Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. Emily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.
Emily’s Most Recent Posts
Best Hootsuite Alternatives in 2025 (Cheaper + More Powerful)
Best Hootsuite Alternatives in 2025 (Cheaper + More Powerful)
Social media moves fast; a scheduling and management platform like Hootsuite can help make your job as a marketer easier. But Hootsuite isn’t the only (or even the best) social...
How to Use the Semrush Listing Management Tool to Boost Your Local SEO Strategy
How to Use the Semrush Listing Management Tool to Boost Your Local SEO Strategy
If a customer tells you that "Google said you'd be open today" or you're hearing complaints about missed calls to your office, you may have a listing management problem. This me...
Semrush Demo: Master This SEO Tool for Maximum Visibility
Semrush Demo: Master This SEO Tool for Maximum Visibility
Semrush is a fantastic tool for beginner digital marketers and experienced consultants alike. To get the most of it, you need to know how to use its extensive list of optimizati...
How to Choose the Best Keywords for SEO (2025)
How to Choose the Best Keywords for SEO (2025)
Are you writing website content and not seeing your site rise in the search engine results pages (SERPs)? If so, you're probably not targeting the best SEO keywords. The SEO key...
How to Use Semrush for Keyword Research: A Quick Guide
How to Use Semrush for Keyword Research: A Quick Guide
Organic keyword research is an important process that ensures you aren’t wasting your time when creating new webpages. If you’ve never done this research before, then it may sou...
7 Best SpyFu Alternatives: My Top Choices for 2025
7 Best SpyFu Alternatives: My Top Choices for 2025
SpyFu’s search engine optimization (SEO) platform is trusted by some big-name brands—and has been for nearly 20 years. The app's reporting tools make it popular with corporate t...