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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Tranexamic acid skincare
6.6K
Volume
+8200%
Growth
A skincare ingredient used to address dark spots, hyperpigmentation, and melasma. Tranexamic acid helps improve skin tone and reduce discoloration by controlling bleeding and inhibiting melanin production. It is particularly beneficial for individuals with uneven skin tone or those seeking to diminish the appearance of dark spots and hyperpigmentation.
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Metal detox shampoo
12.1K
Volume
+8200%
Growth
Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.
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Retinaldehyde Serum
2.9K
Volume
+8200%
Growth
Skincare product formulated with retinaldehyde, a form of vitamin A known for its anti-aging and skin-renewing properties. Retinaldehyde serum promotes cell turnover and improves skin texture and tone, offering benefits such as reduced wrinkles, hyperpigmentation, and visible congestion, while being less irritating than other retinoids. It is particularly recommended for mature skin with visible signs of aging and individuals with blemish-prone or sensitive skin.
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Skintific
301K
Volume
+8100%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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French curl braids
74K
Volume
+8100%
Growth
A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.
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Lace melting spray
8.1K
Volume
+8000%
Growth
Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.
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Ginseng essence water
14.8K
Volume
+8000%
Growth
Skincare product known for its hydrating and anti-aging properties, primarily due to the inclusion of ginseng extract. It helps reduce wrinkles, fine lines, and dullness, making it a popular choice for enhancing skin health and appearance. Ginseng essence water is particularly favored by individuals seeking to improve their skin's hydration and overall youthful look.
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Dae hair
33.1K
Volume
+8000%
Growth
Hair care brand offering products like the 3-in-1 Cactus Fruit Styling Cream and Mirage Mist Leave-In Conditioner, designed to smooth styles, prep shiny blowouts, define curls, and provide moisture. Dae Hair differentiates itself by being cruelty-free and receiving high user ratings for its effective formulations. The brand primarily targets individuals seeking high-quality, versatile hair care solutions that are ethically produced.
exploding
Biomimic foundation
27.1K
Volume
+7900%
Growth
A biomimic foundation is a type of cosmetic product designed to mimic the natural properties and behaviors of human skin, providing a seamless and natural-looking coverage. It often incorporates advanced formulations and technologies inspired by biological processes to enhance skin compatibility, hydration, and breathability. This foundation is ideal for individuals seeking a natural and flawless complexion with the added benefits of skin-friendly ingredients and innovative skincare technology.
exploding
MCoBeauty
301K
Volume
+7900%
Growth
Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.
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Fable & Mane
2.9K
Volume
+7900%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
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Kojic acid body wash
6.6K
Volume
+7800%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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yanibest
1.6K
Volume
+7700%
Growth
Yanibest is a brand that offers a range of sleep and hair care products designed to improve the quality of rest and reduce damage to hair. The company specializes in products like silk and satin pillowcases, sleep caps, and headbands, which are designed to reduce hair breakage and frizz while providing a smoother surface for resting. Yanibest primarily targets individuals looking for solutions to protect their hair during sleep, such as those with curly or textured hair types, and people seeking luxury sleep accessories for comfort and style.
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Ceramide Body Lotion
2.4K
Volume
+7700%
Growth
Skincare product designed to moisturize and repair the skin barrier by incorporating ceramides, which are lipid molecules naturally found in the skin. Ceramide body lotions provide anti-aging benefits, soothe irritated skin, and enhance overall skin health, making them a valuable addition to daily skincare routines. These lotions are suitable for all skin types, particularly beneficial for individuals with dry or sensitive skin seeking to improve skin hydration and barrier function.
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Face Reality Skincare
18.1K
Volume
+7700%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
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Torriden
90.5K
Volume
+7500%
Growth
Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.
exploding
Redensyl hair growth serum
390
Volume
+7300%
Growth
Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.
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INNBeauty Project
6.6K
Volume
+7300%
Growth
Skincare brand offering a range of products aimed at enhancing skin health and appearance. The brand differentiates itself by incorporating a variety of active ingredients such as peptides, Vitamin C, ceramides, and bio-retinol to address specific skin concerns like elasticity, sun protection, and anti-aging. INNBeauty Project primarily targets individuals seeking effective and specialized skincare solutions.
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Niacinamide body lotion
6.6K
Volume
+7300%
Growth
Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.
exploding
fenchilin
2.4K
Volume
+7200%
Growth
Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.
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Panthenol moisturizer
1.6K
Volume
+7100%
Growth
A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.
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Oqhair
5.4K
Volume
+7100%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Semi cured gel nail strips
14.8K
Volume
+7100%
Growth
Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.
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Silicone body scrubber
40.5K
Volume
+7000%
Growth
Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.
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Rhode skin
49.5K
Volume
+7000%
Growth
Skincare brand founded by Hailey Bieber, offering a range of products focused on skin health and barrier protection. Rhode Skin differentiates itself with its emphasis on high-quality ingredients and effective formulations, receiving positive reviews from users. The brand primarily targets individuals seeking to improve their skin health and maintain a strong skin barrier.
exploding
Maniko nails
90.5K
Volume
+7000%
Growth
Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.
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Mixsoon
60.5K
Volume
+7000%
Growth
Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.
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Kojic acid toner
1.3K
Volume
+7000%
Growth
Skincare product formulated with kojic acid, known for its skin-lightening properties. It helps treat hyperpigmentation, sun damage, scars, and age spots by inhibiting melanin production, thereby lightening dark spots and evening out skin tone. Kojic acid toner is primarily targeted at individuals looking to improve skin appearance and address issues related to uneven skin tone.
regular
Polyglutamic serum
210
Volume
+6800%
Growth
Skincare product formulated with polyglutamic acid, known for its exceptional hydrating properties. It creates a flexible, smooth, moisture-binding film on the skin's surface, aiding in moisture retention even in low humidity conditions, thus acting as an effective humectant. Polyglutamic serum is particularly beneficial for individuals seeking to maintain optimal skin hydration and improve overall skin texture.
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Manga lashes
27.1K
Volume
+6700%
Growth
False eyelashes inspired by the exaggerated and dramatic eye styles seen in Japanese manga and anime characters. These lashes are designed to give a bold, spiky, and voluminous look, often mimicking the large, expressive eyes of anime characters, making them popular in cosplay and among those seeking a more dramatic appearance. Manga lashes primarily appeal to individuals involved in cosplay or those who want to achieve a striking and eye-catching look.
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