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YouTube Content Creator Statistics (2024)

by Fabio Duarte
June 21, 2024

Since launching in 2005, YouTube has grown to become the second-largest social media platform.

Millions of creators flock to the video-sharing platform with the largest channels drawing in millions of subscribers and billions of views.

We’ll take a deep dive into the biggest channels, creators, and videos below.

Top YouTube Content Creator Stats

  • There are around 64 million YouTube creators
  • T-Series is the most-viewed YouTube channel (257 billion views)
  • MrBeast has the most YouTube subscribers (279 million)
  • MrBeast is YouTube’s highest earner ($54 million)
  • Baby Shark Dance is the most viewed YouTube video (over 14.5 billion views)

Number of YouTube Creators

According to Social Blade’s latest data, there are approximately 63.8 million YouTube creators.

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Sources: Social Blade

Top YouTube Channels by Views

The most-viewed YouTube channel with over 257 billion combined views is T-Series.

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India's largest music label and movie studio is well ahead of the competition, amassing approximately 75 billion more views than second-placed Cocomelon - Nursery Rhymes (nearly 183 billion combined views).

However, the Cocomelon - Nursery Rhymes channel averages around 155 million views per upload. That’s the highest average among the top 10 channels by total views.

Here’s a closer look at the top 10 YouTube channels by total views:

Accurate as of June 12, 2024. Views are rounded down to the most recently-achieved billion-view milestone.
Rank YouTube Channel Year Launched Uploads June 2024 Total Views
1 T-Series 2006 21,153 257 billion
2 Cocomelon - Nursery Rhymes 2006 1,041 182 billion
3 SET India 2006 139,245 164 billion
4 Sony SAB 2007 85,904 115 billion
5 ✿ Kids Diana Show 2015 1,223 103 billion
6 Like Nastya 2016 885 101 billion
7 Vlad and Niki 2018 725 91 billion
8 Zee TV 2005 175,754 89 billion
9 WWE 2007 76,769 85 billion
10 Colors TV 2008 152,426 71 billion

Source: Social Blade

Top YouTube Channels by Subscribers

MrBeast has amassed over a quarter of a billion subscribers. He boasts the most subscribers on YouTube, with 279 million.

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T-Series is currently the only other channel in the highly exclusive 250 million club, with 267 million people subscribed. Both channels are significantly ahead of YouTube Movies (181 million) in third.

Here are the top 10 YouTube channels by number of subscribers:

Rank YouTube Channel Year Launched Subscribers (Oct 2023) Subscribers (Dec 2023) Subscribers
(June 2024)
1 MrBeast 2012 184 million 215 million 279 million
2 T-Series 2006 250 million 254 million 267 million
3 YouTube Movies 2010 174 million 177 million 181 million
4 Cocomelon - Nursery Rhymes 2006 165 million 168 million 176 million
5 SET India 2006 162 million 165 million 173 million
6 ✿ Kids Diana Show 2015 114 million 116 million 123 million
7 Music 2015 119 million 120 million 121 million
8 Vlad and Niki 2018 100 million 105 million 119 million
9 Like Nastya 2016 107 million 110 million 116 million
10 PewDiePie 2010 111 million 111 million 111 million

Source: Social Blade

Top YouTubers by Earnings

According to the latest data, MrBeast is YouTube’s top earner with estimated annual earnings of $54 million.

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Jake Paul ($45 million) and Markiplier ($38 million) rank second and third.

Like Nastya has the highest net worth on the list ($320.9 million) - over 3x more than any other YouTuber featured.

Below are the top 21 YouTubers by estimated earnings:

Rank YouTuber(s) Estimated annual earnings Net worth
1 MrBeast $54 million $105 million
2 Jake Paul $45 million $40 million
3 Markiplier $38 million $35 million
4 Rhett and Link $30 million $42 million
5 Like Nastya $28.1 million $320.9 million
6 Ryan Kaji $27 million $100 million
7 Ninja $20 million $54 million
8 Dude Perfect $20 million $50 million
9 Logan Paul $18 million $45 million
10 Preston $16 million $25 million
11 DanTDM $16 million $35 million
12 Smosh $14.5 million $12.5 million
13 Blippi $14 million $16 million
14 VanossGaming $13 million $25 million
15 David Dobrik $13 million $20 million
16 Jeffree Star $12.5 million $200 million
17 KSI $12 million $20 million
18 PewDiePie $12 million $40 million
19 Lilly Singh $10.5 million $16 million
20 James Charles $5 million $25 million
21 Roman Atwood $2 million $14.5 million

Source: The Money Ninja

Top Countries For YouTube Earning Power (RPM)

Earnings of YouTube creators can vary massively based on more than just the number of views. The location of viewers is also hugely important.

YouTube uses a concept called Revenue Per Mile (RPM) to measure the amount of money earned per 1000 views. Content creators make the most money from the USA, with $11.97 RPM.

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There’s huge variation even within the top 10 countries. The Netherlands rounds out the list with an RPM of $6.32.

Here are the top 10 countries for YouTube RPM:

Note: Dollar value conversions correct as of June 12
Rank Country YouTube RPM
1 USA $11.97
2 Australia $9.81
3 Switzerland $9.60
4 Norway $8.12
5 New Zealand $7.38
6 Canada $7.10
7 Denmark $7.09
8 United Kingdom $6.84
9 Germany $6.55
10 Netherlands $6.32

Source: Is This Channel Monetized

Most-Viewed YouTube Videos

Baby Shark Dance is by far the most-viewed video on YouTube with an incredible 14.52 billion views.

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The children's song has around 6 billion more views than second-placed Despacito (8.44 billion).

Perhaps unsurprisingly, the top 20 videos by views are entirely composed of songs, content for children, or both.

Here’s a breakdown of the top 20 YouTube videos by total views:

Correct as of May 17, 2024
Rank Video Channel Total Views Publication Date
1 Baby Shark Dance Pinkfong Baby Shark - Kids' Songs & Stories 14.52 billion June 17, 2016
2 Despacito Luis Fonsi 8.44 billion January 12, 2017
3 Johny Johny Yes Papa LooLoo Kids 6.91 billion October 8, 2016
4 Bath Song Cocomelon – Nursery Rhymes 6.70 billion May 2, 2018
5 See You Again Wiz Khalifa 6.27 billion April 6, 2015
6 Shape of You Ed Sheeran 6.26 billion January 30, 2017
7 Wheels on the Bus Cocomelon – Nursery Rhymes 6.13 billion May 24, 2018
8 Phonics Song with Two Words ChuChu TV 5.80 billion March 6, 2014
9 Uptown Funk Mark Ronson 5.23 billion November 19, 2014
10 Gangnam Style Psy 5.15 billion July 15, 2012
11 Learning Colors – Colorful Eggs on a Farm Miroshka TV 5.11 billion February 27, 2018
12 Dame Tu Cosita El Chombo 4.63 billion April 5, 2018
13 Masha and the Bear – Recipe for Disaster Get Movies 4.58 billion January 31, 2012
14 Crazy Frog- Axel F Crazy Frog 4.54 billion June 16, 2009
15 Baa Baa Black Sheep Cocomelon – Nursery Rhymes 4.05 billion June 25, 2018
16 Sugar Maroon 5 4.05 billion January 14, 2015
17 Lakdi Ki Kathi Jingle Toons 4.04 billion June 14, 2018
18 Counting Stars OneRepublic 4.02 billion May 31, 2013
19 Roar Katy Perry 4.00 billion September 5, 2013
20 Waka Waka (This Time for Africa) Shakira 3.93 billion June 4, 2010

Source: Wikipedia

Conclusion

Indian entertainment, content for children, and music dominate the YouTube charts.

For more social media statistics, take a look at our other content: Top Trending YouTube Topics, Important Social Media Trends, and Top New Social Media Networks.