Top Searches on YouTube (October 2026)

This is a thorough list of the most searched keywords on YouTube.

We gathered US and global data from the Semrush Keyword Analytics for YouTube app.

It provides comprehensive data on trending video searches around the world. Our data was sourced in October 2026.

Top 100 Searches On YouTube In The US

The most searched keyword on YouTube in the United States is “asmr” with 38 million monthly searches.

The next most popular searches are “song" and “mrbeast.” 

#	YouTube Keyword	Search Volume	Competitive Rate
1	asmr	33 million	99
2	song	22 million	97
3	mrbeast	20 million	96
4	music	18 million	95
5	karaoke	17 million	95
6=	minecraft	15 million	95
6=	gta 6	15 million	94
8	songs	14 million	94
9	asmongold	8.7 million	91
10=	drake	8.6 million	91
10=	lofi	8.6 million	91
10=	valorant	8.6 million	91
13	aion 2	8.5 million	91
14=	movies	7.8 million	91
14=	michael jackson	7.8 million	91
16=	movie	7.7 million	91
16=	wwe	7.7 million	91
18	mr beast	7.5 million	91
19=	podcast	7.4 million	90
19=	phonk	7.4 million	90
21	techno gamerz	7.3 million	90
22	taylor swift	6.9 million	90
23	musica	6.8 million	90
24=	resident evil	6.7 million	90
24=	bts	6.7 million	90
26=	caseoh	6.6 million	90
26=	tmkoc	6.6 million	90
26=	cocomelon	6.6 million	90
26=	trump	6.6 million	90
26=	samay raina	6.6 million	90
31=	react to	6.5 million	90
31=	reggie	6.5 million	90
33=	cartoon	6.3 million	90
33=	verity	6.3 million	90
35=	nfl	6.2 million	90
35=	youtube	6.2 million	90
35=	taarak mehta ka ooltah chashmah	6.2 million	89
38	ishowspeed	6.1 million	89
39	jailer 2	6 million	89
40=	tesla roadster	5.9 million	89
40=	sidemen	5.9 million	89
42=	markiplier	5.8 million	89
42=	sourav joshi vlogs	5.8 million	89
42=	deadlock	5.8 million	89
42=	roblox	5.8 million	89
46=	dar e nijat	5.6 million	89
46=	linkin park	5.6 million	89
46=	sml	5.6 million	89
46=	ufc	5.6 million	89
50=	india's got latent	5.5 million	89
50=	f1	5.5 million	89
50=	jynxzi	5.5 million	89
53=	doraemon	5.4 million	89
53=	news	5.4 million	89
53=	kai cenat	5.4 million	89
56=	katseye	5.3 million	89
56=	wow forever	5.3 million	89
58=	eminem	5.2 million	89
58=	the weeknd	5.2 million	88
60	hindi song	5.1 million	88
61	dhruv rathee	5 million	88
62=	trailer	4.9 million	88
62=	fortnite	4.9 million	88
64=	penguinz0	4.8 million	88
64=	control resonant	4.8 million	88
66=	anime	4.7 million	88
66=	mukbang	4.7 million	88
68=	peliculas completas en español latino	4.6 million	88
68=	wemmbu	4.6 million	88
70=	4k video	4.5 million	88
70=	bigg boss 20	4.5 million	88
70=	nba	4.5 million	88
70=	bruno mars	4.5 million	88
74=	bad bunny	4.4 million	88
74=	justin bieber	4.4 million	88
74=	daha 17	4.4 million	88
74=	dj	4.4 million	88
74=	funk	4.4 million	88
79=	4k	4.4 million	88
80=	study with me	4.3 million	87
80=	ramayana trailer	4.3 million	87
80=	my mix	4.3 million	87
80=	silent hill townfall	4.3 million	87
84=	real madrid	4.2 million	87
84=	karan aujla	4.2 million	87
86=	coryxkenshin	4.1 million	87
86=	r	4.1 million	87
86=	fede vigevani	4.1 million	87
86=	bhojpuri song	4.1 million	87
86=	hanuman chalisa	4.1 million	87
86=	rajab family	4.1 million	87
86=	snl	4.1 million	87
86=	stand up comedy	4.1 million	87
86=	pakistani drama	4.1 million	87
95=	gta 6 trailer	4 million	87
95=	jazz	4 million	87
95=	aniimo	4 million	87
95=	dar e nijaat	4 million	87
95=	joe bartolozzi	4 million	87
95=	karol g	4 million	87

The "Competitive Rate" metric in Keyword Analytics for YouTube is similar to the "Keyword Competition" metric in SEO.

All of our top 100 terms are in the most competitive category. 

Semrush estimates that a channel would need 1+ million subscribers to rank on YouTube for these terms.

In Keyword Analytics for YouTube, we also gathered data on:

• Fast-growing keywords that may be easier to rank for
• Most popular videos that appear for each search term
• Most viewed YouTube videos over the previous day, week, or month

Keyword Analytics for YouTube is free for 7 days. After that, it costs just $10 a month. You can also check out the Rank Tracker for YouTube app. 

Sign up for a free Semrush account to try it. For more details, have a look at our review of the 6 top YouTube keyword tools.

What Is The Most Searched Keyword on YouTube Globally?

Globally, the top searches on YouTube in October 2026 are similar to the top 100 in the US.

The global chart is perhaps a little less susceptible to trends and news topics: "ASMR" has been at the top for a long time, and "song" also features in the top 3.

Many of the top YouTube searches are for famous YouTube channels or musical artists.

Top 100 Searches On YouTube Globally

#	YouTube Keyword	Search Volume	Competitive Rate
1	asmr	53 million	99
2	song	37 million	97
3	mrbeast	32 million	96
4	karaoke	29 million	96
5=	music	25 million	95
5=	gta 6	25 million	95
7	songs	24 million	95
8	minecraft	22 million	94
9	samay raina	15 million	92
10=	jailer 2	14 million	92
10=	aion 2	14 million	92
10=	podcast	14 million	92
10=	sourav joshi vlogs	14 million	92
10=	tmkoc	14 million	92
10=	movie	14 million	92
10=	asmongold	14 million	91
17=	lofi	13 million	91
17=	valorant	13 million	91
17=	michael jackson	13 million	91
17=	taarak mehta ka ooltah chashmah	13 million	91
21=	taylor swift	12 million	92
21=	techno gamerz	12 million	91
21=	mr beast	12 million	91
21=	drake	12 million	91
25=	wwe	11 million	90
25=	musica	11 million	90
25=	sidemen	11 million	90
25=	phonk	11 million	90
25=	india's got latent	11 million	90
25=	movies	11 million	90
25=	resident evil	11 million	90
32=	ramayana trailer	10 million	90
32=	bts	10 million	90
32=	nadia omara	10 million	90
32=	linkin park	10 million	90
32=	youtube	10 million	90
32=	dhruv rathee	10 million	90
32=	hanuman chalisa	10 million	90
39	f1	9.9 million	90
40=	cocomelon	9.8 million	90
40=	daha 17	9.8 million	90
42=	bhojpuri song	9.7 million	90
42=	trailer	9.7 million	90
44	tesla roadster	9.6 million	90
45=	hindi song	9.5 million	89
45=	stand up comedy	9.5 million	89
45=	verity	9.5 million	89
48	react to	9.4 million	89
49	the weeknd	9.3 million	89
50	caseoh	9.2 million	89
51	mpl	9.1 million	89
52	dj	9 million	89
53=	cartoon	8.9 million	89
53=	katseye	8.9 million	89
55=	news	8.8 million	89
55=	ishowspeed	8.8 million	89
57=	wow forever	8.7 million	89
57=	roblox	8.7 million	89
57=	ufc	8.7 million	89
60=	deadlock	8.6 million	89
60=	eminem	8.6 million	89
62	nfl	8.5 million	89
63=	rans entertainment	8.4 million	89
63=	windah basudara	8.4 million	89
65	negoro angin	8.3 million	89
66=	reggie	8.2 million	89
66=	karan aujla	8.2 million	89
68	tn en vivo	8.1 million	89
69=	markiplier	8 million	89
69=	real madrid	8 million	89
69=	doraemon	8 million	89
72=	justin bieber	7.8 million	88
72=	mukbang	7.8 million	88
74	aaj tak live	7.7 million	88
75=	control resonant	7.6 million	88
75=	peliculas completas en español latino	7.6 million	88
75=	bruno mars	7.6 million	88
78=	chalre chalre waal	7.5 million	88
78=	nando moura	7.5 million	88
80=	kalyani song	7.4 million	88
80=	jynxzi	7.4 million	88
82	manifest	7.2 million	88
83=	new song	7.1 million	88
83=	bad bunny	7.1 million	88
83=	penguinz0	7.1 million	88
83=	silent hill townfall	7.1 million	88
87=	funk	7 million	88
87=	kai cenat	7 million	88
87=	anime	7 million	88
87=	study with me	7 million	88
91=	karol g	6.9 million	88
91=	fede vigevani	6.9 million	88
91=	nba	6.9 million	88
94	mr indian hacker	6.8 million	88
95	gta 6 trailer	6.7 million	88
96=	fortnite	6.6 million	88
96=	wemmbu	6.6 million	87
96=	sml	6.6 million	87
99=	dar e nijat	6.5 million	87
99=	4k video	6.5 million	87

As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with news and sports highlights.

It's a testament to the importance of brand-building on YouTube that so many of the top searches are looking for specific creators and channels. If you succeed on the platform, you can expect a loyal audience who will actively seek out your content.

Let's take a closer look at some of the top YouTube searches:

1. ASMR

5-year search growth: 37%

YouTube search volume (global): 53 million

Organic search volume (global): 1.1 million

YouTube competitive rate: 99

Description: ASMR, or autonomous sensory meridian response, is now a highly mature trend. We've used the 15-year search chart to really illustrate the story of its growth.

As you'll no doubt know, ASMR commonly refers to content that produces a calming, relaxing effect. This can be triggered through any number of unusual auditory or visual cues, like crinkling paper or puncturing foil.

It's a staple at the top of YouTube searches list every month. Although it's an extremely competitive keyword, a millions-strong audience is clearly always actively looking for new and satisfying content.

2. Roblox

5-year search growth: -10%

YouTube search volume (global): 8.7 million

Organic search volume (global): 80.3 million

YouTube competitive rate: 89

Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 84 million videos and 9.3 million Roblox YouTube channels. For in-depth revenue and demographics details, check out our list of Roblox stats. 

3. MrBeast

5-year search growth: 71%

YouTube search volume (global): 32 million

Organic search volume (global): 1.2 million

YouTube competitive rate: 96

Description: MrBeast is a popular YouTuber with 522 million+ subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast has multiple YouTube channels, including channels dedicated to gaming and philanthropy. In fact, "MrBeast gaming" gets 1.8 million YouTube searches per month itself.

It's a testament to his YouTube mega-star status that MrBeast features twice in the top 25 global YouTube searches, stylized as "MrBeast" and "Mr Beast" respectively. If you combine the search volume for those two terms, he's receiving more than 40 million searches per month on the platform.

4. React To

5-year search growth: -4%

YouTube search volume (global): 9.4 million

Organic search volume (global): 4,400

YouTube competitive rate: 89

Description: React to is a highly popular genre of video on YouTube where viewers watch you watching or listening to something else for the first time. It's a way for creators to engage with popular culture and media, showcasing their personalities without necessarily needing the rights for the underlying media (e.g., you could react to a new Taylor Swift album without ever actually playing it on the video.)

It's a useful YouTube trend to know if you're looking to create content, because you can make "react to" videos within your own niche. Even if you don't manage to reach the massive global audience for react to content, you should still be able to enjoy success with your usual audience. It's also striking how YouTube-native this brand of content is; global Google search volume is negligible, but it's one of the biggest search terms on YouTube.

5. F1

5-year search growth: 45%

YouTube search volume (global): 9.9 million

Organic search volume (global): 25.5 million

YouTube competitive rate: 90

Description: F1 (Formula 1) is a global motorsport series. Historically dwarfed by NASCAR in the US, it has now comfortably surpassed it in terms of monthly YouTube searches (to the tune of 9.4 million searches), ranking as the 50th most popular search in the country. Globally, F1 is the 39th most popular search.

Its surge in popularity has been helped by a number of cultural tie-ins. Drive to Survive on Netflix brought F1 to a whole new audience, sparking a number of less successful copycat attempts in other sports. F1 The Movie (2025) also brought in more interest, which is no doubt exactly what the marketing execs who signed it off were hoping to achieve.

F1 has over 750 million fans globally, making it the world's most popular annual sporting series. 

6. Cocomelon

5-year search growth: -61%

YouTube search volume (global): 9.8 million

Organic search volume (global): 1.5 million

YouTube competitive rate: 90

Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 203 million subscribers.

Organic search volume has been on a steady decline, but it deserves a mention here (at least for now) thanks to its status as a continued YouTube powerhouse. Despite the drop-off, it's added another 5 million subscribers since January.

7. UFC

5-year search growth: 48%

YouTube search volume (global): 8.7 million

Organic search volume (global): 25.9 million

YouTube competitive rate: 89

Description: The UFC (Ultimate Fighting Championship) is a mixed martial arts sports league. Searchers turn to YouTube to watch fight highlights and expert analysis. The organization has experienced rapid growth with more than 625 million fans and over 155 million social media followers.

A fight on the White House lawn controversially took place in June 2026. Whatever you made of that, it was certainly evidence of the sport's firmly-established mainstream appeal.

Conclusion

This concludes our detailed list of the top 100 searches on YouTube globally and in the US.

Many of the top searches are popular YouTubers and musicians. 

Video game-related videos (Minecraft, Roblox, etc.) also rank near the top of the most searched list.

Sign up for a free Semrush account to find more valuable data in the Keyword Analytics for YouTube app.

And check out this YouTube trends post to find more under-the-radar YouTube topics.