The right tool can make the market research process much easier.  These platforms enable you do things like: Organize your actual customers into focus groups Find willing group...

Visual content is king right now. That’s why it’s critical for brands to have a visual identity that’s able to instantly capture attention and stick in the minds of consumers. W...

Dealroom.co is a global database of startup companies. This tool is commonly used by venture capital (VC) and private equity (PE) businesses to find startups to invest in. The...

Marketers have a lot on their plates. Between planning, launching, monitoring, and reporting on marketing campaigns, there’s never enough time in the day. That’s where marketing...

Brand metrics are important performance indicators your business needs to succeed. In this post we’ll cover 8 key brand metrics you need to know. What are Brand Metrics? Brand m...

The retail market is a hyper-competitive space. That means brands are constantly looking for ways in which they can capture more customer attention and streamline their back-end...

2023 has been a whirlwind year for artificial intelligence, and new tools are popping up every day that are making our lives easier in unexpected ways. Generating video content...

Choosing the right Amazon product research tool for your business can be tricky. Ideally, you want a tool that can: Find products before they become mainstream Spot up-and-comi...

Employee onboarding is more than just an HR checklist and a few days of orientation. It’s an ongoing process that can — and should — last for months, helping both new hires and...

With more than 5.17 billion users, social media is one of the most powerful forces in the world today. Consumers and businesses rely on it for connecting, researching, and commu...

Ultimately, the best B2B market research tool for your needs will provide quantitative or qualitative data on: Trends that are important to B2B buyers and key decision-makers B...

The largest accounts on social media have millions of followers, and with that, enormous influence. The top accounts vary considerably across platforms, but there are several pe...