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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Kojic acid body wash
6.6K
Volume
+7700%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Torriden Toner
4.4K
Volume
+7700%
Growth
Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.
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8.1K
Volume
+7600%
Growth
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AHA deodorant
2.9K
Volume
+7600%
Growth
AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.
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Maniko nails
90.5K
Volume
+7600%
Growth
Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.
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btartbox
8.1K
Volume
+7500%
Growth
Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.
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Mugwort serum
480
Volume
+7500%
Growth
Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.
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INNBeauty Project
6.6K
Volume
+7400%
Growth
Skincare brand offering a range of products aimed at enhancing skin health and appearance. The brand differentiates itself by incorporating a variety of active ingredients such as peptides, Vitamin C, ceramides, and bio-retinol to address specific skin concerns like elasticity, sun protection, and anti-aging. INNBeauty Project primarily targets individuals seeking effective and specialized skincare solutions.
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Mixsoon
60.5K
Volume
+7400%
Growth
Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.
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Glycolic acid spray
2.4K
Volume
+7400%
Growth
A skincare product that contains glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. It helps to remove the top layers of dead skin cells, treating acne, aging skin, dark patches, and acne scars, while also reversing sun damage. This product is particularly beneficial for individuals seeking to improve skin texture and tone, especially those with acne-prone or aging skin.
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Glycolic acid exfoliating toner
2.9K
Volume
+7300%
Growth
Glycolic acid exfoliating toner is a skincare product designed to gently remove dead skin cells and improve skin texture using glycolic acid, a type of alpha hydroxy acid (AHA). This toner helps to exfoliate the skin, promote cell turnover, and enhance the effectiveness of other skincare products by allowing for better absorption. It is particularly beneficial for individuals with dull, uneven skin tone, and those looking to achieve smoother, brighter skin.
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Niacinamide Jelly
30
Volume
+7200%
Growth
Niacinamide jelly is a skincare product formulated with niacinamide, a form of vitamin B3, in a lightweight, gel-like consistency. It is designed to improve skin texture, reduce the appearance of pores, and brighten the complexion while providing hydration without feeling heavy. Niacinamide jelly is suitable for individuals with various skin types, especially those seeking to address issues like uneven skin tone, dullness, and fine lines.
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yanibest
1.6K
Volume
+7200%
Growth
Yanibest is a brand that offers a range of sleep and hair care products designed to improve the quality of rest and reduce damage to hair. The company specializes in products like silk and satin pillowcases, sleep caps, and headbands, which are designed to reduce hair breakage and frizz while providing a smoother surface for resting. Yanibest primarily targets individuals looking for solutions to protect their hair during sleep, such as those with curly or textured hair types, and people seeking luxury sleep accessories for comfort and style.
exploding
Kojic acid scrub
1K
Volume
+7200%
Growth
A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.
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Snatched bodysuit
4.4K
Volume
+7100%
Growth
A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.
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African net sponge
110K
Volume
+7100%
Growth
Traditional skincare tool used primarily in West Africa, made from durable, stretchy nylon material known for its exfoliating properties. It helps remove dead skin cells, improve circulation, and promote smoother, healthier skin, while also being sustainable due to its long-lasting nature and ease of cleaning and reuse. The African net sponge is particularly beneficial for individuals seeking effective, natural exfoliation methods and is gaining popularity globally for its skincare benefits.
exploding
Skintific
301K
Volume
+7000%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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Clean girl aesthetic
0-100
Volume
+7000%
Growth
The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.
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Birch juice moisturizer
590
Volume
+7000%
Growth
Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.
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Oqhair
5.4K
Volume
+6900%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Douyin makeup
90.5K
Volume
+6900%
Growth
Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.
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Manga lashes
27.1K
Volume
+6800%
Growth
False eyelashes inspired by the exaggerated and dramatic eye styles seen in Japanese manga and anime characters. These lashes are designed to give a bold, spiky, and voluminous look, often mimicking the large, expressive eyes of anime characters, making them popular in cosplay and among those seeking a more dramatic appearance. Manga lashes primarily appeal to individuals involved in cosplay or those who want to achieve a striking and eye-catching look.
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Jones Road Beauty
110K
Volume
+6800%
Growth
Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.
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MDhair
14.8K
Volume
+6700%
Growth
Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.
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Snail mucin cleanser
1.3K
Volume
+6600%
Growth
Skincare product that utilizes snail mucin, a substance secreted by snails, as a key ingredient. Known for its deep cleansing properties, it reaches even the deepest pores while providing moisturizing care and minimizing skin stimulation. This cleanser is particularly beneficial for individuals with sensitive skin seeking hydration and soothing effects.
regular
Lip stain masque
590
Volume
+6600%
Growth
A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.
regular
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27.1K
Volume
+6500%
Growth
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Truncal acne
3.6K
Volume
+6500%
Growth
A dermatological condition characterized by the presence of acne on the trunk of the body, including the chest, back, and shoulders. Truncal acne can lead to persistent scarring, such as macular atrophic scarring and keloids, and is often caused by hormonal changes, genetics, and lifestyle factors. This condition primarily affects adolescents and young adults, but can also occur in individuals of any age who are prone to acne.
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Ceramide supplement
1K
Volume
+6400%
Growth
A ceramide supplement is a nutritional product designed to support skin health by replenishing ceramides, which are lipids essential for maintaining the skin's moisture barrier. These supplements typically help improve hydration, reduce dryness, and enhance the skin's elasticity and smoothness, potentially benefiting skin appearance and function. Ceramide supplements are often marketed to individuals looking to improve their skin health, particularly those dealing with dry skin, aging, or conditions like eczema.
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Floraïku
12.1K
Volume
+6400%
Growth
Niche fragrance brand inspired by Japanese culture and poetry, particularly haiku. Floraïku offers a range of perfumes that are poetic and evocative, with each fragrance accompanied by a haiku poem, and features elegant, minimalist packaging reflecting its Japanese influences. The brand primarily appeals to fragrance enthusiasts and individuals who appreciate unique, culturally inspired scents.
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