Top Searches on YouTube (October 2025)

This is a thorough list of the most searched keywords on YouTube.

We gathered US and global data from the Semrush Keyword Analytics for YouTube app.

It provides comprehensive data on trending video searches around the world. Our data was sourced in October 2025.

Top 100 Searches On YouTube In The US

The most searched keyword on YouTube in the United States is “Charlie Kirk,” with 27 million monthly searches.

The next most popular searches are “ASMR” (down 1 position) and “coryxkenshin.” 

#	YouTube Keyword	Search Volume	Competitive Rate
1	charlie kirk	27 million	99
2	asmr	21 million	98
3	coryxkenshin	13 million	95
4=	mrbeast	11 million	94
4=	song	11 million	94
6	music	10 million	94
7	d4vd	9.1 million	93
8	taylor swift	8 million	92
9=	ishowspeed	7.5 million	92
9=	songs	7.5 million	92
11	minecraft	6.9 million	91
12	karaoke	6.8 million	91
13	charlie kirk shot	6.7 million	91
14	jimmy kimmel	6.6 million	91
15	battlefield 6	6.5 million	91
16=	asmongold	6.3 million	91
16=	wwe	6.3 million	91
18	lofi	6.1 million	91
19=	penguinz0	5.6 million	90
19=	nfl	5.6 million	90
21=	phonk	5.4 million	90
21=	candace owens	5.4 million	90
21=	golden	5.4 million	90
21=	borderlands 4	5.4 million	90
25	silent hill f	5.1 million	90
26	kai cenat	5 million	89
27=	mr beast	4.9 million	89
27=	caseoh	4.9 million	89
29	iphone 17	4.7 million	89
30=	valorant	4.6 million	89
30=	saiyaara song	4.6 million	89
30=	sml	4.6 million	89
33=	markiplier	4.5 million	89
33=	sourav joshi vlogs	4.5 million	89
35	bad bunny	4.3 million	88
36=	ghost of yotei	4.2 million	88
36=	tmkoc	4.2 million	88
36=	dying light the beast	4.2 million	88
36=	sidemen	4.2 million	88
40=	kpop demon hunters	4.1 million	88
40=	techno gamerz	4.1 million	88
42	movies	4 million	88
43	soda pop	3.9 million	88
44=	4k	3.8 million	88
44=	my mix	3.8 million	88
46=	podcast	3.7 million	88
46=	4k video	3.7 million	88
48	musica	3.6 million	88
49=	iphone 17 pro max	3.5 million	87
49=	eminem	3.5 million	87
49=	youtube	3.5 million	87
49=	news	3.5 million	87
53=	katseye	3.4 million	87
53=	ufc	3.4 million	87
55	movie	3.3 million	87
56=	real madrid	3.1 million	87
56=	nintendo direct	3.1 million	87
56=	destiny	3.1 million	87
56=	fortnite	3.1 million	87
56=	stand up comedy	3.1 million	87
56=	roblox	3.1 million	87
56=	nick fuentes	3.1 million	87
63=	cocomelon	3 million	87
63=	type beat	3 million	87
63=	f1	3 million	86
63=	drake	3 million	86
63=	trump	3 million	86
68=	lck	2.9 million	86
68=	joe rogan	2.9 million	86
68=	michael jackson	2.9 million	86
71=	sher	2.8 million	86
71=	ballon d or 2025	2.8 million	86
71=	nba youngboy	2.8 million	86
71=	sabrina carpenter	2.8 million	86
71=	popularmmos	2.8 million	86
71=	xqc	2.8 million	86
71=	megabonk	2.8 million	86
71=	speed	2.8 million	86
71=	linkin park	2.8 million	86
80=	moist critical	2.7 million	86
80=	sher drama	2.7 million	86
80=	trailer	2.7 million	86
80=	tabola bale	2.7 million	86
80=	cartoon	2.7 million	86
80=	fox news	2.7 million	86
80=	mukbang	2.7 million	86
87=	young thug	2.6 million	86
87=	hindi song	2.6 million	86
87=	bhojpuri song	2.6 million	86
87=	billie eilish	2.6 million	86
87=	3i atlas	2.6 million	86
87=	c	2.6 million	86
87=	67	2.6 million	86
94=	knights of guinevere	2.5 million	86
94=	doraemon	2.5 million	85
94=	ananta	2.5 million	85
94=	study music	2.5 million	85
94=	dhruv rathee	2.5 million	85
94=	genshin impact	2.5 million	85
94=	mpl	2.5 million	85

The "Competitive Rate" metric in Keyword Analytics for YouTube is similar to the "Keyword Competition" metric in SEO.

All of our top 100 terms are in the most competitive category. 

Semrush estimates that a channel would need 1+ million subscribers to rank on YouTube for these terms.

In Keyword Analytics for YouTube, we also gathered data on:

• Fast-growing keywords that may be easier to rank for
• Most popular videos that appear for each search term
• Most viewed YouTube videos over the previous day, week, or month

Keyword Analytics for YouTube is free for 7 days. After that, it costs just $10 a month. You can also check out the Rank Tracker for YouTube app. 

Sign up for a free Semrush account to try it. For more details, have a look at our review of the 6 top YouTube keyword tools.

What Is The Most Searched Keyword on YouTube Globally?

Globally, the top searches on YouTube in October 2025 are similar to the top 100 in the US.

The global chart is perhaps a little less susceptible to trends and news topics: "ASMR" has been at the top for a long time, and "song" also features in the top 3.

But the biggest topics, like the death of Charlie Kirk, still break through.  

Many of the top YouTube searches are for famous YouTube channels or musical artists.

Top 100 Searches On YouTube Globally

#	YouTube Keyword	Search Volume	Competitive Rate
1	asmr	53 million	99
2	charlie kirk	52 million	99
3	song	29 million	96
4	mrbeast	27 million	95
5	karaoke	24 million	95
6	music	22 million	94
7	taylor swift	21 million	94
8=	songs	20 million	94
8=	d4vd	20 million	94
10	coryxkenshin	18 million	93
11	minecraft	17 million	93
12=	golden	16 million	92
12=	tmkoc	16 million	92
12=	sourav joshi vlogs	16 million	92
12=	tabola bale	16 million	92
16=	lofi	15 million	92
16=	battlefield 6	15 million	92
16=	phonk	15 million	92
16=	ishowspeed	15 million	92
20=	silent hill f	14 million	92
20=	charlie kirk shot	14 million	92
20=	sidemen	14 million	92
20=	mr beast	14 million	92
20=	saiyaara song	14 million	92
20=	iphone 17	14 million	92
26=	valorant	13 million	91
26=	dying light the beast	13 million	91
26=	wwe	13 million	91
26=	podcast	13 million	91
26=	mpl	13 million	91
31=	asmongold	12 million	91
31=	techno gamerz	12 million	91
31=	musica	12 million	91
31=	stand up comedy	12 million	91
31=	jimmy kimmel	12 million	91
36=	soda pop	11 million	90
36=	real madrid	11 million	90
36=	eşref rüya	11 million	90
36=	windah basudara	11 million	90
36=	borderlands 4	11 million	90
36=	ghost of yotei	11 million	90
42=	ballon d or 2025	10 million	90
42=	eminem	10 million	90
42=	bad bunny	10 million	90
42=	tn en vivo	10 million	90
42=	bhojpuri song	10 million	90
42=	movie	10 million	90
48=	katseye	9.7 million	90
48=	f1	9.7 million	90
50=	penguinz0	9.6 million	90
50=	linkin park	9.6 million	90
52	ufc	9.5 million	90
53=	kpop demon hunters	9.4 million	89
53=	kai cenat	9.4 million	89
55	candace owens	9.3 million	89
56	youtube	9.1 million	89
57=	squeezie	9 million	89
57=	kantara 2 trailer	9 million	89
57=	hanuman chalisa	9 million	89
60	caseoh	8.8 million	89
61=	dhruv rathee	8.6 million	89
61=	nfl	8.6 million	89
61=	fenerbahçe	8.6 million	89
64	cocomelon	8.5 million	89
65	michael jackson	8.4 million	89
66=	roblox	8.3 million	89
66=	trailer	8.3 million	89
68=	aaj tak live	8.2 million	89
68=	sabrina carpenter	8.2 million	89
70=	news	8.1 million	89
70=	iphone 17 pro max	8.1 million	89
72=	markiplier	7.9 million	89
72=	movies	7.9 million	88
74	dj	7.8 million	88
75=	hindi song	7.7 million	88
75=	alanzoka	7.7 million	88
77=	justin bieber	7.6 million	88
77=	mukbang	7.6 million	88
77=	batang quiapo	7.6 million	88
77=	tarak mehta ulta chashma	7.6 million	88
77=	ind vs pak	7.6 million	88
77=	billie eilish	7.6 million	88
77=	new song	7.6 million	88
84=	3i atlas	7.4 million	88
84=	megabonk	7.4 million	88
86=	c5n en vivo	7.3 million	88
86=	career247	7.3 million	88
86=	4k video	7.3 million	88
89	trump	7.2 million	88
90=	lvbel c5	7 million	88
90=	bruno mars	7 million	88
90=	c	7 million	88
93	pal pal	6.9 million	88
94=	funk	6.8 million	88
94=	hollow knight	6.8 million	88
94=	canelo vs crawford	6.8 million	88
97=	manifest	6.7 million	88
97=	ananta	6.7 million	88
97=	drake	6.7 million	88
97=	ge tv	6.7 million	88

As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with news and sports highlights.

Considering this is a list of YouTube’s top searches, many of these keywords are mainstream. However, we discovered a few search terms experiencing an upward trend right now that are worth mentioning.

1. Lofi

5-year search growth ("Lofi Music"): 121%

Search growth status: Regular

YouTube Search Volume (Global): 15 million

Organic Search Volume (Global): 256,100 monthly searches

Description: Lofi is a subgenre of electronic music notoriously known for its chilled-out retro vibe. Lofi Girl is one of the most popular Lofi channels on YouTube with 15.2 million subscribers as of October 2025. The channel plays 24/7 on a loop to help listeners study, fall asleep, and relax.

2. MrBeast

5-year search growth: 185%

Search growth status: Regular

YouTube Search Volume (Global): 27 million

Organic Search Volume (Global): 2 million monthly searches

Description: MrBeast is a popular YouTuber with 445 million subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast has multiple YouTube channels, including channels dedicated to gaming and philanthropy.

Searches hit an all-time high back in December last year. His big stunts still attract major interest. 

3. Roblox

5-year search growth: 48%

Search growth status: Regular

YouTube Search Volume (Global): 8.3 million

Organic Search Volume (Global): 80 million monthly searches

Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 53 million videos and 6.5 million Roblox YouTube channels. For in-depth revenue and demographics details, check out our list of Roblox stats. 

4. F1

5-year search growth: 146%

Search growth status: Exploding

YouTube Search Volume (Global): 9.7 million

Organic Search Volume (Global): 25.1 million

Description: F1 (Formula 1) is a global motorsport series. Its recent popularity on YouTube has been helped by F1 The Movie, which is no doubt exactly what the marketing execs who signed it off were hoping to achieve.

Even without the movie, F1 is massive in its own right. It has over 750 million fans, making it the world's most popular annual sporting series. 

5. Cocomelon

5-year search growth: -35%

Search growth status: Peaked

YouTube Search Volume (Global): 8.5 million

Organic Search Volume (Global): 2.2 million monthly searches

Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 198 million subscribers.

Organic search volume has been on a steady decline, but it deserves a mention here (at least for now) thanks to its status as a continued YouTube powerhouse. 

6. UFC

5-year search growth: 203%

Search growth status: Exploding

YouTube Search Volume (Global): 9.5 million

Organic Search Volume (Global): 25.1 million monthly searches

Description: The UFC (Ultimate Fighting Championship) is a mixed martial arts sports league. Searchers turn to YouTube to watch fight highlights and expert analysis. The organization has experienced rapid growth with more than 625 million fans and over 155 million social media followers.

A fight on the White House lawn is scheduled for June 2026.

7. ASMR

5-year search growth: 33%

Search growth status: Regular

YouTube Search Volume (Global): 53 million

Organic Search Volume (Global): 1.2 million monthly searches

Description: ASMR, or autonomous sensory meridian response, is a positive subconscious feeling that can be evoked by certain stimuli. ASMR has also become shorthand for the content designed to trigger this response.

The largest YouTube search in the US and around the world, ASMR actually has a significantly lower (but still high) organic search volume. That's because it is quintessential YouTube content: an inherently audio-visual experience.

Conclusion

This concludes our detailed list of the top 100 searches on YouTube globally and in the US.

Many of the top searches are popular YouTubers and musicians. 

Video game-related videos (Minecraft, Roblox, etc.) also rank near the top of the most searched list.

Sign up for a free Semrush account to find more valuable data in the Keyword Analytics for YouTube app.

And check out this YouTube trends post to find more under-the-radar YouTube topics.