Articles on the latest trends.
Plus, expert insight and analysis.
TikTok Shop Breaks Records on Black Friday With $500M Blitz
TikTok Shop Breaks Records on Black Friday With $500M Blitz
TikTok Shop has well and truly arrived in the US. The platform recorded a staggering half a billion dollars in gross merchandise value (GMV) over the 4-day Black Friday and Cybe...
Top Trending Topics (December 2025)
Top Trending Topics (December 2025)
This is a list of the top 100 trending topics in the US right now. Note that the topics in this list aren’t fads (like new movies or video games). Instead, these are long-term t...
New TikTok Insights Add-on: Early Social Trend Detection for Smart Sellers
New TikTok Insights Add-on: Early Social Trend Detection for Smart Sellers
If you’re a TikTok Shop seller, you’ll know the key to explosive sales is catching products before they trend. Exploding Topics now has a brand new TikTok Insights tool to help...
Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars
Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars
Pop Mart, maker of Labubu blind boxes, announced recently that its American revenue had increased by more than 1,200% year-over-year in Q3. The viral toys have become a must-hav...
Why AI Share of Voice Matters More Than Your Organic Traffic Numbers
Why AI Share of Voice Matters More Than Your Organic Traffic Numbers
Your organic traffic has decreased since AI Overviews appeared at the top of Google’s search results, and you’re not alone. Traditional organic search traffic is down across muc...
How to Rank on AI Search Engines in 2025: Practical LLMO Guide
How to Rank on AI Search Engines in 2025: Practical LLMO Guide
Visibility in AI search engines is a delicate combination of on-page, off-page, and technical optimization. AI search platforms are as highly coveted as they are mysterious for...
How to Measure Your Brand Sentiment in LLMs
How to Measure Your Brand Sentiment in LLMs
Measuring online brand sentiment used to be fairly straightforward: you looked at mentions on social media and review sites, and that was that. But with large language models (L...
How I Use Semrush to Identify AI Visibility Opportunities
How I Use Semrush to Identify AI Visibility Opportunities
Optimizing for AI search is similar to plain old-fashioned SEO in many ways. They both require smart tracking and analysis to create a strategy that works for you. Generic best...
Can ChatGPT Do SEO For You?
Can ChatGPT Do SEO For You?
ChatGPT users send 2.5 billion prompts to the artificial intelligence (AI) tool every day — but those aren't all search queries. Most people are still doing a mix of traditional...
How Many People Use AI? (Latest 2025 Data)
How Many People Use AI? (Latest 2025 Data)
AI has been around longer than most realize, but consumer AI is a much newer trend. Today, over 65% of people use AI on a regular basis. This number has rapidly increased over t...
The Smart Marketer’s Guide to Reddit SEO
The Smart Marketer’s Guide to Reddit SEO
Reddit is a powerful resource for SEO and LLM optimization for two special reasons. First, it offers real insights into your audience and their interests. And second, it’s a pro...
How Two Entrepreneurs Used TikTok and Trends to Create a Viral Launch
How Two Entrepreneurs Used TikTok and Trends to Create a Viral Launch
The COVID-19 pandemic is typically thought of as a time that was hard on business — and with good reason. Many brick-and-mortar stores struggled to stay afloat during lockdown,...