About
Newsletter
Blog
Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Ceramide Body Lotion
2.9K
Volume
+6300%
Growth
Skincare product designed to moisturize and repair the skin barrier by incorporating ceramides, which are lipid molecules naturally found in the skin. Ceramide body lotions provide anti-aging benefits, soothe irritated skin, and enhance overall skin health, making them a valuable addition to daily skincare routines. These lotions are suitable for all skin types, particularly beneficial for individuals with dry or sensitive skin seeking to improve skin hydration and barrier function.
regular
Champo haircare
6.6K
Volume
+6200%
Growth
UK-based brand that combines ancient Ayurvedic principles with modern trichology and active botanicals to promote hair health. Champo haircare differentiates itself by using a holistic approach to hair care, integrating traditional wisdom with contemporary scientific advancements to create effective products. The brand primarily targets individuals seeking natural and scientifically-backed solutions for maintaining and improving hair health.
regular
Power Grip Primer
5.4K
Volume
+6200%
Growth
A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.
regular
Douyin makeup
90.5K
Volume
+6100%
Growth
Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.
regular
swati
49.5K
Volume
+6000%
Growth
Swati is a common given name in India and other South Asian countries, often used for females and rooted in Sanskrit, meaning 'a star' or 'precious.' It can also refer to the Swati language, a Bantu language spoken in Eswatini and South Africa, or the Swati people, an ethnic group in Eswatini known for their cultural heritage. Additionally, in Hindu astrology, Swati is one of the 27 nakshatras (lunar mansions) associated with the star Arcturus.
regular
Clean girl aesthetic
260K
Volume
+6000%
Growth
The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.
regular
Skintific lip serum
18.1K
Volume
+6000%
Growth
This lip serum is formulated to enhance the appearance of lips by brightening, smoothing, and evening out their tone. It addresses common lip concerns such as darkness, two-toned appearance, and dryness, setting it apart with its targeted approach to lip care. The product is aimed at individuals seeking to improve the aesthetic and health of their lips, particularly those experiencing uneven pigmentation or dryness.
regular
Haeckels
14.8K
Volume
+6000%
Growth
Natural skincare and wild fragrance company based in Margate, founded in 2012. The company differentiates itself by using locally sourced seaweed and other natural ingredients to create sustainable and eco-friendly products, emphasizing environmental responsibility and transparency. Haeckels primarily targets environmentally conscious consumers who are interested in natural and sustainable beauty products.
regular
Sea moss serum
110
Volume
+6000%
Growth
Skincare product derived from sea moss, a type of red algae, known for its rich nutrient profile. Sea moss serum hydrates the skin, improves elasticity, reduces fine lines and wrinkles, and has anti-inflammatory and antioxidant properties that protect the skin from damage and soothe irritation. It is particularly beneficial for individuals seeking to enhance their skin health and address issues like dryness, aging, and inflammation.
regular
Lyma laser
27.1K
Volume
+5900%
Growth
This skincare device utilizes low-level laser therapy to promote skin rejuvenation. It is designed to enhance skin radiance, even out skin tone, and reduce puffiness with regular use over several months, distinguishing itself with its non-invasive approach to skincare. The Lyma Laser is primarily targeted at individuals seeking advanced, at-home skincare solutions for improved skin appearance and health.
regular
Snatched bodysuit
4.4K
Volume
+5900%
Growth
A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.
regular
Mixsoon
60.5K
Volume
+5900%
Growth
Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.
regular
Glycolipid cream
0-100
Volume
+5800%
Growth
A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.
regular
Niacinamide dew drops
1K
Volume
+5700%
Growth
Skincare serum designed to provide hydrating, illuminating, anti-aging, and pore-minimizing benefits. This product is known for its versatility, being suitable for various skin types including oily skin, and can also be used as a makeup primer. Niacinamide dew drops are particularly popular among individuals seeking a cruelty-free skincare solution that enhances skin radiance and texture.
regular
Revision lip replenisher
2.4K
Volume
+5700%
Growth
This product is designed to restore youthful lip volume and contour while providing an immediate boost of moisture. It distinguishes itself by visibly plumping and smoothing lips, enhancing their definition and overall appearance. The target demographic includes individuals seeking to improve lip hydration and achieve a more defined lip contour, often appealing to those concerned with signs of aging or dryness in their lips.
regular
Island twist braids
14.8K
Volume
+5700%
Growth
Protective hairstyle that involves twisting two strands of hair around each other to create a rope-like braid. This style is versatile, low maintenance, and popular in various cultures, offering multiple styling options while protecting natural hair from damage and promoting growth. Island twist braids are particularly favored by individuals with natural hair seeking a stylish yet protective and low-maintenance option.
regular
French glass nails
1.3K
Volume
+5700%
Growth
A nail art style that combines elements of the classic French manicure with a glass-like effect. This style typically involves using clear or translucent nail polish to create a shiny, glass-like appearance, sometimes incorporating small glass pieces or glitter to enhance the design. French glass nails are popular among individuals seeking a sophisticated and modern twist on traditional nail art.
regular
Rare Beauty
1M
Volume
+5600%
Growth
American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.
regular
Glycolipid Cream Cleanser
1.3K
Volume
+5600%
Growth
Facial cleanser designed to gently cleanse the skin using glycolipids, which are known for their mild and effective cleansing properties. This product stands out due to its affordability and high customer satisfaction, as evidenced by its 4.3 out of 5-star rating based on 2000 reviews. It is particularly suitable for individuals seeking a gentle yet effective facial cleanser at a reasonable price point.
regular
Cosrx propolis light ampoule
1.9K
Volume
+5500%
Growth
This skincare product features propolis extract, renowned for its hydrating, soothing, antibacterial, and anti-inflammatory properties. It is designed to enhance skin texture, provide moisture, and boost the skin's natural glow, making it a versatile option for various skin types. The ampoule is particularly beneficial for individuals seeking to improve skin hydration and achieve a radiant complexion.
regular
Nail extensions
165K
Volume
+5500%
Growth
Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.
regular
Rhode skin
49.5K
Volume
+5500%
Growth
Skincare brand founded by Hailey Bieber, offering a range of products focused on skin health and barrier protection. Rhode Skin differentiates itself with its emphasis on high-quality ingredients and effective formulations, receiving positive reviews from users. The brand primarily targets individuals seeking to improve their skin health and maintain a strong skin barrier.
exploding
Peptide lip balm
6.6K
Volume
+5400%
Growth
This lip care product is formulated to nourish and moisturize lips, incorporating peptides known for their skin-repairing and anti-aging benefits. It aims to enhance lip appearance by providing a glossy and plump look, often including ingredients like Shea Butter for added hydration. Peptide lip balms are particularly appealing to individuals seeking to improve lip texture and appearance, often targeting those interested in anti-aging skincare solutions.
regular
Amallow
1.6K
Volume
+5300%
Growth
A brand offering a 100% grass-fed beef tallow moisturizer designed for skincare, suitable for both face and body. This product is distinguished by its focus on natural ingredients, particularly beneficial for individuals with sensitive skin, providing nourishment and hydration. The target demographic includes those seeking natural skincare solutions, especially individuals with sensitive or dry skin conditions.
regular
Asmr skincare
1.9K
Volume
+5200%
Growth
ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.
regular
Batana oil
450K
Volume
+5000%
Growth
Batana oil is a natural oil extracted from the nuts of the American palm tree, Elaeis oleifera, and is primarily produced in Honduras. It is renowned for its deep conditioning properties, making it highly effective in promoting hair growth, repairing damaged hair, and improving overall hair health and shine. Batana oil is particularly favored by individuals with dry, brittle, or damaged hair who seek intensive moisture and rejuvenation.
regular
blissim
301K
Volume
+4900%
Growth
Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.
regular
PDRN
60.5K
Volume
+4900%
Growth
Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.
exploding
Russian manicure
135K
Volume
+4900%
Growth
A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.
exploding
Tallow cream
8.1K
Volume
+4900%
Growth
A skincare product derived from rendered animal fat, commonly used for its moisturizing and healing properties. Tallow cream is known for its ability to deeply hydrate the skin, reduce signs of aging, and alleviate conditions such as eczema, acne, and sunburn, making it a versatile option for various skin concerns. This product is particularly beneficial for individuals with dry or sensitive skin, as well as those seeking natural remedies for skin and hair care.
exploding
2
3
4
5
6