grid-line

Top Searches on YouTube (2024)

by Anthony Cardillo
February 13, 2024

This is a thorough list of the most searched keywords on YouTube.

We gathered US and global search volume data from the Ahrefs platform. Ahrefs is a leading SEO tool for traffic and search volume data.

This estimated search volume data is based on the latest 2024 estimates.

Top 100 Searches On YouTube In The US

# Keyword US Search Volume
1 PewDiePie 4,570,000
2 ASMR 4,040,000
3 Music 3,350,000
4 Markiplier 2,970,000
5 Old Town Road 2,500,000
6 Billie Eilish 2,360,000
7 Pewdiepie Vs T Series 2,180,000
=8 David Dobrik 2,010,000
=8 Fortnite 2,010,000
10 Jacksepticeye 1,960,000
11 Joe Rogan 1,920,000
12 James Charles 1,850,000
13 Baby Shark 1,840,000
=14 BTS 1,650,000
=14 DanTDM 1,650,000
16 SNL 1,570,000
17 Game Grumps 1,400,000
18 CNN 1,380,000
19 WWE 1,350,000
20 Lofi 1,320,000
21 Minecraft 1,290,000
22 Shane Dawson 1,220,000
23 Fox News 1,190,000
=24 MrBeast 1,160,000
=24 MSNBC 1,160,000
=26 Ssundee 1,130,000
=26 FGTeeV 1,130,000
28 Lofi Hip Hop 1,120,000
29 T Series 1,110,000
30 Gacha Life 1,090,000
31 Stephen Colbert 1,070,000
=32 Flamingo 1,050,000
=32 Ariana Grande 1,050,000
34 Nightcore 993,000
35 Songs 945,000
36 Jake Paul 939,000
37 LazarBeam 922,000
38 Tyt 905,000
39 Eminem 902,000
40 Taylor Swift 895,000
41 Post Malone 889,000
42 VanossGaming 888,000
43 Memes 871,000
44 Jeffree Star 861,000
45 Trump 854,000
46 Study Music 840,000
47 Cardi B 833,000
48 Sex 810,000
49 Juice Wrld 809,000
50 Game Of Thrones 807,000
51 Espn 802,000
52 Unspeakable 794,000
53 John Oliver 784,000
54 Logan Paul 775,000
55 Nba Youngboy 770,000
56 Try Not To Laugh 766,000
57 Blackpink 762,000
58 CoryxKenshin 759,000
59 Avengers Endgame 752,000
60 Roblox 736,000
61 Andrew Yang 733,000
62 Dude Perfect 730,000
63 Last Week Tonight 727,000
64 Peppa Pig 725,000
65 Mr. Beast 715,000
66 Chad Wild Clay 708,000
67 Dunkey 706,000
68 UFC 699,000
69 Game Theory 693,000
70 NFL 689,000
71 JRE 688,000
72 Buzzfeed Unsolved 682,000
=73 Drake 679,000
=73 PopularMMOs 679,000
=75 Borderlands 3 670,000
=75 Ninja 670,000
77 Colbert 669,000
78 SML 663,000
79 Tik Tok 658,000
=80 ItsFunneh 652,000
=80 Undisputed 652,000
=82 Seth Meyers 650,000
=82 Ben Shapiro 650,000
84 Rachel Maddow 648,000
=85 Pokemon Sword And Shield 641,000
=85 Jeffy 641,000
=85 Projared 641,000
88 Trevor Noah 640,000
89 Critical Role 638,000
90 Trisha Paytas 637,000
91 Blippi 635,000
=92 First Take 623,000
=92 Gmm 623,000
94 Nintendo 620,000
=95 SSSniperWolf 619,000
=95 Queen 619,000
97 Ryan's Toy Review 612,000
98 Tati 604,000
99 Funny Videos 601,000
100 Sis Vs Bro 600,000

What Is The Most Searched Thing on YouTube?

According to 2024 data, the most searched thing on YouTube in the United States is “PewDiePie,” with 4,570,000 searches. The next most popular searches are “ASMR” and “Music.”

Globally, the top searches are similar. The top searched term is “BTS” at 16,720,000, followed by “Pewdiepie” and “ASMR.” Many of the top YouTube searches are for famous YouTuber channels or musical artists.

Top 100 Searches On YouTube Globally

# Keyword Global Search Volume
1 BTS 16,720,000
2 Pewdiepie 16,500,000
3 ASMR 14,660,000
4 Billie Eilish 13,800,000
5 Baby Shark 12,110,000
6 Old Town Road 10,460,000
7 Music 10,230,000
8 Badabun 10,190,000
9 Blackpink 9,580,000
10 Fortnite 9,120,000
11 Minecraft 8,540,000
12 Pewdiepie Vs T Series 8,250,000
13 Peliculas Completas En Español 8,220,000
14 Senorita 8,200,000
15 Ariana Grande 7,600,000
16 Alan Walker 7,010,000
17 Tik Tok 6,920,000
18 WWE 6,720,000
19 Bad Bunny 6,460,000
20 Eminem 6,450,000
21 Queen 6,440,000
22 Ed Sheeran 6,100,000
23 Peppa Pig 6,010,000
24 Despacito 5,690,000
25 La Rosa De Guadalupe 5,650,000
26 Sex 5,570,000
27 Taki Taki 5,440,000
28 Michael Jackson 5,080,000
29 Songs 5,040,000
30 T Series 4,950,000
31 Maluma 4,860,000
32 Bad Guy 4,810,000
33 Markiplier 4,770,000
34 Taylor Swift 4,710,000
35 Ozuna 4,670,000
36 Nightcore 4,620,000
37 Karaoke 4,540,000
38 James Charles 4,530,000
=39 YouTube 4,470,000
=39 Imagine Dragons 4,470,000
=39 Dance Monkey 4,470,000
42 Twice 4,390,000
43 Roblox 4,380,000
44 Gacha Life 4,360,000
45 Post Malone 4,270,000
46 Justin Bieber 4,150,000
47 Bruno Mars 4,130,000
48 7 Rings 4,070,000
49 China 4,010,000
50 Jacksepticeye 3,780,000
51 Maroon 5 3,770,000
=52 Joe Rogan 3,760,000
=52 Game Of Thrones 3,760,000
=54 Linkin Park 3,740,000
=54 Marshmello 3,740,000
56 David Dobrik 3,710,000
57 Bohemian Rhapsody 3,700,000
58 Lady Gaga 3,640,000
=59 Cardi B 3,540,000
=59 5 Minute Crafts 3,540,000
61 Selena Gomez 3,450,000
62 Coldplay 3,440,000
63 DanTDM 3,430,000
=64 Lofi 3,420,000
=64 Anuel AA 3,420,000
66 Rihanna 3,400,000
67 Drake 3,390,000
68 Rap 3,370,000
69 Shawn Mendes 3,300,000
=70 Cocomelon 3,290,000
=70 Sia 3,290,000
=72 Slime 3,220,000
=72 Song 3,220,000
=72 Dua Lipa 3,220,000
75 Funny Videos 3,190,000
=76 Avengers Endgame 3,040,000
=76 Movies 3,040,000
78 Believer 3,010,000
=79 GTA 5 3,000,000
=79 Romeo Santos 3,000,000
81 Katy Perry 2,990,000
82 Just Dance 2,980,000
83 Rammstein 2,950,000
=84 Happier 2,850,000
=84 NCS 2,850,000
=86 Nicki Minaj 2,840,000
=86 XXX 2,840,000
88 Adele 2,780,000
=89 Sunflower 2,750,000
=89 Shakira 2,750,000
=91 Memes 2,690,000
=91 NBA 2,690,000
=93 AMV 2,660,000
=93 Metallica 2,660,000
=93 Tom And Jerry 2,660,000
=96 CNN 2,630,000
=96 Sam Smith 2,630,000
98 EXO 2,600,000
99 UFC 2,590,000
100 Lana Del Rey 2,300,000

As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with sports highlights.

Considering this is a list of YouTube’s top searches, many of these keywords are mainstream. However, we discovered a few search terms experiencing an upward trend right now that are worth mentioning.

1. Lofi

undefined

5-year search growth: 313%

Search growth status: Exploding

Search Volume (US): 1,320,000

Search Volume (Global): 3,420,000

Description: Lofi is a subgenre of electronic music notoriously known for its chilled-out retro vibe. Lofi Girl is one of the most popular Lofi channels, with 13.9 million subscribers. The channel plays 24/7 on a loop to help listeners study, fall asleep, and relax.

2. MrBeast

undefined

5-year search growth: 860%

Search growth status: Exploding

Search Volume (US): 1,160,000

Search Volume (Global): 2,430,000

Description: MrBeast is a popular YouTuber with 239 million subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast also has multiple YouTube channels, including gaming and philanthropy channels.

3. Roblox

undefined

5-year search growth: 85%

Search growth status: Regular

Search Volume (US): 736,000

Search Volume (Global): 4,380,000

Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 18 million videos and 2.3 million Roblox YouTube channels.

4. Taylor Swift

undefined

5-year search growth: 1,150%

Search growth status: Exploding

Search Volume (US): 895,000

Search Volume (Global): 4,710,000

Description: Taylor Swift is an American singer-songwriter with a massive following on YouTube. The Taylor Swift channel has 56.4 million subscribers. Her 2023 "The Eras Tour" sold out at every venue within a few hours after tickets were released.

5. Cocomelon

undefined

5-year search growth: 175%

Search growth status: Regular

Search Volume (US): 491,000

Search Volume (Global): 3,290,000

Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 165 million subscribers and over 168 billion views, making it one of the most-watched channels on YouTube.

6. Minecraft

undefined

5-year search growth: 46%

Search growth status: Regular

Search Volume (US): 1,290,000

Search Volume (Global): 8,540,000

Description: Minecraft is a sandbox video game developed by Mojang Studios. The game allows players to build, explore, and survive in a blocky 3D world. Minecraft content like game tutorials, walkthroughs, and mod reviews on YouTube attracts millions of views.

7. Lana Del Rey

undefined

5-year search growth: 22%

Search growth status: Regular

Search Volume (US): 287,000

Search Volume (Global): 2,300,000

Description: Lana Del Rey is an American singer-songwriter with over 7 billion views and 15.2 million subscribers on YouTube. Some of her notable songs include "Video Games," "Born to Die," and "Summertime Sadness."

Conclusion

This concludes our detailed list of the top 100 searches on YouTube globally and in the US.

Many of the top searches are popular YouTubers (MrBeast and PewDiePie) and famous musicians (Billie Eilish, Taylor Swift, Lana Del Ray, etc.)

Video game-related videos (Minecraft, Fortnite, Roblox, etc.) also rank near the top of the most searched list. You can check out this YouTube trends post to find more under-the-radar YouTube topics.

This list will be regularly updated to include updated search data and new YouTube topics.