11 Huge Trending Pet Products (2024 & 2025)

by Josh Howarth
March 14, 2024

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This is a list of fast-growing pet products in 2024.

(And have the potential to see further growth over the next 12-18 months.

So whether you’re looking for a category to add to your eCommerce site.

Or you want to find a new trending product to sell.

This up-to-date list has you covered.

1. GPS Dog Fence

5-year search growth: 339%

Search growth status: Exploding

Monthly searches: 12,100

What Is It? A GPS dog fence is a modern solution for pet containment. Instead of using buried wire like a traditional electric fence, the product utilizes satellites and GPS to create a geo-fence for the dog. Some notable brands leading the way in this product category include SpotOn, Halo Collar, and Guardian.

2. Lick Mats

5-year search growth: 600%

Search growth status: Exploding

Monthly searches: 1,900

What Is It? Lick mats are used for dogs and cats to provide mental stimulation and slow down their feeding. The mats are usually made of rubber or silicone with a textured or grooved surface for wet dog food, peanut butter, or other treats. They help with the pet's digestion and provide a calming effect to reduce anxiety and other behavioral issues. 

3. Airtag Collar

5-year search growth: 8,200%

Search growth status: Regular

Monthly searches: 5,400

What Is It? An AirTag collar is a holder designed to attach an Apple AirTag to your pet's collar to track your pet if it gets lost.  These collars are made from durable, chew-resistant, and comfortable materials like silicone and nylon. 

4. Dog Car Bed

5-year search growth: 127%

Search growth status: Exploding

Monthly searches: 12,100

What Is It? It's estimated that 78% of American pet owners travel with their animals each year. This is where a dog car bed comes in handy. These beds are typically placed on the car seat or secured in the backseat to create a cozy and safe space for the dog during car rides. The bed designs include a cushioned bench, hammock, or bucket, depending on the dogs' size. 

5. Dog Playpen

5-year search growth: 7,400%

Search growth status: Regular

Monthly searches: 22,200

What Is It? A dog playpen is a designated area or enclosure for dogs to play, exercise, and relax. This product can be used indoors or outdoors and is particularly useful for puppies. It provides a controlled environment for training, playtime, or simply giving the dog a safe space to rest. Owners tend to fill these playpens with toys and bedding to help with the dogs' habituation.

6. Slow Feeder Bowl

5-year search growth: 113%

Search growth status: Regular

Monthly searches: 6,600

What Is It? Slow-feeder bowls are designed in a way to reduce the speed at which an animal eats. This is typically done by embedding food in crevasses (for wet food) or inside a bowl with shapes where the food can be removed with effort from the pet (for dry food).

7. Freeze Dried Dog Treats

5-year search growth: 378%

Search growth status: Exploding

Monthly searches: 6,600

What Is It? Freeze-dried treats are a healthy and more flavourful snack option for dogs. It's also a convenient dog treat alternative because freeze-drying removes moisture, reducing the risk of bad bacteria while increasing the shelf-life. 

8. Pet Air Purifier

5-year search growth: 100%

Search growth status: Exploding

Monthly searches: 9,900

What Is It? A pet air purifier is a specialized device designed to eliminate pet-related allergens, odors, dander, and airborne particles from the environment. This product features an advanced filtration system, including HEPA and activated carbon filters, that are better equipped for pet dander and hair. 

9. Urinary Care Cat Food

5-year search growth: 175%

Search growth status: Exploding

Monthly searches: 4,400

What Is It? Urinary tract infections like feline lower urinary tract disease (FLUTD) affect roughly 1-3% of cats each year. To manage this issue, pet owners can use urinary care cat food to help prevent urinary tract infections, urinary stones, and other related issues. It contains increased protein, salt, and antioxidant levels to discourage crystal formation in the pet's urine. 

10. Tofu Cat Litter

5-year search growth: 800%

Search growth status: Exploding

Monthly searches: 27,100

What Is It? Tofu cat litter is a natural cat litter made from soybean dregs, a byproduct of processing soy milk. This eco-friendly litter is known for its lightweight nature, excellent clumping ability, long-lasting performance, and reduced tracking compared to clay litter. Because it is 100% natural and non-toxic, it can be flushed down the toilet and disposed of easily.

11. Dog Probiotics

5-year search growth: 132%

Search growth status: Regular

Monthly searches: 40,500

What Is It? Dog probiotics are digestive tract supplements. It can improve digestion and help support a healthy gastrointestinal system for our pets. The gastrointestinal microorganisms present in probiotics also help break down food, contain nutrients, and strengthen immunity


That wraps up our list of pet supplies that are starting to trend right now.

One common theme that ties many of these products together is a focus on comfort. Dog car beds Designer dog beds are becoming increasingly popular thanks to pet owners bringing their companions along for their trips. 

Another theme is the fact that humans are increasingly concerned about their pet’s nutrition. This is why they’re investing in relatively expensive products, like dog probiotics and freeze-dried dog treats.