Top 7 Qualtrics Alternatives & Competitors (2024)

by Josh Howarth
April 9, 2024

QualtricsXM is used by market research teams to better understand customers demand, market shifts and future trends. 

The platform offers solutions for running online surveys, conducting in-person evaluations, gathering interaction analytics, and more. 

But if you don't need all of the platform's features. Or just need something that does the job better. These are the top 7 QualtricsXM competitors to consider:

1. Medallia

Medallia is a data collection platform.


Like QualtricsXM, Medallia makes it easy to gain insights about your audience—and even your employees—through text and video surveys.

It's great for collecting data across multiple channels, including:

  • Customer support chat logs
  • Point of sale systems
  • Third-party review sites
  • Website usage logs
  • IoT devices

Medallia's AI-powered software scans and breaks down this data to help you quickly learn more about:

  • Customer or employee frustrations
  • Areas of improvement
  • Positive and negative customer experiences
  • Website or mobile app user experiences

It can even glean insights from survey responses in 30+ languages—making Medallia ideal for international brands.

How Much Does Medallia Cost?

Access to Medallia’s survey solutions is priced based on your business needs, so you'll have to request a price quote from the company.

Medallia vs. Qualtrics: At a Glance

Medallia Qualtrics
Starting price Custom quotes Custom quotes
Great for Ongoing, high-volume data collection Creating in-depth surveys
Useful when Collecting feedback from employees, online audiences, and retail customers Collecting data through online channels

2. SurveyMonkey

SurveyMonkey is a user-friendly survey builder for both small businesses and large companies.


It's great for running surveys with your existing customer base—but if you don't have any customers yet, that's okay. You can pay SurveyMonkey a fee for access to groups of respondents that are like your target audience.

Whether you bring your own audience or purchase access to one, SurveyMonkey is useful if you need to create surveys about:

  • Brand perception and awareness
  • User experiences
  • Employee sentiment
  • Subscriber churn
  • Post-purchase customer satisfaction

How Much Does SurveyMonkey Cost?

Unlike QualtricsXM, SurveyMonkey offers a free plan. This version of their survey software lets you ask up to 10 questions.

To increase usage limits for more feedback collection, you'll need a paid plan. Individual options start at $39 per month or $468 per year.

You can also purchase a team license for three or more users—prices start at $25 per user per month, billed annually.

SurveyMonkey vs. Qualtrics: At a Glance

SurveyMonkey Qualtrics
Starting price Free Custom quotes
Great for Running small surveys Creating in-depth surveys
Useful when Starting an experience management program for the first time Collecting data through online channels

3. Dynata

Dynata is a first-party data provider.


Dynata can connect you with groups of people that are similar to the audience you'd like to target. You can then use this group's responses to help target your products and messaging to your actual customer base. 

The platform offers access to almost 70 million respondents, each vetted and cleared for participation by Dynata. This makes it a nice choice for companies interested in collecting data about different demographic groups.

Plus, the Dynata dashboard makes it easy to analyze, visualize, and compare your data sets all in one place.

How Much Does Dynata Cost?

Like QualtricsXM, Dynata uses a custom pricing model. You'll need to get in touch with the company to discuss your needs and request a quote.

Dynata vs. Qualtrics: At a Glance

Dynata Qualtrics
Starting price Custom quotes Custom quotes
Great for Collecting data from multiple demographic groups Creating in-depth surveys
Useful when Comparing customer data to that of a lookalike audience segment Collecting data through online channels

4. Exploding Topics

Exploding Topics is a trend spotting platform.


You can use Exploding Topics to uncover valuable market research data, without needing to send surveys or assemble focus groups.

Instead, our platform does much of the heavy lifting for you.

 Using a blend of AI technology and human data analysis, we scan online conversations to figure out what people are discussing across:

  • Social media networks
  • Reddit
  • Blogs
  • Websites
  • Forums

From there, we establish which trends are the most relevant—and how they're likely to evolve over time. All of this information goes into our database, which covers 30+ industries and gets updated daily.

When you use Exploding Topics, you can get immediate access to data about what people are interested in right now—no waiting while you assemble a group or process survey results.


How Much Does Exploding Topics Cost?

There's no cost to use Exploding Topics. You can browse a portion of our trend spotting database at any time for free.

If you'd like to get access to all our data points and unlock additional features—like our complete reports library and meta trend analysis tool—you'll need to subscribe to Exploding Topics Pro.

Pro plan options start at $39 per month, billed annually. Plus, you'll get your first fourteen days for just $1 so you can give us a try before committing to an annual contract.

Exploding Topics vs. Qualtrics: At a Glance

Exploding Topics Qualtrics
Starting price Free Custom quotes
Great for Researching trends without access to a focus group Creating in-depth surveys
Useful when Conducting market research across a variety of industries Collecting data through online channels

5. Survicate

Survicate is a survey builder that integrates with many popular marketing tools.


Rather than sending a separate survey communication to your audience, like you might when using SurveyMonkey, you can embed Survicate questionnaires into:

  • Marketing emails
  • Websites
  • Apps

It's easy to get started with the Survicate software, as it comes with pre-built, customizable templates for:

  • Net promoter score (NPS) surveys
  • User experience surveys
  • Pre- and post-event surveys
  • Customer service surveys
  • Pricing surveys
  • Cart abandonment surveys

This allows you to collect actionable insights from customers and product users at various points in their journey.

How Much Does Survicate Cost?

Survicate plans start at $59 per month or $53 per month when billed annually. All plans include at least three user seats.

The company offers a 10-day free trial of its survey tool, too, so you can compare it to SurveyMonkey and other platforms.

Survicate vs. Qualtrics: At a Glance

Survicate Qualtrics
Starting price $53 per month, billed annually Custom quotes
Great for Surveying users throughout the customer journey Creating in-depth surveys
Useful when Using popular marketing, sales, and CRM tools Collecting data through online channels

6. Zonka Feedback

Zonka Feedback is a survey platform that works with in-store point of sale (PoS) systems and kiosks.


If your PoS system uses an iPad, Android tablet, or other digital touchscreen, you can load questionnaires onto it via the Zonka Feedback offline survey app.

You can use this functionality to collect data like:

  • Customer feedback about retail experiences
  • Contact information for SMS and email marketing
  • Satisfaction with a service, such as a haircut

The app works on smartphones, too, so it can also be used for collecting data during door-to-door sales visits or on-site service calls.

You can still use Zonka Feedback if you have online operations, though. The platform can gather data via website, SMS, or email surveys, which makes it another nice choice for businesses that operate through multiple channels.

How Much Does Zonka Feedback Cost?

Access to Zonka Feedback's offline survey app starts at $180 per device, per year, and you must pay for at least two device licenses.

If you'd like to use a mix of offline and online forms when running surveys, plan options start at $49 per month, billed annually.

Zonka Feedback vs. Qualtrics: At a Glance

Zonka Feedback Qualtrics
Starting price $180 per device, per year Custom quotes
Great for Collecting data from in-store retail customers Creating in-depth surveys
Useful when Conducting a blend of in-person and online sales Collecting data through online channels

7. Wynter

Wynter is a platform that allows B2B brands to quickly test new marketing assets.


If you're planning a business or product launch, and don't have access to an existing audience base, then Wynter can help.

As a Wynter user, you can build focus groups of 15 to 100 people and use them to:

  • Provide feedback on brand messaging
  • Test website user experience
  • Collect information on what your target audience may want

Wynter provides an array of demographic information about each person, so you can build groups based on factors like employment status, industry, and job title.

Every focus group participant in the Wynter database is pre-vetted, and they are paid for their participation in your surveys or tests.

Plus, Wynter promises focus group results in less than 48 hours—so it's useful if you're working on a tight deadline.

How Much Does Winter Cost?

You can sign up for Wynter and use it as a pay-as-you-go customer without a subscription. If you plan to run frequent or repeat surveys, though, you may want to purchase a subscription plan—options start at $6,990 per year.

It's important to note, though, that Wynter subscriptions don't give you free access to focus groups. You'll still need to pay per test, though you'll get a 40% to 50% discount over pay-as-you-go prices.

Wynter vs. Qualtrics: At a Glance

Wynter Qualtrics
Starting price Per-survey pricing Custom quotes
Great for Conducting occasional focus group surveys Creating in-depth surveys
Useful when Results are needed with a short turnaround Collecting data through online channels


Whether you want to improve your support team’s communication with customers, get feedback on a new in-app experience, or discover how your employees feel about the office, all of the tools on this list can help.

To learn more about how surveys and market research can help your sales, product development, marketing, and more, check out our complete guide to identifying market trends.