Articles on the latest trends.
Plus, expert insight and analysis.
Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars
Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars
Pop Mart, maker of Labubu blind boxes, announced recently that its American revenue had increased by more than 1,200% year-over-year in Q3. The viral toys have become a must-hav...
Why AI Share of Voice Matters More Than Your Organic Traffic Numbers
Why AI Share of Voice Matters More Than Your Organic Traffic Numbers
Your organic traffic has decreased since AI Overviews appeared at the top of Google’s search results, and you’re not alone. Traditional organic search traffic is down across muc...
How to Rank on AI Search Engines in 2025: Practical LLMO Guide
How to Rank on AI Search Engines in 2025: Practical LLMO Guide
Visibility in AI search engines is a delicate combination of on-page, off-page, and technical optimization. AI search platforms are as highly coveted as they are mysterious for...
How to Measure Your Brand Sentiment in LLMs
How to Measure Your Brand Sentiment in LLMs
Measuring online brand sentiment used to be fairly straightforward: you looked at mentions on social media and review sites, and that was that. But with large language models (L...
How I Use Semrush to Identify AI Visibility Opportunities
How I Use Semrush to Identify AI Visibility Opportunities
Optimizing for AI search is similar to plain old-fashioned SEO in many ways. They both require smart tracking and analysis to create a strategy that works for you. Generic best...
How Many People Use AI? (Latest 2025 Data)
How Many People Use AI? (Latest 2025 Data)
AI has been around longer than most realize, but consumer AI is a much newer trend. Today, over 65% of people use AI on a regular basis. This number has rapidly increased over t...
Top Trending Topics (November 2025)
Top Trending Topics (November 2025)
This is a list of the top 100 trending topics in the US right now. Note that the topics in this list aren’t fads (like new movies or video games). Instead, these are long-term t...
How Two Entrepreneurs Used TikTok and Trends to Create a Viral Launch
How Two Entrepreneurs Used TikTok and Trends to Create a Viral Launch
The COVID-19 pandemic is typically thought of as a time that was hard on business — and with good reason. Many brick-and-mortar stores struggled to stay afloat during lockdown,...
How to Master Data Storytelling: Examples and Best Practices
How to Master Data Storytelling: Examples and Best Practices
Content marketers face a growing visibility challenge. Traditional SEO blog posts are lost in a sea of similar content. And with AI overviews now summarizing much of the web, si...
Top 9 Trend Radar Tools & Software
Top 9 Trend Radar Tools & Software
There’s no shortage of trend radar tools available, but you’ve likely noticed that the trends they highlight can vary significantly. To help you identify the platforms that deli...
10 Exploding Topics Alternatives for 2026
10 Exploding Topics Alternatives for 2026
Exploding Topics is a trusted trend spotting platform — and the only tool tailor-made to track trends on the ascent. But it’s not the only option on the market. Whether you’re l...
7 Top Gartner Competitors & Alternatives (2025)
7 Top Gartner Competitors & Alternatives (2025)
Gartner is a leading research and advisory company that delivers technology insights and consulting services to business leaders. If you’re looking for trusted information on tr...