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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Polyglutamic serum
210
Volume
+4500%
Growth
Skincare product formulated with polyglutamic acid, known for its exceptional hydrating properties. It creates a flexible, smooth, moisture-binding film on the skin's surface, aiding in moisture retention even in low humidity conditions, thus acting as an effective humectant. Polyglutamic serum is particularly beneficial for individuals seeking to maintain optimal skin hydration and improve overall skin texture.
regular
Nano-Hydroxyapatite Toothpaste
22.2K
Volume
+4500%
Growth
Nano-hydroxyapatite toothpaste is a dental care product formulated with nano-sized hydroxyapatite particles, which are designed to remineralize tooth enamel and repair microscopic damage. This toothpaste mimics the natural mineral composition of teeth, helping to reduce sensitivity, prevent cavities, and enhance overall oral health. It is particularly suitable for individuals looking for a fluoride alternative or those with sensitive teeth who need a gentle yet effective toothpaste for daily use.
regular
True Botanicals, Inc.
33.1K
Volume
+4300%
Growth
Luxurious skincare brand focused on delivering clean and sustainable products. They ethically source vegan ingredients from nature and ensure their products are free from toxins and fillers, differentiating themselves through a commitment to high-quality, clinically proven skincare solutions. True Botanicals, Inc. primarily targets consumers who are conscious about ethical sourcing and sustainability in their skincare products.
peaked
Invisible locs
49.5K
Volume
+4300%
Growth
Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.
regular
Centella Sunscreen
110K
Volume
+4250%
Growth
Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.
exploding
Blissy
33.1K
Volume
+4200%
Growth
Brand offering high-quality silk products such as sleep masks, pillowcases, and beauty bands, all made from 100% Mulberry silk. These products are distinguished by their luxurious feel and benefits to skin and hair health, providing a smooth and gentle surface that reduces friction and helps maintain moisture. Blissy primarily targets individuals seeking premium, skin-friendly bedding and beauty accessories, often appealing to those who prioritize luxury and self-care.
regular
Birch juice sunscreen
5.4K
Volume
+4200%
Growth
Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.
regular
Yerba mate eye gel
3.6K
Volume
+4200%
Growth
Eye gel formulated to revitalize and energize tired, puffy eyes using yerba mate extract. Rich in antioxidants and polyphenols, it helps fight oxidative damage, resulting in brighter and more radiant skin around the eyes. This product is particularly beneficial for individuals looking to reduce puffiness and dark circles, often appealing to those with busy lifestyles or insufficient sleep.
regular
Bread Beauty Supply
1.3K
Volume
+4200%
Growth
Company that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to simplify hair care routines and provide healthy hair care alternatives. The target demographic includes women with curly hair seeking effective and clean haircare solutions.
peaked
Boy Smells
22.2K
Volume
+4200%
Growth
Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.
peaked
Qure skincare
6.6K
Volume
+4000%
Growth
Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.
peaked
Fermented skincare
590
Volume
+3900%
Growth
Skincare approach that incorporates fermented ingredients to enhance the efficacy of skincare products. The fermentation process boosts the potency of these ingredients, aiding in the support of a healthy skin barrier and improving overall skin health. Fermented skincare is particularly beneficial for individuals with sensitive or inflamed skin seeking enhanced skin health and reduced irritation.
peaked
Evenskyn
480
Volume
+3900%
Growth
Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.
peaked
Tattoo numbing cream co
8.1K
Volume
+3900%
Growth
Tattoo Numbing Cream Co specializes in producing numbing creams designed to provide pain relief during tattoo procedures. Their signature product, the 'Signature Numbing Cream,' offers up to 3-4 hours of pain relief and is formulated to be easy to use without affecting the quality of the tattoo. This product is primarily targeted at individuals seeking a more comfortable tattooing experience, including both tattoo artists and clients undergoing lengthy or painful tattoo sessions.
regular
Ozempic
6.12M
Volume
+3800%
Growth
A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.
exploding
MDacne
6.6K
Volume
+3800%
Growth
Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.
peaked
Viebeauti
720
Volume
+3800%
Growth
Natural and luxurious beauty line dedicated to crafting personal care products with the finest formulations. Viebeauti differentiates itself by curating pure ingredients from nature, aiming to help men and women around the world age gracefully. The brand primarily targets individuals seeking high-quality, natural skincare solutions.
peaked
Sol De Janeiro
2.74M
Volume
+3800%
Growth
Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.
exploding
Dieux skin
8.1K
Volume
+3800%
Growth
Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.
peaked
Birch juice moisturizer
480
Volume
+3700%
Growth
Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.
exploding
TheraFace
8.1K
Volume
+3600%
Growth
TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.
peaked
Unisex Perfume
22.2K
Volume
+3600%
Growth
Fragrances designed to be worn by both men and women, featuring a balanced blend of notes that are not overly masculine or feminine. These perfumes often include clean, fresh, and neutral scents such as citrus, green tea, and woody notes, making them versatile and appealing to a wide range of people. Unisex perfumes are popular among individuals who appreciate modern, androgynous aesthetics and the growing trend towards gender-neutral products.
peaked
Looks maxing
14.8K
Volume
+3600%
Growth
The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.
peaked
Supliful
22.2K
Volume
+3600%
Growth
Platform that enables entrepreneurs and influencers to effortlessly launch their own private label brands. It offers custom-branded beauty, nutritional supplements, and food products that are ready to sell under your brand, integrating seamlessly with platforms like Shopify to make starting a custom product line straightforward and risk-free. Supliful primarily targets entrepreneurs and influencers looking to create and sell their own branded products without upfront fees.
peaked
Solawave
33.1K
Volume
+3600%
Growth
Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant Renewal Skincare Wand, are often paired with activating serums to enhance their effectiveness, setting them apart from competitors by combining multiple skincare technologies in one device. Solawave primarily targets individuals seeking comprehensive, at-home skincare solutions to improve skin health and appearance.
peaked
Bakuchiol powder
140
Volume
+3500%
Growth
A vegan skincare ingredient derived from the leaves and seeds of the Psoralea corylifolia plant. Known for being a potent antioxidant, it helps to visibly reduce skin discolorations caused by environmental exposure and has a pronounced soothing effect on the skin. Bakuchiol powder is particularly beneficial for individuals seeking natural alternatives to retinol for anti-aging and skin-soothing benefits.
peaked
Caress
165K
Volume
+3500%
Growth
Brand offering body wash and beauty bars with exfoliating and long-lasting fragrance qualities, aimed at providing soft and scented skin. Caress differentiates itself by combining luxurious scents with skin-smoothing exfoliants, providing a spa-like experience in everyday use. The products are primarily targeted at individuals seeking affordable yet indulgent personal care solutions that enhance skin softness and fragrance.
exploding
Rhode skin
49.5K
Volume
+3400%
Growth
Skincare brand founded by Hailey Bieber, offering a range of products focused on skin health and barrier protection. Rhode Skin differentiates itself with its emphasis on high-quality ingredients and effective formulations, receiving positive reviews from users. The brand primarily targets individuals seeking to improve their skin health and maintain a strong skin barrier.
exploding
blissim
201K
Volume
+3400%
Growth
Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.
regular
Body Sculpting Massager
2.4K
Volume
+3300%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
peaked
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