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The Complete Guide to SEO for Small Businesses (2025)
The Complete Guide to SEO for Small Businesses (2025)
In my work as a consultant, I talk to many small business owners who feel overwhelmed by the idea of tackling website SEO improvements. The reasons for this overwhelm are myriad...
How to Measure SEO Performance in 2025
How to Measure SEO Performance in 2025
SEO produces a ton of data that you can use to measure your progress over time. The challenge is that you can fall into the trap of tracking too many variables. The key is focus...
Future of Search: Why LLMs Will Drive 75% of Revenue by 2028
Future of Search: Why LLMs Will Drive 75% of Revenue by 2028
Large Language Model (LLM) search is quickly changing how users access information online, posing both new opportunities and challenges for marketers. Semrush conducted a study...
Demographic transition statistics in the US and worldwide (2025)
Demographic transition statistics in the US and worldwide (2025)
Demographic transition refers to the reduction in birth and death rates, resulting in a population that gets steadily older over time and eventually begins to decline. The model...
What does post-pandemic consumer behavior look like in 2025?
What does post-pandemic consumer behavior look like in 2025?
The COVID-19 pandemic turned society upside down. Lockdowns and restrictions radically changed consumer behavior, and experts predicted that things would never go back to the wa...
How (and when) to Perform an SEO Competitor Analysis for Free
How (and when) to Perform an SEO Competitor Analysis for Free
Are there any free SEO competitor analysis tools that are useful for pro marketers? Yes, there are a few. But definitions of “free” vary. Free tools typically fall into three ca...
Surfer SEO vs. Semrush: 2025 Review for Agencies
Surfer SEO vs. Semrush: 2025 Review for Agencies
Looking for tools that can help you navigate the remarkable AI and SEO changes underway? Google's Helpful Content Update devastated sites built on rigid SEO playbooks, while AI...
How many people have been scammed? (2025 statistics)
How many people have been scammed? (2025 statistics)
Every year, new scams emerge and more people fall victim to scammers. But exactly how many people have been caught out? I’ve taken a look at some of the major statistics around...
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog and Semrush are both reliable search engine optimization tools, but they serve different purposes. Screaming Frog is a website crawling tool used to identify tech...
Mangools vs. Ahrefs: Which is the Better SEO Tool?
Mangools vs. Ahrefs: Which is the Better SEO Tool?
When you’re comparing SEO tools, it’s never easy to decide which one’s going to be the best for your needs—especially when they have a lot of feature overlap. Mangools and Ahref...
How to Improve Website SEO for Organic and AI Search
How to Improve Website SEO for Organic and AI Search
In SEO, many things that used to work before no longer make an impact. But many SEO principles and patterns stay the same. For one, organic is still the top source of traffic fo...
Otterly.ai vs Semrush AI Visibility: Which AI Search Tool is Best?
Otterly.ai vs Semrush AI Visibility: Which AI Search Tool is Best?
An increasing number of consumers are using AI tools to search for information. As a result, brands must think about how they can appear in large language model (LLM) results …...