Key social audience insights at a glance
See which social platforms are driving trends so you can reach your ideal audience. Allocate budgets, launch products, and run campaigns where they'll perform the best.
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See Where Topics & Products Are Trending
Track trend activity across top social channels to make smarter, data-backed decisions.
Track Activity Across the Top 8 Major Social Platforms
Channel Breakdown shows you real activity levels across LinkedIn, TikTok, YouTube, Instagram, X, Facebook, Reddit, and Pinterest. Whether you're planning ad campaigns, selecting products to stock, planning content to write, or researching market opportunities, see exactly where conversations are happening and engagement is building.
Channel Activity + Growth Signals = A Better Strategy
Channel Breakdown is even more powerful when you pair it with more trend reports. Combine social platform activity with Key Indicators like Speed (Exponential, Constant, Stationary), Volatility, and Sentiment to make the smartest decisions yet.
Exploding Topics Pro is trusted by 1,200+ teams worldwide.
How We Find Trends
We track topics across the internet to identify under-the-radar trends before they go mainstream.
Analyze
Our trend identification process begins with a comprehensive data collection from a variety of online sources.
- Social media platforms
- Search engines
- Online forums and communities
- News articles and blogs
- E-commerce websites
- Podcasts
Identify
Our proprietary machine learning models are designed to detect the absolute earliest signs of an emerging trend.
- Analyze historical data to identify growth patterns
- Predict future trends based on current data trajectories
- Detect sudden spikes in interest or activity around specific topics
Curate
While our algorithms are powerful, human expertise is crucial for contextual understanding, ensuring quality topics.
- Review the top-scoring trends identified by our models
- Validate the authenticity and relevance of these trends
- Filter out fads (movies, TV shows, celebrity gossip, etc.)
- Provide qualitative insights to complement quantitative data
Get Exclusive Access to Emerging Trends
Stay ahead of the competition with a 7-day free trial of Exploding Topics Pro.
1.1M+ trends in our growing database. Pro plans starts at $1.29/day.
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FAQ
Everything you need to know about using our features and getting the most out of them.
What is the Channel Breakdown report?
The Exploding Topics Channel Breakdown report is a feature within each Exploding Topics trend analysis page that shows activity levels across multiple social media platforms—including LinkedIn, TikTok, YouTube, Instagram, X, Facebook, Reddit, and Pinterest. It helps you identify which platforms are most active around specific trends, so you can make strategic decisions about ad spend, product selection, influencer partnerships, and marketing campaigns.
How should ecommerce store owners use Channel Breakdown?
Use Channel Breakdown to allocate your marketing budget strategically. If a trending product shows high TikTok and Instagram activity, focus your ad spend there. If you're strong on Instagram but a trend shows minimal Instagram activity, consider skipping that product or being prepared to build presence on different platforms. Also use it to select the right influencers—partner with creators on platforms where the trend is actually gaining traction.
Can I see a Channel Breakdown for any trend?
Yes. Every trend in the Exploding Topics database includes Channel Breakdown data, so you can analyze platform activity whether you're researching products, topics, or branded trends.
Channel Breakdown: Focus Your Marketing Budget Where the Trends Are for Better ROI
Channel Breakdown shows you which social platforms are most active for each trending topic or product. Use its data to allocate budgets, select products, and plan campaigns strategically.
Every trend analysis page includes a Channel Breakdown visualization showing activity levels across LinkedIn, TikTok, YouTube, Instagram, X, Facebook, Reddit, and Pinterest. See at a glance which platforms show the most activity around that trend, so you can make data-backed decisions about ad spend, influencer partnerships, product selection, marketing campaigns, or content strategy.
Channel Breakdown gives you the intelligence to invest where it counts. Stop spreading resources across every platform. Start focusing where your audience is already paying attention.
Channel Breakdown is included with all Exploding Topics Pro plans starting at $39/month.