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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Carbon plated shoes
14.8K
Volume
+8600%
Growth
Athletic footwear designed with a carbon fiber plate embedded in the midsole to improve running performance. These shoes offer enhanced energy return, stability, and propulsion while maintaining a lightweight design, making them highly effective for long-distance running. They are particularly popular among both elite and amateur runners seeking to improve their race times and overall performance.
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Oversized gym shirt
8.1K
Volume
+8600%
Growth
A type of athletic wear designed to provide comfort and ease of movement during physical activities. Oversized gym shirts feature a loose fit that allows for better air circulation and a greater range of motion, making them suitable for various exercises and casual wear. They are popular among fitness enthusiasts and individuals who prioritize comfort and style in their workout attire.
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Hertility
18.1K
Volume
+8600%
Growth
Company providing at-home hormone and fertility testing services for women, regulated by the MHRA in the UK and Europe. Hertility differentiates itself by offering convenient, accessible testing options that allow women to monitor their reproductive health from the comfort of their homes. The primary target demographic for Hertility's services includes women seeking to understand and manage their fertility and hormonal health more effectively.
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LifeStance Health
110K
Volume
+8500%
Growth
A provider of behavioral health services, offering online psychiatry and therapy services across the United States. LifeStance Health differentiates itself by accepting most major insurances and having multiple locations, including in Texas, with well-rated services and positive reviews about the practitioners and staff. The target demographic includes individuals seeking accessible and comprehensive mental health care services.
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Immi ramen
27.1K
Volume
+8500%
Growth
Plant-based ramen brand offering healthier alternatives to traditional ramen. Immi ramen features higher protein and fiber content, and less sodium compared to its competitors, making it a nutritious option. It is targeted at health-conscious consumers seeking a filling and nutritious meal.
exploding
Niacinamide for hair
2.4K
Volume
+8400%
Growth
Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.
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Coterie diapers
135K
Volume
+8400%
Growth
Hypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering a premium alternative to conventional diapers. Coterie diapers are primarily targeted at parents seeking high-quality, environmentally conscious diapering options for their infants.
exploding
pfas-free
5.4K
Volume
+8300%
Growth
Products labeled as PFAS-free do not contain Per- and Polyfluoroalkyl Substances, which are man-made chemicals known for their water- and grease-resistant properties. These chemicals are persistent in the environment and human body, potentially leading to health risks, so PFAS-free products aim to provide safer alternatives. PFAS-free products are particularly beneficial for health-conscious consumers seeking to minimize their exposure to potentially harmful substances.
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Flewd
5.4K
Volume
+8300%
Growth
Brand offering self-care products, particularly 15-minute soaks designed to alleviate stress, anxiety, insomnia, and muscle aches. Flewd differentiates itself by focusing on quick, effective solutions for common physical and mental health issues through its specialized soak products. The target demographic includes individuals seeking convenient and effective methods for stress relief and overall well-being.
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Tranexamic acid skincare
6.6K
Volume
+8200%
Growth
A skincare ingredient used to address dark spots, hyperpigmentation, and melasma. Tranexamic acid helps improve skin tone and reduce discoloration by controlling bleeding and inhibiting melanin production. It is particularly beneficial for individuals with uneven skin tone or those seeking to diminish the appearance of dark spots and hyperpigmentation.
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Metal detox shampoo
12.1K
Volume
+8200%
Growth
Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.
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Retinaldehyde Serum
2.9K
Volume
+8200%
Growth
Skincare product formulated with retinaldehyde, a form of vitamin A known for its anti-aging and skin-renewing properties. Retinaldehyde serum promotes cell turnover and improves skin texture and tone, offering benefits such as reduced wrinkles, hyperpigmentation, and visible congestion, while being less irritating than other retinoids. It is particularly recommended for mature skin with visible signs of aging and individuals with blemish-prone or sensitive skin.
exploding
Thcp vape
0-100
Volume
+8200%
Growth
THCP vapes are products that contain Tetrahydrocannabiphorol, a potent cannabinoid known for its high affinity to CB1 receptors in the endocannabinoid system. These vapes deliver THCP through inhalation, providing rapid and intense effects, which differentiates them from other cannabinoid products. THCP vapes are primarily targeted at experienced cannabis users seeking potent effects and should be used with caution due to their strength and varying legal status.
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plantyou
18.1K
Volume
+8100%
Growth
Platform dedicated to promoting a plant-based lifestyle by offering resources such as vegan recipes, digital meal plan programs, and a supportive social community. It aims to help individuals save money, eat healthier, and reduce food waste through its comprehensive and accessible content. The platform primarily targets individuals interested in adopting or maintaining a plant-based diet and those looking to improve their overall health and sustainability practices.
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L. reuteri yogurt
6.6K
Volume
+8100%
Growth
This yogurt contains the probiotic bacteria Lactobacillus reuteri, which is believed to offer various health benefits. It is used to alleviate conditions such as stomach pain, colic, constipation, diarrhea, and Helicobacter pylori infection, although scientific evidence supporting these uses is limited. The product is primarily targeted at individuals seeking probiotic supplements to improve digestive health and manage specific health conditions.
exploding
Period aisle
1.9K
Volume
+8100%
Growth
Company established in 1993 that pioneered modern reusable period products. They offer washable pads and period underwear designed for comfort and performance, continually innovating to improve their offerings. The target demographic includes individuals seeking sustainable and reusable menstrual products.
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Skintific
301K
Volume
+8100%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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Naturecan
14.8K
Volume
+8000%
Growth
Naturecan is a company that offers a wide range of CBD products, including oils, balms, edibles, skincare items, and pet products. The company emphasizes quality and safety, ensuring that all their products undergo a strict third-party testing process of at least six stages, which differentiates them from competitors. Naturecan primarily targets individuals seeking high-quality, rigorously tested CBD products for personal wellness and pet care.
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Ginseng essence water
14.8K
Volume
+8000%
Growth
Skincare product known for its hydrating and anti-aging properties, primarily due to the inclusion of ginseng extract. It helps reduce wrinkles, fine lines, and dullness, making it a popular choice for enhancing skin health and appearance. Ginseng essence water is particularly favored by individuals seeking to improve their skin's hydration and overall youthful look.
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Boba tea protein
22.2K
Volume
+8000%
Growth
Protein powder that combines the flavors of popular boba tea with the nutritional benefits of protein supplements. It typically includes high-quality ingredients like grass-fed whey protein isolate, providing essential nutrients such as phosphorus and magnesium, and supporting muscle recovery and growth. Boba tea protein is targeted at fitness enthusiasts and individuals who enjoy boba tea flavors while seeking to maintain a healthy diet.
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Magic mind drink
5.4K
Volume
+7900%
Growth
Productivity beverage intended to complement a morning routine by enhancing focus, energy, and productivity. It features a blend of natural ingredients and minimal caffeine, differentiating itself from traditional energy drinks by promoting sustained mental clarity without the jitters. The target demographic includes professionals, students, and individuals seeking a natural boost in daily productivity.
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Fable & Mane
2.9K
Volume
+7900%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
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My lubie
9.9K
Volume
+7900%
Growth
Natural and vegan water-based lubricant designed to enhance sensations and pleasure. My lubie features an innovative composition enriched with vitamin E, calendula, and red seaweed, offering a long-lasting gel texture that is non-sticky and glides smoothly. It is particularly beneficial for individuals seeking a moisturizing and glycerin-free lubricant for intimate use.
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Nuanced health
390
Volume
+7900%
Growth
Company specializing in drug development technology by humanizing the mouse microbiome. Their platform aims to recreate diverse disease progression and drug response phenotypes observed in clinical settings, leveraging the heterogeneity of real-world populations to improve drug discovery and development. The primary beneficiaries of Nuanced Health's technology are pharmaceutical companies and researchers focused on enhancing the accuracy and efficacy of drug development processes.
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Kojic acid body wash
6.6K
Volume
+7800%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Face Reality Skincare
18.1K
Volume
+7700%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
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Folx health
6.6K
Volume
+7700%
Growth
Nationwide healthcare provider specifically designed for the LGBTQIA+ community. Founded in 2019, it aims to deliver affirming and joyful care that celebrates individual identities and honors personal choices, differentiating itself by focusing on inclusivity and personalized care. Folx Health primarily serves the LGBTQIA+ community, offering healthcare services that are tailored to meet their unique needs and preferences.
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Risewell
9.9K
Volume
+7700%
Growth
Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.
regular
Filtered showerhead
120
Volume
+7700%
Growth
A device designed to reduce skin irritants such as chlorine and chloramines in shower water. Filtered showerheads achieve this by passing the water through a filtration media, such as KDF (Kinetic Degradation Fluxion), which helps to remove these harmful substances, resulting in softer skin and hair, and a more pleasant showering experience. They are particularly beneficial for individuals with sensitive skin or those looking to improve the quality of their shower water.
regular
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2.4K
Volume
+7700%
Growth
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