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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
MDhair
14.8K
Volume
+7600%
Growth
Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.
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Snail mucin cleanser
1.3K
Volume
+7500%
Growth
Skincare product that utilizes snail mucin, a substance secreted by snails, as a key ingredient. Known for its deep cleansing properties, it reaches even the deepest pores while providing moisturizing care and minimizing skin stimulation. This cleanser is particularly beneficial for individuals with sensitive skin seeking hydration and soothing effects.
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Geologie skincare
5.4K
Volume
+7500%
Growth
Skincare brand offering targeted solutions for anti-aging, acne, and general skincare. Geologie differentiates itself by providing personalized skincare regimens based on individual skin types and concerns, utilizing active ingredients like retinol and salicylic acid. The brand primarily targets individuals seeking customized skincare solutions to address specific skin issues and improve overall skin health.
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Skintific
301K
Volume
+7400%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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Rye serum
0-100
Volume
+7400%
Growth
Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.
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Jaxon lane
1K
Volume
+7400%
Growth
Skincare brand specializing in men's skincare products, including daily moisturizing sunscreen, ultra luminous face serum, and anti-aging moisturizer. Jaxon Lane is known for the texture, fragrance, and effectiveness of its products, setting it apart in the men's skincare market. The brand primarily targets men seeking high-quality, effective skincare solutions.
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Boho tribal braids
1.6K
Volume
+7300%
Growth
Boho tribal braids are a hairstyle that combines elements of bohemian and tribal aesthetics, featuring a mix of different braid styles and often incorporating accessories like beads and shells. This hairstyle is known for its free-spirited and natural appearance, offering a versatile and unique look that can be styled in various ways. Boho tribal braids primarily appeal to individuals seeking a distinctive and culturally inspired hairstyle that emphasizes creativity and individuality.
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Batana oil
1M
Volume
+7300%
Growth
Batana oil is a natural oil extracted from the nuts of the American palm tree, Elaeis oleifera, and is primarily produced in Honduras. It is renowned for its deep conditioning properties, making it highly effective in promoting hair growth, repairing damaged hair, and improving overall hair health and shine. Batana oil is particularly favored by individuals with dry, brittle, or damaged hair who seek intensive moisture and rejuvenation.
exploding
Kojic acid body wash
8.1K
Volume
+7300%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Kojic acid scrub
1K
Volume
+7200%
Growth
A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.
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Manga lashes
27.1K
Volume
+7100%
Growth
False eyelashes inspired by the exaggerated and dramatic eye styles seen in Japanese manga and anime characters. These lashes are designed to give a bold, spiky, and voluminous look, often mimicking the large, expressive eyes of anime characters, making them popular in cosplay and among those seeking a more dramatic appearance. Manga lashes primarily appeal to individuals involved in cosplay or those who want to achieve a striking and eye-catching look.
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Oqhair
0-100
Volume
+7000%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Haeckels
14.8K
Volume
+6900%
Growth
Natural skincare and wild fragrance company based in Margate, founded in 2012. The company differentiates itself by using locally sourced seaweed and other natural ingredients to create sustainable and eco-friendly products, emphasizing environmental responsibility and transparency. Haeckels primarily targets environmentally conscious consumers who are interested in natural and sustainable beauty products.
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Electric gua sha
2.4K
Volume
+6800%
Growth
Modern skincare tool that combines traditional Gua Sha techniques with advanced technologies such as vibration, heating, and LED light therapy. These enhancements aim to improve circulation, reduce puffiness, and provide a lifting effect, making the tool more effective than traditional methods. The electric Gua Sha is primarily targeted at individuals seeking advanced skincare solutions to enhance their facial and neck massage routines.
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Snail mucin eye cream
880
Volume
+6800%
Growth
Eye cream formulated with snail mucin to hydrate, nourish, and brighten the under-eye area. This product is known for its multi-functionality and effectiveness in improving skin texture and reducing dark circles, setting it apart from other eye creams. It is particularly beneficial for individuals seeking targeted skincare solutions for the delicate under-eye region.
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Lustriva
8.1K
Volume
+6700%
Growth
Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.
regular
Minimalist tranexamic acid
2.9K
Volume
+6700%
Growth
Products containing tranexamic acid designed to address skin issues such as hyperpigmentation, acne scars, melasma, and uneven skin tone. These products are available in various forms, including face serums and body exfoliators, and are known for their effectiveness in reducing discoloration and promoting a more even complexion. They are particularly beneficial for individuals seeking targeted treatments for skin discoloration and are commonly found on platforms like Amazon and Sephora.
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INNBeauty Project
6.6K
Volume
+6700%
Growth
Skincare brand offering a range of products aimed at enhancing skin health and appearance. The brand differentiates itself by incorporating a variety of active ingredients such as peptides, Vitamin C, ceramides, and bio-retinol to address specific skin concerns like elasticity, sun protection, and anti-aging. INNBeauty Project primarily targets individuals seeking effective and specialized skincare solutions.
regular
Patricks
368K
Volume
+6700%
Growth
This Bluegrass Gospel Band is composed of Samantha Patrick, Daniel Patrick, Abbey Patrick, and Dominic Illingworth. Known for their harmonious family performances, they have graced events such as the Sterling Bluegrass Jamboree. They have an album titled 'Let Me Tell You About Jesus' and are available for bookings for churches and other events.
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Byoma
368K
Volume
+6600%
Growth
Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.
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Rael Beauty
20
Volume
+6400%
Growth
A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.
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Mugwort serum
480
Volume
+6300%
Growth
Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.
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Good Dye Young
22.2K
Volume
+6300%
Growth
A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.
regular
Tattoo aftercare
110K
Volume
+6300%
Growth
Tattoo aftercare is the process of maintaining the cleanliness and health of a new tattoo to ensure proper healing. This involves keeping the tattoo clean, moisturizing it regularly, avoiding sun exposure and soaking, wearing loose clothing, and refraining from picking or scratching the area. Tattoo aftercare is essential for anyone who has recently gotten a tattoo to prevent infections and ensure the tattoo heals correctly and retains its quality.
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Snatched bodysuit
4.4K
Volume
+6200%
Growth
A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.
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fenchilin
1.9K
Volume
+6100%
Growth
Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.
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Podopratica Fungipro Nail Strengthener
0-100
Volume
+6100%
Growth
Nail care product designed to strengthen nails and treat or prevent fungal infections. It combines ingredients that promote nail health and combat fungal growth, differentiating itself by offering dual benefits in one formulation. This product is targeted at individuals with weak, brittle nails or those prone to fungal infections, seeking both nail strength and protection.
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Champo haircare
6.6K
Volume
+6100%
Growth
UK-based brand that combines ancient Ayurvedic principles with modern trichology and active botanicals to promote hair health. Champo haircare differentiates itself by using a holistic approach to hair care, integrating traditional wisdom with contemporary scientific advancements to create effective products. The brand primarily targets individuals seeking natural and scientifically-backed solutions for maintaining and improving hair health.
regular
swati
49.5K
Volume
+6000%
Growth
Swati is a common given name in India and other South Asian countries, often used for females and rooted in Sanskrit, meaning 'a star' or 'precious.' It can also refer to the Swati language, a Bantu language spoken in Eswatini and South Africa, or the Swati people, an ethnic group in Eswatini known for their cultural heritage. Additionally, in Hindu astrology, Swati is one of the 27 nakshatras (lunar mansions) associated with the star Arcturus.
regular
Heatless curler
190
Volume
+5900%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
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