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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Lip stain masque
590
Volume
+99X+
Growth
A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.
exploding
Tranexamic acid moisturizer
480
Volume
+99X+
Growth
Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.
exploding
Qure skincare
6.6K
Volume
+99X+
Growth
Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.
exploding
Tocobo
90.5K
Volume
+99X+
Growth
Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.
exploding
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Ka8 hfbr
33.1K
Volume
+99X+
Growth
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exploding
Niacinamide body lotion
6.6K
Volume
+99X+
Growth
Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.
exploding
Divi scalp serum
8.1K
Volume
+99X+
Growth
Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.
exploding
Electric gua sha
1.9K
Volume
+99X+
Growth
Modern skincare tool that combines traditional Gua Sha techniques with advanced technologies such as vibration, heating, and LED light therapy. These enhancements aim to improve circulation, reduce puffiness, and provide a lifting effect, making the tool more effective than traditional methods. The electric Gua Sha is primarily targeted at individuals seeking advanced skincare solutions to enhance their facial and neck massage routines.
exploding
Shilajit honey
1.9K
Volume
+99X+
Growth
Shilajit honey is a natural health product that combines honey with shilajit, a mineral-rich resin known for its purported health benefits. This blend leverages shilajit’s properties, which are believed to support energy levels, stamina, and overall vitality, along with the natural antioxidants and nutrients found in honey. Shilajit honey is primarily marketed to health-conscious individuals interested in natural supplements for enhanced wellness, energy, and immune support.
exploding
yanibest
1.6K
Volume
+99X+
Growth
Yanibest is a brand that offers a range of sleep and hair care products designed to improve the quality of rest and reduce damage to hair. The company specializes in products like silk and satin pillowcases, sleep caps, and headbands, which are designed to reduce hair breakage and frizz while providing a smoother surface for resting. Yanibest primarily targets individuals looking for solutions to protect their hair during sleep, such as those with curly or textured hair types, and people seeking luxury sleep accessories for comfort and style.
exploding
Lustriva
18.1K
Volume
+99X+
Growth
Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.
exploding
Peptide lip treatment
6.6K
Volume
+99X+
Growth
Lip care product designed to hydrate, nourish, and plump the lips using a combination of ingredients such as peptides, shea butter, babassu, and cupuaçu. These components work together to replenish moisture and soften the lips, often providing a glossy finish similar to that of a lip gloss. Peptide lip treatments are particularly beneficial for individuals seeking to enhance lip hydration and achieve a fuller, more youthful appearance.
exploding
Elorea
12.1K
Volume
+99X+
Growth
Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.
exploding
Japanese head spa
74K
Volume
+99X+
Growth
A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.
exploding
Lash Clusters
165K
Volume
+99X+
Growth
A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.
exploding
Inoki Bathhouse
1K
Volume
+99X+
Growth
Inoki Bathhouse offers luxurious spa-grade tea bath blends aimed at restoring, relaxing, and rejuvenating the body. These bath blends are crafted to provide a high-end, therapeutic bathing experience, differentiating themselves through the use of premium ingredients and unique formulations. The primary target demographic includes individuals seeking a premium, spa-like experience at home, particularly those interested in holistic wellness and self-care routines.
exploding
fenchilin
2.4K
Volume
+99X+
Growth
Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.
exploding
Merit beauty
74K
Volume
+9800%
Growth
Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.
exploding
Scandinavian biolabs
14.8K
Volume
+9800%
Growth
Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.
exploding
Bakuchiol eye cream
1.6K
Volume
+9700%
Growth
Anti-aging skincare products formulated with bakuchiol, a plant-based alternative to retinol, aimed at reducing fine lines, wrinkles, and dark circles around the eyes. These creams are known for their gentle formulation, making them suitable for sensitive skin while providing similar benefits to traditional retinol without the associated irritation. Bakuchiol eye creams are particularly beneficial for individuals seeking effective anti-aging solutions with a focus on natural and gentle ingredients.
exploding
Rowan piercing
27.1K
Volume
+9700%
Growth
Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.
exploding
Clinikally
33.1K
Volume
+9700%
Growth
Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.
exploding
Wonderskin
90.5K
Volume
+9500%
Growth
An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.
exploding
Turmeric and kojic soap
720
Volume
+9500%
Growth
Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.
exploding
Naturium
110K
Volume
+9500%
Growth
Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.
exploding
Lace melting spray
8.1K
Volume
+9500%
Growth
Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.
exploding
Blurring setting powder
1.9K
Volume
+9400%
Growth
Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.
exploding
Heatless curler
190
Volume
+9400%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
exploding
Torriden Toner
4.4K
Volume
+9300%
Growth
Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.
exploding
Skincare wand
880
Volume
+9300%
Growth
A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.
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