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YouTube Content Creator Statistics (2025)

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by Fabio Duarte
Last Updated: August 13, 2025

Since launching in 2005, YouTube has grown to become the third-largest social media platform.

The keyword "YouTube" is the #1 Google search.

Millions of creators flock to the video-sharing platform, with the largest channels drawing in millions of subscribers and billions of views.

We’ll take a deep dive into the biggest channels, creators, and videos below.

Top YouTube Content Creator Stats

  • There are around 69 million YouTube creators.
  • T-Series is the most-viewed YouTube channel (300 billion views).
  • YouTube gets 3.8 billion unique visitors every month.
  • More than 90% of website users go directly to the site.
  • MrBeast has the most YouTube subscribers (421 million).
  • MrBeast is YouTube’s highest earner ($54 million).
  • Baby Shark Dance is the most viewed YouTube video (over 16 billion views).
  • Every month, the word 'YouTube' is searched for more than 1.1 billion times.

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Top YouTube Creators in 2025

There are approximately 69 million YouTube creators in total.

The most-viewed YouTube channel with over 300 billion combined views is T-Series. The channel has around 95 billion more views than second-placed Cocomelon (206 billion combined views).

T-Series is India's largest music label and movie studio. In terms of YouTube views, it was well ahead of the competition in 2024 and held its lead into 2025.

The Bad Bunny YouTube channel is #49 in terms of views. However, it has the highest number of average views per upload at 220 million+.

Here’s a closer look at the top 50 YouTube channels by total views as of August 13, 2025. Views are rounded down to the most recently achieved billion-view milestone.

RankChannelSubscribersViewsVideos
1T-Series299 million305 billion23,970
2Cocomelon195 million206 billion1,630
3SET India185 million180 billion153,330
4Sony SAB102 million132 billion101,000
5Kids Diana Show135 million117 billion1,390
6Like Nastya129 million115 billion960
7Vlad and Niki142 million110 billion920
8Zee TV92.5 million107 billion215,000
9Toys and Colors77.5 million101 billion1,570
10WWE110 million96 billion86,000
11김프로KIMPRO113 million95 billion3,350
12MrBeast415 million91 billion880
13Colors TV79.6 million79 billion234,917
14Zee Music Company119 million80 billion14,400
15KL BRO Biju Rithvik74.9 million74 billion3,230
16HAR PAL GEO69.1 million73 billion174,680
17Anaya Kandhal62.4 million72 billion2,800
18El Reino Infantil69.6 million68 billion1,870
19ARY Digital HD64.2 million66 billion184,000
20Movieclips64.5 million66 billion42,900
21StarPlus55.9 million63 billion120,000
22Ryan's World39.6 million61 billion3,200
23Sierra & Rhia FAM41.2 million58 billion2,780
24ABS-CBN Entertainment53.2 million58 billion245,000
25Super Simple Songs44.7 million57 billion850
26ChuChu TV96.9 million56 billion900
27Alan's Universe95.1 million55 billion1,420
28Vijay Television27.3 million53 billion128,500
29Alfredo Larin53.8 million52 billion1,900
30netd müzik26.8 million51 billion20,545
31ISSEI / いっせい64.3 million51 billion3,800
32Baby Shark82.5 million51 billion3,600
33YRF66.7 million50 billion4,600
34Tips Official77.2 million49 billion7,500
35Маша и Медведь56.8 million48 billion2,250
36D Billions35 million48 billion1,650
37LeoNata Family42.4 million46 billion4,620
38The geeta gurjar38 million46 billion3,260
39HUM TV51.3 million46 billion185,000
40Wave Music66.4 million46 billion20,700
41Tsuriki Show35.5 million46 billion5,250
42MaviGadget41 million44 billion8,000
43Infobells - Hindi70.4 million43 billion800
44Zack D. Films22.3 million43 billion2,000
45Diary of 419.5 million43 billion4,700
46Little Baby Bum41.6 million42 billion3,000
47WorkpointOfficial43 million42 billion100,000
48Celine Dept50.4 million42 billion1,600
49Bad Bunny50.6 million41 billion183
50T-Series Bhakti Sagar77.5 million41 billion30,000

Source: Social Blade

Top YouTubers by Subscribers

MrBeast boasts the most subscribers on YouTube with 415 million as of August 2025. This is a huge increase from his subscriber count of 279 million in June 2024.

T-Series is still the only other channel in the highly exclusive quarter-of-a-billion club. It has around 300 million subscribers, an increase from 267 million in June 2024. 

Both channels are significantly ahead of Cocomelon (195 million) in third place.

Here are the top 50 YouTube channels by number of subscribers.

Our data was sourced from the Semrush Influencer Analytics app on August 13th, 2025.

RankCreatorSubscribersEngagement Rate %CountryBroadcast Language
1MrBeast421 million3.23USAEnglish
2T-Series301 million2.16IndiaEnglish
3Cocomelon196 million0.64USAEnglish
4SET India185 million1.08IndiaEnglish
5Vlad and Niki143 million0.55USAEnglish
6Kids Diana Show136 million0.17USAEnglish
7Stokes Twins129 million2.64USAEnglish
8Like Nastya129 million0.15USAEnglish
9Zee Music Company119 million3.19IndiaEnglish
10김프로KIMPRO116 million2.41Rep. of KoreaEnglish
11WWE110 million4.31USAEnglish
12PewDiePie110 million5.82JapanEnglish
13Goldmines106 million0.71IndiaHindi
14Sony SAB103 million1.38IndiaEnglish
15BLACKPINK98.4 million14.26Rep. of KoreaEnglish
16ChuChu TV95.6 million0.16IndiaEnglish
17Alan's Universe95.8 million3.09USAEnglish
18Zee TV93.3 million0.97IndiaEnglish
19A488.1 million2.53USARussian
20Alejo Igoa86 million4.14ArgentinaSpanish
21Baby Shark82.7 million0.1USAEnglish
22BANGTANTV81.2 million19.63Rep. of KoreaEnglish
235-Minute Crafts81.2 million0.38USAEnglish
24Colors TV80.8 million0.74IndiaEnglish
25ZAMZAM ELECTRONICS TRADING79.4 million5.93UAEEnglish
26Toys and Colors78.2 million0.06USAEnglish
27HYBE LABELS78.2 million10.6Rep. of KoreaEnglish
28T-Series Bhakti Sagar78.1 million2.06IndiaEnglish
29Tips Official77.7 million0.55IndiaEnglish
30UR · Cristiano76.4 million7.21PortugalEnglish
31Justin Bieber76 million0CanadaEnglish
32KL BRO Biju Rithvik75.7 million1.46IndiaEnglish
33Topper Guild73.9 million0.67USAEnglish
34Aaj Tak73.2 million1.28IndiaHindi
35Shemaroo Filmi Gaane72.9 million0.86IndiaEnglish
36Infobells - Hindi70.7 million0.25IndiaEnglish
37Mark Rober70.3 million4.32USAEnglish
38El Reino Infantil69.8 million0.81ArgentinaSpanish
39HAR PAL GEO69.4 million1.12PakistanEnglish
40Fede Vigevani69.1 million4.59MexicoSpanish
41YRF67.9 million3.42IndiaEnglish
42Canal KondZilla67.8 million3.23BrazilPortuguese
43Sony Music India67.2 million2.69IndiaEnglish
44Wave Music66.6 million1.22IndiaEnglish
45EminemMusic65.5 million1.08USAEnglish
46ISSEI / いっせい65 million1.28JapanEnglish
47Movieclips64.7 million1.01USAEnglish
48ARY Digital HD64.7 million1.25PakistanEnglish
49YOLO AVENTURAS64.3 million2.48MexicoSpanish
50Anaya Kandhal63.2 million0.93IndiaTagalog

We used Semrush Influencer Analytics to get AI-powered insights on the most popular creators. It provides valuable metrics from YouTube, Instagram, TikTok, and Twitch.

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Influencer Analytics is also a great source of the very latest YouTube creator statistics and competitor information.

You can research social media keywords and drill down into any creator’s audience metrics.

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For specific YouTube keyword tools, you'll want to try Keyword Analytics for YouTube.

Sign up for a free Semrush account to try both apps. After your free 7-day trial, Influencer Analytics costs $169/mo, while Keyword Analytics for YouTube is just $10 per month.

Top YouTubers by Earnings

According to the latest data, MrBeast is YouTube’s top earner, with estimated annual earnings of $54 million and an estimated net worth of $105 million.

Jake Paul ($45 million) and Markiplier ($38 million) rank second and third in our estimated annual earnings chart.

Like Nastya has the highest net worth on the list ($320.9 million) – over 3x more than any other YouTuber featured. Cosmetics entrepreneur Jeffree Star is in third place with a net worth estimated at $200 million.

Below are the top 21 YouTubers by estimated earnings:

RankNameEarningsNet WorthYear Started
1MrBeast$54 million$105 million2012
2Jake Paul$45 million$40 million2013
3Markiplier$38 million$35 million2012
4Good Mythical Morning$30 million$42 million2006
5Like Nastya$28 million$320 million2016
6Ryan Kaji$27 million$100 million2015
7=Ninja$20 million$54 million2011
7=Dude Perfect$20 million$50 million2009
9Logan Paul$18 million$45 million2015
10=Preston Arsement$16 million$25 million2012
10=DanTDM$16 million$35 million2012
12Smosh$14.5 million$12.5 million2005
13Blippi$14 million$16 million2014
14=VanossGaming$13 million$25 million2011
14=David Dobrik$13 million$20 million2014
16Jeffree Star$12.5 million$200 million2006
17=KSI$12 million$20 million2009
17=PewDiePie$12 million$40 million2010
19Lilly Singh$10.5 million$16 million2010
20James Charles$5 million$25 million2015
21Roman Atwood$2 million$14.5 million2009

Source: The Money Ninja

Top Countries For YouTube Earning Power (RPM)

YouTube creators' earnings can vary massively based on more than just the number of views. The location of viewers is also hugely important.

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YouTube uses a concept called Revenue Per Mile (RPM) to measure the amount of money earned per 1,000 views. Content creators make the most money from the USA, with $10.26 RPM as of August 2025. This is a slight drop from the 2024 RPM for the US, which was $11.97.

There’s a huge variation, even within the top 10 countries. The Netherlands rounds out the list with an RPM of $5.54.

Here are the top 10 countries for YouTube RPM. Dollar value conversions are correct as of August 13th, 2025.

RankCountryYouTube RPM
1USA$10.26
2Australia$7.67
3Norway$7.03
4Switzerland$6.89
5United Kingdom$6.53
6Denmark$6.38
7New Zealand$5.77
8Canada$5.71
9Belgium$5.60
10Netherlands$5.54

Source: Is This Channel Monetized

Most-Viewed YouTube Videos

Perhaps unsurprisingly, the top YouTube videos by views are entirely composed of songs, content for children, or both.

Baby Shark Dance is by far the most-viewed video on YouTube, with an incredible 15.65 billion views. The children's song has around 7 billion more views than second-placed Despacito (8.66 billion).

The Despacito video reached 5 billion views within five days of being uploaded. It was the first YouTube video to reach the 5 billion view milestone.

Here’s a breakdown of the top 30 YouTube videos by total views as of March 5th, 2025.

RankVideo NameChannelUpload DateTotal Views
1Baby Shark DanceBaby SharkJune 17, 201616.14 billion
2DespacitoLuis FonsiJanuary 12, 20178.78 billion
3Wheels on the BusCocomelonMay 24, 20187.8 billion
4Bath SongCocomelonMay 2, 20187.12 billion
5Johny Johny Yes PapaLooLoo KidsOctober 8, 20167.06 billion
6See You AgainWiz KhalifaApril 6, 20156.68 billion
7Shape of YouEd SheeranJanuary 30, 20176.47 billion
8Phonics Song with Two WordsChuChu TVMarch 6, 20146.49 billion
9Gangnam StylePsyJuly 15, 20125.59 billion
10Uptown FunkMark RonsonNovember 19, 20145.57 billion
11Learning Colors – Colorful Eggs on a FarmMiroshka TVFebruary 27, 20185.27 billion
12Axel FCrazy FrogJune 16, 20095.24 billion
13Dame Tu CositaUltra RecordsApril 5, 20185.06 billion
14Shree Hanuman ChalisaT-Series Bhakti SagarMay 10, 20114.72 billion
15Masha and the Bear – Recipe for DisasterGet MoviesJanuary 31, 20124.64 billion
16Baa Baa Black SheepCocomelonJune 25, 20184.49 billion
17Lakdi Ki KathiJingle ToonsJune 14, 20184.43 billion
18Waka Waka (This Time for Africa)ShakiraJune 4, 20104.24 billion
19SugarMaroon 5January 14, 20154.24 billion
20Counting StarsOneRepublicMay 31, 20134.17 billion
21Humpty the train on a fruits rideKiddiestv HindiJanuary 26, 20184.15 billion
22RoarKaty PerrySeptember 5, 20134.16 billion
23Dark HorseKaty PerryFebruary 20, 20144 billion
24SorryJustin BieberOctober 22, 20153.97 billion
25PerfectEd SheeranNovember 9, 20173.95 billion
26Baby SharkCocomelonNovember 21, 20173.91 billion
27Thinking Out LoudEd SheeranOctober 7, 20143.89 billion
28Girls Like YouMaroon 5May 31, 20183.83 billion
29Let Her GoPassengerJuly 25, 20123.83 billion
30FadedAlan WalkerDecember 3, 20153.82 billion

Source: Wikipedia

Key Takeaways

Indian entertainment, content for children, and music dominate the YouTube charts. And while the number of views grows and some creators amass a fortune, the overall CPM for YouTube has decreased from 2024 to 2025.

For more social media statistics, take a look at our other content: Top Trending YouTube Topics, Important Social Media Trends, and Top New Social Media Networks.

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Written By

Fabio Duarte

Research Associate

Fabio is a research associate at Exploding Topics. Since 2021, Fabio has researched, written, and edited articles for the Explo... Read more