Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.

A vegan skincare ingredient derived from the leaves and seeds of the Psoralea corylifolia plant. Known for being a potent antioxidant, it helps to visibly reduce skin discolorations caused by environmental exposure and has a pronounced soothing effect on the skin. Bakuchiol powder is particularly beneficial for individuals seeking natural alternatives to retinol for anti-aging and skin-soothing benefits.

A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.

American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

Company that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to simplify hair care routines and provide healthy hair care alternatives. The target demographic includes women with curly hair seeking effective and clean haircare solutions.

UK-based brand that combines ancient Ayurvedic principles with modern trichology and active botanicals to promote hair health. Champo haircare differentiates itself by using a holistic approach to hair care, integrating traditional wisdom with contemporary scientific advancements to create effective products. The brand primarily targets individuals seeking natural and scientifically-backed solutions for maintaining and improving hair health.

A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.

Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

Eye cream formulated with snail mucin to hydrate, nourish, and brighten the under-eye area. This product is known for its multi-functionality and effectiveness in improving skin texture and reducing dark circles, setting it apart from other eye creams. It is particularly beneficial for individuals seeking targeted skincare solutions for the delicate under-eye region.

Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.

A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.

Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.

The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.

Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.

A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.

A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.

Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.

Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.

Batana oil is a natural oil extracted from the nuts of the American palm tree, Elaeis oleifera, and is primarily produced in Honduras. It is renowned for its deep conditioning properties, making it highly effective in promoting hair growth, repairing damaged hair, and improving overall hair health and shine. Batana oil is particularly favored by individuals with dry, brittle, or damaged hair who seek intensive moisture and rejuvenation.

Skincare brand founded by Connie Lo and Laura Burget, focusing on natural and sustainable products. Three Ships Beauty differentiates itself by emphasizing transparency and affordability, aiming to transform the clean beauty space with effective formulations. The brand primarily targets consumers interested in clean, eco-friendly skincare solutions.

Duo chrome eyeshadow is a type of eyeshadow that shifts between two distinct colors depending on the angle of light, creating a multidimensional and iridescent effect on the eyelids. It is formulated with special pigments that reflect light in different hues, offering a unique and dynamic appearance compared to standard eyeshadows. This product is ideal for individuals seeking creative, bold makeup looks, especially for those who enjoy experimenting with eye-catching, transformative color effects.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.

TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Facial cleanser designed to gently cleanse the skin using glycolipids, which are known for their mild and effective cleansing properties. This product stands out due to its affordability and high customer satisfaction, as evidenced by its 4.3 out of 5-star rating based on 2000 reviews. It is particularly suitable for individuals seeking a gentle yet effective facial cleanser at a reasonable price point.

Mushroom skincare involves the use of mushrooms in skincare products due to their beneficial properties. These products leverage mushrooms' natural compounds, such as kojic acid for lightening and antioxidants for reducing irritation and inflammation, to enhance skin health. Mushroom skincare is particularly beneficial for individuals seeking natural and effective solutions for skin brightening and anti-inflammatory benefits.