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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Snail mucin serum
33.1K
Volume
+3050%
Growth
Skincare product known for its hydrating, healing, anti-aging, anti-inflammatory, brightening, and antimicrobial properties. Snail mucin serum is particularly popular in Korean beauty routines and is beneficial for various skin concerns, including dryness, aging, irritation, and hyperpigmentation. It is primarily targeted at individuals seeking comprehensive skincare solutions to improve skin texture, hydration, and overall appearance.
exploding
Bronzing drops
60.5K
Volume
+3000%
Growth
Cosmetic products designed to give the skin a sun-kissed color and luminosity, mimicking a natural sun tan. Bronzing drops can be used alone or mixed with makeup to enhance the complexion, providing a customizable glow. They are primarily targeted at individuals seeking a radiant, tanned look without exposure to the sun.
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Carroten
135K
Volume
+3000%
Growth
Brand specializing in sun care products, including sunscreens, tanning oils, and after-sun lotions. Carroten focuses on using natural ingredients and advanced formulations to provide effective sun protection and skin nourishment, differentiating itself with a commitment to high-quality, skin-friendly products. The brand primarily targets individuals seeking reliable and natural sun care solutions for various skin types and needs.
exploding
Evenskyn
480
Volume
+3000%
Growth
Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.
peaked
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8.1K
Volume
+2900%
Growth
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exploding
wolf haircut
90.5K
Volume
+2850%
Growth
The wolf haircut is a hairstyle that combines elements of the shag haircut and the mullet. It features a mix of layers and bangs, creating a textured and voluminous look. This haircut is popular among individuals seeking a trendy, edgy style that offers versatility in length and styling options.
regular
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110K
Volume
+2800%
Growth
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Viebeauti
720
Volume
+2800%
Growth
Natural and luxurious beauty line dedicated to crafting personal care products with the finest formulations. Viebeauti differentiates itself by curating pure ingredients from nature, aiming to help men and women around the world age gracefully. The brand primarily targets individuals seeking high-quality, natural skincare solutions.
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Faded discoloration serum
90
Volume
+2800%
Growth
A skincare product formulated to address dark spots and uneven skin tone using key ingredients like melatonin, niacinamide, and kojic acid. This serum aims to reduce hyperpigmentation and improve skin clarity, with users generally observing results within three weeks to a month. It is primarily targeted at individuals seeking to diminish dark spots and achieve a more even complexion.
regular
Coquette aesthetic
110K
Volume
+2600%
Growth
Fashion trend from the 2020s characterized by a mix of sweet, romantic, and playful elements. It emphasizes femininity through the use of clothes with lace, flounces, and other delicate details, often incorporating accessories like fans and ballet flats to create a charming and coquettish style. This aesthetic primarily appeals to individuals who appreciate a whimsical and romantic approach to fashion.
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Mandelic acid deodorant
1.6K
Volume
+2400%
Growth
A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.
peaked
Dermavel
2.9K
Volume
+2400%
Growth
Online skincare and personal care boutique that focuses on delivering high-quality beauty and wellness products. The company differentiates itself by offering a curated selection of premium products aimed at enhancing skin health and overall well-being. Dermavel primarily targets individuals seeking effective and luxurious skincare solutions.
peaked
Boho braids
550K
Volume
+2400%
Growth
A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.
exploding
Depology
8.1K
Volume
+2300%
Growth
Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.
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Junoco
2.4K
Volume
+2300%
Growth
California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.
peaked
Pistachio perfume
22.2K
Volume
+2275%
Growth
Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
exploding
Tallow cream
8.1K
Volume
+2250%
Growth
A skincare product derived from rendered animal fat, commonly used for its moisturizing and healing properties. Tallow cream is known for its ability to deeply hydrate the skin, reduce signs of aging, and alleviate conditions such as eczema, acne, and sunburn, making it a versatile option for various skin concerns. This product is particularly beneficial for individuals with dry or sensitive skin, as well as those seeking natural remedies for skin and hair care.
exploding
Argireline oil
50
Volume
+2200%
Growth
Peptide commonly used in anti-aging skincare products to reduce the appearance of wrinkles. Typically found in serums and creams, Argireline helps to relax facial muscles, thereby minimizing the formation of fine lines and wrinkles. It is primarily targeted at individuals seeking to diminish signs of aging and improve skin texture.
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Self cleaning hair brush
3.6K
Volume
+2200%
Growth
A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.
peaked
Wild deodorant
246K
Volume
+2175%
Growth
Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a sustainable choice. This product is targeted at environmentally conscious consumers seeking effective and ethical personal care solutions.
exploding
Womaness
40
Volume
+2100%
Growth
Brand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel moisturizer, designed to address specific concerns related to aging. The target demographic includes women seeking effective, ethical skincare solutions for aging-related issues.
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Tranexamic acid powder
480
Volume
+2100%
Growth
Synthetic derivative of lysine used primarily as an antifibrinolytic agent to treat and prevent major bleeding. It works by inhibiting the breakdown of blood clots, making it effective in managing heavy menstrual bleeding and other conditions involving excessive bleeding. Tranexamic acid powder is particularly beneficial for individuals experiencing conditions that involve excessive bleeding, such as heavy menstrual periods or surgical procedures.
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Kiss falscara
12.1K
Volume
+2100%
Growth
A line of DIY false eyelash products designed for easy application and a natural look. These lashes are applied underneath the natural lashes, offering a unique method compared to traditional false eyelashes, and are available at various retailers. Kiss Falscara is targeted at individuals seeking an affordable and convenient way to enhance their eyelashes without professional salon visits.
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Triangle powder puff
2.9K
Volume
+2100%
Growth
A triangle powder puff is a makeup applicator tool designed in a triangular shape to help apply and blend powder products on the face. Its unique shape allows for precise application, especially in hard-to-reach areas like the corners of the eyes and around the nose, providing a smooth and even finish. This product is particularly useful for makeup enthusiasts and professionals seeking to achieve a flawless complexion.
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PDRN
60.5K
Volume
+1975%
Growth
Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.
exploding
Brow glue
4.4K
Volume
+1900%
Growth
Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.
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Hey Bud Skincare
4.4K
Volume
+1900%
Growth
A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.
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Ai hairstyle
22.2K
Volume
+1900%
Growth
Technology that uses artificial intelligence to generate or simulate different hairstyles virtually. This allows users to try out various looks such as fringes, curls, long, short, pixie, bob, and mullet styles without making any physical changes to their hair. The primary users of AI hairstyle technology are individuals looking to experiment with new hairstyles before committing to a change, as well as hairstylists and salons seeking to offer personalized consultations.
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Sea moss serum
90
Volume
+1900%
Growth
Skincare product derived from sea moss, a type of red algae, known for its rich nutrient profile. Sea moss serum hydrates the skin, improves elasticity, reduces fine lines and wrinkles, and has anti-inflammatory and antioxidant properties that protect the skin from damage and soothe irritation. It is particularly beneficial for individuals seeking to enhance their skin health and address issues like dryness, aging, and inflammation.
peaked
Tsubaki hair mask
74K
Volume
+1900%
Growth
A hair care product formulated to repair and nurture damaged hair. It contains beauty and repairing components that penetrate deeply into the hair, reaching the tips, and works by opening the cuticles to allow these components to enter. The Tsubaki hair mask is particularly beneficial for individuals with curly hair types like 3b and 3c, who seek intensive repair and nourishment.
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