Beauty Trends

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Skincare product formulated to offer multiple benefits such as reducing inflammation, minimizing the appearance of pores, improving skin barrier function, evening skin tone, and providing anti-aging effects. Niacinamide serum is distinguished by its versatility and suitability for all skin types, making it a valuable addition to any skincare routine. This product is particularly beneficial for individuals seeking to address a variety of skin concerns, including acne, hyperpigmentation, and signs of aging.

An ionic thermal brush is a heated styling tool that combines the functionality of a hairbrush with ionic and thermal technology to style and smooth hair. It uses negative ions to reduce frizz and static while evenly distributing heat to straighten or add volume and shape to hair without the intense direct heat of a flat iron. This tool is primarily targeted at individuals seeking efficient, salon-like hair styling at home, especially those with frizzy, wavy, or slightly curly hair looking for smoothness and volume.

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

This skincare device utilizes low-level laser therapy to promote skin rejuvenation. It is designed to enhance skin radiance, even out skin tone, and reduce puffiness with regular use over several months, distinguishing itself with its non-invasive approach to skincare. The Lyma Laser is primarily targeted at individuals seeking advanced, at-home skincare solutions for improved skin appearance and health.

American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.

Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.

Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.

This topical product is designed to deliver magnesium through the skin, often used for muscle relaxation, skin health, stress relief, and sleep improvement. It differentiates itself by providing a transdermal method of magnesium supplementation, which can be beneficial for those who have difficulty absorbing magnesium through dietary means. The lotion is primarily targeted at individuals seeking natural remedies for muscle tension, stress management, and improved sleep quality.

Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.

A type of soap infused with pheromones, which are chemical messengers that can stimulate arousal and desire when detected by smell. These soaps are often marketed with the claim that they can enhance attractiveness and social interactions by leveraging the effects of pheromones. Pheromone soap is primarily targeted at individuals looking to boost their social appeal and romantic interactions.

Skincare product that utilizes snail mucin, known for its anti-aging, anti-inflammatory, antibacterial, hydrating, and wound healing properties. This toner aims to improve skin texture, reduce wrinkles, and provide hydration, differentiating itself with the unique benefits of snail mucin. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce signs of aging, and improve overall skin health.

Niche fragrances are a category of perfumes produced by specialized, often smaller, perfume houses. These fragrances are characterized by their unique, high-quality ingredients and distinctive scents, emphasizing artistry and creativity over mass-market appeal. Niche fragrances are typically marketed towards fragrance enthusiasts seeking exclusive and unique scents not commonly found in mainstream perfumes.

Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.

Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.

A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.

Skincare product designed to hydrate and repair the skin's health by supplementing the skin's natural ceramide production. Ceramides are lipids that help form the skin's barrier and retain moisture, making the skin soft, smooth, and healthy. This toner is particularly beneficial for individuals looking to improve their skin barrier function and maintain overall skin hydration.

Cats do not have traditional eyelashes like humans. Instead, they possess a row of thicker facial hair along their upper eyelid that functions similarly to rudimentary lashes, providing some level of protection for their eyes. This feature is common among all domestic cats and serves to shield their eyes from debris and other potential irritants.

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

A skincare product that utilizes rice water, known for its anti-inflammatory properties, to benefit sensitive or irritated skin. It helps soothe redness, calm breakouts, and may reduce symptoms of eczema and rosacea, providing a gentle and natural solution for skin care. This toner is particularly beneficial for individuals with sensitive skin or those experiencing skin irritation and inflammation.

Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.

A glycolic body scrub is an exfoliating skincare product that uses glycolic acid, an alpha hydroxy acid (AHA), to remove dead skin cells and promote cell turnover. This scrub not only smooths and brightens the skin's surface but also helps to reduce the appearance of rough patches, discoloration, and clogged pores. Glycolic body scrubs are primarily targeted at individuals seeking to improve skin texture and tone, especially those with concerns about dryness, dullness, or uneven skin.

Cosmetic product designed to enhance the natural beauty of lips by providing a sheer wash of pigment and a glossy finish. It combines the benefits of a lip balm and a lip gloss, offering hydration and shine while subtly enhancing the lips' natural color. Lip oils are often used by individuals seeking a natural, healthy-looking pout with a hint of color.

Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like concealers that are non-comedogenic and safe for sensitive skin. The brand primarily targets individuals seeking high-quality, skin-friendly makeup that promotes self-expression and comfort.

Hair syrup is a hair care product formulated to nourish the scalp and strands by delivering concentrated ingredients such as oils, vitamins, and botanical extracts. It is typically lightweight and non-greasy, designed to promote hair growth, enhance shine, and protect against damage from styling or environmental stressors. Hair syrup is primarily used by individuals seeking to improve hair health, especially those with dry, damaged, or thinning hair.

Skincare product formulated with peptides, which are short chains of amino acids that act as building blocks for proteins such as collagen and elastin. Peptide creams aim to improve skin firmness, reduce signs of aging, and may also help in minimizing breakouts, offering a multi-functional approach to skincare. This product is primarily targeted at individuals seeking anti-aging solutions and those looking to enhance their skin's overall health and appearance.