Semrush Pricing: Is it Worth the Cost? (2025 Review)
Semrush is a popular search engine optimization (SEO) tool with over one million users.
Many marketers and business owners choose Semrush because they believe Semrush pricing offers the best value for their money.
In this guide, we’ll walk through everything that each Semrush plan offers.
How Much Does Semrush Cost?
Semrush has three different subscription plans.
| Semrush Pro | Semrush Guru | Semrush Business | |
| Monthly Plans | $139.95 | $249.95 | $499.95 |
| Annual Plans | $117.33 per month | $208.33 per month | $416.66 per month |
| Included Users | One | One | One |
| Additional Users | $45 each per month | $80 each per month | $100 each per month |
It’s important to note that the annual plans are more affordable.
If these plans aren’t the right fit, you can ask Semrush for custom pricing. In this article, we’ll focus on the fixed price plans: Pro, Guru, and Business.
What Does Each Semrush Plan Include?
There are over 50 different marketing tools available across the entire Semrush suite. Each Semrush plan includes slightly different features and allowances per month.
Semrush Pro - from $117.33/ mo
The Semrush Pro plan is ideal for small teams, solopreneurs, or anyone who’s new to SEO.
Even though the Pro plan is beginner-friendly, it doesn’t skimp on advanced features.
You can absolutely use Semrush Pro to do intensive SEO work, as its suite of tools lets you:
- Create up to five projects
- Monitor rank tracking for 500 keywords
- View up to 10,000 results on every report you run
- Conduct in-depth competitor analysis and keyword research
- Monitor organic traffic changes
- Run site audits to evaluate technical SEO
- Analyze backlink volume and quality
- Improve pay-per-click (PPC) ad campaigns
- Build and schedule five PDF reports
Semrush Guru - from $208.33/ mo
The Guru plan is good if you're scaling up your SEO work or producing lots of website content for multiple clients.
The plan includes everything Pro, along with some additional marketing and SEO tools.
You can use its key features to:
- Create up to 15 projects
- Monitor rank tracking for 1,500 keywords
- View up to 30,000 results on every report you run
- Build and schedule 20 PDF reports
- See historical data related to your keyword analytics and SEO projects
- Research an unlimited number of content topics
- Generate up to 800 SEO content templates every month with access to the content marketing platform
- Run up to five plagiarism checks every month
- Create reports with the Looker Studio integration
Semrush Business - from $416.66/ mo
The Semrush Business is ideal for large agencies with numerous clients or large companies that handle their SEO and marketing efforts in-house.
The Business plan includes everything in Guru with extended limits. You can also:
- Create up to 40 projects
- Monitor rank tracking for 5,000 keywords
- View up to 50,000 results on every report you run
- Build and schedule 50 PDF reports
- View share of voice metrics
- Generate up to 2,000 SEO content templates every month
- Run up to 10 plagiarism checks every month
- Use the Semrush API
How Much Do Semrush Add-ons Cost?
Every Semrush plan includes the core features you need to run effective SEO and PPC campaigns, but you can increase your account’s functionality with extra add-ons.
- Semrush Local: Ideal for businesses with brick-and-mortar locations, the Local add-on gives you tools to help boost your online presence. This includes support for local directory and listing management, Google Business Profile updates, and review responses.
- Social: The Semrush Social Media add-on lets you research, strategize, plan, schedule, and even create content with the help of AI.
- Agency Growth Kit: The Agency Growth Kit allows you to further customize and white-label your Semrush reports, build client portals, and even find new leads.
- ImpactHero: The ImpactHero tool takes your content marketing efforts further with information about your most impactful copy and how to use it based on buyer stages.
- Semrush .Trends: The .Trends add-on is useful for anyone who wants to better understand their competitors or audience. It includes access to Market Explorer, Traffic Analytics, One2Target, and EyeOn.
| Add-on | Price |
| Semrush Local | $50 and up per month |
| Social Media Tools | $29.99 and up per month |
| Agency Growth Kit | $69 and up per month |
| ImpactHero Pricing | $200 per month |
| Semrush .Trends Pricing | $289 per user, per month |
Tip: If you’re serious about finding the biggest impactful trends in your industry, use Exploding Topics. It’s a great complement to both Semrush and Ahrefs—and you can try Exploding Topics Pro for just $1.
Semrush vs. Ahrefs: Price Comparison
Ahrefs is another popular SEO tool that offers some similar features to Semrush, though the platform’s pricing and usage structure is quite different.
Semrush tools have distinct usage limits that you can see when signing up for a plan.
Ahrefs, on the other hand, uses a credit-based system. It makes comparing Ahrefs vs Semrush pricing a little tricky.
With Ahrefs, you use one credit by running a report, applying a filter, or requesting additional data in an Ahrefs SEO or research tool (excluding their position tracking and site audit features).
For example, if I type “keto diet” into the Semrush Keyword Magic Tool, I’ll use up one of my allotted searches for the month. But that’s all—it doesn’t matter how many times I filter the data to look for related terms.
If I research this term using the Ahrefs toolkit and apply four different filter views, I've already used up five of my monthly credits.
The number of credits you get varies by plan:
| Plan | Monthly Credits | User Seats | Monthly Price |
| Starter | 100 | One | $29 |
| Lite | 500 | One | $108 (billed annually) |
| Standard | Unlimited with fair use | One | $208 (billed annually) |
| Advanced | Unlimited with fair use | One | $374 (billed annually) |
| Enterprise | Unlimited with fair use | Three | $1,249 (billed annually) |
If you’re an experienced digital marketer, you’ll know whether these limits will be adequate for you. But if you’re new to Ahrefs, it might take a while to figure out which plan is the right fit.
There are certainly many good reasons to use both Ahrefs and Semrush together. If you like Ahrefs, just make sure that their credit model can accommodate how you need to use the tool.
Tip: If you're still unsure which SEO tool is right for your needs, you can learn more about how these two compare in our complete Ahrefs vs. Semrush report.
Semrush Pricing FAQ
Is there a Semrush free trial?
Semrush has a free account that you can use indefinitely.
Can you cancel or downgrade a Semrush subscription?
Yes. You can change your account at any time.
Is Semrush worth the cost?
As a professional SEO writer and consultant, I do think that Semrush is worth the cost. Because I don’t like having to monitor any kind of credit usage, I find that the Semrush plans (I chose Guru) work well for me.
For a closer look at Semrush features, check out our detailed Semrush review.
Semrush Pricing Overview
If you're new to Semrush, I recommend signing up for a free account to try out its features.
As your needs grow, you can easily upgrade to a Pro, Guru, or Business plan to unlock more advanced tools and higher usage limits. Our Semrush coupon will reduce the price further.
