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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Coquette nails
22.2K
Volume
+4800%
Growth
This nail art style is characterized by chic and captivating designs that often incorporate intricate patterns, bold colors, and playful elements. Coquette nails stand out due to their ability to blend elegance with a touch of whimsy, making them a popular choice for fashion-forward individuals seeking to express their personality through nail art. The trend primarily appeals to young adults and fashion enthusiasts who enjoy experimenting with unique and eye-catching nail designs.
regular
Rice water shampoo bar
12.1K
Volume
+4800%
Growth
A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.
regular
Faded discoloration serum
70
Volume
+4600%
Growth
A skincare product formulated to address dark spots and uneven skin tone using key ingredients like melatonin, niacinamide, and kojic acid. This serum aims to reduce hyperpigmentation and improve skin clarity, with users generally observing results within three weeks to a month. It is primarily targeted at individuals seeking to diminish dark spots and achieve a more even complexion.
regular
Peptide lip treatment
6.6K
Volume
+4600%
Growth
Lip care product designed to hydrate, nourish, and plump the lips using a combination of ingredients such as peptides, shea butter, babassu, and cupuaçu. These components work together to replenish moisture and soften the lips, often providing a glossy finish similar to that of a lip gloss. Peptide lip treatments are particularly beneficial for individuals seeking to enhance lip hydration and achieve a fuller, more youthful appearance.
regular
Evenskyn
480
Volume
+4300%
Growth
Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.
regular
Lip Balm Phone Case
4.4K
Volume
+4300%
Growth
A lip balm phone case is a multifunctional phone accessory designed to combine phone protection with a built-in compartment for storing lip balm. This product typically features a secure, compact slot or holder integrated into the phone case, making it convenient for users to carry and access lip balm without additional clutter. The lip balm phone case appeals to individuals who prioritize both functionality and portability, particularly those who frequently use lip balm and prefer to keep essentials in one place.
regular
TheraFace
6.6K
Volume
+4300%
Growth
TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.
regular
Heatless curler
430
Volume
+4300%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
regular
Sud scrub
22.2K
Volume
+4000%
Growth
Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.
regular
Beard growth gummies
720
Volume
+4000%
Growth
Dietary supplements designed to promote the growth of a thicker and fuller beard by providing essential vitamins, minerals, and nutrients. These gummies often contain ingredients like biotin, collagen, MSM, keratin, and bamboo extract, and are typically flavored to enhance palatability. They are targeted at individuals looking to improve their beard growth and overall hair health, though effectiveness can vary based on genetics and health factors.
regular
Snail mucin spray
90
Volume
+3900%
Growth
A skincare product that utilizes snail secretion filtrate to provide hydration and repair to the skin. Snail mucin spray is known for its ability to address dull skin, fine lines, and improve overall skin texture and tone, making it a popular choice for those seeking effective skincare solutions. This product is particularly beneficial for individuals with dry or aging skin looking for intensive hydration and rejuvenation.
regular
BIAB nails
165K
Volume
+3850%
Growth
A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.
exploding
Blissy
27.1K
Volume
+3800%
Growth
Brand offering high-quality silk products such as sleep masks, pillowcases, and beauty bands, all made from 100% Mulberry silk. These products are distinguished by their luxurious feel and benefits to skin and hair health, providing a smooth and gentle surface that reduces friction and helps maintain moisture. Blissy primarily targets individuals seeking premium, skin-friendly bedding and beauty accessories, often appealing to those who prioritize luxury and self-care.
peaked
Solawave
27.1K
Volume
+3800%
Growth
Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant Renewal Skincare Wand, are often paired with activating serums to enhance their effectiveness, setting them apart from competitors by combining multiple skincare technologies in one device. Solawave primarily targets individuals seeking comprehensive, at-home skincare solutions to improve skin health and appearance.
peaked
Office siren aesthetic
2.4K
Volume
+3800%
Growth
This fashion trend merges traditional office attire with seductive elements, drawing inspiration from 90s and 2000s corporate culture. It stands out by incorporating bold colors, fitted silhouettes, and statement accessories to create a striking yet professional look. The Office Siren aesthetic primarily appeals to young professionals and fashion enthusiasts who are interested in blending classic corporate styles with modern, daring fashion elements.
peaked
Everyhuman
6.6K
Volume
+3800%
Growth
Company that focuses on providing accessible and inclusive fashion for people of all abilities. Everyhuman differentiates itself by offering adaptive clothing and accessories designed to empower individuals to independently express themselves and achieve their dreams. The target demographic includes people with disabilities and those seeking adaptive fashion solutions.
regular
Douxds
4.4K
Volume
+3600%
Growth
Brand or initiative focused on men's skincare, aiming to create resources to help men feel confident in their skin. Douxds differentiates itself by providing specialized skincare products and educational content tailored specifically for men's unique skin needs, promoting a comprehensive approach to skincare. The primary target demographic for Douxds includes men who are interested in improving their skincare routine and overall skin health.
regular
Tattoo numbing cream co
3.6K
Volume
+3600%
Growth
Tattoo Numbing Cream Co specializes in producing numbing creams designed to provide pain relief during tattoo procedures. Their signature product, the 'Signature Numbing Cream,' offers up to 3-4 hours of pain relief and is formulated to be easy to use without affecting the quality of the tattoo. This product is primarily targeted at individuals seeking a more comfortable tattooing experience, including both tattoo artists and clients undergoing lengthy or painful tattoo sessions.
peaked
Tsubaki hair mask
74K
Volume
+3550%
Growth
A hair care product formulated to repair and nurture damaged hair. It contains beauty and repairing components that penetrate deeply into the hair, reaching the tips, and works by opening the cuticles to allow these components to enter. The Tsubaki hair mask is particularly beneficial for individuals with curly hair types like 3b and 3c, who seek intensive repair and nourishment.
exploding
Black french tip nails
49.5K
Volume
+3450%
Growth
A stylish and versatile manicure option that replaces the traditional white tips with black. Black French tip nails can be customized with various designs, shapes, and accents to suit different occasions and personal styles, offering a modern twist on a classic look. This manicure style is popular among individuals seeking a chic and sophisticated appearance for their nails.
regular
Aura nails
74K
Volume
+3450%
Growth
A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.
exploding
Snail mucin face cream
320
Volume
+3400%
Growth
A skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating and healing properties. This face cream is valued for its ability to improve skin texture, reduce fine lines, and promote healing, making it particularly beneficial for individuals with acne scarring or dry skin. The primary target demographic includes people seeking intensive hydration and skin rejuvenation solutions.
regular
Supliful
22.2K
Volume
+3300%
Growth
Platform that enables entrepreneurs and influencers to effortlessly launch their own private label brands. It offers custom-branded beauty, nutritional supplements, and food products that are ready to sell under your brand, integrating seamlessly with platforms like Shopify to make starting a custom product line straightforward and risk-free. Supliful primarily targets entrepreneurs and influencers looking to create and sell their own branded products without upfront fees.
peaked
Bubble Skincare
246K
Volume
+3300%
Growth
Skincare brand offering a range of affordable products, including moisturizers and complete skincare routines, suitable for various skin types. Bubble Skincare differentiates itself by providing accessible and effective skincare solutions, available at major retailers such as Amazon, Walmart, and Ulta Beauty. The brand primarily targets young adults and teenagers looking for budget-friendly yet effective skincare options.
peaked
Inoki Bathhouse
1.3K
Volume
+3300%
Growth
Inoki Bathhouse offers luxurious spa-grade tea bath blends aimed at restoring, relaxing, and rejuvenating the body. These bath blends are crafted to provide a high-end, therapeutic bathing experience, differentiating themselves through the use of premium ingredients and unique formulations. The primary target demographic includes individuals seeking a premium, spa-like experience at home, particularly those interested in holistic wellness and self-care routines.
regular
Enamel safe whitening strips
140
Volume
+3300%
Growth
Enamel-safe whitening strips are dental products designed to whiten teeth while protecting the tooth enamel from damage. These strips contain lower concentrations of bleaching agents, such as hydrogen peroxide, that effectively remove surface stains without eroding or weakening the enamel. They are primarily marketed toward individuals looking for a convenient and safe at-home solution to achieve a brighter smile without compromising oral health
peaked
5 in 1 Hair Brush Dryer
0-100
Volume
+3200%
Growth
A 5-in-1 hair brush dryer is a multifunctional styling tool that combines a hairdryer, straightener, curler, volumizer, and detangler into one device. It features interchangeable or multifunctional brush heads designed to dry, style, and shape hair while reducing the need for multiple tools, often incorporating ionic or ceramic technology for smoother, frizz-free results. This tool is ideal for individuals looking for a convenient, space-saving solution for creating a variety of hairstyles with minimal effort and time.
peaked
Invisible locs
49.5K
Volume
+3200%
Growth
Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.
peaked
Collagen Jelly Cream
6.6K
Volume
+3150%
Growth
Collagen jelly cream is a skincare product formulated with a gel-like texture that delivers collagen and hydrating ingredients to improve skin elasticity and moisture retention. Its jelly consistency allows for quick absorption while providing a cooling effect, making it suitable for layering in skincare routines without feeling greasy. Collagen jelly cream is primarily intended for individuals concerned with skin firmness, dryness, and early signs of aging.
exploding
Head spa
368K
Volume
+3067%
Growth
A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being
exploding
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