There’s no one-size-fits-all approach when doing B2B market research. Depending on your reasons for exploring your market—developing products, business launches, marketing campa...

The largest accounts on social media have millions of followers, and with that, enormous influence. The top accounts vary considerably across platforms, but there are several pe...

Self-serve market research tools are helpful when you need answers fast. But a market research firm can be a great asset when you want data on a more personalized or granular le...

The use of artificial intelligence in business is nothing new. Companies have been using AI technology to cut costs and increase efficiency outputs for years. But the recent sur...

Finding new trending product ideas is pretty easy. The hard part is identifying profitable products with long-term growth potential. Even once you’ve narrowed it down to a few d...

So whether you're thinking of starting a new business or investing in a startup, figuring out what data you should gather and how to extract insights from that data can be chall...

There are plenty of different trend radar tools out there. But you’ve probably noticed that each one provides wildly different types of trends. To help you find the trend radar...

If you sell physical goods to consumers, access to a good product research tool will be invaluable at all stages of your business. From developing a business idea to delivering...

The consumer packaged goods (CPG) market is a dynamic sector that encompasses a wide range of everyday products used by consumers. From food and beverages to personal care items...

Customer insight tools can help your company get a better grasp on what your audience wants—and improve their satisfaction with your brand. Depending on the tool you choose, you...

Meta’s new social media platform, Threads, has taken the industry by storm. Threads has picked up a record number of users since launch, shattering all previous records. This u...

AI is becoming increasingly commonplace across many industries. And every year, there is a growing number of AI companies. Below, we’ll explore how many companies currently use...