physical activities, differentiating themselves through affordability and functionality. Bodyprox primarily targets individuals seeking joint support and pain relief during sports or daily activities.
regular
Anti chafe stick
27.1K
Volume
+257%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
peaked
Rucking
90.5K
Volume
+256%
Growth
Form of exercise that involves walking a set distance while carrying a weight in a backpack. Originating from military training, rucking is derived from the term 'ruck sack,' which refers to a durable backpack used for carrying equipment, and it provides a full-body workout that enhances cardiovascular endurance and strength. Rucking is particularly beneficial for individuals seeking a low-impact, high-intensity workout, including fitness enthusiasts and those training for military or endurance events.
exploding
Creatine hmb
9.9K
Volume
+253%
Growth
Supplement that combines Creatine monohydrate and HMB (Beta-Hydroxy Beta-Methylbutyrate) to enhance strength, increase endurance, decrease fat mass, and prevent lean muscle loss. This combination is known for boosting muscle protein synthesis, reducing muscle protein catabolism, and enhancing muscle growth, differentiating it from other supplements by its dual-action benefits. It is primarily targeted at athletes, bodybuilders, and fitness enthusiasts seeking to improve their performance and muscle health.
exploding
Comfier
9.9K
Volume
+252%
Growth
Company specializing in designing, developing, and manufacturing electric massagers aimed at improving quality of life. Comfier differentiates itself through innovative massager products and over 20 years of industry experience, providing revitalizing massage experiences. The target demographic includes individuals seeking effective and convenient solutions for relaxation and muscle relief.
exploding
Electrolyte powder
201K
Volume
+240%
Growth
Electrolyte powders are supplements designed to replenish essential minerals lost through sweat, illness, or other activities. They typically contain a mix of sodium, potassium, magnesium, and calcium, which help maintain fluid balance, muscle function, and overall hydration in the body. These powders are often used by athletes, individuals who are ill, or anyone needing to rehydrate quickly.
exploding
Hydration mix
1.3K
Volume
+240%
Growth
Powdered supplements designed to replenish electrolytes and fluids in the body. These mixes often contain a blend of essential minerals and nutrients that help maintain hydration levels, making them particularly useful for physical performance and recovery. Hydration mixes are commonly used by athletes and individuals who need to stay hydrated during intense physical activities or in hot climates.
regular
Transparent Labs
110K
Volume
+239%
Growth
A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free from gluten, GMOs, unnecessary fillers, and food dyes, with an emphasis on 100% formula transparency and no proprietary blends. Transparent Labs primarily targets fitness enthusiasts and health-conscious individuals seeking high-quality, transparent supplement options.
exploding
Bucked Up
90.5K
Volume
+233%
Growth
Bucked Up is a fitness supplement brand renowned for its pre-workout formulas, energy drinks, and other performance-enhancing products. Their offerings include the flagship pre-workout, which contains 200mg of caffeine and 2.5g of beta-alanine, and the high-stimulant WOKE AF pre-workout with 333mg of caffeine and 3.2g of beta-alanine. Additionally, Bucked Up provides energy drinks, such as Bucked Up Energy, and hydration supplements like Bucked Up Hydration, designed to improve workout performance and recovery. The brand caters to athletes, fitness enthusiasts, and individuals seeking to enhance their exercise routines with scientifically formulated supplements.
exploding
Perimenopause book
1.9K
Volume
+227%
Growth
Books on perimenopause provide comprehensive information on navigating the hormonal changes and symptoms associated with the transition to menopause. These books offer valuable insights, practical advice, and scientific facts to help women understand and manage this phase of life effectively. They are primarily targeted at women approaching or experiencing perimenopause, seeking guidance and support during this transitional period.
regular
Neck hump
49.5K
Volume
+226%
Growth
A neck hump, also known as a 'buffalo hump' or 'dowager's hump,' is a condition characterized by an abnormal curvature or noticeable bump at the base of the neck. This condition can result from various factors, including poor posture, osteoporosis, obesity, or certain medical conditions like Cushing's syndrome, leading to a visible and sometimes painful deformity. Individuals affected by this condition often seek medical advice and treatment to address the underlying causes and improve their posture and overall health.
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