Articles on the latest trends.
Plus, expert insight and analysis.
Surfer SEO vs. Semrush: 2025 Review for Agencies
Surfer SEO vs. Semrush: 2025 Review for Agencies
Looking for tools that can help you navigate the remarkable AI and SEO changes underway? Google's Helpful Content Update devastated sites built on rigid SEO playbooks, while AI...
How many people have been scammed? (2025 statistics)
How many people have been scammed? (2025 statistics)
Every year, new scams emerge and more people fall victim to scammers. But exactly how many people have been caught out? I’ve taken a look at some of the major statistics around...
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog and Semrush are both reliable search engine optimization tools, but they serve different purposes. Screaming Frog is a website crawling tool used to identify tech...
Mangools vs. Ahrefs: Which is the Better SEO Tool?
Mangools vs. Ahrefs: Which is the Better SEO Tool?
When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap. Mangools and Ahref...
How to Improve Website SEO for Organic and AI Search
How to Improve Website SEO for Organic and AI Search
SEO is evolving fast. Many things that used to work before no longer make an impact. And yet, I’d argue that the more things change, the more they stay the same in the world of...
Otterly.ai vs Semrush: Which LLM Search Monitoring Tool is Best?
Otterly.ai vs Semrush: Which LLM Search Monitoring Tool is Best?
An increasing number of consumers are using AI tools to search for information. As a result, brands must think about how they can appear in large language model (LLM) results …...
Google Keyword Planner vs Ahrefs: Which is Best?
Google Keyword Planner vs Ahrefs: Which is Best?
Google Keyword Planner and Ahrefs are two search engine optimization (SEO) tools often recommended for beginner marketers. While it’s possible to get great keyword ideas using e...
How To Perform an SEO Audit
How To Perform an SEO Audit
From changing search engine results pages (SERPs) to the increasing popularity of AI search tools, SEO is rapidly shifting its shape in 2025. Conducting an in-depth website audi...
Top 6 YouTube Keyword Tools (2025)
Top 6 YouTube Keyword Tools (2025)
Growing a YouTube channel is a lot like growing a brand’s website in many ways. Without a proper SEO strategy, it’s difficult to get noticed or beat competitors that are priorit...
How to Increase Your Website Visibility in 2025
How to Increase Your Website Visibility in 2025
Back in the day, ranking #1 on Google was the holy grail. With your result in the top spot, you’d rake in clicks, impressions, and sales. But the Google SERP has changed big tim...
Free SEO Checklist (Follow This and Google Will Love You)
Free SEO Checklist (Follow This and Google Will Love You)
SEO has many moving parts. It's easy to forget or miss a step, and doing so means losing rankings in the SERPs. Or not being ranked at all. Fortunately, we've got the solution t...
10 Best AI Courses and Certifications in 2025
10 Best AI Courses and Certifications in 2025
Artificial intelligence is arguably the fastest-growing industry today, and nearly every professional is looking for new ways to use it in their jobs. One way to become more pro...