12 Top Business Intelligence Tools (2024)

by Josh Howarth
February 1, 2024

Business intelligence (BI) tools can help you analyze and understand data from various areas of your business operations.

Because BI tools collect, store, and process data, they can make it easier to glean insights on things like:

  • How your customers are finding you online
  • Where leads begin to churn and drop out of your pipeline
  • The areas of the world your followers or customers live in
  • Whether your employees are satisfied in their roles

Many of these programs include tools to help you visualize or model your data—and can even include machine learning capabilities to speed up the process.

These are eight of the best business intelligence tools available right now.

1. Snowflake

Snowflake is a cloud-based data warehouse solution.


The tool allows businesses to store multiple large data sets in one spots, and integrates with enterprise-level software programs like:

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Cloud Platform.

By pulling data from these and other various sources into Snowflake’s data cloud, companies can:

  • View data with no silos
  • Make connections about how data points relate to each other
  • Use data while working remotely with other stakeholders
  • Build custom applications using data stored in Snowflake
  • Improve decision-making across company departments or verticals

Snowflake pricing is unique to each company. It’s based on how much data you store and how much time you spend managing it with Snowflake’s resources.

However, the sheer scale of the platform—and the fact it links with enterprise applications like Azure—means that it’s probably best suited to large companies that have a lot of data to process.

Snowflake At a Glance

Starting price Custom quotes
Best for Data storage
Key features Allows users to build custom applications with data stored in Snowflake; removes silos between data sets
Notable integrations Microsoft Azure, Amazon Web Services, Google Cloud Platform

2. Zoho Analytics

Zoho Analytics is a dashboard-based BI solution.


If you need to examine info from different data sources, but don’t quite need the enterprise-grade storage offered by Snowflake, then Zoho Analytics could be a good choice for you.

You can connect a variety of analytics tools and data services to Zoho Analytics, including:

  • Google Drive
  • Hubspot
  • Salesforce
  • QuickBooks
  • Survey Monkey
  • PPC ad platforms
  • Social media accounts
  • Analytics platforms

Zoho also accepts spreadsheet uploads in the event you need to input data that isn’t directly supported by the platform.

Once your raw data gets loaded into Zoho Analytics, you can build dashboards with rich charts and graphs. Non-technical users even explore their data by chatting with Zoho’s AI assistant.

You can use Zoho Analytics for free, but there’s a limit. You can only analyze up to 10,000 rows of data, and the data has to be stored on your device.

If you’d like to use the Zoho cloud or analyze more data, you can do so with paid plans that start at $24 per month (billed annually).

Zoho Analytics At a Glance

Starting price $24 per month, billed annually
Best for Data dashboards
Key features AI-powered, chatbot-style data analysis and exploration tools
Notable integrations Google Drive, Hubspot, Salesforce, social media accounts

3. Exploding Topics

Exploding Topics is a trend spotting platform.


While Snowflake and Zoho Analytics can help you manage data, Exploding Topics helps you find it.

As a business intelligence tool, Exploding Topics lets you:

  • Explore how interest in—and search volumes for—trends have changed over time
  • Pull data about growing startups’ valuations and funding rounds
  • Research the average sale price and monthly revenue for trending products
  • Track how different trends interact and relate to industry segments

All this data can be used to:

  • Identify new audience segments
  • Develop new products for your customers
  • Hone your marketing campaigns
  • Plan a pricing strategy
  • Keep pace with competitors
  • Find companies to invest in

It’s easy to analyze the data with other tools, too: use our API or simply export trend, startup, and company data directly to a CSV file.

Access to every Exploding Topics feature, including the API, is available with a paid business plan—$249 per month, billed annually.

Exploding Topics At a Glance

Starting price $249 per month, billed annually, for business plans
Best for Data research
Key features Trend forecasts and meta trends graphs that show how smaller topics connect to create larger trends
Notable integrations CSV exports compatible with Google Sheets and Microsoft Excel

4. Looker BI

Looker BI is a web-based, Google-owned tool for storing, searching, and visualizing data.


Because it’s a Google product, Looker is a straightforward way to analyze and manipulate data from tools like Google Analytics, Google Search Console, and Google Cloud SQL.

However, you can bring in business analytics from other sources like Shopify, Salesforce, or Facebook with the help of plug-ins.

When your data is in Looker, you can:

  • Organize and search through your business data
  • Free up data from tool or department silos and analyze it all in one spot
  • Create data models
  • Build custom applications

Standard Looker BI access costs $5,000 per month that you use the tool.

Looker BI At a Glance

Starting price $5,000 per month
Best for Google data storage and analysis
Key features Data modeling with multichannel analytics
Notable integrations Google Analytics, Google Cloud SQL, Shopify, Salesforce

5. Looker Studio

Looker Studio is Google's free data visualization tool.


If Looker BI is too advanced for your needs, and you store most of your business data in Google products, then Looker Studio may be a better solution.

The platform offers a more intuitive and user-friendly interface than found in many BI tools. With Looker's drag-and-drop interface and report templates, you can create:

  • Advanced analytics visualizations
  • Interactive reports
  • Embeddable reports

You can pull data into Looker Studio from a variety of Google applications, including Google Analytics, Ads, Sheets, YouTube and Search Console.

You aren't entirely limited to Google products, though. Looker Studio accepts direct data uploads via CSV, and you can also pull in metrics from social media platforms and SQL databases.

If your data visualization needs are fairly light, mostly focused on web analytics, or using data sets that are several gigabytes, not terabytes, in size, then Looker Studio is worth a try.

The platform is free to use as a report creator or viewer. If you need to collaborate with colleagues and assign usage permissions, though, you'll want a Looker Studio Pro license—this starts at $9 per user, per project, per month.

Looker Studio At a Glance

Starting price Free
Best for Google Workspace users
Key features Drag-and-drop report builder interface
Notable integrations Google Workspace applications, Google Search Console, Google Analytics, social media platforms

6. Salesforce Tableau CRM

The Salesforce Tableau CRM is a sales data analysis tool.


When using Tableau to analyze your CRM data, you can:

  • Explore, analyze, and visualize Salesforce metrics
  • See what happened in your pipeline, when, and why
  • Track changes in your sales data
  • Import additional data from tools like AWS and Microsoft Dynamics
  • Chat with team members and share dashboards directly in the app
  • Use the built-in Einstein service to create AI data models and dashboards

If you’re already a Salesforce user and do most of your analysis with CRM data, this could be a good choice to help you make informed decisions.

Access to the suite of Insights tools starts at $75 per month (billed annually), per user.

And if you aren’t a Salesforce user but like their CRM Insights features, you can use some of the same features with a standalone Tableau subscription.

Salesforce Tableau CRM At a Glance

Starting price $75 per month, billed annually
Best for Sales data analysis
Key features AI data modeling tools
Notable integrations Salesforce, AWS, Microsoft Dynamics

7. Domo

Domo is a business intelligence platform.


Domo places an emphasis on easy data visualization. By putting your data into the tool, you can:

  • Build low- and no-code apps to automate business processes
  • Create graphs, charts, and interactive dashboards
  • Send real-time notifications about changes in your data to mobile devices
  • Use AI and machine learning to tweak data and model potential outcomes

Domo says that its customers use the platform to:

  • Track customer service issues
  • Improve customer experiences
  • Automate your BI reporting
  • Glean actionable insights for marketing
  • Remove data silos
  • Forecast event attendance with predictive analytics

If a dashboard-focused tool like Zoho Analytics isn’t quite full-featured enough for your company, then you may want to give Domo a try.

Like Snowflake, Domo uses a variable pricing model based on features and usage. You’ll need to discuss your specific needs and goals with the Domo sales team in order to get a price quote.

Domo At a Glance

Starting price Custom quotes
Best for Data visualization
Key features Automatic reporting and predictive analytics
Notable integrations SAP, Jira, Amazon Redshift, Oracle, Salesforce

8. TIBCO Spotfire

TIBCO Spotfire is a data analysis tool.


It leverages AI to help you understand key BI metrics. When using the TIBCO platform, you can:

  • Take real-time actions on data as it arrives
  • Build responsive visualizations
  • Write Python scripts to manipulate data

One of its more unique features, though, its location analytics capabilities. If your data includes any geographical information, you can:

  • Create interactive maps based on your data
  • Drill down through multiple layers of geographic data (i.e. from country level down to specific addresses)
  • Change map views based on each data set
  • Convert data into latitude and longitude coordinates

So if your business relies on geographic data for transportation, logistics, marketing, sales, or other purposes, then TIBCO Spotfire may be a valuable addition to your BI toolkit.

You can launch a 30-day free trial right from TIBCO’s website, but you’ll need to chat with their sales team to learn more about ongoing pricing options.

TIBCO Spotfire At a Glance

Starting price Custom quotes
Best for Data mapping
Key features Custom scripting with Python
Notable integrations Oracle, Microsoft SQL, social media platforms, IoT devices

9. Workday People Analytics

Workday People Analytics is an HR data analysis platform.


The program presents data visualizations and overviews in natural language, which Workday calls “stories.” You can use these stories to:

  • Understand changes in staff demographics
  • See why employees are leaving the company
  • Develop targeted hiring plans
  • View the overall makeup of your organization
  • Improve retention rates

People Analytics is just one part of the Workday platform.

There are a variety of other BI and data analytics features available to Workday’s business users—such as Workday Prism, which can help you see how external factors relate to internal operations.

You’ll need to get in touch with Workday to discuss your needs and develop a price quote.

Workday People Analytics At a Glance

Starting price Custom quotes
Best for HR data analysis
Key features Natural-language data analysis reports and visualizations
Notable integrations Other Workday enterprise systems

10. Holistics

Holisitics is a self-service BI platform.


Software development teams can use this to build custom reports, visualizations, and data models for internal business use.

If you like the idea of a customizable visualization tool like Domo, but want even more control over how your data looks (and how others can interact with it), Holistics may be a good fit for your needs.

Development and data management teams will need to set up and configure Holistics' functionality. After that, non-technical users at a company can use the tool to generate on-demand reports and look up information as needed.

This includes access to customizable user dashboards that display:

  • Charts and graphs
  • Filterable data sets
  • Data comparisons

You can also embed data dashboards into customer-facing web applications, if you need to share metrics with clients and other stakeholders.

A Holistics license starts at $180 per month (or $150 per month when billed annually). Pricing is available in U.S. dollars, Euros, and Singapore dollars based on user location.

Holistics At a Glance

Starting price $150 per month, billed annually
Best for Teams with complex data reporting needs
Key features Embeddable data dashboards
Notable integrations Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL

11. Amazon Athena

Amazon Athena is a serverless data query tool.


You can use Amazon Athena to access data stored in AWS servers, as well as other storage services like Snowflake.

By using standard SQL, you can pull large data sets from within Amazon Athena and its connected sources—then export and work with that data as a CSV, JSON, or other file.

Amazon Athena users can also use the platform in conjunction with Amazon SageMaker, a tool for building and training machine learning models. By connecting the two services, Athena users can use SQL queries to execute machine learning models created in SageMaker.

One benefit of Amazon Athena is that it can scale easily, so users won't experience slowdowns or issues when their data sets become larger, or their queries become more complex.

The tool is priced on a per-use basis. Amazon will bill you for the number of terabytes (TB) used to execute each query made in Athena. For example, someone in the eastern United States will pay $5.00 per TB of data scanned by the tool. The price per TB may vary based on user location.

Amazon Athena At a Glance

Starting price Varies by location and usage
Best for Machine learning
Key features Execute machine learning applications via SQL commands
Notable integrations Amazon SageMaker, Amazon Redshift, Snowflake, Oracle, on-premises data sources

12. Microsoft Power BI

Microsoft Power BI is another data visualization tool.


As with Domo and Zoho Analytics, Microsoft Power BI allows you to pull data sets into the tool from multiple external sources. This data then goes in your OneLake data hub.

From there, you can use Power BI to create custom data visualizations—and then share these visuals across a company's Microsoft services.

For example, a Power BI user could pull newly created charts into Microsoft Teams, Outlook, or PowerPoint, and even share BI data with Excel.

If your company uses the Microsoft 365 suite of applications to run its business operations, then Power BI will likely be one of the more seamless options for using and presenting your data in new ways.

It offers some of the self-service capabilities of Holistics, but within the familiar Microsoft app interfaces your teams are already comfortable with.

There's no charge to try out Power BI and begin creating interactive esports. To share reports and data, you'll need a paid plan—options start at $10 per user, per month.

Microsoft Power BI At a Glance

Starting price Free
Best for Collaborative data analysis
Key features Direct integration with Microsoft 365 applications like Outlook
Notable integrations Google Analytics, Twilio


There isn’t one right business intelligence software solution for every company—and some businesses will find that they need a combination of tools for research, storage, and data visualization.

But there’s one thing that’s true for all BI software, and that’s that they require data in order to work. Without data to analyze, your BI tools of choice won’t be much use.

Learn more about the top market intelligence software tools and big data trends that can impact the way you find the type of information that can help push your business intelligence forward.