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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Evenskyn
480
Volume
+3200%
Growth
Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.
regular
5 in 1 Hair Brush Dryer
0-100
Volume
+3200%
Growth
A 5-in-1 hair brush dryer is a multifunctional styling tool that combines a hairdryer, straightener, curler, volumizer, and detangler into one device. It features interchangeable or multifunctional brush heads designed to dry, style, and shape hair while reducing the need for multiple tools, often incorporating ionic or ceramic technology for smoother, frizz-free results. This tool is ideal for individuals looking for a convenient, space-saving solution for creating a variety of hairstyles with minimal effort and time.
peaked
Invisible locs
49.5K
Volume
+3200%
Growth
Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.
peaked
Collagen Jelly Cream
6.6K
Volume
+3150%
Growth
Collagen jelly cream is a skincare product formulated with a gel-like texture that delivers collagen and hydrating ingredients to improve skin elasticity and moisture retention. Its jelly consistency allows for quick absorption while providing a cooling effect, making it suitable for layering in skincare routines without feeling greasy. Collagen jelly cream is primarily intended for individuals concerned with skin firmness, dryness, and early signs of aging.
exploding
Head spa
368K
Volume
+3067%
Growth
A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being
exploding
Patchwork tattoo
90.5K
Volume
+3050%
Growth
A style of tattooing where individual tattoos are placed on the body as separate, distinct pieces, creating an eclectic and personalized 'patchwork' effect. This approach allows for a highly customized and unique collection of tattoos, often reflecting a wide range of themes and artistic styles. Patchwork tattoos are popular among individuals seeking a diverse and personalized body art collection that evolves over time.
exploding
Keys Soulcare
12.1K
Volume
+3000%
Growth
Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.
peaked
Shilajit honey
3.6K
Volume
+2933%
Growth
Shilajit honey is a natural health product that combines honey with shilajit, a mineral-rich resin known for its purported health benefits. This blend leverages shilajit’s properties, which are believed to support energy levels, stamina, and overall vitality, along with the natural antioxidants and nutrients found in honey. Shilajit honey is primarily marketed to health-conscious individuals interested in natural supplements for enhanced wellness, energy, and immune support.
regular
Toothsi
60.5K
Volume
+2900%
Growth
Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.
peaked
Rhode peptide lip treatment
18.1K
Volume
+2900%
Growth
This lip treatment is designed to hydrate and moisturize lips using essential fatty acids and vitamins, while also providing a plumping effect and reducing fine lines. It differentiates itself by combining these nourishing ingredients to enhance lip appearance and health. The product is targeted at individuals seeking to improve lip hydration and reduce signs of aging around the lips.
peaked
Ozempic
6.12M
Volume
+2800%
Growth
A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.
exploding
Cherry cola lip gloss
1.9K
Volume
+2800%
Growth
This lip gloss is part of a collaborative collection between Glamlite and Coca-Cola, inspired by the flavors of popular beverages. It is designed to provide a sweet, smooth, and attractive finish to the lips, differentiating itself with its unique cherry cola scent and flavor. The product is targeted at makeup enthusiasts and individuals who enjoy novelty beauty items with a nostalgic twist.
regular
Ai hairstyle
22.2K
Volume
+2700%
Growth
Technology that uses artificial intelligence to generate or simulate different hairstyles virtually. This allows users to try out various looks such as fringes, curls, long, short, pixie, bob, and mullet styles without making any physical changes to their hair. The primary users of AI hairstyle technology are individuals looking to experiment with new hairstyles before committing to a change, as well as hairstylists and salons seeking to offer personalized consultations.
peaked
MCoBeauty
165K
Volume
+2650%
Growth
Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.
exploding
Lip liner stain
14.8K
Volume
+2600%
Growth
Lip liner stain is a cosmetic product designed to define the lips and provide long-lasting color. It combines the precision of a lip liner with the enduring effect of a stain, ensuring that the color stays in place for an extended period without smudging or fading. Lip liner stain is ideal for individuals seeking a durable lip makeup solution that maintains a sharp, defined look throughout the day.
exploding
Bronzing drops
60.5K
Volume
+2600%
Growth
Cosmetic products designed to give the skin a sun-kissed color and luminosity, mimicking a natural sun tan. Bronzing drops can be used alone or mixed with makeup to enhance the complexion, providing a customizable glow. They are primarily targeted at individuals seeking a radiant, tanned look without exposure to the sun.
peaked
Theraface pro
6.6K
Volume
+2600%
Growth
Facial health device designed to offer multiple skincare treatments in one unit. The Theraface Pro provides features such as microcurrent therapy, LED light therapy, and percussive therapy, aiming to enhance skin health and appearance. It is targeted at individuals seeking comprehensive at-home facial treatments and skincare solutions.
peaked
OGX Moroccan Sea Salt Spray
1K
Volume
+2500%
Growth
Hair styling product designed to enhance hair texture and volume using a blend of sea kelp, Moroccan argan oil, and sea salt. This spray provides a natural boost and a messy, beachy look while hydrating the hair. It is particularly suitable for individuals seeking to achieve a textured, tousled hairstyle with added hold and moisture.
regular
wolf haircut
90.5K
Volume
+2433%
Growth
The wolf haircut is a hairstyle that combines elements of the shag haircut and the mullet. It features a mix of layers and bangs, creating a textured and voluminous look. This haircut is popular among individuals seeking a trendy, edgy style that offers versatility in length and styling options.
regular
Peel off lip tattoo
1.9K
Volume
+2400%
Growth
This cosmetic product offers a temporary lip color by applying a gel that dries and is then peeled off, leaving a long-lasting stain on the lips. It differentiates itself by providing a more enduring color compared to traditional lipsticks, with the added novelty of a peel-off application process. The product is primarily targeted at individuals seeking long-lasting lip color with minimal reapplication throughout the day.
regular
Kojic acid face wash
18.1K
Volume
+2400%
Growth
A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.
exploding
SKIN1004
165K
Volume
+2400%
Growth
Korean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for its wound-healing and skin-protective properties, which differentiates it from competitors. SKIN1004 primarily targets individuals seeking natural and effective skincare solutions to achieve healthier and more radiant skin.
exploding
Haus Labs
110K
Volume
+2325%
Growth
Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects Lady Gaga's unique and bold style, differentiating itself with innovative formulations and vibrant colors. The brand primarily targets makeup enthusiasts and individuals seeking high-performance, inclusive beauty products.
exploding
Recovery Bath Soak
40
Volume
+2300%
Growth
A recovery bath soak is a wellness product formulated to help relax muscles, relieve soreness, and rejuvenate the body after physical exertion or stress. It often contains ingredients like Epsom salt, essential oils, and minerals known for their soothing and therapeutic properties. Recovery bath soaks are ideal for athletes, fitness enthusiasts, and individuals seeking a restorative and calming bathing experience.
peaked
Polypeptide face moisturizer
0-100
Volume
+2300%
Growth
A polypeptide face moisturizer is a skincare product formulated to hydrate the skin while promoting collagen production and improving skin elasticity through the use of polypeptides. Polypeptides are chains of amino acids that signal the skin to produce more collagen, helping to reduce the appearance of fine lines, wrinkles, and sagging skin. This type of moisturizer is primarily targeted at individuals seeking anti-aging benefits, enhanced skin firmness, and improved skin texture.
peaked
Boho braids
550K
Volume
+2300%
Growth
A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.
exploding
Afnan perfumes
14.8K
Volume
+2275%
Growth
Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.
exploding
Perfume dupe
18.1K
Volume
+2267%
Growth
Affordable alternatives to high-end fragrances, these products are crafted to replicate the scent of luxury perfumes at a more accessible price point. They offer a cost-effective option for consumers who desire the experience of premium scents without the associated expense, often using similar notes and compositions to achieve a comparable aroma. Perfume dupes primarily attract budget-conscious individuals who appreciate luxury fragrances but seek more economical options.
exploding
Carpe deodorant
40.5K
Volume
+2225%
Growth
Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.
exploding
Hey Bud Skincare
4.4K
Volume
+2200%
Growth
A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.
peaked
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