Topics
About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
Semantic layer
3.6K
Volume
+429%
Growth
A critical component in data analytics that manages relationships between various data attributes to create a simplified and unified business view. This layer abstracts the complexity of underlying data structures, providing a user-friendly interface for querying and deriving insights, allowing business users to interact with data using common business terms rather than technical database jargon. It is particularly beneficial for business users who need to generate reports and perform analysis quickly and cost-effectively, ensuring consistency in data interpretation and maintaining data integrity across different business intelligence tools and platforms.
exploding
Askable
18.1K
Volume
+429%
Growth
Market research facilitation platform based in Australia that assists UX research teams and product teams in recruiting participants and conducting market research. Askable differentiates itself by ensuring the fair and appropriate handling of personal data, providing a reliable and ethical solution for market research needs. The platform primarily targets UX researchers, product teams, and businesses seeking to gather insights from specific participant demographics for their research projects.
exploding
All in one task management
0-100
Volume
+426%
Growth
Software that integrates various project management and productivity tools into a single platform, offering features like task and project management, collaboration, time tracking, resource management, reporting, and integration with other tools. This type of software enhances productivity by centralizing information, improving team collaboration, and providing better project visibility and resource utilization. It is particularly beneficial for businesses and teams looking to streamline their workflows and improve overall efficiency.
exploding
Whitewash
49.5K
Volume
+421%
Growth
The term 'whitewash' can refer to a type of paint made from lime and water used to whiten surfaces, a metaphorical term for covering up unpleasant facts, or a sports term for winning all games in a series. As a paint, it is valued for its simplicity and cost-effectiveness in providing a clean, white finish. Metaphorically, it is used to describe efforts to conceal negative information, while in sports, it denotes a complete victory in a series of games.
regular
Creator marketplace
5.4K
Volume
+419%
Growth
A platform that connects content creators with brands for collaborations, facilitating partnerships and negotiations. It allows creators to apply for collaborations, negotiate rates, and receive payments efficiently, while also enabling direct communication with campaign managers. This marketplace primarily benefits content creators and brands looking to enhance their marketing efforts through influencer partnerships.
exploding
raisenow
4.4K
Volume
+407%
Growth
Integrated fundraising platform designed for nonprofits to enhance supporter experience through user-friendly solutions. RaiseNow differentiates itself by providing a comprehensive suite of tools that streamline donation processes, event management, and donor engagement, making it easier for organizations to raise funds and build lasting relationships with their supporters. The platform primarily targets nonprofit organizations seeking efficient and effective ways to manage their fundraising activities and improve donor retention.
regular
suitedash
5.4K
Volume
+406%
Growth
Client portal software designed to automate lead generation and onboarding processes. It offers extensive customization options for the client portal, including custom URLs, logos, and colors, which differentiates it from competitors by allowing businesses to maintain brand consistency. Suitedash is primarily targeted at small to medium-sized businesses looking to streamline their client management and improve operational efficiency.
regular
Motionbox
1.9K
Volume
+400%
Growth
Collaborative video editing platform that provides a variety of tools for creating and editing videos. Motionbox allows users to add subtitles automatically, merge videos, control video speeds, and incorporate music, images, and motion graphic elements, making it a versatile tool for video production. The platform is designed for content creators, marketers, and anyone looking to produce professional-quality videos with ease.
regular
CreatorIQ
14.8K
Volume
+400%
Growth
A comprehensive creator marketing platform designed to help brands scale beyond traditional influencer marketing. It offers tools for influencer discovery, campaign management, analytics, content management, compliance, and integration capabilities, providing a seamless workflow for marketing teams. CreatorIQ is primarily targeted at brands and marketing teams looking to enhance their influencer marketing strategies and optimize campaign performance.
exploding
Contentbot
1K
Volume
+400%
Growth
AI-powered content creation tool that offers custom AI content workflows, an AI writer, AI flows for various creators, and the ability to import and enhance existing content. Contentbot differentiates itself by providing a comprehensive suite of tools designed to automate and streamline the process of generating written content, making it easier for users to produce high-quality content efficiently. The tool is primarily targeted at content creators, marketers, and businesses looking to optimize their content production processes and improve the quality of their written materials.
peaked
Decentralized social media
1.3K
Volume
+400%
Growth
Platforms that operate on distributed networks rather than being controlled by a single entity. They offer greater user control, enhanced privacy, resistance to censorship, and potential interoperability, distinguishing them from traditional social media platforms. These platforms are particularly appealing to users who prioritize data privacy, freedom of expression, and decentralized governance.
regular
Fabula ai
8.1K
Volume
+400%
Growth
Artificial intelligence company founded in 2018, headquartered in London, United Kingdom. It specialized in geometric deep learning to address the spread of 'fake news' by tracking how content spread on social networks rather than focusing on the content itself. The primary beneficiaries of Fabula AI's technology were social media platforms and organizations seeking to combat misinformation online.
exploding
Figma fonts
4.4K
Volume
+394%
Growth
Figma provides a diverse selection of fonts for use in design projects, including both web fonts and local fonts installed on your computer. The platform allows users to browse, search, and apply fonts directly within the design interface, supporting various styles and weights, and also offers the option to import custom fonts. This feature is particularly beneficial for designers seeking a user-friendly tool to manage and apply fonts, ensuring visually appealing and consistent designs.
exploding
readymag
74K
Volume
+390%
Growth
Web-based design tool that enables users to create websites, portfolios, presentations, and other digital projects without coding. It offers features such as multi-step animations, custom cursors, slideshows, galleries, and advanced SEO options, making it versatile and user-friendly. Readymag is ideal for individual designers and teams looking for a collaborative and comprehensive design platform.
exploding
Meta marketing
4.4K
Volume
+383%
Growth
Meta marketing in 2023 emphasizes personalization and the use of multiple platforms within the Meta ecosystem to reach diverse audiences. It leverages data-driven insights and various ad formats and tools to optimize marketing strategies, while also focusing on community building and exploring innovative technologies like augmented reality (AR) and virtual reality (VR). This approach primarily benefits businesses and marketers looking to enhance their digital advertising efforts and engage more effectively with their target demographics.
exploding
PartnerStack
22.2K
Volume
+378%
Growth
PartnerStack is a software company that specializes in managing and scaling Channel Partner Programs for SaaS companies. It differentiates itself by being connected to the largest B2B SaaS Network in the world, providing access to a robust network of B2B partners, which enhances the reach and effectiveness of partner programs. The primary target demographic for PartnerStack includes SaaS companies looking to expand their market reach through effective partner program management.
regular
Zero party data
2.4K
Volume
+375%
Growth
Data that a customer intentionally and proactively shares with a brand, including preference center data, purchase intentions, and personal context. Zero-party data is explicitly provided by the customer, differentiating it from first-party data, which is collected through customer interactions and behaviors. This type of data is valuable for brands aiming to personalize customer experiences and build stronger relationships with their audience.
regular
Lumen5
201K
Volume
+372%
Growth
Video creation platform powered by AI, designed to enable users without training or experience to easily create engaging video content within minutes. The platform focuses on storytelling and leverages AI technology to assist users in bringing their ideas to life, making it particularly useful for social media and marketing teams to drive growth, scale their business, and increase engagement. Lumen5 primarily targets businesses and individuals looking to enhance their video marketing efforts without requiring extensive video editing skills.
exploding
Moengage
27.1K
Volume
+357%
Growth
Cross-platform omnichannel marketing tool designed to help marketers deliver a comprehensive customer experience and drive engagement across multiple channels. MoEngage differentiates itself by offering advanced analytics, personalized messaging, and automation capabilities, enabling marketers to create targeted campaigns and optimize customer interactions. The platform is primarily aimed at digital marketers and businesses seeking to enhance customer engagement and retention through data-driven strategies.
exploding
lusha
135K
Volume
+353%
Growth
Platform for B2B sales and marketing professionals to find accurate contact and company information. It offers tools for lead generation, data enrichment, and sales prospecting, with a database that includes millions of business profiles and contact details, enhancing sales and marketing efforts. The platform is known for its user-friendly interface and integration capabilities with various CRM systems, targeting sales and marketing professionals seeking to improve their outreach and data accuracy.
exploding
Upgates
2.4K
Volume
+353%
Growth
E-commerce platform designed to help businesses create and manage online stores. It offers customizable design, efficient selling tools, and comprehensive functionality without the need for additional modules, making it scalable and user-friendly. Upgates is ideal for businesses seeking an elastic solution that can grow with their needs while emphasizing efficiency and ease of use.
exploding
Ahrefs
450K
Volume
+339%
Growth
A comprehensive tool in the field of digital marketing and SEO, offering a suite of features to analyze website performance, track backlinks, research keywords, and monitor competitors. It stands out for its extensive database and accurate data, providing valuable insights to improve search engine rankings and drive organic traffic. Ahrefs is widely used by SEO professionals, marketers, and website owners aiming to enhance their online presence.
exploding
Zappi
14.8K
Volume
+338%
Growth
Agile consumer insights platform that assists businesses in transforming their advertising and product innovations through research and insights. It provides on-demand research, automated AI-generated reports, and consolidates all data into a user-friendly platform, enabling continuous learning and improvement based on past activities. Zappi primarily targets businesses and marketers seeking to enhance their decision-making processes through data-driven insights.
exploding
Smartproxy
40.5K
Volume
+335%
Growth
Public data access platform offering over 65 million residential, mobile, and shared or dedicated datacenter proxies. Smartproxy provides Scraping APIs for various data gathering needs, including SERP, eCommerce, social media scraping, and universal web data gathering, distinguishing itself with a wide range of proxy options and robust scraping capabilities. The platform is primarily targeted at businesses and developers needing reliable and scalable data access solutions for web scraping and data extraction tasks.
exploding
Tagmango
12.1K
Volume
+333%
Growth
Platform designed to assist creators in monetizing their content and services by facilitating connections with their audience. It provides tools for offering exclusive content, workshops, and other monetization strategies, distinguishing itself by focusing on empowering creators to build sustainable income streams. The platform is particularly popular in India and targets content creators seeking to enhance their revenue through direct audience engagement.
exploding
First-party data
6.6K
Volume
+332%
Growth
Information collected directly from customers or users through various touchpoints like websites, apps, social media, surveys, and customer feedback. This data includes demographic, behavioral, engagement, and transactional information, providing high value for personalized marketing, improving customer experience, and making data-driven business decisions. First-party data is particularly beneficial for companies aiming to enhance customer relationships and optimize their marketing strategies.
regular
Mini vlog
8.1K
Volume
+332%
Growth
A short video blog, typically lasting two to three minutes, that features quick, everyday updates from the creator's life. Mini vlogs provide a snapshot of daily activities, thoughts, or experiences, often edited to be engaging and concise, making them easily consumable for viewers. This format is particularly popular among social media users and content creators who aim to share frequent, bite-sized content with their audience.
exploding
Shopstar
74K
Volume
+331%
Growth
Platform designed to help businesses increase sales and customer engagement by leveraging user-generated content and social media. It aims to inspire customers to buy and post about their purchases, potentially turning them into brand advocates, thereby enhancing brand visibility and credibility. Shopstar primarily targets businesses looking to boost their online presence and engage customers through social media marketing strategies.
peaked
Youtube Automation
49.5K
Volume
+325%
Growth
YouTube Automation involves the use of software tools and techniques to manage and optimize YouTube channels and videos. These tools can automate tasks such as video uploads, scheduling, keyword research, SEO optimization, and even content creation, aiming to streamline the process of managing a YouTube channel to save time and increase efficiency. YouTube Automation is particularly beneficial for content creators and businesses looking to maintain a consistent upload schedule and improve their channel's performance with minimal manual effort.
exploding
Surfer seo
40.5K
Volume
+324%
Growth
SEO optimization tool designed to help users achieve their SEO goals in content writing. It analyzes over 500 on-page signals and compares your content to top-ranking sites in search results, providing actionable insights to improve search engine rankings. Surfer SEO is primarily targeted at content creators, digital marketers, and SEO professionals seeking to enhance their website's visibility and performance in search engines.
exploding
9
10
11
12
13