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First-party data

6.6K
Volume
+2100%
Growth
regular

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About the Topic

Information collected directly from customers or users through various touchpoints like websites, apps, social media, surveys, and customer feedback. This data includes demographic, behavioral, engagement, and transactional information, providing high value for personalized marketing, improving customer experience, and making data-driven business decisions. First-party data is particularly beneficial for companies aiming to enhance customer relationships and optimize their marketing strategies.

First-party data was discovered on June 17th 2024 and it currently has a search volume of 6.6K with a growth of +2100%.

Key Indicators
Growth
  • Exploding
  • Regular
  • Peaked
Speed
  • Exponential
  • Constant
  • Stationary
Seasonality
  • High
  • Medium
  • Low
Volatility
  • High
  • Average
  • Low
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Categories
TechnologyMarketing
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