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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Naturium
135K
Volume
+7700%
Growth
Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.
exploding
Rowan piercing
27.1K
Volume
+7700%
Growth
Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.
exploding
Looks maxing
18.1K
Volume
+7700%
Growth
The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.
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Rye serum
90
Volume
+7600%
Growth
Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.
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Heatless curler
190
Volume
+7600%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
exploding
Glowday
2.4K
Volume
+7600%
Growth
SaaS-enabled marketplace that allows users to find, review, and book aesthetic treatments online with medically qualified and established clinics. Glowday differentiates itself by ensuring that all listed clinics are medically qualified, providing a trustworthy platform for users seeking aesthetic treatments. The platform primarily targets individuals looking for reliable and professional aesthetic services, ensuring safety and quality in their treatment choices.
exploding
Celimax
40.5K
Volume
+7500%
Growth
Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.
exploding
5x5 closure wig
2.4K
Volume
+7500%
Growth
A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.
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Hypochlorous acid spray
301K
Volume
+7400%
Growth
Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.
exploding
Semi cured gel nail strips
14.8K
Volume
+7400%
Growth
Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.
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Sea Moss Cream
210
Volume
+7400%
Growth
Sea moss cream is a skincare product formulated with sea moss, a type of red algae rich in vitamins, minerals, and antioxidants, known for its hydrating and skin-repairing properties. It helps moisturize, soothe inflammation, and support the skin's natural barrier while promoting a healthy, radiant complexion. Sea moss cream is often used by individuals seeking natural, nutrient-rich skincare solutions to address dryness, redness, or signs of aging.
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TheraFace
6.6K
Volume
+7400%
Growth
TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.
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Oqhair
5.4K
Volume
+7300%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Sud scrub
22.2K
Volume
+7200%
Growth
Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.
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Power Grip Primer
5.4K
Volume
+7200%
Growth
A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.
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Evenskyn
480
Volume
+7100%
Growth
Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.
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Rice water shampoo bar
12.1K
Volume
+7000%
Growth
A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.
regular
Ginseng cleansing oil
8.1K
Volume
+7000%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
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Blur tinted moisturizer
0-100
Volume
+6800%
Growth
Blur tinted moisturizer is a skincare product that combines lightweight hydration with a sheer tint and blurring technology to even out skin tone and minimize the appearance of imperfections. It typically includes ingredients that provide a natural finish while offering subtle coverage and skincare benefits, such as sun protection or moisture retention. Blur tinted moisturizer is aimed at individuals seeking a low-maintenance, natural-looking complexion enhancement, often appealing to those who prefer minimal makeup routines.
regular
Ceramide supplement
1K
Volume
+6800%
Growth
A ceramide supplement is a nutritional product designed to support skin health by replenishing ceramides, which are lipids essential for maintaining the skin's moisture barrier. These supplements typically help improve hydration, reduce dryness, and enhance the skin's elasticity and smoothness, potentially benefiting skin appearance and function. Ceramide supplements are often marketed to individuals looking to improve their skin health, particularly those dealing with dry skin, aging, or conditions like eczema.
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Douyin makeup
90.5K
Volume
+6700%
Growth
Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.
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Bakuchiol powder
170
Volume
+6600%
Growth
A vegan skincare ingredient derived from the leaves and seeds of the Psoralea corylifolia plant. Known for being a potent antioxidant, it helps to visibly reduce skin discolorations caused by environmental exposure and has a pronounced soothing effect on the skin. Bakuchiol powder is particularly beneficial for individuals seeking natural alternatives to retinol for anti-aging and skin-soothing benefits.
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blissim
201K
Volume
+6500%
Growth
Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.
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Kojic acid body wash
6.6K
Volume
+6200%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Mermade hair pro waver
260
Volume
+6200%
Growth
The Mermade hair pro waver is a hot hair tool equipped with three 32mm ionic ceramic barrels designed to create voluminous, frizz-free waves. It is known for its performance and ease of use, allowing users to achieve salon-quality waves at home with minimal effort. This product is particularly popular among individuals seeking to style their hair with professional-looking waves without visiting a salon.
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Fable & Mane
2.9K
Volume
+6100%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
exploding
Whole body deodorant
27.1K
Volume
+5900%
Growth
Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.
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melixir
2.4K
Volume
+5900%
Growth
Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.
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Douxds
5.4K
Volume
+5800%
Growth
Brand or initiative focused on men's skincare, aiming to create resources to help men feel confident in their skin. Douxds differentiates itself by providing specialized skincare products and educational content tailored specifically for men's unique skin needs, promoting a comprehensive approach to skincare. The primary target demographic for Douxds includes men who are interested in improving their skincare routine and overall skin health.
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Minimalist tranexamic acid
2.4K
Volume
+5700%
Growth
Products containing tranexamic acid designed to address skin issues such as hyperpigmentation, acne scars, melasma, and uneven skin tone. These products are available in various forms, including face serums and body exfoliators, and are known for their effectiveness in reducing discoloration and promoting a more even complexion. They are particularly beneficial for individuals seeking targeted treatments for skin discoloration and are commonly found on platforms like Amazon and Sephora.
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