Semrush Pricing: Does It Make Sense in 2025?

Semrush is a popular search engine optimization (SEO) tool with over one million users.

Many marketers and business owners choose Semrush because they believe Semrush pricing offers the best value for their money.

In this guide, we’ll walk through everything that each Semrush plan offers.

How Much Does Semrush Cost?

Semrush has three different subscription plans.

Features & Pricing	Semrush Pro	Semrush Guru	Semrush Business
Monthly Plans	$139.95	$249.95	$499.95
Annual Plans	$117.33 per month	$208.33 per month	$416.66 per month
Included Users	One	One	One
Additional Users	$45 each per month	$80 each per month	$100 each per month
Projects	5	15	40
Keyword Tracking	500	1,500	5,000
Historical Data	No	Yes	Yes
Content Marketing Toolkit	No	Yes	Yes

It’s important to note that the annual plans are more affordable.

If these plans aren’t the right fit, you can ask Semrush for custom pricing. In this article, we’ll focus on the fixed price plans: Pro, Guru, and Business.

What Does Each Semrush Plan Include?

There are over 50 different marketing tools available across the entire Semrush suite —  check out my Semrush demo for a walkthrough of some of the key features. Each Semrush plan includes slightly different features and allowances per month.

Semrush Pro - from $117.33/ mo

The Semrush Pro plan is ideal for small teams, solopreneurs, or anyone who’s new to SEO.

Even though the Pro plan is beginner-friendly, it doesn’t skimp on advanced features.

You can absolutely use Semrush Pro to do intensive SEO work, as its suite of tools lets you:

• Create up to five projects
• Monitor rank tracking for 500 keywords
• View up to 10,000 results on every report you run
• Conduct in-depth competitor analysis and keyword research
• Monitor organic traffic changes
• Run site audits to evaluate technical SEO
• Analyze backlink volume and quality
• Improve pay-per-click (PPC) ad campaigns
• Build and schedule five PDF reports

Semrush Guru - from $208.33/ mo

The Guru plan is good if you're scaling up your SEO work or producing lots of website content for multiple clients.

The plan includes everything Pro, along with some additional marketing and SEO tools.

You can use its key features to:

• Create up to 15 projects
• Monitor rank tracking for 1,500 keywords
• View up to 30,000 results on every report you run
• Build and schedule 20 PDF reports
• See historical data related to your keyword analytics and SEO projects
• Research an unlimited number of content topics
• Generate up to 800 SEO content templates every month with access to the content marketing platform
• Run up to five plagiarism checks every month
• Create reports with the Looker Studio integration

Semrush Business - from $416.66/ mo

The Semrush Business is ideal for large agencies with numerous clients or large companies that handle their SEO and marketing efforts in-house.

The Business plan includes everything in Guru with extended limits. You can also:

• Create up to 40 projects
• Monitor rank tracking for 5,000 keywords
• View up to 50,000 results on every report you run
• Build and schedule 50 PDF reports
• View share of voice metrics
• Generate up to 2,000 SEO content templates every month
• Run up to 10 plagiarism checks every month
• Use the Semrush API

How Much Do Semrush Add-ons Cost?

Every Semrush plan includes the core features you need to run effective SEO and PPC campaigns, but you can increase your account’s functionality with extra add-ons.

• Semrush Local: Ideal for businesses with brick-and-mortar locations, the Local add-on gives you tools to help boost your online presence. This includes support for local directory and listing management, Google Business Profile updates, and review responses.
• Social: The Semrush Social Media add-on lets you research, strategize, plan, schedule, and even create content with the help of AI.
• Agency Growth Kit: The Agency Growth Kit allows you to further customize and white-label your Semrush reports, build client portals, and even find new leads.
• ImpactHero: The ImpactHero tool takes your content marketing efforts further with information about your most impactful copy and how to use it based on buyer stages.
• Semrush .Trends: The .Trends add-on is useful for anyone who wants to better understand their competitors or audience. It includes access to Market Explorer, Traffic Analytics, One2Target, and EyeOn.

Add-on	Price
Semrush Local	$50 and up per month
Social Media Tools	$29.99 and up per month
Agency Growth Kit	$69 and up per month
ImpactHero Pricing	$200 per month
Semrush .Trends Pricing	$289 per user, per month

Does Semrush's ROI Justify Its Costs?

Yes, Semrush helps produce real ROI, especially if you rely on organic search as your main traffic channel. 

As with any tool, the value you can extract from Semrush depends on how well you use it for your SEO tasks. 

This reddit comment sums it up perfectly:

Speaking from personal experience, Semrush is the tool I use for all my SEO projects.

I attribute a big share of the money I generate with my content and SEO services to the Semrush Guru plan. It pays for itself with a very healthy recurring ROI.

But what kind of revenue growth can you expect with Semrush? Let's crunch some numbers about a hypothetical but realistic scenario:

Metric	Before Semrush	After Semrush (Guru Plan)
Monthly Organic Visitors	500	1,000
Conversion Rate	2.5%	2.5%
Avg. Revenue per Conversion	$55	$55
Monthly Conversions	12.5	25
Total Monthly Revenue	$687.50	$1,375
Semrush Cost	$0	$249.95
Estimated SEO ROI	N/A	[(1,375 – 249.95) ÷ 249.95] × 100 ≈ 450%

That's an SEO ROI of 450%, so your Semrush cost is easily covered with the revenue gains you can expect. 

If you're a brand, achieving results like these is perfectly possible (though affiliate marketing SEO may no longer produce massive ROI unless you're a well-established website).

I won't be covering all the ways Semrush makes this possible, but here's a quick overview of some Semrush features you can use to boost your traffic and revenue.

Discovering High Intent Keywords

The Semrush Keyword Magic tool allows you to find long-tail keywords with strong commercial intent.

In other words, these keywords bring high quality, conversion-ready traffic. Ranking for these terms can significantly enhance your organic revenue.

You can discover these keywords by entering a broad keyword relevant to your business.

As an example, I'm using "retirement planning" in this example. To narrow down my search to low difficulty, high intent keywords, I'm using these super helpful filters:

• KD set to "Easy"
• Intent set to "Commercial"

And Semrush instantly shows a bunch of keywords you can create quality content around and gain top rankings with relative ease. 

You'll notice that these keywords often don't have very high volume. 

But in modern SEO, intent-focused content can get you much farther than obsessing with volume only. 

Ranking for many low volume but high intent keywords produces more impactful (and lasting) results in terms of attracting high quality traffic with strong conversion potential. 

Boosting Rankings of Existing Keywords

In addition to finding new, high-intent keyword ideas, it's equally important to keep an eye on well-ranking keywords that might have even higher potential. 

You can find your best existing keywords in the Organic Research report.

With the position filter set to #4-10, Semrush will show you the keywords ranking on the first page.

These are your best candidates for grabbing top spots on Google SERPs with a little optimization. 

Update the content around these keywords by adding fresh information, sprinkling the keyword and its variations strategically in your content naturally, and generating contextually relevant internal links for it. 

Often, these small updates can help you boost your first-page keywords to top positions where visibility and clicks are highest. 

In fact, Semrush has a powerful On Page SEO Checker that gives you specific recommendations for improving your existing content. 

I've enjoyed quite a few easy wins by adding new content sections based on semantically relevant keywords suggested by the On Page SEO Checker.

Closing the Backlink Gap for Improved Authority Score

Building quality backlinks is a time-consuming process. 

Personally, I'm happy to pay money for any tool that can speed up tedious tasks. 

The Semrush Backlink Gap is the perfect example for such a tool. 

It helps you find your best link building prospects based on domains linking to your competitors but not to you. 

Since these domains are already ranking to domains in your niche, they'll usually be ready to link to you as well on similar topics. 

This is one of the fastest ways to improve your backlink profile and strengthen your website authority. 

Strong website authority is a factor that's only becoming more important with time as Google looks for trust signals to separate spammy sites from high-quality ones. 

Taken together, these tools can make a real impact in boosting your organic traffic and revenue.

This is why I think Semrush is a wise investment to make for websites that have organic search as one of their top traffic sources. 

Semrush vs. Ahrefs: Price Comparison

Ahrefs is another popular SEO tool that offers some similar features to Semrush, though the platform’s pricing and usage structure is quite different.

Semrush tools have distinct usage limits that you can see when signing up for a plan.

Ahrefs, on the other hand, uses a credit-based system. It makes comparing Ahrefs vs Semrush pricing a little tricky.

With Ahrefs, you use one credit by running a report, applying a filter, or requesting additional data in an Ahrefs SEO or research tool (excluding their position tracking and site audit features).

For example, if I type “keto diet” into the Semrush Keyword Magic Tool, I’ll use up one of my allotted searches for the month. But that’s all—it doesn’t matter how many times I filter the data to look for related terms.

If I research this term using the Ahrefs toolkit and apply four different filter views, I've already used up five of my monthly credits.

The number of credits you get varies by plan:

Plan	Monthly Credits	User Seats	Monthly Price
Starter	100	One	$29
Lite	500	One	$108 (billed annually)
Standard	Unlimited with fair use	One	$208 (billed annually)
Advanced	Unlimited with fair use	One	$374 (billed annually)
Enterprise	Unlimited with fair use	Three	$1,249 (billed annually)

If you’re an experienced digital marketer, you’ll know whether these limits will be adequate for you. But if you’re new to Ahrefs, it might take a while to figure out which plan is the right fit.

There are certainly many good reasons to use both Ahrefs and Semrush together. If you like Ahrefs, just make sure that their credit model can accommodate how you need to use the tool.

Semrush Pricing Overview

If you're new to Semrush, I recommend signing up for a free account to try out its features.

As your needs grow, you can easily upgrade to a Pro, Guru, or Business plan to unlock more advanced tools and higher usage limits. Our Semrush coupon will reduce the price further.