Sherrie Gossett has a knack for uncovering hidden trends and opportunities that others overlook, drawing on her extensive experience analyzing digital properties. She uses these insights to help small businesses solve marketing problems and obtain working capital. Her unique ability to synthesize complex data into actionable insights has made her a trusted advisor to U.S. businesses and emerging startups.
Sherrie’s Most Recent Posts
What is Topical Authority and How to Achieve It In 2025
What is Topical Authority and How to Achieve It In 2025
Recent changes in Google's algorithms have redefined what it takes to achieve authority in 2025. And if you want to build content around new trends, establishing authority is cr...
130 SEO Statistics Every Marketer Must Know in 2025
130 SEO Statistics Every Marketer Must Know in 2025
SEO statistics can provide foresight, but they can also reveal prediction errors. Case in point: the biggest SEO statistics story of 2025 was that generative AI would devour muc...
SpyFu vs Semrush: My Tool of Choice for 2025
SpyFu vs Semrush: My Tool of Choice for 2025
To win and retain clients, digital marketing agencies need to deliver consistent growth. That kind of growth requires data-fueled strategies and comprehensive research. Here, SE...
Ahrefs vs Semrush vs Moz: Key Differences and Features
Ahrefs vs Semrush vs Moz: Key Differences and Features
Achieving competitive advantage in search rankings begins with SEO software. The right tool can help you to: Discover your competitors’ backlink profile Reverse-engineer their...
How to Find Keywords With High Search Volume for SEO & PPC
How to Find Keywords With High Search Volume for SEO & PPC
Want to use SEO to drive qualified traffic and increase sales? Keywords with high search volume will increase your organic traffic. However, it’s important to consider search vo...
What is Search Engine Marketing and How is it Used?
What is Search Engine Marketing and How is it Used?
We’ve come a long way since OpenText ran the first search engine ad in 1996. Now, anyone can run an ad on Google and discover competitor ad strategies. The appeal of search ads...