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Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. Emily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.
Emily’s Most Recent Posts
How Trend Spotting Helped One Supplement Company Stay Afloat after COVID-19
How Trend Spotting Helped One Supplement Company Stay Afloat after COVID-19
When Andy Duckworth and Paul Finnegan created Naturecan in 2019, the duo focused on offering pure and effective CBD products. But as the U.K.-based company grew, the need for ad...
What is Trendjacking? How to Use it in Your Marketing
What is Trendjacking? How to Use it in Your Marketing
If you’ve ever seen a corporate brand jumping on a viral TikTok trend or posting meme-laden tweets, you’ve witnessed the concept of trendjacking in action. In this guide, we’ll...
How to Find Profitable E-Commerce Niches for 2026
How to Find Profitable E-Commerce Niches for 2026
Starting an e-commerce store is easy. Starting a profitable e-commerce store takes preparation, research, and careful selection of a good e-commerce niche. This guide breaks dow...
7 Reddit Keyword Research Tools for 2026
7 Reddit Keyword Research Tools for 2026
If you’re like me, when you want to find out what real people are saying about a product or app, you go to Google search and type in your question … then add “Reddit” to the end...
9 Experts Explain How Digital PR Can Improve Your SEO and GEO in 2026
9 Experts Explain How Digital PR Can Improve Your SEO and GEO in 2026
If you’ve been trying to keep up with search engine optimization (SEO) in the past year you probably know that “best practices” are evolving so rapidly that it’s hard to keep tr...
Can ChatGPT Do SEO For You?
Can ChatGPT Do SEO For You?
ChatGPT users send 2.5 billion prompts to the artificial intelligence (AI) tool every day — but those aren't all search queries. Most people are still doing a mix of traditional...