YouTube Content Creator Statistics (2025)

Since launching in 2005, YouTube has grown to become the second-largest social media platform.

The keyword "YouTube" is the #1 Google search.

Millions of creators flock to the video-sharing platform with the largest channels drawing in millions of subscribers and billions of views.

We’ll take a deep dive into the biggest channels, creators, and videos below.

Top YouTube Content Creator Stats

• There are around 66 million YouTube creators
• T-Series is the most-viewed YouTube channel (287 billion views)
• The YouTube website gets 3.8 billion unique visitors every month
• More than 90% of website users go directly to the site
• MrBeast has the most YouTube subscribers (370 million)
• MrBeast is YouTube’s highest earner ($54 million)
• Baby Shark Dance is the most viewed YouTube video (over 15.6 billion views)
• Every month, the word 'YouTube' is searched for more than 1.2 billion times

Top YouTube Creators in 2025

There are approximately 65.8 million YouTube creators in total.

The most-viewed YouTube channel with over 257 billion combined views is T-Series. The channel has 89+ billion more views than second-placed Cocomelon (198 billion combined views).

T-Series is India's largest music label and movie studio. In terms of YouTube views, it was well ahead of the competition in 2024 and held its lead into 2025.

The Bad Bunny YouTube channel is #43 in terms of views. However, it has the highest number of average views per upload at 215+ million. Cocomelon comes in second place with 137+ million views per upload, and Taylor Swift is third with almost 135 million views per upload.

Here’s a closer look at the top 50 YouTube channels by total views as of March 5, 2025. Views are rounded down to the most recently achieved billion-view milestone.

Rank	Channel	Views	Subscribers	Videos
1	T-Series	288 billion	288 million	22,829
2	Cocomelon	198 billion	190 million	1,445
3	SET India	175 billion	182 million	152,158
4	Sony SAB	126 billion	99.6 million	96,690
5	Kids Diana Show	112 billion	131 million	1,318
6	Like Nastya	110 billion	126 million	928
7	Vlad and Niki	103 billion	135 million	865
8	Zee TV	100 billion	88.2 million	201,308
9	WWE	92 billion	107 million	82,770
10	Toys and Colors	89 billion	72.6 million	1,462
11	Colors TV	78 billion	79.1 million	219,653
12	Zee Music Company	75 billion	115 million	13,683
13	MrBeast	74 billion	370 million	851
14	HAR PAL GEO	67 billion	65.4 million	160,626
15	El Reino Infantil	66 billion	68.1 million	1,733
16	Movieclips	65 billion	63.6 million	42,149
17	ARY Digital HD	62 billion	61.5 million	163,061
18	KL BRO Biju Rithvik	61 billion	68.5 million	3,013
19	Ryan's World	60 billion	38.9 million	3,161
20	StarPlus	60 billion	53.7 million	116,008
21	ABS-CBN Entertainment	57 billion	51.8 million	239,182
22	김프로KIMPRO	57 billion	90.9 million	3,013
23	Super Simple Songs	55 billion	43.8 million	830
24	ChuChu TV	54 billion	95.3 million	876
25	netd müzik	54 billion	26.3 million	20,545
26	Anaya Kandhal	52 billion	54.5 million	2,236
27	Alan's Universe	50 billion	82.5 million	1,331
28	Vijay Television	50 billion	26.6 million	128,046
29	Baby Shark	48 billion	80.6 million	3,472
30	YRF	46 billion	64.2 million	4,425
31	Tips Official	45 billion	73.2 million	7,331
32	Wave Music	45 billion	64.7 million	20,584
33	Маша и Медведь	45 billion	54.3 million	2,102
34	D Billions	44 billion	33.6 million	1,593
35	Alfredo Larin	44 billion	50.2 million	1,881
36	LeoNata Family	43 billion	40.6 million	4,167
37	Tsuriki Show	43 billion	34.6 million	4,825
38	Little Baby Bum	42 billion	41.5 million	2,913
39	HUM TV	42 billion	47.6 million	173,200
40	Infobells - Hindi	41 billion	68.7 million	754
41	WorkpointOfficial	41 billion	42.5 million	97,253
42	ISSEI / いっせい	40 billion	54.6 million	3,421
43	Bad Bunny	39 billion	49.5 million	182
44	Canal KondZilla	39 billion	67.6 million	3,176
45	LankyBox	39 billion	40.9 million	10,499
46	T-Series Bhakti Sagar	39 billion	74.4 million	29,592
47	Taylor Swift	38 billion	60.7 million	285
48	HYBE LABELS	38 billion	76.6 million	2,312
49	BLACKPINK	38 billion	96.1 million	605
50	Aaj Tak	37 billion	70.4 million	437,517

Source: Social Blade

Top YouTubers by Subscribers

MrBeast boasts the most subscribers on YouTube with 370 million as of March 2025. This is a huge increase from his subscriber count of 279 million in June 2024.

T-Series is still the only other channel in the highly exclusive quarter of a billion club. It has 288 million subscribers, an increase from 267 million in June 2024. 

Both channels are significantly ahead of Cocomelon (190 million) in third place.

Here are the top 50 YouTube channels by number of subscribers.

Our data was sourced from the Semrush Influencer Analytics app on March 5th, 2025.

Rank	Creator	Subscribers	Engagement Rate %	Country	Broadcast Language
1	MrBeast	370 million	3.23	USA	English
2	T-Series	288 million	2.16	India	English
3	Cocomelon	190 million	0.64	USA	English
4	SET India	182 million	1.08	India	English
5	Vlad and Niki	135 million	0.55	USA	English
6	Kids Diana Show	131 million	0.17	USA	English
7	Like Nastya	126 million	0.15	USA	English
8	Stokes Twins	115 million	2.64	USA	English
9	Zee Music Company	115 million	3.19	India	English
10	PewDiePie	110 million	5.82	Japan	English
11	WWE	107 million	4.31	USA	English
12	Goldmines	103 million	0.71	India	Hindi
13	Sony SAB	99.6 million	1.38	India	English
14	BLACKPINK	96.1 million	14.26	Rep. of Korea	English
15	ChuChu TV	95.3 million	0.16	India	English
16	김프로KIMPRO	90.8 million	2.41	Rep. of Korea	English
17	Zee TV	88.2 million	0.97	India	English
18	Alan's Universe	82.5 million	3.09	USA	English
19	5-Minute Crafts	81.1 million	0.38	USA	English
20	Baby Shark	80.6 million	0.1	USA	English
21	BANGTANTV	79.9 million	19.63	Rep. of Korea	English
22	Colors TV	79.1 million	0.74	India	English
23	HYBE LABELS	76.6 million	10.6	Rep. of Korea	English
24	A4	76.1 million	2.53	USA	Russian
25	Justin Bieber	74.9 million	0	Canada	English
26	ZAMZAM ELECTRONICS TRADING	74.7 million	5.93	UAE	English
27	T-Series Bhakti Sagar	74.4 million	2.06	India	English
28	UR · Cristiano	74.1 million	7.21	Portugal	English
29	Tips Official	73.2 million	0.55	India	English
30	Toys and Colors	72.6 million	0.06	USA	English
31	Shemaroo Filmi Gaane	71.1 million	0.86	India	English
32	Aaj Tak	70.4 million	1.28	India	Hindi
33	Infobells - Hindi	68.6 million	0.25	India	English
34	KL BRO Biju Rithvik	68.5 million	1.46	India	English
35	El Reino Infantil	68.1 million	0.81	Argentina	Spanish
36	Canal KondZilla	67.6 million	3.23	Brazil	Portuguese
37	HAR PAL GEO	65.4 million	1.12	Pakistan	English
38	Fede Vigevani	64.9 million	4.59	Mexico	Spanish
39	Mark Rober	64.9 million	4.32	USA	English
40	Wave Music	64.7 million	1.22	India	English
41	EminemMusic	64.2 million	1.08	USA	English
42	Sony Music India	64.2 million	2.69	India	English
43	YRF	64.2 million	3.42	India	English
44	Movieclips	63.6 million	1.01	USA	English
45	Alejo Igoa	61.5 million	4.14	Argentina	Spanish
46	ARY Digital HD	61.5 million	1.25	Pakistan	English
47	Dude Perfect	60.8 million	3.4	USA	English
48	Taylor Swift	60.7 million	5.18	USA	English
49	YOLO AVENTURAS	60.2 million	2.48	Mexico	Spanish
50	LooLoo Kids	59.8 million	0.17	USA	English

We used Semrush Influencer Analytics to get AI-powered insights on the most popular creators. It provides valuable metrics from YouTube, Instagram, TikTok, and Twitch.

Influencer Analytics is also a great source of the very latest YouTube creator statistics and competitor information.

You can research social media keywords and drill down into any creator’s audience metrics.

Sign up for a free Semrush account to try the Influencer Analytics app. After your free 7-day trial, the app costs $169/mo.

Top YouTubers by Earnings

According to the latest data, MrBeast is YouTube’s top earner, with estimated annual earnings of $54 million and an estimated net worth of $105 million.

Jake Paul ($45 million) and Markiplier ($38 million) rank second and third in our estimated annual earnings chart.

Like Nastya has the highest net worth on the list ($320.9 million) - over 3x more than any other YouTuber featured. Cosmetics entrepreneur Jeffree Star is in third place with a net worth estimated at $200 million.

Below are the top 21 YouTubers by estimated earnings:

Rank	Name	Earnings	Net Worth	Year Started
1	Mr. Beast	$54 million	$105 million	2012
2	Jake Paul	$45 million	$40 million	2013
3	Markiplier	$38 million	$35 million	2012
4	Good Mythical Morning	$30 million	$42 million	2006
5	Like Nastya	$28 million	$320 million	2016
6	Ryan Kaji	$27 million	$100 million	2015
7=	Ninja	$20 million	$54 million	2011
7=	Dude Perfect	$20 million	$50 million	2009
9	Logan Paul	$18 million	$45 million	2015
10=	Preston Arsement	$16 million	$25 million	2012
10=	DanTDM	$16 million	$35 million	2012
12	Smosh	$14.5 million	$12.5 million	2005
13	Blippi	$14 million	$16 million	2014
14=	VanossGaming	$13 million	$25 million	2011
14=	David Dobrik	$13 million	$20 million	2014
16	Jeffree Star	$12.5 million	$200 million	2006
17=	KSI	$12 million	$20 million	2009
17=	PewDiePie	$12 million	$40 million	2010
19	Lilly Singh	$10.5 million	$16 million	2010
20	James Charles	$5 million	$25 million	2015
21	Roman Atwood	$2 million	$14.5 million	2009

Source: The Money Ninja

Top Countries For YouTube Earning Power (RPM)

YouTube creators' earnings can vary massively based on more than just the number of views. The location of viewers is also hugely important.

YouTube uses a concept called Revenue Per Mile (RPM) to measure the amount of money earned per 1,000 views. Content creators make the most money from the USA, with $11.03 RPM as of March 2025. This is a slight drop from the 2024 RPM for the US, which was $11.97.

There’s huge variation even within the top 10 countries. The Netherlands rounds out the list with an RPM of $5.95.

Here are the top 10 countries for YouTube RPM. Dollar value conversions are correct as of March 5th, 2025.

Rank	Country	YouTube RPM
1	USA	$11.03
2	Australia	$8.24
3	Norway	$7.56
4	Switzerland	$7.41
5	United Kingdom	$7.02
6	Denmark	$6.86
7	New Zealand	$6.20
8	Canada	$6.14
9	Belgium	$6.02
10	Netherlands	$5.95

Source: Is This Channel Monetized

Most-Viewed YouTube Videos

Perhaps unsurprisingly, the top YouTube videos by views are entirely composed of songs, content for children, or both.

Baby Shark Dance is by far the most-viewed video on YouTube, with an incredible 15.65 billion views. The children's song has around 7 billion more views than second-placed Despacito (8.66 billion).

The Despacito video reached 5 billion views within five days of being uploaded. It was the first YouTube video to reach the 5 billion view milestone.

Here’s a breakdown of the top 30 YouTube videos by total views as of March 5th, 2025.

Rank	Video Name	Channel	Upload Date	Total Views
1	Baby Shark Dance	Baby Shark	June 17, 2016	15.65 billion
2	Despacito	Luis Fonsi	January 12, 2017	8.66 billion
3	Wheels on the Bus	Cocomelon	May 24, 2018	7.17 billion
4	Johny Johny Yes Papa	LooLoo Kids	October 8, 2016	7.02 billion
5	Bath Song	Cocomelon	May 2, 2018	7.01 billion
6	See You Again	Wiz Khalifa	April 6, 2015	6.58 billion
7	Shape of You	Ed Sheeran	January 30, 2017	6.42 billion
8	Phonics Song with Two Words	ChuChu TV	March 6, 2014	6.31 billion
9	Uptown Funk	Mark Ronson	November 19, 2014	5.49 billion
10	Gangnam Style	Psy	July 15, 2012	5.48 billion
11	Learning Colors – Colorful Eggs on a Farm	Miroshka TV	February 27, 2018	5.23 billion
12	Axel F	Crazy Frog	June 16, 2009	5.06 billion
13	Dame Tu Cosita	Ultra Records	April 5, 2018	4.98 billion
14	Masha and the Bear – Recipe for Disaster	Get Movies	January 31, 2012	4.63 billion
15	Shree Hanuman Chalisa	T-Series Bhakti Sagar	May 10, 2011	4.40 billion
16	Baa Baa Black Sheep	Cocomelon	June 25, 2018	4.39 billion
17	Lakdi Ki Kathi	Jingle Toons	June 14, 2018	4.37 billion
18	Sugar	Maroon 5	January 14, 2015	4.19 billion
19	Waka Waka (This Time for Africa)	Shakira	June 4, 2010	4.17 billion
20=	Counting Stars	OneRepublic	May 31, 2013	4.13 billion
20=	Humpty the train on a fruits ride	Kiddiestv Hindi	January 26, 2018	4.13 billion
22	Roar	Katy Perry	September 5, 2013	4.11 billion
23	Sorry	Justin Bieber	October 22, 2015	3.92 billion
24	Dark Horse	Katy Perry	February 20, 2014	3.92 billion
25	Perfect	Ed Sheeran	November 9, 2017	3.89 billion
26	Thinking Out Loud	Ed Sheeran	October 7, 2014	3.85 billion
27=	Let Her Go	Passenger	July 25, 2012	3.78 billion
27=	Girls Like You	Maroon 5	May 31, 2018	3.78 billion
27=	Faded	Alan Walker	December 3, 2015	3.78 billion
30	Baby Shark	Cocomelon	November 21, 2017	3.76 billion

Source: Wikipedia

Key Takeaways

Indian entertainment, content for children, and music dominate the YouTube charts. And while the number of views grows and some creators amass a fortune, the overall CPM for YouTube has decreased from 2024 to 2025.

For more social media statistics, take a look at our other content: Top Trending YouTube Topics, Important Social Media Trends, and Top New Social Media Networks.