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Home Trends
Products and trends impacting life at home.
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5 years
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Japandi
90.5K
Volume
+2933%
Growth
Design aesthetic that blends the minimalism and natural elements of Japanese and Scandinavian styles, emphasizing simplicity, functionality, and a calming atmosphere. Japandi combines the sleek, functional aspects of Scandinavian design with the refined, traditional elements of Japanese style, offering a visually harmonious and tranquil environment that promotes well-being and simplicity in living spaces. The Japandi design trend primarily appeals to individuals who value minimalist aesthetics, serene environments, and sustainable living, often resonating with middle to upper-income homeowners looking to enhance their living spaces with a blend of modern and traditional influences.
exploding
Prepared Hero
22.2K
Volume
+2900%
Growth
Company specializing in emergency preparedness products, particularly fire safety items such as the Emergency Fire Blanket. Their products are designed to quickly extinguish small fires in various settings, offering a practical solution for immediate fire emergencies. Prepared Hero primarily targets homeowners, businesses, and individuals seeking reliable fire safety solutions.
exploding
Monitor light bar
18.1K
Volume
+2767%
Growth
A compact lighting device designed to be attached to the top or sides of a computer monitor. It provides improved lighting for your workspace, making it more comfortable and efficient, and typically features a specially designed clip for easy attachment. The monitor light bar is ideal for individuals who spend long hours at their desks, such as remote workers, students, and professionals, seeking to enhance their work environment.
regular
euhomy
4.4K
Volume
+2733%
Growth
Euhomy is a brand that offers a range of portable and compact refrigeration solutions, including car refrigerators, countertop ice makers, and beverage coolers. The brand differentiates itself by providing high-quality, energy-efficient products that are designed for convenience and ease of use, making them suitable for both home and travel purposes. Euhomy's products are primarily targeted at individuals seeking reliable and portable refrigeration options for various settings, including homes, offices, and outdoor activities.
regular
Gozney
74K
Volume
+2667%
Growth
A company that manufactures portable, built-in, and freestanding outdoor ovens. These ovens are designed for both home and restaurant use, enabling customers to create wood-fired pizzas and other dishes with ease. Gozney primarily targets culinary enthusiasts and professional chefs seeking high-quality, versatile outdoor cooking solutions.
exploding
govee
4.09M
Volume
+2650%
Growth
Company specializing in consumer lighting and home products, focusing on smart home ambient lighting and home appliances. Govee differentiates itself through continuous innovation aimed at creating personalized and enjoyable life experiences. The target demographic includes tech-savvy consumers and homeowners looking to enhance their living spaces with smart lighting solutions.
exploding
nouhaus
1.6K
Volume
+2500%
Growth
Brand specializing in creating sophisticated and functional furniture, including massage chairs, office chairs, and sofas. Nouhaus differentiates itself by combining modern design with ergonomic features, aiming to enhance comfort and style in home and office environments. The brand primarily targets design-savvy customers who value both aesthetics and functionality in their furniture choices.
peaked
Piglet in Bed
60.5K
Volume
+2433%
Growth
Brand specializing in comfortable and high-quality bedding and loungewear. Piglet in Bed differentiates itself by emphasizing sincere comfort in both its products and shopping experience, offering free delivery on orders over $60, a rewards program, and easy 90-day returns. The brand primarily targets individuals seeking premium, cozy home textiles and loungewear.
exploding
Mushroom lamp
74K
Volume
+2400%
Growth
Decorative lighting fixture often resembling the shape of a mushroom. These lamps are made from various materials such as glass, metal, or plastic and are popular for their whimsical and natural aesthetic, sometimes featuring LED lights that can change colors. Mushroom lamps are ideal for creating a cozy and inviting atmosphere in living rooms, bedrooms, and offices.
exploding
Walking pad
550K
Volume
+2400%
Growth
Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.
exploding
Cymbiotika
60.5K
Volume
+2400%
Growth
A company based in San Diego, California, specializing in vitamins and supplements. It offers products designed to improve energy levels, mental focus, physical stamina, and overall health, differentiating itself by providing cutting-edge, pure products. The target demographic includes individuals seeking to enhance their overall well-being and unlock their full potential.
exploding
French door air fryer
4.4K
Volume
+2200%
Growth
Versatile kitchen appliances with a unique design featuring two doors that open from the center. French door air fryers offer multiple cooking functions and larger capacities, making them suitable for preparing a variety of meals efficiently. These appliances are ideal for home cooks and families looking for a multifunctional and spacious cooking solution.
peaked
SwitchBot
110K
Volume
+2167%
Growth
Company specializing in smart home automation products designed to enhance convenience and efficiency in daily life. It offers devices like the Smart Switch Button Pusher, Lock Pro + Keypad Touch, and Curtain 3, which automate physical switches, locks, and curtains, and can be controlled via mobile apps and integrated with systems like Alexa. The products are primarily targeted at tech-savvy homeowners looking to modernize their living spaces with automated solutions.
exploding
Emeril everyday
720
Volume
+2100%
Growth
Brand associated with chef Emeril Lagasse, offering various kitchen appliances such as air fryers and ovens. The products are known for their stainless steel build, electric operation, and significant capacity, providing versatile and efficient cooking solutions. Emeril Everyday primarily targets home cooks and culinary enthusiasts seeking high-quality, multifunctional kitchen appliances.
peaked
Fridge door handle cover
1.3K
Volume
+2000%
Growth
Accessories designed to keep appliance handles clean from smudges, fingerprints, and stains. Often made from easy-to-clean materials like fabric or silicone, they may feature anti-skid and anti-static properties, providing both functionality and ease of maintenance. These covers are ideal for homeowners looking to maintain the cleanliness and appearance of their kitchen appliances.
peaked
Pipersong
4.4K
Volume
+2000%
Growth
Company based in Hong Kong that offers a unique chair designed for flexibility and comfort. The chair features an armless design, a small seat, a mid-back backrest, and a lower platform section that can spin 360 degrees, which can be used as a footstool or swung behind the chair, differentiating it from traditional office chairs. This product is targeted at individuals seeking ergonomic and versatile seating solutions for home or office use.
peaked
Lippan art
135K
Volume
+1967%
Growth
Traditional mural craft from the Kutch region in Gujarat, India, known for its intricate designs made from a mixture of mud and camel dung, adorned with small pieces of mirrors. Lippan art features geometric patterns, animals, birds, and floral designs, reflecting the rich cultural heritage of the region. This art form is primarily appreciated by those interested in traditional Indian crafts and cultural heritage.
exploding
FlexiSpot
201K
Volume
+1900%
Growth
Company specializing in kinetic furniture designed to adapt and create more space for various activities at a desk. FlexiSpot's product range includes height-adjustable desks, bike chairs, monitor stands, and other ergonomic office solutions, distinguished by their advanced design, sturdiness, and eco-friendly materials. The company's offerings are targeted at individuals and businesses seeking flexible, dynamic, and ergonomic work environments.
exploding
Fable pets
1.9K
Volume
+1900%
Growth
A company founded in 2018 that designs and sells pet products aimed at solving real-world problems and ensuring the safety of animals. Their product range includes dog leashes, dog crates, and dog enrichment toys, with an emphasis on thoughtful product design and pet well-being. Fable Pets primarily targets pet owners who prioritize safety, functionality, and innovative design in pet care products.
regular
Donut vase
2.9K
Volume
+1800%
Growth
A vase design that resembles the shape of a donut, characterized by a circular, hollow form with a central opening. This design is often appreciated for its modern and minimalist aesthetic, making it a popular choice for contemporary home decor. The donut shape can vary in size and material, including ceramics, glass, and other materials, and it is often used as a decorative piece or for holding flowers.
peaked
Earthenware
27.1K
Volume
+1800%
Growth
Type of pottery that has not been fired to the point of vitrification, making it slightly porous and coarser than stoneware and porcelain. Earthenware can be covered completely or decorated with slip, or it can be glazed, offering a variety of aesthetic and functional options. This type of pottery is often used by artists and hobbyists who appreciate its traditional qualities and versatility in decorative and functional applications.
peaked
Quiet luxury
40.5K
Volume
+1767%
Growth
A trend that emphasizes understated elegance and discretion in fashion and lifestyle. It involves wearing high-quality, often designer clothing and accessories that do not have overt logos or branding, focusing on craftsmanship, materials, and subtle details rather than flashy displays of wealth. This trend primarily appeals to affluent individuals who prefer to enjoy luxury without attracting undue attention.
exploding
Plufl bed
4.4K
Volume
+1700%
Growth
A human-sized dog bed designed to provide comfort and relaxation for people. The Plufl bed offers a unique lounging experience with its soft, cushioned design and is available in various colors, setting it apart from traditional furniture. It is particularly appealing to individuals seeking a cozy and unconventional way to relax, often used by those who enjoy pet-like comfort and novelty in their living spaces.
peaked
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4.4K
Volume
+1700%
Growth
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peaked
Homethings
8.1K
Volume
+1700%
Growth
Brand specializing in eco-friendly, refillable cleaning products. Homethings offers items such as all-in-one dish tabs and super-concentrated cleaning solutions, aiming to provide sustainable alternatives for household cleaning. The brand primarily targets environmentally conscious consumers looking to reduce plastic waste and use sustainable household products.
peaked
Ecoflow generator
22.2K
Volume
+1625%
Growth
The EcoFlow generator is a versatile, high-capacity, and eco-friendly portable power station designed for various applications. It offers multiple charging methods, fast charging, smart features, and safety protections, making it a reliable choice for both outdoor and emergency power needs. The EcoFlow generator is particularly beneficial for outdoor enthusiasts, emergency preparedness, and individuals seeking a sustainable power solution.
exploding
partywoo
390
Volume
+1600%
Growth
PartyWoo is a retail brand that specializes in party supplies and decorations, including balloons. The company quickly expanded to over 200 offline retail stores across major cities in China within 10 months of its inception in 2013, offering a wide range of products to help customers prepare for various celebrations. PartyWoo primarily targets individuals and event planners looking for comprehensive solutions to create memorable parties.
peaked
Smart trash cans
5.4K
Volume
+1600%
Growth
Advanced waste disposal units that incorporate technology to enhance functionality and convenience. These trash cans often feature motion sensors for touch-free operation, voice control capabilities, and dual compartments for separating recyclables from regular waste, promoting better waste management practices. They are particularly beneficial for households seeking hygienic and efficient waste disposal solutions.
peaked
Postsaver
2.4K
Volume
+1500%
Growth
Company that manufactures and supplies products designed to protect wooden fence and gate posts from rot. Their patented rot protection technology has been independently tested and proven effective in extending the lifespan of these posts, offering a reliable solution for long-term post durability. Postsaver's products are primarily targeted at homeowners, contractors, and agricultural professionals seeking to enhance the longevity of their wooden posts.
regular
Royalcore
2.4K
Volume
+1500%
Growth
Fashion and aesthetic movement inspired by the opulence and elegance of historical European monarchies. It emphasizes luxurious fabrics, intricate details, and a regal color palette, often incorporating elements such as crowns, tiaras, and elaborate gowns. This aesthetic appeals to individuals who romanticize the grandeur and sophistication associated with royal courts and palaces.
peaked
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