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Top Trending YouTube Topics (July 2025)

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by Josh Howarth
Last Updated: August 7, 2025

YouTube gets around 42.8 billion visits each month, making it one of the world's most popular websites. 

With the shift to short-form content, YouTube has experienced fierce competition from platforms like TikTok.

But YouTube still dominates the long-form video market and is the go-to place for educational, entertainment, and business content.

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Here are some of the top trending topics on YouTube right now, with monthly search growth and search volume in the US from the Semrush Keyword Analytics for YouTube app: 

No.Keyword% Monthly Search GrowthMonthly Search VolumeCompetitive Rate
1Kpop Demon Hunters90.6%12 million93
2MrBeast24.76%10 million97
3Love Island USA Season 775.75%2.9 million86
4Caze TV48.23%4.8 million84
5Grox22.82%1.4 million81
6Transparent Cleaning47.76%4.3 million88
7Lofi Songs14.53%816,00078
8Wrestle Shorts69.65%111,00067
9Dance Shorts62.69%97,00066
10VTuber21.39%606,00077
11MSI95.07%5 million89
12Ms. Rachel For Toddlers52.13%61,00067
13Blackpink72.53%9.4 million92
14Try On Haul Hot30.56%111,00087
15Lingerie Haul35.74%160,00069
1699 Nights In The Forest Roblox97.14%781,00078
17YouTube Automation 481%697,00075
18Temu Haul5.94%49,00062
19IShowSpeed33.23%13 million94
20YouTube Automation Step By Step27.7%70,00064
21UFC29.6%6.2 million90
22Captions16.43%25,00059
23TLDR Global3.5%36,00061
24The Pink Courtroom57.62%34,00060
25Animated Courtroom93.73%9,10053
26Affiliate Marketing13.46%235,00071
27Danny Go1,660%1.3 million79
28Dropshipping3.07%797,00078
29Faceless YouTube Channel3.29%153,00069
30Cocomelon Wheels On The Bus11.65%621,00077

We’ve highlighted some of the most notable YouTube trends below, using Exploding Topics data to dive deeper into search trends. We’ll explain why they are trending and the level of viewership they generate.

Want to find even more trending YouTube topics? Read our guide to the top YouTube keyword tools.  

1. YouTube Shorts

"YouTube Shorts" growth chart

5-year search growth: 8,800%

Search growth status: Exploding

Description: YouTube Shorts is a short-form content platform that displays vertical videos 60 seconds in length or less. The shift to short-form content to compete with platforms like TikTok has caused big brands like YouTube to innovate.

With TikTok facing an uncertain future in the US, many creators are cross-posting their short-form videos to YouTube. And viewers are starting to search out "shorts" specifically, like "dance shorts" and "wrestle shorts". 

Shorts crossed 70 billion daily views in February 2024. In July 2025, YouTube Shorts receives 200 billion daily views.

Trending Topics

2. Try On Haul

"Try on haul" growth chart

5-year search growth: 113%

Search growth status: Regular

Description: A try-on haul is a video style where an influencer receives a “haul” of clothing from a brand to promote. In the video, the creator tries on the clothing and shares opinions about the brand. On YouTube, the creator places links to each clothing item in the video description so viewers can purchase an item they like.

"Temu haul", "lingerie haul" and "try on haul hot" were all trending this month on YouTube. 

3. Lofi Music

"LoFi music" growth chart

5-year search growth: 50%

Search growth status: Regular

Description: Lofi music (low-fidelity music) is a subgenre of electronic music recorded with imperfections like background noise to aid with concentration and relaxation. Lofi music can increase focus while studying or performing deep concentration work tasks. Lofi Girl is the most subscribed Lofi music channel, with around 15 million subscribers.

4. YouTube Automation

"YouTube automation" growth chart

5-year search growth: 400%

Search growth status: Exploding

Description: Streamlining the YouTube content creation process by automating certain parts of it, especially with the help of AI tools. Automation may occur at the research stage, e.g. gathering keywords, or even in the actual production of the content. 

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5. Roblox YouTube 

"Roblox YouTube" growth chart

5-year search growth: 23%

Search growth status: Exploding

Description: Roblox playthroughs are hugely popular on YouTube. The sandbox nature of the platform means that new user-generated games are always appearing; the latest to spike in popularity is 99 Nights In The Forest, a survival challenge, which has received around 1 billion visits.  

Another Roblox game, Blox Fruits, is inspired by the anime series One Piece. It’s become popular on the YouTube platform as creators share game tutorials, progress, and other interesting clips to help viewers become better players. This popular game has reached over 52 billion visits since its 2019 launch.

6. VTubing

"VTubing" growth chart

5-year search growth: 1450%

Search growth status: Exploding

Description: VTubers (Virtual YouTubers) are content creators who use digital avatars while streaming to their audience. Instead of showing their face, they build their brand around the avatar. YouTubers watched 500 million hours of VTuber content in Q1 2025.

7. Faceless YouTube Channel

"Faceless YouTube channel" growth chart

5-year search growth: 9,400%

Search growth status: Exploding

Description: A faceless YouTube channel is a channel that does not show the creator's face in the content. Creators remain anonymous for privacy and to avoid public exposure. It's also a way to put more focus on the content itself than the creator. 

Faceless channels are even more appealing to creators in the age of AI. They can be quick and easy to set up. 

8. Video Captions

"Video captions" growth chart

5-year search growth: 109%

Search growth status: Exploding

Description: Textual representations of the audio content in a video, including dialogue, sound effects, and music. They provide additional or interpretive information for viewers, particularly those who are deaf or hard of hearing, and can be either closed (toggleable) or open (always visible).

Video captions are essential for accessibility and inclusivity, benefiting individuals with hearing impairments and those who prefer or need text-based content. AI generation of captions is getting considerably better, with tools like Semrush Social Content AI.

9. Virtual Court

"Virtual court" growth chart

5-year search growth: 197%

Search growth status: Exploding

Description: A virtual court can refer to a judicial proceeding conducted online rather than in a physical courtroom, utilizing videoconferencing technology and other digital tools. Virtual courts enable judges, lawyers, and defendants to participate remotely, often using platforms like Zoom for hearings and YouTube for webcasting.

However, the growing popularity on YouTube is driven by fictional "courts", trying more trivial matters. "The Pink Courtroom" deals with social and relationship issues in a mock court setting, while "Animated Courtroom" is a series that puts comic book villains on trial. 

10. MSI

"MSI" growth chart

5-year search growth: 93%

Search growth status: Exploding

Description: MSI, or "Micro-Star International", is a major player in eSports. It generates various items of gaming hardware, which are heavily reviewed on YouTube. 

In the year leading up to March 2025, MSI generated revenues of $6.26 billion

Key Takeaways

Despite competition from newer social media sites, YouTube remains one of the world's largest social media platforms, with 2.7 billion monthly active users.

For more YouTube statistics, check out:

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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Josh Howarth

Co-Founder & CTO

Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more