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Top Searches on YouTube (August 2025)

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by Anthony Cardillo
Last Updated: August 26, 2025

This is a thorough list of the most searched keywords on YouTube.

We gathered US and global data from the Semrush Keyword Analytics for YouTube app.

It provides comprehensive data on trending video searches around the world. Our data was sourced in August 2025.

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Top 100 Searches On YouTube In The US

The most searched keyword on YouTube in the United States is “ASMR,” with 33 million monthly searches.

The next most popular searches are “MrBeast” and “song.” 

#YouTube KeywordSearch VolumeCompetitive Rate
1asmr24 million99
2saiyaara song18 million97
3battlefield 617 million97
4song13 million95
5mrbeast12 million95
6music10 million94
7songs8.6 million93
8karaoke8.1 million93
9golden8 million93
10wwe7.5 million92
11minecraft7.1 million92
12asmongold7 million92
13kpop demon hunters6.9 million92
14ozzy osbourne6.8 million92
15phonk6.3 million91
16lofi6.2 million91
17sidemen6 million91
18roblox5.9 million91
19=soda pop5.7 million91
19=tmkoc5.7 million91
21=mr beast5.6 million91
21=lck5.6 million91
23penguinz05.4 million90
24coryxkenshin5.2 million90
25markiplier5.1 million90
26your idol 4.9 million90
27=sml4.8 million90
27=caseoh4.8 million90
29podcast4.7 million90
30=drake4.6 million89
30=sourav joshi vlogs4.6 million89
32=ibai4.5 million89
32=valorant4.5 million89
34=movies4.4 million89
34=f14.4 million89
34=eminem4.4 million89
34=movie4.4 million89
34=war 2 trailer4.4 million89
34=tsunami4.4 million89
40=youtube4.3 million89
40=grow a garden4.3 million89
42=ufc4.2 million89
42=sher4.2 million89
42=ducky bhai4.2 million89
44=type soul4.1 million89
44=sher drama4.1 million89
46fantastic four post credits scene4 million89
47=fortnite3.9 million89
47=plaqueboymax3.9 million88
47=cocomelon3.9 million88
50=trump3.8 million88
50=musica3.8 million88
50=stand up comedy3.8 million88
50=techno gamerz3.8 million88
50=news3.8 million88
50=4k video3.8 million88
50=south park3.8 million88
57=ishowspeed3.7 million88
57=my mix3.7 million88
59=4k3.6 million88
59=flamingo3.6 million88
59=rajab family3.6 million88
59=saiyaara3.6 million88
59=linkin park3.6 million88
64=doraemon3.5 million88
64=cartoon3.5 million88
64=dhruv rathee3.5 million88
67=blackpink3.4 million88
67=saiyaara movie3.4 million88
67=tyler the creator3.4 million88
67=katseye3.4 million88
71=battlefield 6 trailer3.3 million88
71=trailer3.3 million88
71=felca3.3 million88
71=justin bieber3.3 million87
75=black sabbath3.2 million87
75=michael jackson3.2 million87
75=avatar 3 trailer3.2 million87
75=coolie trailer3.2 million87
75=tabola bale3.2 million87
75=hulk hogan3.2 million87
75=driving in my car right after a beer3.2 million87
75=pal pal3.2 million87
75=taylor swift3.2 million87
84=barcelona3.1 million87
84=c3.1 million87
84=hindi song3.1 million87
84=jynxzi3.1 million87
84=bhojpuri song3.1 million87
89=bad bunny3 million87
89=marvel rivals3 million87
89=arsenal3 million87
89=ryan trahan3 million87
89=billie eilish3 million87
89=schlep3 million87
89=hanuman chalisa3 million87
89=kreekcraft3 million87
97=windah basudara2.9 million87
97=mukbang2.9 million87
97=south park trump2.9 million87
97=new song2.9 million87

The "Competitive Rate" metric in Keyword Analytics for YouTube is similar to the "Keyword Competition" metric in SEO.

All of our top 100 terms are in the most competitive category. 

Semrush estimates that a channel would need 1+ million subscribers to rank on YouTube for these terms.

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In Keyword Analytics for YouTube, we also gathered data on:

  • Fast-growing keywords that may be easier to rank for
  • Most popular videos that appear for each search term
  • Most viewed YouTube videos over the previous day, week, or month

The Semrush Keyword Analytics for YouTube app

Keyword Analytics for YouTube is free for 7 days. After that, it costs just $10 a month. You can also check out the Rank Tracker for YouTube app. 

Sign up for a free Semrush account to try it. For more details, have a look at our review of the 6 top YouTube keyword tools.

What Is The Most Searched Keyword on YouTube Globally?

Globally, the top searches on YouTube in August 2025 are similar to the top 100 in the US.

Looking at the top three, the most searched term is “ASMR”, followed by “Saiyaara song” and “Battlefield 6.” Many of the top YouTube searches are for famous YouTube channels or musical artists.

Top 100 Searches On YouTube Globally

#YouTube KeywordSearch VolumeCompetitive Rate
1asmr49 million99
2saiyaara song36 million97
3battlefield 632 million97
4song26 million96
5mrbeast25 million95
6karaoke23 million95
7felca21 million94
8music20 million94
9songs19 million94
10golden18 million94
11=tmkoc15 million92
11=tabola bale15 million92
13=wwe14 million92
13=sidemen14 million92
13=minecraft14 million92
13=phonk14 million92
17=coolie trailer13 million92
17=kpop demon hunters13 million92
17=lofi13 million92
17=soda pop13 million92
17=ozzy osbourne13 million92
17=mr beast13 million91
23=podcast12 million91
23=asmongold12 million91
23=roblox12 million91
23=sourav joshi vlogs12 million91
27musica11 million91
28=stand up comedy10 million90
28=windah basudara10 million90
28=eminem10 million90
31movie9.9 million90
32linkin park9.7 million90
33=your idol9.4 million90
33=ufc9.4 million90
35valorant9.3 million90
36=f19.2 million90
36=war 2 trailer9.2 million90
38=dhruv rathee9.1 million90
38=aaj tak live9.1 million90
38=youtube9.1 million90
38=ibai9.1 million90
42grow a garden9 million90
43bhojpuri song8.7 million89
44=cocomelon8.6 million89
44=trump8.6 million89
46=hanuman chalisa8.5 million89
46=jrokez8.5 million89
46=golden huntrix8.5 million89
46=penguinz08.5 million89
50=tn en vivo8.3 million89
50=batang quiapo8.3 million89
52techno gamerz8.2 million89
53markiplier8 million89
54tarak mehta ulta chashma7.9 million89
55=blackpink7.8 million89
55=justin bieber7.8 million89
55=michael jackson7.8 million89
58=drake7.7 million89
58=trailer7.7 million89
58=taylor swift7.7 million89
58=movies 7.7 million89
62=fortnite7.6 million89
62=katseye7.6 million89
64=fenerbahçe7.5 million89
64=coolie7.5 million89
64=caseoh7.5 million89
67=bad bunny7.3 million88
67=caze tv ao vivo7.3 million88
67=news7.3 million88
67=saiyaara7.3 million88
71=mejikuhibiniu7.2 million88
71=dj7.2 million88
71=mafia the old country7.2 million88
74=hindi song7.1 million88
74=billie eilish7.1 million88
74=lck7.1 million88
74=mukbang7.1 million88
78=manifest7 million88
78=black sabbath7 million88
80type soul6.9 million88
81=pal pal6.8 million88
81=tsunami6.8 million88
81=c6.8 million88
81=galatasaray6.8 million88
81=bruno mars6.8 million88
86=coryxkenshin6.7 million88
86=new song6.7 million88
88=4k video6.6 million88
88=barcelona6.6 million88
90=ishowspeed6.5 million88
90=monica song6.5 million88
90=arsenal6.5 million88
90=gamescom 20256.5 million88
94one piece6.4 million88
95=real madrid6.3 million88
95=career2476.3 million88
97=flamingo6.1 million87
97=cartoon6.1 million87
97=peppa pig6.1 million87
97=fantastic four post credits scene6.1 million87

As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with sports highlights.

Considering this is a list of YouTube’s top searches, many of these keywords are mainstream. However, we discovered a few search terms experiencing an upward trend right now that are worth mentioning.

1. Lofi

"Lofi" growth chart

5-year search growth: 14%

Search growth status: Regular

YouTube Search Volume (Global): 13 million

Organic Search Volume (Global): 258,500 monthly searches

Description: Lofi is a subgenre of electronic music notoriously known for its chilled-out retro vibe. Lofi Girl is one of the most popular Lofi channels on YouTube with 13.9 million subscribers. The channel plays 24/7 on a loop to help listeners study, fall asleep, and relax.

2. MrBeast

"MrBeast" growth chart

5-year search growth: 194%

Search growth status: Exploding

YouTube Search Volume (Global): 25 million

Organic Search Volume (Global): 2.1 million monthly searches

Description: MrBeast is a popular YouTuber with 365 million subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast has multiple YouTube channels, including channels dedicated to gaming and philanthropy.

Searches hit an all-time high back in December last year. His big stunts still attract major interest. 

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3. Roblox

"Roblox" growth chart

5-year search growth: 85%

Search growth status: Exploding

YouTube Search Volume (Global): 12 million

Organic Search Volume (Global): 79.9 million monthly searches

Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 47 million videos and 5.8 million Roblox YouTube channels. For in-depth revenue and demographics details, check out our list of Roblox stats

4. F1

"F1" growth chart

5-year search growth: 60%

Search growth status: Regular

YouTube Search Volume (Global): 9.2 million

Organic Search Volume (Global): 24.9 million

Description: F1 (Formula 1) is a global motorsport series. Its recent popularity on YouTube has been helped by F1 The Movie, which is no doubt exactly what the marketing execs who signed it off were hoping to achieve.

Even without the movie, F1 is massive in its own right. It has over 750 million fans, making it the world's most popular annual sporting series. 

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5. Cocomelon

"Cocomelon" growth chart

5-year search growth: -13%

Search growth status: Peaked

YouTube Search Volume (Global): 8.6 million

Organic Search Volume (Global): 2.3 million monthly searches

Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 195 million subscribers.

Organic search volume has been on a steady decline, but it deserves a mention here (at least for now) thanks to its status as a continued YouTube powerhouse. 

6. UFC

"UFC" growth chart

5-year search growth: 89%

Search growth status: Exploding

YouTube Search Volume (Global): 9.4 million

Organic Search Volume (Global): 25 million monthly searches

Description: The UFC (Ultimate Fighting Championship) is a mixed martial arts sports league. Searchers turn to YouTube to watch fight highlights and expert analysis. The organization has experienced rapid growth with more than 625 million fans and over 155 million social media followers.

7. ASMR

"ASMR" growth chart

5-year search growth: 49%

Search growth status: Exploding

YouTube Search Volume (Global): 49 million

Organic Search Volume (Global): 1.2 million monthly searches

Description: ASMR, or autonomous sensory meridian response, is a positive subconscious feeling that can be evoked by certain stimuli. ASMR has also become shorthand for the content designed to trigger this response.

The largest YouTube search in the US and around the world, ASMR actually has a significantly lower (but still high) organic search volume. That's because it is quintessential YouTube content: an inherently audio-visual experience.

Conclusion

This concludes our detailed list of the top 100 searches on YouTube globally and in the US.

Many of the top searches are popular YouTubers and musicians. 

Video game-related videos (Minecraft, Roblox, etc.) also rank near the top of the most searched list.

Sign up for a free Semrush account to find more valuable data in the Keyword Analytics for YouTube app.

And check out this YouTube trends post to find more under-the-radar YouTube topics.

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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Anthony Cardillo

Content Writer

Anthony is a Content Writer at Exploding Topics. Before joining the team, Anthony spent over four years managing content strat... Read more