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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Pilates reformer
368K
Volume
+700%
Growth
Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.
exploding
Pelvic wand
12.1K
Volume
+700%
Growth
Therapeutic device used for pelvic floor muscle therapy, designed to release trigger points and tender points to alleviate pain and discomfort. The device is available in various versions, including those with temperature therapy and vibration features, providing additional therapeutic benefits. It is primarily targeted at individuals experiencing pelvic pain or discomfort, often recommended by healthcare professionals for pelvic floor rehabilitation.
peaked
Clean protein powder
22.2K
Volume
+691%
Growth
This dietary supplement is formulated to deliver protein without artificial ingredients, fillers, or additives. It is often made from high-quality, natural sources such as whey, casein, or plant-based proteins, and is favored by those seeking a clean protein source for muscle growth and recovery. Health-conscious individuals and athletes are the primary consumers of this product, valuing its purity and nutritional benefits.
exploding
Nutrisense
12.1K
Volume
+680%
Growth
Company that develops a monitoring device and mobile application designed to personalize nutrition. Nutrisense provides continuous glucose monitoring devices, along with tools for tracking meals, activities, and fasting, enabling users to understand their metabolism better and take control of their health. The primary target demographic includes individuals seeking to optimize their dietary habits and improve overall health through personalized data insights.
peaked
Satisfy running
40.5K
Volume
+669%
Growth
Satisfy Running is a brand that designs and prototypes all its products in a creative studio in Paris, focusing on essentialism in its design philosophy. The brand develops its fabrics in France, Switzerland, Italy, and Japan, and produces its collections in Europe to ensure quality and sustainability, distinguishing itself with iconic running shorts and high-quality running apparel. Satisfy Running primarily targets runners and athletes who value premium, sustainable, and well-designed sportswear.
exploding
Recovery slide
14.8K
Volume
+669%
Growth
Footwear designed to aid in recovery after intense physical activities, providing comfort and support to help with muscle recovery. These slides are typically made with cushioned materials that offer arch support and reduce stress on the feet, distinguishing them from regular sandals. They are primarily targeted at athletes and individuals who engage in strenuous physical activities, seeking to enhance post-exercise recovery and comfort.
exploding
Beef protein isolate
9.9K
Volume
+654%
Growth
Highly purified protein powder derived from beef, typically containing 90-95% protein by weight and nearly free of carbohydrates and fats. The production process involves removing all fat and connective tissue from beef and isolating the individual muscle fibers to create the protein powder, making it a concentrated source of protein. Beef protein isolate is primarily targeted at athletes, bodybuilders, and individuals seeking a high-protein supplement to support muscle growth and recovery.
exploding
Anti chafe stick
9.9K
Volume
+650%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
regular
Picsil
27.1K
Volume
+644%
Growth
A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.
exploding
Waver vibration plate
2.4K
Volume
+640%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
exploding
Electrolyte powder
201K
Volume
+614%
Growth
Electrolyte powders are supplements designed to replenish essential minerals lost through sweat, illness, or other activities. They typically contain a mix of sodium, potassium, magnesium, and calcium, which help maintain fluid balance, muscle function, and overall hydration in the body. These powders are often used by athletes, individuals who are ill, or anyone needing to rehydrate quickly.
exploding
Hydration Powder
14.8K
Volume
+614%
Growth
Dietary supplement formulated to aid in maintaining hydration by replenishing electrolytes and sometimes including carbohydrates, vitamins, and minerals. It is distinguished by its convenience and effectiveness in quickly restoring fluid balance, often used by athletes or individuals experiencing dehydration. The primary demographic includes athletes, fitness enthusiasts, and individuals needing rapid rehydration due to physical exertion or heat exposure.
exploding
Creatine monohydrate
550K
Volume
+614%
Growth
A popular dietary supplement known for enhancing athletic performance, increasing muscle mass, and improving strength by boosting ATP production in muscle cells. It is distinguished by its ability to provide energy during high-intensity, short-duration exercises, making it a staple in many athletes' and bodybuilders' regimens. The primary users of creatine monohydrate are athletes, bodybuilders, and fitness enthusiasts seeking to improve their physical performance and muscle growth.
exploding
Grounding benefits
18.1K
Volume
+583%
Growth
Grounding, also known as earthing, involves direct physical contact with the Earth’s surface, which is believed to offer various health benefits. It is thought to improve sleep, reduce inflammation, enhance mood, reduce stress, improve circulation, boost immune function, and provide pain relief by balancing the body's electrical charge. These benefits are primarily targeted at individuals seeking natural methods to enhance overall well-being and manage stress-related health issues.
exploding
hidratespark
12.1K
Volume
+583%
Growth
Brand offering smart water bottles designed to help users track their water intake. These bottles feature Bluetooth technology to sync with a mobile app, LED glow reminders, and come in various models with different capacities and features, including insulated stainless steel options. The target demographic includes health-conscious individuals looking to improve their hydration habits through technology.
regular
Perimenopause app
480
Volume
+569%
Growth
A mobile application designed to support individuals experiencing perimenopause and menopause by offering features such as symptom tracking, community support, and evidence-based information. Founded by Dr. Louise Newson, a GP and menopause specialist, the app aims to provide comprehensive resources and tools to manage menopause symptoms and hormone deficiency effectively. The primary target demographic for this app includes women undergoing perimenopause and menopause, seeking reliable information and support to navigate this life stage.
exploding
recomp
12.1K
Volume
+567%
Growth
Recomp, short for body recomposition, is the process of simultaneously losing fat mass while gaining muscle mass. This approach leverages the independent regulation of fat and muscle mass to achieve a leaner and more muscular physique, often through a combination of strength training, proper nutrition, and adequate rest. Recomp is particularly beneficial for individuals looking to improve their body composition without significant changes in overall body weight, such as fitness enthusiasts and athletes.
exploding
Electrolyte mix
5.4K
Volume
+567%
Growth
Hydration supplements designed to replenish essential minerals and electrolytes lost through sweat, exercise, or illness. These mixes typically contain sodium, potassium, magnesium, and calcium, and are available in various forms such as powders, tablets, and ready-to-drink solutions, offering a convenient way to maintain electrolyte balance. Electrolyte mixes are commonly used by athletes, individuals on ketogenic diets, or anyone experiencing dehydration.
exploding
Wellness retreat
49.5K
Volume
+567%
Growth
A purposeful getaway designed to focus on an individual's well-being. It serves as a break from daily life, allowing participants to prioritize their psychological, physical, and spiritual health through various activities. Wellness retreats are ideal for individuals seeking relaxation, self-care, and overall wellness improvement.
exploding
Ebike seat
2.9K
Volume
+567%
Growth
An e-bike seat is a component designed to provide comfort and support to the rider while using an electric bicycle. These seats come in various types, including comfort saddles, performance saddles, gel saddles, suspension saddles, cut-out saddles, and leather saddles, each catering to different riding styles and comfort preferences with features like extra padding, gel inserts, built-in suspension, and pressure-relief cut-outs. E-bike seats are particularly beneficial for e-bike riders seeking enhanced comfort and support during their rides, whether for commuting, leisure, or performance cycling.
exploding
OZiva
90.5K
Volume
+527%
Growth
A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.
exploding
High protein yogurt
33.1K
Volume
+525%
Growth
This yogurt variant is crafted to deliver a higher protein content than standard yogurt options. It serves as a convenient source of protein for those aiming to support muscle growth, manage weight, or enhance overall nutritional intake. The primary consumers of high protein yogurt are fitness enthusiasts, health-conscious individuals, and those seeking dietary protein supplementation.
exploding
Wide toe shoes
14.8K
Volume
+525%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
exploding
Caffeine gummies
4.4K
Volume
+525%
Growth
Convenient and quick source of caffeine, typically containing 40-200 milligrams per gummy. They offer benefits such as convenience and controlled dosage, differentiating them from traditional caffeinated beverages. Caffeine gummies are primarily targeted at individuals seeking a portable and easy way to consume caffeine, such as busy professionals, students, and athletes.
exploding
Adhd products
720
Volume
+525%
Growth
Products designed to assist individuals with Attention Deficit Hyperactivity Disorder (ADHD) in managing symptoms and improving productivity. These include medications like Atomoxetine (Strattera Generic), physical planners such as the ADHD Daily Planner, and digital planners like the Digital ADHD Planner, each offering unique features to enhance organization and focus. These products are primarily targeted at individuals diagnosed with ADHD, aiming to support their daily functioning and overall well-being.
exploding
Bucked Up
90.5K
Volume
+525%
Growth
Bucked Up is a fitness supplement brand renowned for its pre-workout formulas, energy drinks, and other performance-enhancing products. Their offerings include the flagship pre-workout, which contains 200mg of caffeine and 2.5g of beta-alanine, and the high-stimulant WOKE AF pre-workout with 333mg of caffeine and 3.2g of beta-alanine. Additionally, Bucked Up provides energy drinks, such as Bucked Up Energy, and hydration supplements like Bucked Up Hydration, designed to improve workout performance and recovery. The brand caters to athletes, fitness enthusiasts, and individuals seeking to enhance their exercise routines with scientifically formulated supplements.
exploding
Hand gripper
301K
Volume
+510%
Growth
Exercise devices designed to improve grip strength by working the muscles in the hands, fingers, and forearms. They typically consist of two handles connected by a spring or resistance mechanism, allowing users to squeeze the handles together to perform the exercise, which can enhance grip strength, improve hand endurance, and support overall hand health. Hand grippers are commonly used by athletes, musicians, and individuals undergoing rehabilitation for hand injuries, and they come in various resistance levels to accommodate different strength levels and training goals.
exploding
SmartumPay
720
Volume
+500%
Growth
Mobile application designed to facilitate the quick and easy processing of Smartum payments. It allows users to pay with their digital Smartum benefits at various venues within the Smartum network, enhancing the convenience of managing and utilizing employee benefits. The app is primarily targeted at employees who receive Smartum benefits and the businesses within the Smartum network that accept these payments.
peaked
Knee massager
22.2K
Volume
+488%
Growth
A device designed to alleviate knee pain and discomfort through a combination of heat, vibration, and sometimes red light therapy. It is portable, often hands-free, and rechargeable, making it convenient for regular use, with prices ranging from approximately $37.99 to $169.95 depending on the features and brand. This product is particularly beneficial for individuals suffering from chronic knee pain, arthritis, or those recovering from knee injuries.
exploding
lifepro
40.5K
Volume
+488%
Growth
Company that offers a range of fitness and recovery equipment, particularly focusing on vibration plates designed for joint relief, muscle relief, strength boost, and overall fitness. LifePro differentiates itself by providing well-reviewed products that come with a 30-day return policy, ensuring customer satisfaction and confidence in their purchases. The target demographic includes individuals seeking effective fitness and recovery solutions, particularly those with joint or muscle issues, as well as fitness enthusiasts looking to enhance their workout routines.
exploding
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