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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Kristin Ess
40.5K
Volume
+9000%
Growth
Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.
exploding
French curl braids
74K
Volume
+8900%
Growth
A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.
exploding
Lace melting spray
8.1K
Volume
+8900%
Growth
Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.
exploding
Looks maxing
18.1K
Volume
+8700%
Growth
The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.
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Good Dye Young
22.2K
Volume
+8700%
Growth
A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.
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Face Reality Skincare
22.2K
Volume
+8700%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
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33.1K
Volume
+8400%
Growth
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Nanoplastia hair treatment
49.5K
Volume
+8300%
Growth
Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.
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Exosome Serum
12.1K
Volume
+8200%
Growth
This skincare product leverages exosomes, which are small vesicles that facilitate cell communication, to potentially diminish wrinkles, redness, and brown spots, providing anti-aging and skin-rejuvenating benefits. Exosome Serum is distinguished by its use of advanced biotechnology to enhance skin health and appearance, setting it apart from traditional skincare products. It is primarily targeted at individuals seeking effective anti-aging solutions and those looking to improve skin texture and tone.
exploding
Tallow cream
8.1K
Volume
+8200%
Growth
A skincare product derived from rendered animal fat, commonly used for its moisturizing and healing properties. Tallow cream is known for its ability to deeply hydrate the skin, reduce signs of aging, and alleviate conditions such as eczema, acne, and sunburn, making it a versatile option for various skin concerns. This product is particularly beneficial for individuals with dry or sensitive skin, as well as those seeking natural remedies for skin and hair care.
exploding
Celimax
40.5K
Volume
+8200%
Growth
Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.
exploding
Rowan piercing
27.1K
Volume
+8200%
Growth
Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.
exploding
Salty Perfume
3.6K
Volume
+8100%
Growth
Salty Perfume is a fragrance product designed to evoke the scent and atmosphere of oceanic or coastal environments through salty, aquatic, and mineral notes. This type of perfume typically blends marine accords with fresh citrus, soft florals, or warm ambers to create a distinctive, breezy scent reminiscent of sea air and beachside experiences. Salty perfumes appeal primarily to individuals seeking a fresh, unconventional fragrance that conveys a natural, outdoorsy elegance, often favored by those who enjoy marine or minimalist scent profiles.
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Peel off lip liner
12.1K
Volume
+8000%
Growth
This beauty product offers a long-lasting lip color by staining the lips, providing an alternative to traditional lip liners. It is distinguished by its peel-off application method, which has gained popularity for its durability, lasting up to two days, and affordability, typically priced around $12. The product primarily appeals to individuals seeking a low-maintenance, long-lasting lip color solution, often popularized through social media platforms like TikTok.
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Medicube mask
33.1K
Volume
+8000%
Growth
This skincare product is designed to enhance skin health and appearance, offering a range of benefits such as hydration and nourishment. It is distinguished by its high customer satisfaction, reflected in a 4.5 out of 5 rating from 2,900 reviews, and a flexible 30-day return policy. The Medicube mask is primarily targeted at individuals seeking effective skincare solutions with a proven track record of customer approval.
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Enamel safe whitening strips
390
Volume
+7900%
Growth
Enamel-safe whitening strips are dental products designed to whiten teeth while protecting the tooth enamel from damage. These strips contain lower concentrations of bleaching agents, such as hydrogen peroxide, that effectively remove surface stains without eroding or weakening the enamel. They are primarily marketed toward individuals looking for a convenient and safe at-home solution to achieve a brighter smile without compromising oral health
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Beef tallow balm
4.4K
Volume
+7800%
Growth
A skincare product derived from rendered beef fat, known for its moisturizing properties. It serves as a natural alternative to commercial lotions and creams, being rich in vitamins A, D, E, and K, and closely resembling the natural oils found in human skin. This balm is particularly favored by individuals seeking natural skincare solutions, especially those with sensitive skin or a preference for products without synthetic ingredients.
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Metal detox shampoo
12.1K
Volume
+7700%
Growth
Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.
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Hume deodorant
8.1K
Volume
+7600%
Growth
This is a personal care product designed to provide long-lasting odor protection and freshness. It is distinguished by its ability to maintain effectiveness during intense physical activities, such as workouts, offering a reliable solution for active individuals. The target demographic includes those seeking a durable and effective deodorant option, particularly people with active lifestyles.
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Blurring setting powder
1.9K
Volume
+7600%
Growth
Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.
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Biodance
90.5K
Volume
+7500%
Growth
Self-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal growth and social connection through expressive dance and group dynamics. Biodance primarily benefits individuals seeking holistic wellness and personal transformation through creative and interactive experiences.
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Divi scalp serum
8.1K
Volume
+7500%
Growth
Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.
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Birch juice sunscreen
5.4K
Volume
+7400%
Growth
Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.
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Bond intense moisture mask
210
Volume
+7300%
Growth
A highly concentrated formula designed to be absorbed deeply into the hair to treat damage. It provides intense, weightless moisture, adds shine, smoothness, and body, resulting in visibly healthier hair. This product is particularly beneficial for individuals with damaged, dry, or brittle hair seeking intensive repair and hydration.
exploding
Ginseng essence water
14.8K
Volume
+7200%
Growth
Skincare product known for its hydrating and anti-aging properties, primarily due to the inclusion of ginseng extract. It helps reduce wrinkles, fine lines, and dullness, making it a popular choice for enhancing skin health and appearance. Ginseng essence water is particularly favored by individuals seeking to improve their skin's hydration and overall youthful look.
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Oqhair
5.4K
Volume
+7200%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Lustriva
22.2K
Volume
+7200%
Growth
Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.
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Tattoo aftercare
110K
Volume
+7200%
Growth
Tattoo aftercare is the process of maintaining the cleanliness and health of a new tattoo to ensure proper healing. This involves keeping the tattoo clean, moisturizing it regularly, avoiding sun exposure and soaking, wearing loose clothing, and refraining from picking or scratching the area. Tattoo aftercare is essential for anyone who has recently gotten a tattoo to prevent infections and ensure the tattoo heals correctly and retains its quality.
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Fragrantica
2.24M
Volume
+7200%
Growth
Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.
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Ginseng cleansing oil
8.1K
Volume
+7100%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
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