Top Searches on YouTube (February 2025)

This is a thorough list of the most searched keywords on YouTube.

We gathered US and global data from the Semrush Keyword Analytics for YouTube app.

It provides comprehensive data on trending video searches around the world. Our data was sourced in February 2025.

Top 100 Searches On YouTube In The US

The most searched keyword on YouTube in the United States is “ASMR,” with 30 million monthly searches.

The next most popular searches are “Kendrick Lamar” and “song.” 

#	YouTube Keyword	Search Volume	Competitive Rate
1	ASMR	30 million	99
2	Kendrick Lamar	17 million	96
3	song	15 million	95
4=	music	14 million	95
4=	Trump	14 million	95
4=	MrBeast	14 million	95
7	karaoke	13 million	94
8	APT	12 million	94
9=	Poppy Playtime Chapter 4	11 million	94
9=	Bruno Mars	11 million	93
9=	Not Like Us	11 million	93
9=	Die With A Smile	11 million	93
13=	songs	10 million	93
13=	Bad Bunny	10 million	93
15	CoryxKenshin	9.7 million	93
16	Minecraft	9.5 million	92
17	Samay Raina	9.3 million	92
18	Kendrick Lamar Super Bowl	9.2 million	92
19	phonk	9 million	92
20	DeepSeek	8.8 million	92
21	Ducky Bhai	8.6 million	92
22	Kingdom Come Deliverance 2	8.4 million	92
23=	lofi	8.3 million	92
23=	IShowSpeed	8.3 million	92
25=	Batang Quiapo	7.7 million	91
25=	India's Got Talent	7.7 million	91
27	Real Madrid	7.6 million	91
28=	The Weeknd	7.5 million	91
28=	WWE	7.5 million	91
30	musica	7.2 million	91
31	NBA	7.1 million	91
32=	Eminem	7 million	91
32=	Marvel Rivals	7 million	91
32=	Drake	7 million	91
35=	Mr Beast	6.7 million	91
35=	podcast	6.7 million	91
35=	Asmongold	6.7 million	90
38=	CoComelon	6.3 million	90
38=	Super Bowl 2025	6.3 million	90
40=	Billie Eilish	6.2 million	90
40=	TMKOC	6.2 million	90
40=	Speed	6.2 million	90
43=	Aaj Tak Live	6 million	90
43=	Sigma Boy	6 million	90
45=	Linkin Park	5.9 million	90
45=	Markiplier	5.9 million	90
47	Fortnite	5.8 million	90
48	VALORANT	5.7 million	90
49=	CaseOh	5.6 million	90
49=	GTA 6	5.6 million	89
49=	Sidemen	5.6 million	89
52=	Lady Gaga	5.5 million	89
52=	YouTube	5.5 million	89
54	peliculas completas en español	5.4 million	89
55	movies	5.3 million	89
56=	movie	5.2 million	89
56=	Meem Se Mohabbat	5.2 million	89
58=	Grammys 2025	5 million	89
58=	Garam Dan Madu	5 million	89
60=	news	4.9 million	89
60=	Windah Basudara	4.9 million	89
62	C	4.8 million	89
63=	Roblox	4.6 million	88
63=	4K	4.6 million	88
63=	LCK	4.6 million	88
63=	Fantastic Four Trailer	4.6 million	88
67=	Central Cee	4.5 million	88
67=	Blue	4.5 million	88
67=	Blue Yung Kai	4.5 million	88
67=	Marilag	4.5 million	88
67=	Avowed	4.5 million	88
72=	Ranveer Allahbadia	4.4 million	88
72=	Squid Game	4.4 million	88
72=	Michael Jackson	4.4 million	88
72=	UFC	4.4 million	88
72=	Solo Leveling	4.4 million	88
72=	YB	4.4 million	88
78=	Dhruv Rathee	4.3 million	88
78=	DJ	4.3 million	88
80=	Super Bowl	4.2 million	88
80=	Kanye West	4.2 million	88
82=	plaqueboymax	4.1 million	88
82=	Techno Gamerz	4.1 million	88
84	Doraemon	4 million	88
85=	mukbang	3.9 million	87
85=	Elon Musk	3.9 million	87
85=	stand up comedy	3.9 million	87
85=	cartoon	3.9 million	87
85=	trailer	3.9 million	87
85=	salsa	3.9 million	87
85=	Taylor Swift	3.9 million	87
92=	Sabrina Carpenter	3.8 million	87
92=	Doechii	3.8 million	87
92=	my mix	3.8 million	87
92=	penguinz0	3.8 million	87
92=	Rajab Family	3.8 million	87
97=	SNL	3.7 million	87
97=	Kai Cenat	3.7 million	87
97=	Hanuman Chalisa	3.7 million	87
97=	Joe Rogan	3.7 million	87

The "Competitive Rate" metric in Keyword Analytics for YouTube is similar to the "Keyword Competition" metric in SEO.

All of our top 100 terms are in the most competitive category. 

Semrush estimates that a channel would need 1+ million subscribers to rank on YouTube for these terms.

In Keyword Analytics for YouTube, we also gathered data on:

• Fast-growing keywords that may be easier to rank for
• Most popular videos that appear for each search term
• Most viewed YouTube videos over the previous day, week, or month

Keyword Analytics for YouTube is free for 7 days. After that, it costs just $10 a month.

Sign up for a free Semrush account to try it.

What Is The Most Searched Keyword on YouTube Globally?

Globally, the top searches on YouTube in February 2025 are similar to the top 100 in the US.

Looking at the top three, the most searched term is “ASMR”, followed by “Kendrick Lamar” and “karoke.” Many of the top YouTube searches are for famous YouTube channels or musical artists.

Top 100 Searches On YouTube Globally

#	Keyword	US Search Volume	Competitive Rate
1	ASMR	48 million	99
2	Kendrick Lamar	26 million	96
3=	karaoke	22 million	95
3=	Trump	22 million	95
3=	song	22 million	95
6=	apt	21 million	94
6=	MrBeast	21 million	94
8	music	20 million	94
9	Bruno Mars	19 million	94
10	Bad Bunny	18 million	94
11=	not like us	17 million	93
11=	Poppy Playtime	17 million	93
11=	die with a smile	17 million	93
14	Samay Raina	16 million	93
15=	songs	15 million	93
15=	Batang Quiapo	15 million	93
18=	Minecraft	14 million	92
18=	Kingdom Come Deliverance	14 million	92
18=	India	14 million	92
18=	phonk	14 million	92
23=	lofi	13 million	92
23=	Real Madrid	13 million	92
25=	musica	12 million	92
25=	DeepSeek	12 million	91
25=	The Weeknd	12 million	91
25=	NBA	12 million	91
25=	Eminem	12 million	91
25=	Coryxkenshin	12 million	91
30=	WWE	11 million	91
30=	Aaj Tak	11 million	91
30=	iShowSpeed	11 million	91
30=	podcast	11 million	91
30=	Linkin Park	11 million	91
42=	Cocomelon	10 million	91
42=	TMKOC	10 million	91
42=	Billie Eilish	10 million	91
42=	Lady Gaga	10 million	91
42=	Asmongold	10 million	90
42=	Drake	10 million	90
42=	sigma boy	10 million	90
43	Marvel Rivals	9.8 million	90
44	garam dan madu	9.7 million	90
45	Super Bowl 2025	9.3 million	90
46=	Ducky Bhai	9.2 million	90
46=	GTA	9.2 million	90
48	Windah Basudara	9.1 million	90
49=	peliculas completas en español	9 million	90
49=	Marilag	9 million	90
51	Sidemen	8.9 million	90
52	YouTube	8.6 million	89
53=	Speed	8.5 million	89
53=	Valorant	8.5 million	89
55	Markiplier	8.2 million	89
56=	movie	8.1 million	89
56=	TN	8.1 million	89
58=	YB	8 million	89
58=	Fortnite	8 million	89
60	Blue Yung Kai	7.9 million	89
61	Blue	7.7 million	89
62=	Caseoh	7.6 million	89
62=	Caze TV	7.6 million	89
62=	Grammys	7.6 million	89
65	Michael Jackson	7.5 million	89
66=	Squid Game	7.4 million	89
66=	Fantastic Four	7.4 million	89
68=	dj	7.3 million	89
68=	salsa	7.3 million	89
68=	Ranveer Allahbadia	7.3 million	89
68=	c	7.3 million	89
72=	Avowed	7.2 million	89
72=	movies	7.2 million	89
72=	UFC	7.2 million	88
75=	news	7.1 million	88
75=	Roblox	7.1 million	88
77=	stand up comedy	7.0 million	88
77=	Hanuman Chalisa	7.0 million	88
79=	Dhruv Rathee	6.8 million	88
79=	Central Cee	6.8 million	88
79=	Solo Leveling	6.8 million	88
82=	Sanam Teri Kasam	6.7 million	88
82=	Taylor Swift	6.7 million	88
84=	Alanzoka	6.5 million	88
84=	Kanye West	6.5 million	88
86=	mukbang	6.4 million	88
86=	Fede Vigevani	6.4 million	88
86=	Doechii	6.4 million	88
89=	abracadabra	6.3 million	88
89=	Meem se mohabbat	6.3 million	88
91=	Super Bowl	6.2 million	88
91=	Sabrina Carpenter	6.2 million	88
91=	Baby Shark	6.2 million	88
94=	Techno Gamerz	6.1 million	88
94=	bhojpuri song	6.1 million	88
94=	Jurassic World Rebirth	6.1 million	88
94=	Elon Musk	6.1 million	88
94=	Justin Bieber	6.1 million	88
99=	trailer	6.0 million	88
99=	Luther	6.0 million	88
99=	Shakira	6.0 million	87
102=	Coldplay	5.9 million	87

As you can see, both lists of popular YouTube searches include lots of famous musicians, celebrities, and sports leagues. People spend time on YouTube listening to music, watching their favorite creators, or recapping the weekend with sports highlights.

Considering this is a list of YouTube’s top searches, many of these keywords are mainstream. However, we discovered a few search terms experiencing an upward trend right now that are worth mentioning.

1. Lofi

5-year search growth: 189%

Search growth status: Exploding

YouTube Search Volume (Global): 13 million

Organic Search Volume (Global): 264,300 monthly searches

Description: Lofi is a subgenre of electronic music notoriously known for its chilled-out retro vibe. Lofi Girl is one of the most popular Lofi channels on YouTube with 13.9 million subscribers. The channel plays 24/7 on a loop to help listeners study, fall asleep, and relax.

2. MrBeast

5-year search growth: 675%

Search growth status: Exploding

YouTube Search Volume (Global): 21 million

Organic Search Volume (Global): 2.1 million monthly searches

Description: MrBeast is a popular YouTuber with 365 million subscribers. He is best known for his extravagant stunts and philanthropic endeavors. MrBeast has multiple YouTube channels, including channels dedicated to gaming and philanthropy.

3. Roblox

5-year search growth: 79%

Search growth status: Regular

YouTube Search Volume (Global): 7.1 million

Organic Search Volume (Global): 80.1 million monthly searches

Description: Roblox is an online gaming platform that allows users to design, play, and share custom games. Many YouTubers create content centered around their Roblox experiences or tutorials for children and teenage players. There are 35 million videos and 4.3 million Roblox YouTube channels.

4. Taylor Swift

5-year search growth: 114%

Search growth status: Exploding

YouTube Search Volume (Global): 6.7 million

Organic Search Volume (Global): 15.7 million monthly searches

Description: Taylor Swift is an American singer-songwriter with a massive following on YouTube. The Taylor Swift channel has 60.7 million subscribers. Her 2023 "Eras Tour" broke multiple records. She was the first artist to gross over $1 billion on a single tour, and the total economic impact of Eras is said to be more than $10 billion.

5. Cocomelon

5-year search growth: 97%

Search growth status: Regular

YouTube Search Volume (Global): 10 million

Organic Search Volume (Global): 2.5 million monthly searches

Description: Cocomelon is a children's educational YouTube channel known for animated videos and nursery rhymes. The channel has 190 million subscribers.

6. UFC

5-year search growth: 72%

Search growth status: Exploding

YouTube Search Volume (Global): 7.2 million

Organic Search Volume (Global): 23.2 million monthly searches

Description: The UFC (Ultimate Fighting Championship) is a mixed martial arts sports league. Searchers turn to YouTube to watch fight highlights and expert analysis. The organization has experienced rapid growth with more than 625 million fans and over 155 million social media followers.

7. Lana Del Rey

5-year search growth: 100%

Search growth status: Regular

YouTube Search Volume (Global): 4.9 million

Organic Search Volume (Global): 3 million monthly searches

Description: Lana Del Rey is an American singer-songwriter with over 16.9 million subscribers on YouTube. Some of her notable songs include "Video Games," "Born to Die," and "Summertime Sadness."

Conclusion

This concludes our detailed list of the top 100 searches on YouTube globally and in the US.

Many of the top searches are popular YouTubers and musicians. 

Video game-related videos (Minecraft, Fortnite, Roblox, etc.) also rank near the top of the most searched list.

Sign up for a free Semrush account to find more valuable data in the Keyword Analytics for YouTube app.

And check out this YouTube trends post to find more under-the-radar YouTube topics.