Top Trending YouTube Topics (June 2023)
YouTube is the second largest social media platform, with 2.56 billion monthly active users.
With the shift to short-form content, YouTube has experienced fierce competition from platforms like TikTok. But YouTube still dominates the long-form video market and is the go-to place for educational, entertainment, and business content.
Here are some of the top trending topics on YouTube right now:
| No. | Keyword | % Search Growth |
| 1 | Mr Beast | 4,900% |
| 2 | Blox Fruits | 8,300% |
| 3 | Gracie's Corner | 1,600% |
| 4 | Gametoons | 7,900% |
| 5 | Bluey | 6,900% |
| 6 | Kinigra Deon | 2,400% |
| 7 | Cocomelon | 6,700% |
| 8 | LankyBox | 6,300% |
| 9 | Vlad and Niki | 5,400% |
| 10 | Kurt Caz | 1,775% |
| 11 | TikTok Compilation | 5,900% |
| 12 | Kai Cenat | 6,600% |
| 13 | YouTube Shorts | 4,750% |
| 14 | ASMR Shorts | 450% |
| 15 | LoFi Music | 814% |
| 16 | VTubers | 3,200% |
| 17 | YouTube Hashtags | 950% |
| 18 | Faceless YouTube | 2,500% |
| 19 | Anime Recap | 369% |
| 20 | Try On Haul | 335% |
| 21 | Super Mario | 194% |
| 22 | Trust Challenges | 317% |
| 23 | ASMR Mukbang | 133% |
| 24 | Video Captions | 316% |
| 25 | Podcast Clips | 311% |
We’ve also highlighted some of the most notable YouTube trends listed below. We’ll explain why they are trending and the level type of viewership they generate.
1. YouTube Shorts
5-year search growth: 4,850%
Search growth status: Exploding
Description: YouTube Shorts is a short-form content platform that displays vertical videos 60 seconds in length or less. The shift to short-form content to compete with platforms like TikTok has caused big brands like YouTube to innovate. Shorts crossed 50 billion daily views in February 2023.
2. Try On Haul
5-year search growth: 335%
Search growth status: Exploding
Description: A Try On Haul is a video style where an influencer receives a “haul” of clothing from a brand to promote. In the video, the creator tries on the clothing and shares opinions about the brand. On YouTube, the creator places links to each clothing item in the video description so viewers can purchase an item they like.
3. Lofi Music
5-year search growth: 814%
Search growth status: Exploding
Description: Lofi music (low-fidelity music) is a subgenre of electronic music recorded with imperfections like background noise to aid with concentration and relaxation. Lofi music can increase focus while studying or performing deep concentration work tasks. Lofi Girl is the most subscribed Lofi music channel, with 12.6 million subscribers.
4. TikTok Compilation
5-year search growth: 5,900%
Search growth status: Regular
Description: A compilation is a longer montage video composed of two or more shorter videos mixed together. On YouTube, users can find TikTok compilations made up of dozens of popular TikTok clips. Viewers search these videos to find longer clips of funny videos, pranks, movie scenes, etc.
5. Blox Fruits
5-year search growth: 8,300%
Search growth status: Exploding
Description: Blox Fruits is a Roblox game inspired by the anime series One Piece. It’s become popular on the YouTube platform as creators share game tutorials, progress, and other interesting clips to help viewers become better players. This popular game has reached over 14 billion visits since its 2019 launch.
6. VTubers
5-year search growth: 3,200%
Search growth status: Exploding
Description: VTubers (Virtual YouTubers) are content creators that use digital avatars while streaming to their audience. Instead of showing their face, they build their brand around the avatar. Gawr Gura, a top-earning VTuber, has earned over $1 million in Super Chat Revenue.
7. ASMR Shorts
5-year search growth: 450%
Search growth status: Exploding
Description: ASMR is a tingling feeling and a pleasant form of paresthesia experienced from whispers and soft noises. ASMR also helps with anxiety and sleep. Viewers are heading to the YouTube Shorts platform to find quick ASMR clips for tingles.
8. Cocomelon
5-year search growth: 6,700%
Search growth status: Regular
Description: Cocomelon is a YouTube channel and 3D animation streaming show. With 159 million subscribers, the channel has exploded in popularity for kids because of their traditional nursery rhymes and children's songs. Cocomelon has generated over 158 billion views on YouTube alone.
Conclusion
This concludes our list of trending topics on YouTube.
You can see, many of these trends are long-term topics to pay attention to. We will continue to monitor YouTube platform trends and update this list regularly.