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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Tsubaki hair mask
74K
Volume
+1900%
Growth
A hair care product formulated to repair and nurture damaged hair. It contains beauty and repairing components that penetrate deeply into the hair, reaching the tips, and works by opening the cuticles to allow these components to enter. The Tsubaki hair mask is particularly beneficial for individuals with curly hair types like 3b and 3c, who seek intensive repair and nourishment.
exploding
Russian manicure
165K
Volume
+1900%
Growth
A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.
exploding
Pimple patches
673K
Volume
+1880%
Growth
Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.
exploding
Kojic acid serum
110K
Volume
+1860%
Growth
Skin care product known for its skin-lightening properties, primarily used to reduce visible sun damage, age spots, and scars. Kojic acid serum works by inhibiting the production of melanin, which can result in a more even skin tone and an anti-aging effect. This product is particularly beneficial for individuals looking to address hyperpigmentation and achieve a brighter complexion.
exploding
Staleks
33.1K
Volume
+1860%
Growth
The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.
exploding
Toothsi
60.5K
Volume
+1800%
Growth
Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.
regular
Cool air styler
480
Volume
+1800%
Growth
A hair styling tool designed to create curls and waves while protecting hair from heat damage. The Cool Air Styler uses cool air technology to lock in styles, providing long-lasting results with minimal heat exposure, which differentiates it from traditional curling irons. It is particularly beneficial for individuals seeking to style their hair frequently without causing significant heat damage.
peaked
Theraface pro
8.1K
Volume
+1800%
Growth
Facial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health and appearance. It is targeted at individuals seeking comprehensive at-home facial treatments and skincare solutions.
peaked
drmtlgy
165K
Volume
+1767%
Growth
Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.
exploding
Risewell
9.9K
Volume
+1750%
Growth
Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.
regular
Musely
165K
Volume
+1740%
Growth
Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.
exploding
Salicylic acid serum
165K
Volume
+1720%
Growth
A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.
exploding
Kojic acid face wash
18.1K
Volume
+1720%
Growth
A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.
exploding
Lip stain masque
590
Volume
+1700%
Growth
A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.
exploding
Patchwork tattoo
90.5K
Volume
+1700%
Growth
A style of tattooing where individual tattoos are placed on the body as separate, distinct pieces, creating an eclectic and personalized 'patchwork' effect. This approach allows for a highly customized and unique collection of tattoos, often reflecting a wide range of themes and artistic styles. Patchwork tattoos are popular among individuals seeking a diverse and personalized body art collection that evolves over time.
exploding
Derm Dude
1.6K
Volume
+1700%
Growth
Company specializing in high-quality grooming products for men, with a focus on beard care, tattoo care, and personal hygiene. Derm Dude differentiates itself by emphasizing the importance of tattoos and beards as part of personal identity and storytelling, offering products like beard oils and tattoo balms that are well-received by customers. The target demographic includes men who are invested in maintaining their grooming routines and personal appearance.
peaked
Tower 28 Beauty
3.6K
Volume
+1675%
Growth
A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high customer ratings, a 30-day return policy, and occasional discounts, emphasizing clean and effective formulations. The brand primarily targets individuals seeking high-quality, reliable skincare and makeup solutions with a focus on sensitive skin.
exploding
Ceramide moisturizer
49.5K
Volume
+1675%
Growth
Skincare products that contain ceramides, which are lipid molecules essential for maintaining the skin's barrier function and retaining moisture. These moisturizers help restore the skin barrier, improve hydration, and protect against environmental damage, making them particularly beneficial for individuals with dry, sensitive, or aging skin. Ceramide moisturizers are often recommended for people with conditions like eczema and psoriasis.
exploding
Niacinamide serum
550K
Volume
+1660%
Growth
Skincare product formulated to offer multiple benefits such as reducing inflammation, minimizing the appearance of pores, improving skin barrier function, evening skin tone, and providing anti-aging effects. Niacinamide serum is distinguished by its versatility and suitability for all skin types, making it a valuable addition to any skincare routine. This product is particularly beneficial for individuals seeking to address a variety of skin concerns, including acne, hyperpigmentation, and signs of aging.
exploding
Revive Collagen
22.2K
Volume
+1660%
Growth
Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.
regular
Omnilux
49.5K
Volume
+1650%
Growth
Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.
exploding
Ubtan face wash
18.1K
Volume
+1633%
Growth
Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.
exploding
heartleaf
14.8K
Volume
+1600%
Growth
"Heartleaf" typically refers to plants with heart-shaped leaves, the most common being Houttuynia cordata, also known as Chameleon plant or Fish Mint. This plant is known for its distinctive heart-shaped leaves and is used in traditional medicine and culinary applications, particularly in East Asia. It is often used in skincare products due to its anti-inflammatory and antioxidant properties, making it popular in treatments for sensitive and acne-prone skin.
exploding
Agora beauty
590
Volume
+1600%
Growth
A brand specializing in skincare products, offering a range of items designed to improve skin health and appearance. Agora beauty differentiates itself by providing high-quality formulations and a combination of online and physical retail presence to reach a broad audience. Their products are targeted at individuals seeking effective skincare solutions and a luxurious beauty experience.
regular
Fable & Mane
2.9K
Volume
+1600%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
regular
aroma360
33.1K
Volume
+1575%
Growth
Company that offers a range of scent diffusers designed to enhance the ambiance of spaces through the use of scents. Aroma360 differentiates itself by providing well-reviewed products in various styles and price points, catering to different aesthetic preferences and budgets. The target demographic includes homeowners, businesses, and hospitality venues seeking to improve their environments with high-quality scent solutions.
exploding
Silicone body scrubber
40.5K
Volume
+1567%
Growth
Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.
exploding
Mermade hair pro waver
260
Volume
+1500%
Growth
The Mermade hair pro waver is a hot hair tool equipped with three 32mm ionic ceramic barrels designed to create voluminous, frizz-free waves. It is known for its performance and ease of use, allowing users to achieve salon-quality waves at home with minimal effort. This product is particularly popular among individuals seeking to style their hair with professional-looking waves without visiting a salon.
peaked
Red light mask
60.5K
Volume
+1475%
Growth
A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.
exploding
Lip glow oil
22.2K
Volume
+1433%
Growth
A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.
exploding
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