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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
BIAB nails
165K
Volume
+3800%
Growth
A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.
exploding
Niacinamide dew drops
1K
Volume
+3700%
Growth
Skincare serum designed to provide hydrating, illuminating, anti-aging, and pore-minimizing benefits. This product is known for its versatility, being suitable for various skin types including oily skin, and can also be used as a makeup primer. Niacinamide dew drops are particularly popular among individuals seeking a cruelty-free skincare solution that enhances skin radiance and texture.
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Blurring setting powder
1.9K
Volume
+3700%
Growth
Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.
exploding
Asmr skincare
1.9K
Volume
+3700%
Growth
ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.
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Sea moss serum
90
Volume
+3700%
Growth
Skincare product derived from sea moss, a type of red algae, known for its rich nutrient profile. Sea moss serum hydrates the skin, improves elasticity, reduces fine lines and wrinkles, and has anti-inflammatory and antioxidant properties that protect the skin from damage and soothe irritation. It is particularly beneficial for individuals seeking to enhance their skin health and address issues like dryness, aging, and inflammation.
regular
Glycolipid cream
0-100
Volume
+3700%
Growth
A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.
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Bacne spray
3.6K
Volume
+3700%
Growth
Topical treatment designed to address acne on the back and other parts of the body. These sprays typically contain active ingredients like Salicylic Acid, Benzoyl Peroxide, Witch Hazel, and Tea Tree Oil, which help to clear pores, reduce inflammation, and prevent future breakouts. Bacne sprays are suitable for all skin types and are applied directly to the affected areas, making them convenient for individuals dealing with body acne.
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Color changing lip oil
2.4K
Volume
+3600%
Growth
Color-changing lip oil is a beauty product that provides hydration and a natural tint to the lips, reacting with the pH or temperature of the skin to create a customized color. It combines nourishing oils with pH-sensitive pigments, ensuring both a glossy finish and a personalized shade that adapts to the wearer. This product is particularly appealing to individuals seeking a multi-functional lip product that enhances natural beauty with a unique, personalized touch.
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Supliful
22.2K
Volume
+3500%
Growth
Platform that enables entrepreneurs and influencers to effortlessly launch their own private label brands. It offers custom-branded beauty, nutritional supplements, and food products that are ready to sell under your brand, integrating seamlessly with platforms like Shopify to make starting a custom product line straightforward and risk-free. Supliful primarily targets entrepreneurs and influencers looking to create and sell their own branded products without upfront fees.
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Invisible locs
49.5K
Volume
+3500%
Growth
Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.
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Mandelic acid deodorant
1.6K
Volume
+3500%
Growth
A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.
regular
Divi scalp serum
8.1K
Volume
+3400%
Growth
Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.
regular
Skin flooding
1K
Volume
+3400%
Growth
Skincare trend that involves layering moisturizing products from thinnest to thickest to create a 'flood' of hydration. This technique aims to pull moisture into the deepest layers of the skin, ensuring maximum hydration and improved skin health. Skin flooding is particularly beneficial for individuals with dry or dehydrated skin seeking intensive moisture retention.
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PH Balancing Body Wash
3.6K
Volume
+3300%
Growth
pH balancing body wash is a gentle cleanser specifically formulated to maintain the natural pH balance of the intimate area, which is typically slightly acidic to support a healthy microbiome. It contains mild, non-irritating ingredients to cleanse without disrupting the area’s natural defenses, helping to prevent discomfort or infections. This product is targeted at individuals seeking a safe, dermatologist-recommended solution for maintaining hygiene and comfort in sensitive areas.
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PDRN
60.5K
Volume
+3233%
Growth
Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.
exploding
wolf haircut
90.5K
Volume
+3200%
Growth
The wolf haircut is a hairstyle that combines elements of the shag haircut and the mullet. It features a mix of layers and bangs, creating a textured and voluminous look. This haircut is popular among individuals seeking a trendy, edgy style that offers versatility in length and styling options.
regular
Argireline oil
50
Volume
+3200%
Growth
Peptide commonly used in anti-aging skincare products to reduce the appearance of wrinkles. Typically found in serums and creams, Argireline helps to relax facial muscles, thereby minimizing the formation of fine lines and wrinkles. It is primarily targeted at individuals seeking to diminish signs of aging and improve skin texture.
peaked
Sol De Janeiro
2.74M
Volume
+3067%
Growth
Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.
exploding
richelon
260
Volume
+3000%
Growth
Beauty product supplier based in Mumbai, India, specializing in wax and skincare products. Richelon is particularly known for their body wax, which differentiates them in the market by offering high-quality, effective waxing solutions. The primary target demographic for Richelon includes beauty salons, spas, and individuals seeking professional-grade waxing and skincare products.
regular
Lip liner stain
14.8K
Volume
+3000%
Growth
Lip liner stain is a cosmetic product designed to define the lips and provide long-lasting color. It combines the precision of a lip liner with the enduring effect of a stain, ensuring that the color stays in place for an extended period without smudging or fading. Lip liner stain is ideal for individuals seeking a durable lip makeup solution that maintains a sharp, defined look throughout the day.
exploding
Formel skin
33.1K
Volume
+2967%
Growth
Healthtech start-up focused on providing personalized, high-quality medical treatments for various skin conditions through online platforms. The company differentiates itself by offering tailored skincare solutions for issues such as acne, rosacea, wrinkles, and melasma, leveraging technology to deliver customized treatment plans. Formel skin primarily targets individuals seeking effective and convenient dermatological care without the need for in-person consultations.
exploding
Mermade hair pro waver
260
Volume
+2900%
Growth
The Mermade hair pro waver is a hot hair tool equipped with three 32mm ionic ceramic barrels designed to create voluminous, frizz-free waves. It is known for its performance and ease of use, allowing users to achieve salon-quality waves at home with minimal effort. This product is particularly popular among individuals seeking to style their hair with professional-looking waves without visiting a salon.
regular
Pistachio perfume
22.2K
Volume
+2867%
Growth
Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
regular
Minimalist tranexamic acid
2.9K
Volume
+2800%
Growth
Products containing tranexamic acid designed to address skin issues such as hyperpigmentation, acne scars, melasma, and uneven skin tone. These products are available in various forms, including face serums and body exfoliators, and are known for their effectiveness in reducing discoloration and promoting a more even complexion. They are particularly beneficial for individuals seeking targeted treatments for skin discoloration and are commonly found on platforms like Amazon and Sephora.
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Cheekyglo
12.1K
Volume
+2800%
Growth
Brand specializing in personal care products with a focus on skin exfoliation and care. Cheekyglo offers products like the CheekyGlo Glass Foot File and the CheekyGlo Exfoliating Glove, which are designed to smooth and exfoliate the skin, setting them apart with their targeted approach to skin health. The brand primarily caters to individuals seeking effective and convenient solutions for maintaining smooth and healthy skin.
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Snail mucin serum
33.1K
Volume
+2750%
Growth
Skincare product known for its hydrating, healing, anti-aging, anti-inflammatory, brightening, and antimicrobial properties. Snail mucin serum is particularly popular in Korean beauty routines and is beneficial for various skin concerns, including dryness, aging, irritation, and hyperpigmentation. It is primarily targeted at individuals seeking comprehensive skincare solutions to improve skin texture, hydration, and overall appearance.
exploding
btartbox
8.1K
Volume
+2733%
Growth
Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.
regular
Beard growth gummies
480
Volume
+2700%
Growth
Dietary supplements designed to promote the growth of a thicker and fuller beard by providing essential vitamins, minerals, and nutrients. These gummies often contain ingredients like biotin, collagen, MSM, keratin, and bamboo extract, and are typically flavored to enhance palatability. They are targeted at individuals looking to improve their beard growth and overall hair health, though effectiveness can vary based on genetics and health factors.
peaked
5 in 1 Hair Brush Dryer
0-100
Volume
+2700%
Growth
A 5-in-1 hair brush dryer is a multifunctional styling tool that combines a hairdryer, straightener, curler, volumizer, and detangler into one device. It features interchangeable or multifunctional brush heads designed to dry, style, and shape hair while reducing the need for multiple tools, often incorporating ionic or ceramic technology for smoother, frizz-free results. This tool is ideal for individuals looking for a convenient, space-saving solution for creating a variety of hairstyles with minimal effort and time.
regular
4 in 1 mascara
70
Volume
+2700%
Growth
A 4-in-1 mascara is a multifunctional cosmetic product designed to enhance eyelashes by offering four key benefits: lengthening, volumizing, curling, and defining. This type of mascara combines various formulas and brush designs to deliver an all-in-one solution for creating dramatic, full lashes without the need for multiple products. It is ideal for individuals seeking convenience and versatility in their makeup routine, especially those looking for a single product to achieve a complete eyelash look.
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