7 Key Real Estate Trends for 2024-2026
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This report will examine the top seven trends set to impact the real estate industry in 2024 and beyond.
One of the key underlying drivers for these trends is a relocation from big cities to the suburbs — a development that was occurring before 2020. But was accelerated by the COVID-19 pandemic.
But there are several other important changes in the real estate space to keep an eye on over the next 18-24 months.
Let's get right into the trends:
1. House hunting goes digital
Searches for "digital transformation" are up 2,225% over the last 10 years.
The pandemic accelerated digitization across all sectors.
And the real estate market is no exception.
Due to the pandemic and the competitive housing market in 2020, some buyers purchased their homes without stepping foot inside first.
Many were able to virtually tour property due to virtual capabilities, such as:
- 3D Tours
- Drone videos
- Virtual staging
Searches for "virtual staging" are up 187% over the past 5 years.
Online searches for "virtual staging", which were on the rise pre-pandemic, shot up in 2020, though the demand will likely decline somewhat after the pandemic.
Online real estate companies like Zillow, allowed home sellers to browse listings, get in touch with real estate agents, and research mortgage options during the pandemic.
Zillow and some similar companies also provide 3D home tour options.
Zillow remains a popular online real estate database, as evidenced by rising searches for "Zillow" over the past 10 years (59%).
The home tour is not the only aspect of home buying that is going digital.
Getting a mortgage can be done online now too.
Online searches for "Better Mortgage", an online mortgage lender, shot up 111% over the last 5 years.
Millennials, who are notorious for their reliance on social media, are also turning to technology to learn more about their new neighborhoods.
Websites like Nextdoor allow residents of a particular area to stay in touch with other locals and keep up with neighborhood events.
Overall, searches for "Nextdoor", the social networking website for neighbors, have increased by 109% in 10 years.
2. People move from cities to the suburbs
The COVID-19 pandemic has fueled migration from major cities to the suburbs.
The biggest metro areas, like New York, San Francisco, and Washington, DC, are likely to rebound once the US is firmly on the other side of the pandemic.
But the trend of opting out of big city living may persist for the next 3-5 years.
Many industry experts predict that the pandemic-fueled shift to the suburbs will remain through 2025.
The two underlying reasons for the shift are necessity and choice.
Those who cannot afford to stay are moving out of necessity.
While the wealthy are relocating by choice.
Those who have lost their jobs and can’t afford big city prices anymore are moving in search of more affordable housing options.
Last but not least, the suburbs are an attractive destination due to lower taxes and cheaper housing and rent prices.
Internet searches for "eviction" increased by 90% in the last 15 years, in part highlighting the concerns of lower-income homeowners and renters during the COVID-19 pandemic.
Some who are moving out of big cities are looking for suburbs that retain some of the big city feel, areas that urban planner, Daniel Parolek, refers to as “middle neighborhoods”.
While the predominant feature of “middle neighborhoods” is the single-family home, these areas also retain some of the conveniences of a big city, such as multifamily housing options, good public transportation, high walkability scores, shopping, and restaurants.
According to Parolek, “middle neighborhoods” are difficult to construct from a regulations perspective, but perhaps this will start to change in the future as demand for such areas increases.
The shift from cities to suburbs is also driving some of the other real estate trends on this list.
Such as the increasing popularity of the Sun Belt, rising median home prices, and an overall housing shortage.
3. The sun belt’s popularity continues to rise
As Americans shift out of big cities, one destination they are moving to is the Sun Belt.
The pandemic reinforced the increasing popularity of the Sun Belt, which is expected to persist for the foreseeable future.
The Sun Belt is the swath of the US that stretches from California to North Carolina and encompasses 18 southern states in between.
Approximately 75% of the country’s population growth in the past 10 years has been concentrated in the Sun Belt states.
In addition to its appeal to the retired set, the region is also becoming increasingly more attractive to younger professionals due to lower taxes and more affordable housing prices and rent.
Additionally, even the biggest Sun Belt cities offer more space compared to the top US metro areas such as New York.
The growing relocation and rising population in the Sun Belt have bolstered real estate markets in the region.
The growth has not been limited to single-family homes but has also translated to multifamily housing and commercial real estate.
Two major Sun Belt metro areas, Dallas and Tampa are ranked in the top ten US cities with the most real estate potential.
However, it is Austin that was anticipated to see the most real estate growth in the US in 2021, followed closely by Phoenix and Nashville, according to Zillow.
On the other hand, major metropolitan areas, like New York, Philadelphia, and San Francisco were among the worst real estate markets in the country in 2021.
4. Single-family housing demand creates shortages
The migration from cities to suburbs is resulting in growing buyer demand for single-family homes.
Single-family homes located in the suburbs are highly coveted.
Realtors projected that home sales would rise another 10% in 2021, which will bring them to the highest level since 2006.
Searches for single-family homes were at their highest rate in four years in 2020, according to Redfin's chief economist.
According to PricewaterhouseCoopers, the demand for single-family homes is being driven by several factors, including:
- Low interest rates
- The growing importance of the home due to the quarantine, social distancing, and telework
- Strong housing trends pre-pandemic
The pandemic-related demand for houses is compounded by another coinciding trend: Millennials entering the home ownership phase of their lives.
Millennials looking to purchase their first house or start a family are also spurring suburban growth.
Online searches for "home loans" were on the rise in 2020 but have dropped off recently.
As a result, single-family housing inventory is the lowest in approximately 40 years.
As of September 2020, there were approximately 830,000 homes on the market in the US, down 39% from September 2019.
The average time a home was listed on the market was 54 days, down 18% from September 2019.
One real estate agent in New Jersey has compared buying a house in New Jersey suburbs outside of New York City as a “blood sport” due to the high competition among buyers.
While these conditions persisted through 2021, it is unclear how long they will last beyond that.
The market is projected to eventually stabilize.
And the pace of new construction probably will catch up with the increased demand.
The housing shortage coupled with rising housing prices has been a boon for management and construction companies.
Housing construction of both single-family and multifamily homes is on the rise and reached the highest level since 2006 in 2020.
5. Home prices continue to rise
The current real estate trends are highly interconnected.
Due to the increased demand for single-family homes and dwindling supply, prices for single-family homes shot up in 2020 and are expected to remain high in 2023 and beyond.
Shortly after the start of the pandemic, the housing market temporarily reversed course, as prices dropped and those looking to sell their homes reevaluated that decision.
However, after a couple of months, prices went back up again.
And the seller’s market was stronger than ever going into 2021.
The median list price for a single-family home in 2020 reached $350,000 in September 2020, an 11% increase from September 2019.
Single-family home prices are on a rapid rise.
High prices are not deterring home buyers.
Some buyers are willing to pay substantially above the asking price to secure their purchase.
Rising house prices have pushed up the home equities of current homeowners.
Home equity is the overall home value minus the amount owed on it.
So, as market value increases, home equity does too.
Home equity rose by 6.6%, or an average of $10,000 per home in 2020.
Online searches for "home equity" have increased over the last decade.
6. Mortgage rates drop
Home ownership was spurred by record-low mortgage rates in 2020.
According to some sources, mortgage rates hit a 50-year low in 2020.
Mortgage rates were already on the decline since they reached a peak of 4.94% in 2018.
But at the beginning of January 2021, mortgage rates hit a record low of 2.65%.
This caused a spike in mortgage applications, which reached a 10-month high in the beginning of 2021.
At the end of January 2021, the Federal Reserve decided to keep interest rates close to zero due to the economic impacts of the pandemic.
Online searches for "mortgage rates" saw a huge spike in the first half of 2020 but leveled out in the second half of the year.
A mortgage refinancing spike coincided with the spike in online mortgage rate searches in the first half of 2020.
Another spike occurred in January 2021, when refinancing activity was 93% higher than in January 2020.
7. Rental property market declines
Partly due to the shift of people from cities to suburbs, the rental market for both residential and commercial properties in big cities was on the decline in 2020.
Demand for rental properties will continue to decline in the biggest cities as people who can afford it look to buy a house and those who cannot, look for other alternatives to save money or fall behind on their rent.
The number of young professionals who have given up their apartments and moved back in with their parents jumped last year.
According to Pew Research, 2020 was the first time since the Great Depression that the majority of young adults 18-29 lived with their parents.
The migration out of big cities has resulted in the highest apartment vacancy rate since 2010 and declining rental prices.
While rental vacancies are increasing in major metropolitan areas, demand for rental properties is actually going up in mid-size and smaller cities around the country as the demand for homes in these areas outpaces the supply.
The downturn in the rental market is creating real estate investment opportunities.
Investors can purchase struggling rental properties now in anticipation of renters returning to big cities when the pandemic ends.
Investors can also take advantage of commercial properties that went vacant in 2020, such as hotels and retail buildings, and repurpose them into housing units.
Online searches for "real estate investing" have increased over the past 5 years.
That wraps up our list of important real estate trends happening right now.
As more people move to the suburbs and look to purchase a home, single-family housing prices are expected to stay high and supply low.
Low mortgage rates will continue to drive the demand for homes.
In the meantime, the rental property market in large cities will remain in decline, which will provide opportunities for real estate investors planning for a post-pandemic recovery of city life.
Signs of their reversal include a rise in mortgage rates and an increase in housing supply as construction catches up with demand.
So it will be fascinating to see which of these trends were temporary due to COVID-19. Or are legitimate, long-term trends that are likely to persist over time.