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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Nano-Hydroxyapatite Toothpaste
40.5K
Volume
+9800%
Growth
Nano-hydroxyapatite toothpaste is a dental care product formulated with nano-sized hydroxyapatite particles, which are designed to remineralize tooth enamel and repair microscopic damage. This toothpaste mimics the natural mineral composition of teeth, helping to reduce sensitivity, prevent cavities, and enhance overall oral health. It is particularly suitable for individuals looking for a fluoride alternative or those with sensitive teeth who need a gentle yet effective toothpaste for daily use.
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Beef tallow balm
4.4K
Volume
+9800%
Growth
A skincare product derived from rendered beef fat, known for its moisturizing properties. It serves as a natural alternative to commercial lotions and creams, being rich in vitamins A, D, E, and K, and closely resembling the natural oils found in human skin. This balm is particularly favored by individuals seeking natural skincare solutions, especially those with sensitive skin or a preference for products without synthetic ingredients.
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Bakuchiol eye cream
2.9K
Volume
+9800%
Growth
An eye cream formulated with bakuchiol and peptides, aimed at firming the skin, smoothing wrinkles, and hydrating the delicate area around the eyes. It offers a quick-acting solution, typically showing results in about 10 minutes, and is distinguished by its suitability for all skin types. This product is targeted at individuals seeking anti-aging benefits and enhanced skin texture around the eyes.
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Manga lashes
27.1K
Volume
+9700%
Growth
Beauty trend inspired by the dramatic eyelashes of manga and anime characters, characterized by their long, voluminous, and sometimes spiky appearance to make the eyes look larger and more expressive. Manga lashes stand out due to their exaggerated length and volume, often achieved through the use of false lashes or specialized mascara techniques, providing a bold and eye-catching look. This trend primarily appeals to individuals interested in cosplay, anime enthusiasts, and those seeking a unique and dramatic eye makeup style.
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Ka8 hbcr
33.1K
Volume
+9600%
Growth
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MDacne
6.6K
Volume
+9600%
Growth
Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.
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Lustriva
22.2K
Volume
+9500%
Growth
Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.
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Clinikally
33.1K
Volume
+9200%
Growth
Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.
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Patricks
368K
Volume
+9100%
Growth
This Bluegrass Gospel Band is composed of Samantha Patrick, Daniel Patrick, Abbey Patrick, and Dominic Illingworth. Known for their harmonious family performances, they have graced events such as the Sterling Bluegrass Jamboree. They have an album titled 'Let Me Tell You About Jesus' and are available for bookings for churches and other events.
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Wonderskin
90.5K
Volume
+9000%
Growth
An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.
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Azelaic acid powder
480
Volume
+9000%
Growth
A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.
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Metal detox shampoo
12.1K
Volume
+9000%
Growth
Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.
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Fat dissolving injection
33.1K
Volume
+8900%
Growth
Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.
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Peel off lip stain
49.5K
Volume
+8800%
Growth
Cosmetic product designed to provide long-lasting color to the lips by applying a liquid that dries and is then peeled off, leaving a tint. Peel off lip stains are valued for their durability, waterproof nature, and transfer-proof properties, offering a natural look that lasts throughout the day. This product is particularly popular among individuals seeking low-maintenance, long-wearing lip color options.
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Face Reality Skincare
14.8K
Volume
+8800%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
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Kojic acid body wash
6.6K
Volume
+8700%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Ginseng essence water
14.8K
Volume
+8500%
Growth
Skincare product known for its hydrating and anti-aging properties, primarily due to the inclusion of ginseng extract. It helps reduce wrinkles, fine lines, and dullness, making it a popular choice for enhancing skin health and appearance. Ginseng essence water is particularly favored by individuals seeking to improve their skin's hydration and overall youthful look.
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Scandinavian biolabs
14.8K
Volume
+8500%
Growth
Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.
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Kristin Ess
40.5K
Volume
+8500%
Growth
Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.
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Fragrantica
2.24M
Volume
+8500%
Growth
Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.
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Redensyl hair growth serum
320
Volume
+8400%
Growth
Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.
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Ginseng sunscreen
260
Volume
+8400%
Growth
Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.
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Jones Road Beauty
110K
Volume
+8400%
Growth
Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.
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Oqhair
5.4K
Volume
+8400%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Hello klean
18.1K
Volume
+8400%
Growth
A brand that focuses on personal care products, particularly those related to hair and skin care. Known for innovative solutions to common issues like hard water, which can affect hair and skin health, they offer products such as a shower filter designed to reduce the effects of hard water by removing minerals and impurities. Their products are targeted at individuals looking to improve the condition of their hair and skin by preventing dryness and damage caused by mineral deposits.
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Good Dye Young
22.2K
Volume
+8300%
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A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.
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MDhair
14.8K
Volume
+8300%
Growth
Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.
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Watery Lip Gloss
590
Volume
+8200%
Growth
Watery lip gloss is a lightweight, hydrating lip product designed to provide a glossy, translucent finish with a non-sticky feel. It typically contains water-based or gel-like formulas that offer a refreshing sensation while delivering sheer color and a dewy, plump effect. Watery lip gloss is popular among individuals who prefer a natural, moisturizing lip look with a comfortable, barely-there texture.
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Tattoo aftercare
110K
Volume
+8200%
Growth
Tattoo aftercare is the process of maintaining the cleanliness and health of a new tattoo to ensure proper healing. This involves keeping the tattoo clean, moisturizing it regularly, avoiding sun exposure and soaking, wearing loose clothing, and refraining from picking or scratching the area. Tattoo aftercare is essential for anyone who has recently gotten a tattoo to prevent infections and ensure the tattoo heals correctly and retains its quality.
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Whole body deodorant
27.1K
Volume
+8200%
Growth
Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.
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