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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Heatless curler
190
Volume
+5900%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
regular
Rice water shampoo bar
12.1K
Volume
+5800%
Growth
A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.
regular
MCoBeauty
450K
Volume
+5700%
Growth
Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.
exploding
Ginseng cleansing oil
8.1K
Volume
+5700%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
regular
Glycolipid Cream Cleanser
1.3K
Volume
+5700%
Growth
Facial cleanser designed to gently cleanse the skin using glycolipids, which are known for their mild and effective cleansing properties. This product stands out due to its affordability and high customer satisfaction, as evidenced by its 4.3 out of 5-star rating based on 2000 reviews. It is particularly suitable for individuals seeking a gentle yet effective facial cleanser at a reasonable price point.
regular
Plump primer
0-100
Volume
+5600%
Growth
Makeup product designed to prime the skin while providing a plumping effect. Plump primers hydrate and smooth the skin, creating an ideal base for makeup application and enhancing the skin's appearance by making it look more youthful and radiant. These products are particularly beneficial for individuals seeking to improve skin texture and hydration before applying makeup.
regular
Beard growth gummies
480
Volume
+5600%
Growth
Dietary supplements designed to promote the growth of a thicker and fuller beard by providing essential vitamins, minerals, and nutrients. These gummies often contain ingredients like biotin, collagen, MSM, keratin, and bamboo extract, and are typically flavored to enhance palatability. They are targeted at individuals looking to improve their beard growth and overall hair health, though effectiveness can vary based on genetics and health factors.
regular
Bond intense moisture mask
210
Volume
+5500%
Growth
A highly concentrated formula designed to be absorbed deeply into the hair to treat damage. It provides intense, weightless moisture, adds shine, smoothness, and body, resulting in visibly healthier hair. This product is particularly beneficial for individuals with damaged, dry, or brittle hair seeking intensive repair and hydration.
regular
Blue light moisturizer
70
Volume
+5400%
Growth
Skincare product designed to protect the skin from the potentially harmful effects of blue light exposure, which comes from screens and electronic devices. It helps reduce signs of aging, improve skin texture, and increase the skin's resistance to harmful environmental factors, differentiating itself by specifically targeting blue light damage. This product is particularly beneficial for individuals who spend significant time in front of screens and are concerned about skin health and aging.
regular
Everyhuman
6.6K
Volume
+5400%
Growth
Company that focuses on providing accessible and inclusive fashion for people of all abilities. Everyhuman differentiates itself by offering adaptive clothing and accessories designed to empower individuals to independently express themselves and achieve their dreams. The target demographic includes people with disabilities and those seeking adaptive fashion solutions.
regular
Quilted makeup bag
9.9K
Volume
+5400%
Growth
A quilted makeup bag is a small, portable storage accessory designed to hold and organize cosmetics and personal care items. The quilted design, often featuring padded, stitched fabric, adds both durability and a stylish, textured appearance to the bag. This type of makeup bag is popular among individuals who want a fashionable and protective way to carry their makeup essentials, particularly those who travel frequently or need a durable option for daily use.
regular
Keys Soulcare
12.1K
Volume
+5400%
Growth
Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.
regular
locsanity
8.1K
Volume
+5400%
Growth
Brand offering hair care products specifically designed for locs, dreadlocks, and similar hairstyles. Locsanity's products are typically organic, cruelty-free, and focus on moisturizing, heat protection, and anti-dandruff care, differentiating them from competitors by catering to the unique needs of these hairstyles. The target demographic includes individuals with locs or dreadlocks seeking specialized, natural hair care solutions.
regular
Jones Road Beauty
110K
Volume
+5400%
Growth
Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.
regular
Asmr skincare
2.4K
Volume
+5300%
Growth
ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.
regular
Bubble Skincare
368K
Volume
+5300%
Growth
Skincare brand offering a range of affordable products, including moisturizers and complete skincare routines, suitable for various skin types. Bubble Skincare differentiates itself by providing accessible and effective skincare solutions, available at major retailers such as Amazon, Walmart, and Ulta Beauty. The brand primarily targets young adults and teenagers looking for budget-friendly yet effective skincare options.
regular
Merit beauty
74K
Volume
+5200%
Growth
Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.
exploding
Hellobubble
18.1K
Volume
+5100%
Growth
Skincare brand offering affordable, high-quality, and effective skincare products. Their formulations are research-backed, fragrance-free, cruelty-free, vegan, and dermatologist-tested, setting them apart from competitors. The brand targets individuals seeking accessible and effective skincare solutions.
regular
Power Grip Primer
5.4K
Volume
+5100%
Growth
A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.
regular
Rare Beauty
1.22M
Volume
+5000%
Growth
American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.
regular
Gallinée
368K
Volume
+5000%
Growth
Skincare brand founded in 2014, known for being the first to use probiotics in its formulations. Gallinée's products aim to soothe, balance, and strengthen the skin microbiome, offering innovative solutions that support the health of the skin's natural ecosystem. The brand primarily targets individuals seeking advanced skincare solutions that promote a healthy skin barrier and overall skin wellness.
regular
Symbiome
1.3K
Volume
+5000%
Growth
Company that offers skincare solutions formulated using ancestral ingredients. Founded in 2017 and headquartered in San Francisco, California, Symbiome differentiates itself by using scientifically and intentionally designed products to provide skincare as nature intended. The target demographic includes individuals seeking natural and scientifically-backed skincare solutions.
regular
Moerie
18.1K
Volume
+4900%
Growth
Brand offering a system designed to help with thin, damaged, and slow-growing hair. Moerie's products aim to nourish hair and promote fuller-looking, vibrant locks, differentiating themselves with a focus on natural ingredients and effectiveness. The brand primarily targets women seeking to improve the health and appearance of their hair.
regular
Wonderskin
74K
Volume
+4900%
Growth
An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.
exploding
Toothsi
60.5K
Volume
+4900%
Growth
Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.
exploding
Celimax
49.5K
Volume
+4800%
Growth
Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.
exploding
Biomimic foundation
5.4K
Volume
+4800%
Growth
A biomimic foundation is a type of cosmetic product designed to mimic the natural properties and behaviors of human skin, providing a seamless and natural-looking coverage. It often incorporates advanced formulations and technologies inspired by biological processes to enhance skin compatibility, hydration, and breathability. This foundation is ideal for individuals seeking a natural and flawless complexion with the added benefits of skin-friendly ingredients and innovative skincare technology.
exploding
Tranexamic acid serum
27.1K
Volume
+4750%
Growth
A skincare product formulated with tranexamic acid, known for its anti-inflammatory and anti-angiogenic properties. Tranexamic acid serum is effective in treating skin conditions such as melasma, acne, post-inflammatory hyperpigmentation, rosacea, and angioedema by suppressing melanogenesis. This serum is primarily targeted at individuals seeking to improve skin tone and reduce hyperpigmentation and inflammation.
exploding
Niacinamide dew drops
1K
Volume
+4700%
Growth
Skincare serum designed to provide hydrating, illuminating, anti-aging, and pore-minimizing benefits. This product is known for its versatility, being suitable for various skin types including oily skin, and can also be used as a makeup primer. Niacinamide dew drops are particularly popular among individuals seeking a cruelty-free skincare solution that enhances skin radiance and texture.
regular
BIAB nails
201K
Volume
+4650%
Growth
A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.
exploding
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