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Demographic transition statistics in the US and worldwide (2025)
Demographic transition statistics in the US and worldwide (2025)
Demographic transition refers to the reduction in birth and death rates, resulting in a population that gets steadily older over time and eventually begins to decline. The model...
What does post-pandemic consumer behavior look like in 2025?
What does post-pandemic consumer behavior look like in 2025?
The COVID-19 pandemic turned society upside down. Lockdowns and restrictions radically changed consumer behavior, and experts predicted that things would never go back to the wa...
How (and when) to Perform an SEO Competitor Analysis for Free
How (and when) to Perform an SEO Competitor Analysis for Free
Are there any free SEO competitor analysis tools that are useful for pro marketers? Yes, there are a few. But definitions of “free” vary. Free tools typically fall into three ca...
Surfer SEO vs. Semrush: 2025 Review for Agencies
Surfer SEO vs. Semrush: 2025 Review for Agencies
Looking for tools that can help you navigate the remarkable AI and SEO changes underway? Google's Helpful Content Update devastated sites built on rigid SEO playbooks, while AI...
How many people have been scammed? (2025 statistics)
How many people have been scammed? (2025 statistics)
Every year, new scams emerge and more people fall victim to scammers. But exactly how many people have been caught out? I’ve taken a look at some of the major statistics around...
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog and Semrush are both reliable search engine optimization tools, but they serve different purposes. Screaming Frog is a website crawling tool used to identify tech...
Mangools vs. Ahrefs: Which is the Better SEO Tool?
Mangools vs. Ahrefs: Which is the Better SEO Tool?
When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap. Mangools and Ahref...
How to Improve Website SEO for Organic and AI Search
How to Improve Website SEO for Organic and AI Search
SEO is evolving fast. Many things that used to work before no longer make an impact. And yet, I’d argue that the more things change, the more they stay the same in the world of...
Otterly.ai vs Semrush: Which LLM Search Monitoring Tool is Best?
Otterly.ai vs Semrush: Which LLM Search Monitoring Tool is Best?
An increasing number of consumers are using AI tools to search for information. As a result, brands must think about how they can appear in large language model (LLM) results …...
Google Keyword Planner vs Ahrefs: Which is Best?
Google Keyword Planner vs Ahrefs: Which is Best?
Google Keyword Planner and Ahrefs are two search engine optimization (SEO) tools often recommended for beginner marketers. While it’s possible to get great keyword ideas using e...
How To Perform an SEO Audit
How To Perform an SEO Audit
From changing search engine results pages (SERPs) to the increasing popularity of AI search tools, SEO is rapidly shifting its shape in 2025. Conducting an in-depth website audi...
Top 6 YouTube Keyword Tools (2025)
Top 6 YouTube Keyword Tools (2025)
Growing a YouTube channel is a lot like growing a brand’s website in many ways. Without a proper SEO strategy, it’s difficult to get noticed or beat competitors that are priorit...