Top Searches on YouTube (August 2025)

This is a thorough list of the most searched keywords on YouTube.

We gathered US and global data from the Semrush Keyword Analytics for YouTube app.

It provides comprehensive data on trending video searches around the world. Our data was sourced in August 2025.

Top 100 Searches On YouTube In The US

The most searched keyword on YouTube in the United States is “ASMR,” with 33 million monthly searches.

The next most popular searches are “MrBeast” and “song.” 

#	YouTube Keyword	Search Volume	Competitive Rate
1	asmr	24 million	99
2	saiyaara song	18 million	97
3	battlefield 6	17 million	97
4	song	13 million	95
5	mrbeast	12 million	95
6	music	10 million	94
7	songs	8.6 million	93
8	karaoke	8.1 million	93
9	golden	8 million	93
10	wwe	7.5 million	92
11	minecraft	7.1 million	92
12	asmongold	7 million	92
13	kpop demon hunters	6.9 million	92
14	ozzy osbourne	6.8 million	92
15	phonk	6.3 million	91
16	lofi	6.2 million	91
17	sidemen	6 million	91
18	roblox	5.9 million	91
19=	soda pop	5.7 million	91
19=	tmkoc	5.7 million	91
21=	mr beast	5.6 million	91
21=	lck	5.6 million	91
23	penguinz0	5.4 million	90
24	coryxkenshin	5.2 million	90
25	markiplier	5.1 million	90
26	your idol	4.9 million	90
27=	sml	4.8 million	90
27=	caseoh	4.8 million	90
29	podcast	4.7 million	90
30=	drake	4.6 million	89
30=	sourav joshi vlogs	4.6 million	89
32=	ibai	4.5 million	89
32=	valorant	4.5 million	89
34=	movies	4.4 million	89
34=	f1	4.4 million	89
34=	eminem	4.4 million	89
34=	movie	4.4 million	89
34=	war 2 trailer	4.4 million	89
34=	tsunami	4.4 million	89
40=	youtube	4.3 million	89
40=	grow a garden	4.3 million	89
42=	ufc	4.2 million	89
42=	sher	4.2 million	89
42=	ducky bhai	4.2 million	89
44=	type soul	4.1 million	89
44=	sher drama	4.1 million	89
46	fantastic four post credits scene	4 million	89
47=	fortnite	3.9 million	89
47=	plaqueboymax	3.9 million	88
47=	cocomelon	3.9 million	88
50=	trump	3.8 million	88
50=	musica	3.8 million	88
50=	stand up comedy	3.8 million	88
50=	techno gamerz	3.8 million	88
50=	news	3.8 million	88
50=	4k video	3.8 million	88
50=	south park	3.8 million	88
57=	ishowspeed	3.7 million	88
57=	my mix	3.7 million	88
59=	4k	3.6 million	88
59=	flamingo	3.6 million	88
59=	rajab family	3.6 million	88
59=	saiyaara	3.6 million	88
59=	linkin park	3.6 million	88
64=	doraemon	3.5 million	88
64=	cartoon	3.5 million	88
64=	dhruv rathee	3.5 million	88
67=	blackpink	3.4 million	88
67=	saiyaara movie	3.4 million	88
67=	tyler the creator	3.4 million	88
67=	katseye	3.4 million	88
71=	battlefield 6 trailer	3.3 million	88
71=	trailer	3.3 million	88
71=	felca	3.3 million	88
71=	justin bieber	3.3 million	87
75=	black sabbath	3.2 million	87
75=	michael jackson	3.2 million	87
75=	avatar 3 trailer	3.2 million	87
75=	coolie trailer	3.2 million	87
75=	tabola bale	3.2 million	87
75=	hulk hogan	3.2 million	87
75=	driving in my car right after a beer	3.2 million	87
75=	pal pal	3.2 million	87
75=	taylor swift	3.2 million	87
84=	barcelona	3.1 million	87
84=	c	3.1 million	87
84=	hindi song	3.1 million	87
84=	jynxzi	3.1 million	87
84=	bhojpuri song	3.1 million	87
89=	bad bunny	3 million	87
89=	marvel rivals	3 million	87
89=	arsenal	3 million	87
89=	ryan trahan	3 million	87
89=	billie eilish	3 million	87
89=	schlep	3 million	87
89=	hanuman chalisa	3 million	87
89=	kreekcraft	3 million	87
97=	windah basudara	2.9 million	87
97=	mukbang	2.9 million	87
97=	south park trump	2.9 million	87
97=	new song	2.9 million	87

The "Competitive Rate" metric in Keyword Analytics for YouTube is similar to the "Keyword Competition" metric in SEO.

All of our top 100 terms are in the most competitive category. 

Semrush estimates that a channel would need 1+ million subscribers to rank on YouTube for these terms.

In Keyword Analytics for YouTube, we also gathered data on:

• Fast-growing keywords that may be easier to rank for
• Most popular videos that appear for each search term
• Most viewed YouTube videos over the previous day, week, or month

Keyword Analytics for YouTube is free for 7 days. After that, it costs just $10 a month. You can also check out the Rank Tracker for YouTube app. 

Sign up for a free Semrush account to try it. For more details, have a look at our review of the 6 top YouTube keyword tools.

What Is The Most Searched Keyword on YouTube Globally?

Globally, the top searches on YouTube in August 2025 are similar to the top 100 in the US.

Looking at the top three, the most searched term is “ASMR”, followed by “Saiyaara song” and “Battlefield 6.” Many of the top YouTube searches are for famous YouTube channels or musical artists.

Top 100 Searches On YouTube Globally

#	YouTube Keyword	Search Volume	Competitive Rate
1	asmr	49 million	99
2	saiyaara song	36 million	97
3	battlefield 6	32 million	97
4	song	26 million	96
5	mrbeast	25 million	95
6	karaoke	23 million	95
7	felca	21 million	94
8	music	20 million	94
9	songs	19 million	94
10	golden	18 million	94
11=	tmkoc	15 million	92
11=	tabola bale	15 million	92
13=	wwe	14 million	92
13=	sidemen	14 million	92
13=	minecraft	14 million	92
13=	phonk	14 million	92
17=	coolie trailer	13 million	92
17=	kpop demon hunters	13 million	92
17=	lofi	13 million	92
17=	soda pop	13 million	92
17=	ozzy osbourne	13 million	92
17=	mr beast	13 million	91
23=	podcast	12 million	91
23=	asmongold	12 million	91
23=	roblox	12 million	91
23=	sourav joshi vlogs	12 million	91
27	musica	11 million	91
28=	stand up comedy	10 million	90
28=	windah basudara	10 million	90
28=	eminem	10 million	90
31	movie	9.9 million	90
32	linkin park	9.7 million	90
33=	your idol	9.4 million	90
33=	ufc	9.4 million	90
35	valorant	9.3 million	90
36=	f1	9.2 million	90
36=	war 2 trailer	9.2 million	90
38=	dhruv rathee	9.1 million	90
38=	aaj tak live	9.1 million	90
38=	youtube	9.1 million	90
38=	ibai	9.1 million	90
42	grow a garden	9 million	90
43	bhojpuri song	8.7 million	89
44=	cocomelon	8.6 million	89
44=	trump	8.6 million	89
46=	hanuman chalisa	8.5 million	89
46=	jrokez	8.5 million	89
46=	golden huntrix	8.5 million	89
46=	penguinz0	8.5 million	89
50=	tn en vivo	8.3 million	89
50=	batang quiapo	8.3 million	89
52	techno gamerz	8.2 million	89
53	markiplier	8 million	89
54	tarak mehta ulta chashma	7.9 million	89
55=	blackpink	7.8 million	89
55=	justin bieber	7.8 million	89
55=	michael jackson	7.8 million	89
58=	drake	7.7 million	89
58=	trailer	7.7 million	89
58=	taylor swift	7.7 million	89
58=	movies	7.7 million	89
62=	fortnite	7.6 million	89
62=	katseye	7.6 million	89
64=	fenerbahçe	7.5 million	89
64=	coolie	7.5 million	89
64=	caseoh	7.5 million	89
67=	bad bunny	7.3 million	88
67=	caze tv ao vivo	7.3 million	88
67=	news	7.3 million	88
67=	saiyaara	7.3 million	88
71=	mejikuhibiniu	7.2 million	88
71=	dj	7.2 million	88
71=	mafia the old country	7.2 million	88
74=	hindi song	7.1 million	88
74=	billie eilish	7.1 million	88
74=	lck	7.1 million	88
74=	mukbang	7.1 million	88
78=	manifest	7 million	88
78=	black sabbath	7 million	88
80	type soul	6.9 million	88
81=	pal pal	6.8 million	88
81=	tsunami	6.8 million	88
81=	c	6.8 million	88
81=	galatasaray	6.8 million	88
81=	bruno mars	6.8 million	88
86=	coryxkenshin	6.7 million	88
86=	new song	6.7 million	88
88=	4k video	6.6 million	88
88=	barcelona	6.6 million	88
90=	ishowspeed	6.5 million	88
90=	monica song	6.5 million	88
90=	arsenal	6.5 million	88
90=	gamescom 2025	6.5 million	88
94	one piece	6.4 million	88
95=	real madrid	6.3 million	88
95=	career247	6.3 million	88
97=	flamingo	6.1 million	87
97=	cartoon	6.1 million	87
97=	peppa pig	6.1 million	87
97=	fantastic four post credits scene	6.1 million	87

As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with sports highlights.

Considering this is a list of YouTube’s top searches, many of these keywords are mainstream. However, we discovered a few search terms experiencing an upward trend right now that are worth mentioning.

1. Lofi

5-year search growth: 14%

Search growth status: Regular

YouTube Search Volume (Global): 13 million

Organic Search Volume (Global): 258,500 monthly searches

Description: Lofi is a subgenre of electronic music notoriously known for its chilled-out retro vibe. Lofi Girl is one of the most popular Lofi channels on YouTube with 13.9 million subscribers. The channel plays 24/7 on a loop to help listeners study, fall asleep, and relax.

2. MrBeast

5-year search growth: 194%

Search growth status: Exploding

YouTube Search Volume (Global): 25 million

Organic Search Volume (Global): 2.1 million monthly searches

Description: MrBeast is a popular YouTuber with 365 million subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast has multiple YouTube channels, including channels dedicated to gaming and philanthropy.

Searches hit an all-time high back in December last year. His big stunts still attract major interest. 

3. Roblox

5-year search growth: 85%

Search growth status: Exploding

YouTube Search Volume (Global): 12 million

Organic Search Volume (Global): 79.9 million monthly searches

Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 47 million videos and 5.8 million Roblox YouTube channels. For in-depth revenue and demographics details, check out our list of Roblox stats. 

4. F1

5-year search growth: 60%

Search growth status: Regular

YouTube Search Volume (Global): 9.2 million

Organic Search Volume (Global): 24.9 million

Description: F1 (Formula 1) is a global motorsport series. Its recent popularity on YouTube has been helped by F1 The Movie, which is no doubt exactly what the marketing execs who signed it off were hoping to achieve.

Even without the movie, F1 is massive in its own right. It has over 750 million fans, making it the world's most popular annual sporting series. 

5. Cocomelon

5-year search growth: -13%

Search growth status: Peaked

YouTube Search Volume (Global): 8.6 million

Organic Search Volume (Global): 2.3 million monthly searches

Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 195 million subscribers.

Organic search volume has been on a steady decline, but it deserves a mention here (at least for now) thanks to its status as a continued YouTube powerhouse. 

6. UFC

5-year search growth: 89%

Search growth status: Exploding

YouTube Search Volume (Global): 9.4 million

Organic Search Volume (Global): 25 million monthly searches

Description: The UFC (Ultimate Fighting Championship) is a mixed martial arts sports league. Searchers turn to YouTube to watch fight highlights and expert analysis. The organization has experienced rapid growth with more than 625 million fans and over 155 million social media followers.

7. ASMR

5-year search growth: 49%

Search growth status: Exploding

YouTube Search Volume (Global): 49 million

Organic Search Volume (Global): 1.2 million monthly searches

Description: ASMR, or autonomous sensory meridian response, is a positive subconscious feeling that can be evoked by certain stimuli. ASMR has also become shorthand for the content designed to trigger this response.

The largest YouTube search in the US and around the world, ASMR actually has a significantly lower (but still high) organic search volume. That's because it is quintessential YouTube content: an inherently audio-visual experience.

Conclusion

This concludes our detailed list of the top 100 searches on YouTube globally and in the US.

Many of the top searches are popular YouTubers and musicians. 

Video game-related videos (Minecraft, Roblox, etc.) also rank near the top of the most searched list.

Sign up for a free Semrush account to find more valuable data in the Keyword Analytics for YouTube app.

And check out this YouTube trends post to find more under-the-radar YouTube topics.