Sherrie Gossett has a knack for uncovering hidden trends and opportunities that others overlook, drawing on her extensive experience analyzing digital properties. She uses these insights to help small businesses solve marketing problems and obtain working capital. Her unique ability to synthesize complex data into actionable insights has made her a trusted advisor to U.S. businesses and emerging startups.
Sherrie’s Most Recent Posts
What Do AI Overviews Mean for SEO in 2025?
What Do AI Overviews Mean for SEO in 2025?
Since their launch in May 2024, AI Overviews have continued to have a dramatic impact on search traffic. In this article, I cover new 2025 research on the impact of AI Overviews...
SE Ranking vs. Ahrefs: Agency Review for 2025
SE Ranking vs. Ahrefs: Agency Review for 2025
SEO is undergoing a major shift, driven by the rise of generative AI and dramatic ranking upheavals from recent Google algorithm updates. If you’re like me, you’re interested in...
How (and when) to Perform an SEO Competitor Analysis for Free
How (and when) to Perform an SEO Competitor Analysis for Free
Are there any free SEO competitor analysis tools that are useful for pro marketers? Yes, there are a few. But definitions of “free” vary. Free tools typically fall into three ca...
Surfer SEO vs. Semrush: 2025 Review for Agencies
Surfer SEO vs. Semrush: 2025 Review for Agencies
Looking for tools that can help you navigate the remarkable AI and SEO changes underway? Google's Helpful Content Update devastated sites built on rigid SEO playbooks, while AI...
Majestic SEO Review: Right Choice for Link Building in 2025?
Majestic SEO Review: Right Choice for Link Building in 2025?
Majestic SEO is a well-established brand specializing in link analysis. As of May 2025, it receives approximately 315,000 visits per month. But unlike Semrush, which also began...
Buffer Alternatives for 2025: 4 Top Social Media Tools
Buffer Alternatives for 2025: 4 Top Social Media Tools
Over the past 15 years, Buffer has grown its platform to over 185k monthly active users and millions of posts per month. More than just a scheduling app, Buffer provides a compr...