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First-party data

Information collected directly from customers or users through various touchpoints like websites, apps, social media, surveys, and customer feedback. This data includes demographic, behavioral, engagement, and transactional information, providing high value for personalized marketing, improving customer experience, and making data-driven business decisions. First-party data is particularly beneficial for companies aiming to enhance customer relationships and optimize their marketing strategies.
8.1K
Volume
+212%
Growth
regular