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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Brightening deodorant
1.6K
Volume
+4000%
Growth
A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.
peaked
Taste salud
6.6K
Volume
+4000%
Growth
Taste Salud is a brand that offers a hydration and immunity drink mix designed to help with dehydration and boost immunity. The product is distinguished by its gluten-free, vegan, non-GMO, dairy-free, and soy-free formulation, and it includes beneficial ingredients like electrolytes and elderberry. It is targeted at health-conscious individuals seeking convenient and effective hydration and immune support solutions.
peaked
Evenskyn
480
Volume
+3900%
Growth
Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.
peaked
Muscle recovery gel
110
Volume
+3900%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
peaked
Mounjaro for weight loss
33.1K
Volume
+3800%
Growth
Mounjaro is a medication used to aid in weight loss, often resulting in individuals losing around 20% of their total body weight over a little more than a year when combined with a healthy lifestyle. It is considered safe for weight loss, though it may have possible side effects like any medication. Mounjaro is primarily targeted at individuals seeking significant weight loss under medical supervision.
peaked
nurexone
0-100
Volume
+3700%
Growth
Pharmaceutical company based in Israel, founded in 2011, focusing on developing treatments for nervous system injuries by regenerating and rewiring neurons. Nurexone Biologic Inc. differentiates itself by leveraging advanced biological techniques to promote neural regeneration, aiming to provide innovative solutions for conditions that currently have limited treatment options. The company's primary target demographic includes patients suffering from nervous system injuries and medical professionals seeking advanced therapeutic options in neurology.
peaked
Bacne spray
3.6K
Volume
+3700%
Growth
Topical treatment designed to address acne on the back and other parts of the body. These sprays typically contain active ingredients like Salicylic Acid, Benzoyl Peroxide, Witch Hazel, and Tea Tree Oil, which help to clear pores, reduce inflammation, and prevent future breakouts. Bacne sprays are suitable for all skin types and are applied directly to the affected areas, making them convenient for individuals dealing with body acne.
peaked
Glycolipid cream
0-100
Volume
+3700%
Growth
A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.
peaked
Turkesterone supplement
1.6K
Volume
+3700%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
peaked
Puraclenz
1.3K
Volume
+3700%
Growth
Air purification product that uses advanced photocatalytic oxidation (PCO) technology to clean air and surfaces by destroying mold spores and musty odors. Originally developed for the International Space Station, Puraclenz has been proven effective in third-party laboratory tests, setting it apart from traditional air purifiers. It is particularly beneficial for individuals seeking to improve indoor air quality, including those with allergies or respiratory issues.
peaked
Heard accounting
320
Volume
+3700%
Growth
All-in-one financial solution designed specifically for therapists, combining software and human support to handle various financial tasks. Heard accounting differentiates itself by offering specialized services such as bookkeeping, taxes, and payroll tailored to the unique needs of therapists, ensuring compliance and financial efficiency. The primary target demographic for Heard accounting includes therapists and mental health professionals seeking comprehensive financial management solutions.
regular
Asmr skincare
1.9K
Volume
+3700%
Growth
ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.
regular
Vira Health
590
Volume
+3700%
Growth
A healthcare company focused on providing high-quality care for women during menopause. Vira Health combines data, clinical best practices, and behavior change to deliver personalized care through proprietary algorithm-based clinical decision support tools, telemedicine, and a dynamic mobile app, ensuring care adapts to changing symptoms and patient needs. The primary target demographic is women experiencing menopause who seek personalized and adaptive healthcare solutions.
regular
Venteur
880
Volume
+3700%
Growth
Software company based in Berkeley, California, specializing in helping businesses set up Individual Health Reimbursement Arrangements (ICHRA). The company offers innovative health insurance plans and uses AI-driven solutions to provide cost-effective options for employers, differentiating itself through its advanced technology and tailored health benefits. Venteur primarily targets employers seeking flexible and affordable health insurance solutions for their employees.
exploding
Tattoo numbing cream co
5.4K
Volume
+3700%
Growth
Tattoo Numbing Cream Co specializes in producing numbing creams designed to provide pain relief during tattoo procedures. Their signature product, the 'Signature Numbing Cream,' offers up to 3-4 hours of pain relief and is formulated to be easy to use without affecting the quality of the tattoo. This product is primarily targeted at individuals seeking a more comfortable tattooing experience, including both tattoo artists and clients undergoing lengthy or painful tattoo sessions.
regular
Fitnescity
1.3K
Volume
+3600%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
peaked
Fitxr
5.4K
Volume
+3600%
Growth
Virtual reality fitness application that offers immersive workout experiences, including boxing, dance, and HIIT, within a virtual environment. It differentiates itself by making fitness fun and accessible through interactive and social features, available on platforms like Oculus Quest. FitXR primarily targets individuals looking for engaging and innovative ways to stay fit and active, especially those who enjoy virtual reality and interactive workouts.
peaked
Zoyava Sea Moss
2.4K
Volume
+3600%
Growth
Zoyava Sea Moss is a dietary supplement made from sea moss, a type of red algae known for its high nutrient content, including vitamins, minerals, and antioxidants. It is often promoted for its potential health benefits, such as supporting immune function, digestion, and skin health. Zoyava Sea Moss is targeted at health-conscious individuals looking for plant-based supplements to enhance overall wellness and vitality.
peaked
Stainless steel gua sha
12.1K
Volume
+3600%
Growth
A stainless steel gua sha is a skincare tool made from stainless steel, designed for the traditional Chinese practice of gua sha, which involves scraping the skin to promote blood circulation, reduce inflammation, and relieve muscle tension. Unlike the more common stone versions, stainless steel gua sha tools are known for their durability, resistance to breakage, and ability to retain both heat and cold for enhanced therapeutic effects. This tool is favored by individuals looking for a long-lasting, hygienic, and effective way to incorporate gua sha into their beauty or wellness routines.
regular
Inflammatix
1.3K
Volume
+3600%
Growth
A biotechnology company focused on developing a point-of-care instrument platform for diagnosing acute infections and sepsis. Inflammatix leverages the immune system to provide advanced immune response diagnostics, differentiating itself by offering rapid and accurate diagnostic solutions. The primary beneficiaries of Inflammatix's technology are healthcare providers and patients requiring swift and precise infection diagnosis.
regular
Nurecover
18.1K
Volume
+3600%
Growth
Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.
peaked
Supliful
22.2K
Volume
+3500%
Growth
Platform that enables entrepreneurs and influencers to effortlessly launch their own private label brands. It offers custom-branded beauty, nutritional supplements, and food products that are ready to sell under your brand, integrating seamlessly with platforms like Shopify to make starting a custom product line straightforward and risk-free. Supliful primarily targets entrepreneurs and influencers looking to create and sell their own branded products without upfront fees.
peaked
Nano-Hydroxyapatite Toothpaste
22.2K
Volume
+3500%
Growth
Nano-hydroxyapatite toothpaste is a dental care product formulated with nano-sized hydroxyapatite particles, which are designed to remineralize tooth enamel and repair microscopic damage. This toothpaste mimics the natural mineral composition of teeth, helping to reduce sensitivity, prevent cavities, and enhance overall oral health. It is particularly suitable for individuals looking for a fluoride alternative or those with sensitive teeth who need a gentle yet effective toothpaste for daily use.
regular
Water Chiller For Cold Plunge
2.4K
Volume
+3500%
Growth
A water chiller for cold plunge is a device designed to cool water to low temperatures for use in cold plunge therapy, which is often utilized for recovery and therapeutic purposes. These chillers come with various features such as Wi-Fi connectivity, different power capacities, and additional accessories, catering to both at-home and commercial use. The primary users of water chillers for cold plunge are athletes, fitness enthusiasts, and individuals seeking therapeutic benefits from cold water immersion.
regular
Mandelic acid deodorant
1.6K
Volume
+3500%
Growth
A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.
regular
Alto Neuroscience
3.6K
Volume
+3500%
Growth
Biotechnology company specializing in precision medicine for psychiatric drug development. The company aims to match the right patient with the right treatment using advanced technologies and data, differentiating itself by focusing on personalized treatment plans. Alto Neuroscience primarily targets patients with psychiatric conditions and healthcare providers seeking more effective, individualized treatment options.
regular
Rasa mushroom
170
Volume
+3500%
Growth
A blend of various medicinal mushrooms and adaptogens, including Turkey Tail, Cordyceps, Lion's Mane, Reishi, Tremella, and Poria, each offering unique health benefits. This combination aims to provide immune support, cognitive enhancement, skin health, and mood regulation, differentiating itself through its comprehensive approach to wellness. The Rasa mushroom blend is primarily targeted at individuals seeking holistic health solutions and natural supplements to enhance overall well-being.
regular
Neuromyth
880
Volume
+3400%
Growth
Misconceptions or myths about brain function and learning that persist despite being debunked by scientific research. These myths often capture the wider imagination and take root in popular belief, leading to widespread misinformation about how the brain works. Neuromyths primarily affect educators, students, and the general public who seek to understand and apply neuroscience in educational and everyday contexts.
peaked
Menstrual cup sterilizer
6.6K
Volume
+3400%
Growth
A device designed to eliminate bacteria, fungi, and other harmful organisms from menstrual cups. These sterilizers use various methods for sterilization, including steam, UV-C light, and chemical solutions, ensuring the menstrual cup is safe and hygienic for reuse. The primary users of menstrual cup sterilizers are individuals who use menstrual cups and seek a convenient and effective way to maintain their menstrual hygiene products.
regular
Skin flooding
1K
Volume
+3400%
Growth
Skincare trend that involves layering moisturizing products from thinnest to thickest to create a 'flood' of hydration. This technique aims to pull moisture into the deepest layers of the skin, ensuring maximum hydration and improved skin health. Skin flooding is particularly beneficial for individuals with dry or dehydrated skin seeking intensive moisture retention.
regular
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