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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Mandelic acid face wash
8.1K
Volume
+1700%
Growth
A skincare product that contains mandelic acid, a type of gentle alpha hydroxy acid (AHA). It is known for its benefits in reducing acne, fine lines, and wrinkles, and improving the appearance of uneven skin by accelerating skin renewal. This face wash is particularly beneficial for individuals with sensitive skin or those looking to address signs of aging and skin discoloration.
regular
Brow glue
4.4K
Volume
+1700%
Growth
Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.
regular
OneSkin
33.1K
Volume
+1700%
Growth
Longevity-focused company developing products aimed at extending skin and body health by targeting the aging process. OneSkin differentiates itself by utilizing principles of aging and longevity science to create products designed to improve skin health and potentially slow down aging. The target demographic includes individuals interested in anti-aging solutions and maintaining long-term skin health.
exploding
Junoco
2.4K
Volume
+1700%
Growth
California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.
peaked
Pimple patches
673K
Volume
+1680%
Growth
Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.
exploding
Niacinamide body lotion
6.6K
Volume
+1660%
Growth
Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.
regular
Glycolic acid exfoliating toner
1.9K
Volume
+1640%
Growth
Glycolic acid exfoliating toner is a skincare product designed to gently remove dead skin cells and improve skin texture using glycolic acid, a type of alpha hydroxy acid (AHA). This toner helps to exfoliate the skin, promote cell turnover, and enhance the effectiveness of other skincare products by allowing for better absorption. It is particularly beneficial for individuals with dull, uneven skin tone, and those looking to achieve smoother, brighter skin.
regular
heartleaf
14.8K
Volume
+1633%
Growth
"Heartleaf" typically refers to plants with heart-shaped leaves, the most common being Houttuynia cordata, also known as Chameleon plant or Fish Mint. This plant is known for its distinctive heart-shaped leaves and is used in traditional medicine and culinary applications, particularly in East Asia. It is often used in skincare products due to its anti-inflammatory and antioxidant properties, making it popular in treatments for sensitive and acne-prone skin.
exploding
aroma360
33.1K
Volume
+1600%
Growth
Company that offers a range of scent diffusers designed to enhance the ambiance of spaces through the use of scents. Aroma360 differentiates itself by providing well-reviewed products in various styles and price points, catering to different aesthetic preferences and budgets. The target demographic includes homeowners, businesses, and hospitality venues seeking to improve their environments with high-quality scent solutions.
exploding
Russian manicure
165K
Volume
+1600%
Growth
A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.
exploding
Tower 28 Beauty
3.6K
Volume
+1567%
Growth
A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high customer ratings, a 30-day return policy, and occasional discounts, emphasizing clean and effective formulations. The brand primarily targets individuals seeking high-quality, reliable skincare and makeup solutions with a focus on sensitive skin.
exploding
Panthenol serum
1.9K
Volume
+1567%
Growth
Skincare product formulated with Panthenol, a derivative of Vitamin B5, known for its hydrating and skin-soothing properties. Panthenol serum helps to decrease transepidermal water loss, thereby keeping the skin moisturized and improving skin texture, making it feel more supple and appear healthier. This product is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking enhanced hydration and skin barrier support.
exploding
Bakuchiol serum
60.5K
Volume
+1567%
Growth
Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.
exploding
Seed oils
135K
Volume
+1567%
Growth
Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.
exploding
Niacinamide serum
550K
Volume
+1540%
Growth
Skincare product formulated to offer multiple benefits such as reducing inflammation, minimizing the appearance of pores, improving skin barrier function, evening skin tone, and providing anti-aging effects. Niacinamide serum is distinguished by its versatility and suitability for all skin types, making it a valuable addition to any skincare routine. This product is particularly beneficial for individuals seeking to address a variety of skin concerns, including acne, hyperpigmentation, and signs of aging.
exploding
Claw clip
135K
Volume
+1517%
Growth
Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.
exploding
Womaness
20
Volume
+1500%
Growth
Brand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel moisturizer, designed to address specific concerns related to aging. The target demographic includes women seeking effective, ethical skincare solutions for aging-related issues.
peaked
Kiss falscara
12.1K
Volume
+1500%
Growth
A line of DIY false eyelash products designed for easy application and a natural look. These lashes are applied underneath the natural lashes, offering a unique method compared to traditional false eyelashes, and are available at various retailers. Kiss Falscara is targeted at individuals seeking an affordable and convenient way to enhance their eyelashes without professional salon visits.
peaked
Chebula serum
1.9K
Volume
+1500%
Growth
Skincare product formulated to address signs of aging and improve overall skin health. Chebula serum, particularly from True Botanicals, is known for its anti-aging and antioxidant properties, and has received positive reviews for its effectiveness. It is primarily targeted at individuals seeking to reduce the appearance of fine lines, wrinkles, and other signs of aging while enhancing skin vitality.
peaked
Snail mucin cleanser
1.3K
Volume
+1475%
Growth
Skincare product that utilizes snail mucin, a substance secreted by snails, as a key ingredient. Known for its deep cleansing properties, it reaches even the deepest pores while providing moisturizing care and minimizing skin stimulation. This cleanser is particularly beneficial for individuals with sensitive skin seeking hydration and soothing effects.
exploding
drmtlgy
165K
Volume
+1460%
Growth
Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.
exploding
Light therapy wand
880
Volume
+1400%
Growth
Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.
exploding
Purple toothpaste
40.5K
Volume
+1400%
Growth
Toothpaste formulated with a purple hue to neutralize yellow stains on teeth based on color theory. The product provides a temporary cosmetic effect, creating an optical illusion of whiter teeth rather than offering a long-term solution for oral health. It is primarily targeted at individuals seeking an immediate, albeit short-lived, improvement in the appearance of their teeth.
peaked
Moerie
18.1K
Volume
+1350%
Growth
Brand offering a system designed to help with thin, damaged, and slow-growing hair. Moerie's products aim to nourish hair and promote fuller-looking, vibrant locks, differentiating themselves with a focus on natural ingredients and effectiveness. The brand primarily targets women seeking to improve the health and appearance of their hair.
exploding
Tinted serum
18.1K
Volume
+1340%
Growth
A tinted serum is a facial skincare product that combines the benefits of a serum with a hint of color to provide light coverage. It aims to even out the skin tone while delivering skincare benefits such as hydration and nourishment. Tinted serums are particularly popular among individuals seeking a natural, no-makeup look with added skincare advantages.
exploding
Tsubaki hair mask
74K
Volume
+1333%
Growth
A hair care product formulated to repair and nurture damaged hair. It contains beauty and repairing components that penetrate deeply into the hair, reaching the tips, and works by opening the cuticles to allow these components to enter. The Tsubaki hair mask is particularly beneficial for individuals with curly hair types like 3b and 3c, who seek intensive repair and nourishment.
exploding
Texture powder
110K
Volume
+1329%
Growth
Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.
exploding
Blooming gel
33.1K
Volume
+1329%
Growth
Clear gel polish used before applying the desired color to create designs that mimic marble, natural stone, watercolors, floral prints, tie-dye, and gradients. It allows the colors to spread and blend in unique patterns, making it a popular choice for intricate nail art. Blooming gel is primarily targeted at nail artists and individuals seeking to achieve complex and artistic nail designs.
exploding
Azelaic acid serum
27.1K
Volume
+1329%
Growth
A skincare product formulated to counteract free radicals and reduce inflammation, providing significant skin-calming effects. Azelaic acid serum also helps to even skin tone by inhibiting the enzyme tyrosinase, which decreases pigmentation and reduces dark patches. This serum is particularly beneficial for individuals with sensitive skin, redness, or hyperpigmentation issues.
exploding
Patchwork tattoo
90.5K
Volume
+1325%
Growth
A style of tattooing where individual tattoos are placed on the body as separate, distinct pieces, creating an eclectic and personalized 'patchwork' effect. This approach allows for a highly customized and unique collection of tattoos, often reflecting a wide range of themes and artistic styles. Patchwork tattoos are popular among individuals seeking a diverse and personalized body art collection that evolves over time.
exploding
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