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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Mandelic acid deodorant
1.3K
Volume
+5400%
Growth
A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.
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Coquette nails
22.2K
Volume
+5300%
Growth
This nail art style is characterized by chic and captivating designs that often incorporate intricate patterns, bold colors, and playful elements. Coquette nails stand out due to their ability to blend elegance with a touch of whimsy, making them a popular choice for fashion-forward individuals seeking to express their personality through nail art. The trend primarily appeals to young adults and fashion enthusiasts who enjoy experimenting with unique and eye-catching nail designs.
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Byoma
368K
Volume
+5300%
Growth
Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.
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Power Grip Primer
5.4K
Volume
+5200%
Growth
A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.
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Mixsoon
60.5K
Volume
+5200%
Growth
Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.
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Pink bow nails
4.4K
Volume
+5100%
Growth
This nail art design incorporates pink hues and bow motifs, creating a feminine and playful aesthetic. The style is popular for its versatility and ability to complement various fashion choices, often seen as a symbol of elegance and creativity in nail art. It primarily appeals to individuals seeking trendy and visually appealing nail designs, particularly those interested in fashion and beauty trends.
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Hyaluronic acid scalp serum
0-100
Volume
+5100%
Growth
A hair care product formulated to hydrate the scalp and hair, utilizing hyaluronic acid to seal the cuticle and lock in moisture. This serum helps reduce frizz and promotes overall hair health by addressing scalp dryness, distinguishing itself by its ability to enhance moisture retention. It is particularly beneficial for individuals experiencing dry scalp or frizzy hair, seeking to improve hair texture and health.
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Semi cured gel nail strips
14.8K
Volume
+5000%
Growth
Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.
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Multi Collagen Peptides Powder
1K
Volume
+5000%
Growth
Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.
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TheraFace
6.6K
Volume
+5000%
Growth
TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.
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Birch juice moisturizer
590
Volume
+5000%
Growth
Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.
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Batana oil
450K
Volume
+4900%
Growth
Batana oil is a natural oil extracted from the nuts of the American palm tree, Elaeis oleifera, and is primarily produced in Honduras. It is renowned for its deep conditioning properties, making it highly effective in promoting hair growth, repairing damaged hair, and improving overall hair health and shine. Batana oil is particularly favored by individuals with dry, brittle, or damaged hair who seek intensive moisture and rejuvenation.
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Tallow moisturizer
4.4K
Volume
+4700%
Growth
A skincare product derived from rendered animal fat, typically beef or mutton, known for its nourishing and moisturizing properties. Tallow moisturizer is valued for its ability to deeply hydrate and protect the skin, closely mimicking the natural oils found in human skin, which makes it a favored choice for natural skincare enthusiasts. It is particularly beneficial for individuals with dry or sensitive skin seeking a natural and effective moisturizing solution.
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Exosome skincare
12.1K
Volume
+4700%
Growth
This skincare approach utilizes exosomes, which are small vesicles that facilitate cell communication, for their regenerative and anti-aging benefits. Exosome skincare is distinguished by its ability to enhance skin texture, elasticity, and hydration, as evidenced by studies showing improved outcomes when combined with treatments like microneedling. It is primarily targeted at individuals seeking advanced anti-aging solutions and improved skin health.
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Peptide lip balm
5.4K
Volume
+4600%
Growth
This lip care product is formulated to nourish and moisturize lips, incorporating peptides known for their skin-repairing and anti-aging benefits. It aims to enhance lip appearance by providing a glossy and plump look, often including ingredients like Shea Butter for added hydration. Peptide lip balms are particularly appealing to individuals seeking to improve lip texture and appearance, often targeting those interested in anti-aging skincare solutions.
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AHA deodorant
2.9K
Volume
+4600%
Growth
AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.
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richelon
260
Volume
+4600%
Growth
Beauty product supplier based in Mumbai, India, specializing in wax and skincare products. Richelon is particularly known for their body wax, which differentiates them in the market by offering high-quality, effective waxing solutions. The primary target demographic for Richelon includes beauty salons, spas, and individuals seeking professional-grade waxing and skincare products.
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Amallow
1.6K
Volume
+4500%
Growth
A brand offering a 100% grass-fed beef tallow moisturizer designed for skincare, suitable for both face and body. This product is distinguished by its focus on natural ingredients, particularly beneficial for individuals with sensitive skin, providing nourishment and hydration. The target demographic includes those seeking natural skincare solutions, especially individuals with sensitive or dry skin conditions.
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Salmon sperm facial
22.2K
Volume
+4500%
Growth
A beauty treatment that utilizes salmon sperm as a primary ingredient, believed to offer skin benefits. This facial is noted for its unique approach to skincare, gaining attention in beauty and lifestyle circles for its purported ability to enhance skin texture and appearance. It primarily appeals to individuals seeking novel and potentially rejuvenating skincare treatments, often highlighted by celebrity endorsements.
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Heatless curler
430
Volume
+4400%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
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Fable & Mane
4.4K
Volume
+4400%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
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Theraface pro
6.6K
Volume
+4400%
Growth
Facial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health and appearance. It is targeted at individuals seeking comprehensive at-home facial treatments and skincare solutions.
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Everyhuman
6.6K
Volume
+4200%
Growth
Company that focuses on providing accessible and inclusive fashion for people of all abilities. Everyhuman differentiates itself by offering adaptive clothing and accessories designed to empower individuals to independently express themselves and achieve their dreams. The target demographic includes people with disabilities and those seeking adaptive fashion solutions.
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Pistachio perfume
12.1K
Volume
+4200%
Growth
Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
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French glass nails
1.3K
Volume
+4200%
Growth
A nail art style that combines elements of the classic French manicure with a glass-like effect. This style typically involves using clear or translucent nail polish to create a shiny, glass-like appearance, sometimes incorporating small glass pieces or glitter to enhance the design. French glass nails are popular among individuals seeking a sophisticated and modern twist on traditional nail art.
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Glycolipid cream
0-100
Volume
+4100%
Growth
A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.
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Peel off lip stain
49.5K
Volume
+4100%
Growth
Cosmetic product designed to provide long-lasting color to the lips by applying a liquid that dries and is then peeled off, leaving a tint. Peel off lip stains are valued for their durability, waterproof nature, and transfer-proof properties, offering a natural look that lasts throughout the day. This product is particularly popular among individuals seeking low-maintenance, long-wearing lip color options.
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PH Balancing Body Wash
3.6K
Volume
+4100%
Growth
pH balancing body wash is a gentle cleanser specifically formulated to maintain the natural pH balance of the intimate area, which is typically slightly acidic to support a healthy microbiome. It contains mild, non-irritating ingredients to cleanse without disrupting the area’s natural defenses, helping to prevent discomfort or infections. This product is targeted at individuals seeking a safe, dermatologist-recommended solution for maintaining hygiene and comfort in sensitive areas.
peaked
BIAB nails
165K
Volume
+4100%
Growth
A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.
exploding
Sud scrub
22.2K
Volume
+4100%
Growth
Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.
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