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Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. Emily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.
Emily’s Most Recent Posts
How 2Modern Curates Beautiful Designs Through Connections
How 2Modern Curates Beautiful Designs Through Connections
When Greg Finney founded 2Modern in 2003, the pioneering company was one of the first online purveyors of fine furnishings. Even though buying furniture online is commonplace no...
How to Validate a Product Idea in 6 Steps
How to Validate a Product Idea in 6 Steps
So you’re sure you have a winning idea for a product that will fly off the shelves — but have you validated this concept with your audience? In order to make your business succe...
4 Tools For TikTok Trend Research
4 Tools For TikTok Trend Research
If you want to make your TikTok account reach more viewers (and lead to more sales), then you need a good TikTok trend research tool. Why Are TikTok Trends Useful For Marketing?...
How to Track and Improve Brand Reputation
How to Track and Improve Brand Reputation
If you're not happy with how your brand appears in search results online or are experiencing dwindling sales and engagement, you might have a brand reputation problem. This guid...
How Trend Spotting Helped One Supplement Company Stay Afloat after COVID-19
How Trend Spotting Helped One Supplement Company Stay Afloat after COVID-19
When Andy Duckworth and Paul Finnegan created Naturecan in 2019, the duo focused on offering pure and effective CBD products. But as the U.K.-based company grew, the need for ad...
What is Trendjacking? How to Use it in Your Marketing
What is Trendjacking? How to Use it in Your Marketing
If you’ve ever seen a corporate brand jumping on a viral TikTok trend or posting meme-laden tweets, you’ve witnessed the concept of trendjacking in action. In this guide, we’ll...