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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Brightening deodorant
2.4K
Volume
+99X+
Growth
A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.
exploding
btartbox
8.1K
Volume
+99X+
Growth
Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.
exploding
yanibest
1K
Volume
+99X+
Growth
Company specializing in high-quality products, particularly those made from 100% pure 22 momme silk. Yanibest differentiates itself by focusing on customer satisfaction and problem-solving, ensuring that their products meet high standards of quality and durability. The target demographic includes consumers seeking premium silk products and those who prioritize quality and customer service in their purchasing decisions.
exploding
Maniko nails
90.5K
Volume
+99X+
Growth
Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.
exploding
Hypochlorous acid spray
301K
Volume
+99X+
Growth
Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.
exploding
Niacinamide body lotion
6.6K
Volume
+99X+
Growth
Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.
exploding
Edge control bask
0-100
Volume
+99X+
Growth
Edge control is a hairstyling product used to smooth and hold down hair edges, particularly along the hairline, to create sleek, defined looks. It typically contains a blend of gels and waxes that provide strong, long-lasting hold without flaking, often used for styling baby hairs or achieving polished hairstyles. Edge control products are popular among individuals with textured or curly hair who want to maintain a neat and controlled look.
exploding
Bakuchiol eye cream
2.9K
Volume
+99X+
Growth
Anti-aging skincare products formulated with bakuchiol, a plant-based alternative to retinol, aimed at reducing fine lines, wrinkles, and dark circles around the eyes. These creams are known for their gentle formulation, making them suitable for sensitive skin while providing similar benefits to traditional retinol without the associated irritation. Bakuchiol eye creams are particularly beneficial for individuals seeking effective anti-aging solutions with a focus on natural and gentle ingredients.
exploding
African net sponge
110K
Volume
+99X+
Growth
Traditional skincare tool used primarily in West Africa, made from durable, stretchy nylon material known for its exfoliating properties. It helps remove dead skin cells, improve circulation, and promote smoother, healthier skin, while also being sustainable due to its long-lasting nature and ease of cleaning and reuse. The African net sponge is particularly beneficial for individuals seeking effective, natural exfoliation methods and is gaining popularity globally for its skincare benefits.
exploding
Fragrantica
2.24M
Volume
+99X+
Growth
Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.
exploding
Saltair
110K
Volume
+9800%
Growth
Historical landmark located on the south shore of the Great Salt Lake in Utah, originally built by the Mormon church in 1893. It has a rich history and has undergone several iterations over the years, serving as a popular recreational destination. The landmark primarily attracts history enthusiasts and tourists interested in Utah's cultural heritage.
exploding
Divi scalp serum
6.6K
Volume
+9800%
Growth
Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.
exploding
AHA deodorant
2.9K
Volume
+9800%
Growth
A skincare product that incorporates alpha hydroxy acids (AHAs) such as mandelic, lactic, and polyhydroxy acids to neutralize odor and exfoliate the skin. This type of deodorant helps to acidify the skin, smooth its texture, and reduce visual hyperpigmentation and ingrown hairs, often including niacinamide to brighten and soothe the skin. AHA deodorant is particularly beneficial for individuals seeking both odor control and skin care benefits, especially those with concerns about hyperpigmentation and ingrown hairs.
exploding
Birch toner
0-100
Volume
+9700%
Growth
Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.
exploding
Metal detox shampoo
12.1K
Volume
+9700%
Growth
Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.
exploding
Elorea
12.1K
Volume
+9700%
Growth
Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.
exploding
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74K
Volume
+9500%
Growth
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exploding
Tocobo
90.5K
Volume
+9400%
Growth
Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.
exploding
Rowan piercing
27.1K
Volume
+9300%
Growth
Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.
exploding
Mugwort toner
3.6K
Volume
+9200%
Growth
Skincare product known for its soothing, anti-inflammatory, hydrating, antioxidant, and balancing properties. Mugwort toner is particularly beneficial for sensitive, acne-prone, or irritated skin, and is used after cleansing to prepare the skin for further treatment. This product is primarily targeted at individuals with sensitive or problematic skin seeking gentle and effective skincare solutions.
exploding
K18 hair
33.1K
Volume
+9200%
Growth
Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.
exploding
French curl braids
74K
Volume
+9100%
Growth
A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.
exploding
Redensyl hair growth serum
390
Volume
+9100%
Growth
Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.
exploding
Naturium
135K
Volume
+9100%
Growth
Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.
exploding
Face Reality Skincare
18.1K
Volume
+8900%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
exploding
Kojic acid toner
1.3K
Volume
+8900%
Growth
Skincare product formulated with kojic acid, known for its skin-lightening properties. It helps treat hyperpigmentation, sun damage, scars, and age spots by inhibiting melanin production, thereby lightening dark spots and evening out skin tone. Kojic acid toner is primarily targeted at individuals looking to improve skin appearance and address issues related to uneven skin tone.
exploding
Kristin Ess
40.5K
Volume
+8900%
Growth
Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.
exploding
Lash Clusters
165K
Volume
+8900%
Growth
A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.
exploding
Ginseng sunscreen
480
Volume
+8800%
Growth
Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.
regular
Beauty of joseon
673K
Volume
+8800%
Growth
Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.
regular
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