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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Glass skincare set
0-100
Volume
+2200%
Growth
A K-beauty "glass skin" set is a skincare regimen originating from Korean beauty trends, aimed at achieving a smooth, luminous, and intensely hydrated complexion that resembles glass. These sets usually include a sequence of products such as toners, essences, serums, and moisturizers formulated with hydrating and brightening ingredients like hyaluronic acid, niacinamide, and snail mucin. The target demographic for K-beauty "glass skin" sets includes skincare-conscious individuals, particularly young adults and beauty enthusiasts interested in multi-step routines and achieving a dewy, radiant look.
peaked
Color changing lip oil
2.4K
Volume
+2200%
Growth
Color-changing lip oil is a beauty product that provides hydration and a natural tint to the lips, reacting with the pH or temperature of the skin to create a customized color. It combines nourishing oils with pH-sensitive pigments, ensuring both a glossy finish and a personalized shade that adapts to the wearer. This product is particularly appealing to individuals seeking a multi-functional lip product that enhances natural beauty with a unique, personalized touch.
peaked
Nano brows
33.1K
Volume
+2125%
Growth
Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.
exploding
Bevel
74K
Volume
+2100%
Growth
Grooming brand offering a range of products focused on shaving, skincare, haircare, and beard care. Founded by African-American entrepreneur Tristan Walker, Bevel differentiates itself by designing products that reduce irritation, moisturize, exfoliate, and provide a polished look. The brand primarily targets men, particularly those with coarse or curly hair, seeking high-quality grooming solutions.
regular
Panthenol moisturizer
5.4K
Volume
+2100%
Growth
A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.
exploding
Sol De Janeiro
4.09M
Volume
+2100%
Growth
Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.
peaked
Depology
8.1K
Volume
+2100%
Growth
Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.
peaked
Maniko nails
90.5K
Volume
+2075%
Growth
Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.
exploding
Hypochlorous acid spray
135K
Volume
+2067%
Growth
Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.
exploding
Red light mask
60.5K
Volume
+2033%
Growth
A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.
exploding
Tranexamic acid powder
390
Volume
+2000%
Growth
Synthetic derivative of lysine used primarily as an antifibrinolytic agent to treat and prevent major bleeding. It works by inhibiting the breakdown of blood clots, making it effective in managing heavy menstrual bleeding and other conditions involving excessive bleeding. Tranexamic acid powder is particularly beneficial for individuals experiencing conditions that involve excessive bleeding, such as heavy menstrual periods or surgical procedures.
regular
Unisex Perfume
22.2K
Volume
+1950%
Growth
Fragrances designed to be worn by both men and women, featuring a balanced blend of notes that are not overly masculine or feminine. These perfumes often include clean, fresh, and neutral scents such as citrus, green tea, and woody notes, making them versatile and appealing to a wide range of people. Unisex perfumes are popular among individuals who appreciate modern, androgynous aesthetics and the growing trend towards gender-neutral products.
regular
Hair Texture Powder
27.1K
Volume
+1900%
Growth
Hair texture powder is a styling product designed to add volume, grip, and a matte finish to hair by absorbing excess oil and creating lift at the roots. It typically contains fine particles that increase friction between hair strands, making it easier to style and maintain hold without weighing the hair down. Hair texture powder is popular among individuals looking to enhance hair volume, achieve effortless, tousled styles, or extend the time between washes.
exploding
PH Balancing Body Wash
3.6K
Volume
+1900%
Growth
pH balancing body wash is a gentle cleanser specifically formulated to maintain the natural pH balance of the intimate area, which is typically slightly acidic to support a healthy microbiome. It contains mild, non-irritating ingredients to cleanse without disrupting the area’s natural defenses, helping to prevent discomfort or infections. This product is targeted at individuals seeking a safe, dermatologist-recommended solution for maintaining hygiene and comfort in sensitive areas.
regular
BioRePeel
49.5K
Volume
+1860%
Growth
Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.
exploding
Texture powder
110K
Volume
+1840%
Growth
Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.
exploding
Nano Hydroxyapatite
40.5K
Volume
+1820%
Growth
Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.
exploding
Womaness
10
Volume
+1800%
Growth
Brand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel moisturizer, designed to address specific concerns related to aging. The target demographic includes women seeking effective, ethical skincare solutions for aging-related issues.
peaked
Beauty Fridge
8.1K
Volume
+1800%
Growth
A mini refrigerator designed specifically for storing skincare and beauty products, helping to maintain their efficacy by keeping them cool. These fridges often include features such as LED mirrors and are valued for extending product shelf life and enhancing the soothing effects of skincare items. The Beauty Fridge is particularly popular among skincare enthusiasts and individuals looking to optimize the performance and longevity of their beauty products.
peaked
Cheekyglo
12.1K
Volume
+1700%
Growth
Brand specializing in personal care products with a focus on skin exfoliation and care. Cheekyglo offers products like the CheekyGlo Glass Foot File and the CheekyGlo Exfoliating Glove, which are designed to smooth and exfoliate the skin, setting them apart with their targeted approach to skin health. The brand primarily caters to individuals seeking effective and convenient solutions for maintaining smooth and healthy skin.
peaked
Office siren aesthetic
2.4K
Volume
+1700%
Growth
This fashion trend merges traditional office attire with seductive elements, drawing inspiration from 90s and 2000s corporate culture. It stands out by incorporating bold colors, fitted silhouettes, and statement accessories to create a striking yet professional look. The Office Siren aesthetic primarily appeals to young professionals and fashion enthusiasts who are interested in blending classic corporate styles with modern, daring fashion elements.
peaked
Omnilux
135K
Volume
+1667%
Growth
Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.
exploding
Tubing mascara
110K
Volume
+1640%
Growth
A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.
exploding
Ionic Thermal Brush
720
Volume
+1600%
Growth
An ionic thermal brush is a heated styling tool that combines the functionality of a hairbrush with ionic and thermal technology to style and smooth hair. It uses negative ions to reduce frizz and static while evenly distributing heat to straighten or add volume and shape to hair without the intense direct heat of a flat iron. This tool is primarily targeted at individuals seeking efficient, salon-like hair styling at home, especially those with frizzy, wavy, or slightly curly hair looking for smoothness and volume.
regular
Junoco
2.4K
Volume
+1600%
Growth
California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.
peaked
Bakuchiol eye cream
2.9K
Volume
+1567%
Growth
An eye cream formulated with bakuchiol and peptides, aimed at firming the skin, smoothing wrinkles, and hydrating the delicate area around the eyes. It offers a quick-acting solution, typically showing results in about 10 minutes, and is distinguished by its suitability for all skin types. This product is targeted at individuals seeking anti-aging benefits and enhanced skin texture around the eyes.
exploding
Salt and stone
165K
Volume
+1567%
Growth
Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.
exploding
Blooming gel
33.1K
Volume
+1567%
Growth
Clear gel polish used before applying the desired color to create designs that mimic marble, natural stone, watercolors, floral prints, tie-dye, and gradients. It allows the colors to spread and blend in unique patterns, making it a popular choice for intricate nail art. Blooming gel is primarily targeted at nail artists and individuals seeking to achieve complex and artistic nail designs.
exploding
Medicube
368K
Volume
+1533%
Growth
Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.
exploding
Coquette aesthetic
74K
Volume
+1500%
Growth
Fashion trend from the 2020s characterized by a mix of sweet, romantic, and playful elements. It emphasizes femininity through the use of clothes with lace, flounces, and other delicate details, often incorporating accessories like fans and ballet flats to create a charming and coquettish style. This aesthetic primarily appeals to individuals who appreciate a whimsical and romantic approach to fashion.
peaked
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