Optimizing for AI search is, in many ways, similar to traditional search engine optimization (SEO). You still need to identify keywords, track metrics, and understand where your...

Lauren Lovejoy was following a traditional path—college, graduate school, plans for a corporate job—when Lyme disease brought her to a halt. Forced to pivot and devote much of h...

As Google makes AI Mode an increasingly central part of the search experience, it's important that brands and website owners keep up. This means understanding how your audience...

Google AI Overviews have transformed search. For better or worse, as a webmaster or SEO professional, they are impossible to ignore. There’s no denying that organic traffic has...

David Powers is a man who’s constantly thinking about good business ideas. Through his work as a coach, podcast host, and author, Powers devotes much of his life to helping othe...

Exploding Topics is now available as a Zapier app connection, making it easier than ever to pair our trend spotting platform with the rest of your tools you use to run your busi...

Authenticity is the currency of content marketing, and it’s only becoming more valuable as AI’s influence continues to spread. Thought leadership features real, unique industry...

If you’re in journalism, you’ll know the feeling. You log in to see 100 new emails, and 99 of them are PR lines destined for the trash. Occasionally, you’ll be sent a story that...

This is a list of the top 100 trending topics in the US right now. Note that the topics in this list aren’t fads (like new movies or video games). Instead, these are long-term t...

Amazon Prime Day has become a major event on the E-commerce calendar. Starting out as a one-day birthday promotion in July 2015, Prime Day now actually spans four days. This yea...