This article breaks down the strategic framework of white space analysis, a process critical for identifying market gaps and untapped consumer needs. It covers the traditional t...

Keyhole is an increasingly popular choice for brands in need of a social media, influencer, and trend management platform. Depending on where you focus your marketing efforts,...

Ecommerce sellers rely on Amazon to reach a massive audience of over 310 million active customers. That makes keeping up with the platform’s best sellers and new trends extremel...

Companies and consumers produce a large amount of data as they go about their business: transaction receipts, customer logs, and location data are a few examples. This “data exh...

The fragrance industry, currently valued at more than $50 billion, is constantly evolving. With consumers becoming more cost-conscious, they’re looking for fragrances that will...

Traditional data is now being complemented, and often eclipsed, by a powerful new player: alternative data (AD). This emerging data source is changing how investing decisions ar...

If you're still managing your venture capital fund in Excel, check out these eight top VC tools that can help you streamline your investment operations. 1. Visible: Best For Inv...

When the first modern electric car hit the market in 2010, consumers had an exciting, eco-friendly new option for their commute. Electric vehicles (EVs) have become more prevale...

Messaging apps are a part of many people’s daily lives. Their popularity has grown significantly in recent years and they show no sign of slowing down. Read on for the latest da...

Quiver Quantitative is an alternative data platform for retail investors. Its information includes U.S. Congress trading activity, Amazon pricing trends, patent filing activity...

TikTok is becoming a go-to search engine for many members of Gen Z. In fact, nearly 40% of Gen Z TikTok users prefer searching TikTok for information instead of Google. To reach...

Meltwater is a social listening and consumer intelligence tool for B2C and B2B brands. It’s a helpful service used by marketing, public relations, and sales teams—but there are...