Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

Youtube hashtags

The term used to describe the hashtags used in the titles and descriptions of YouTube videos that are used to optimize search terms.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

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Toluna Influencers

Online survey platform that allows users to complete surveys for monetary rewards.

Scheduling and analytics tool for visual social media networks Instagram and Pinterest.

Advertising platform that is specific for the popular video mobile app.

Low-cost SEO SaaS. Includes tools for keyword research and link building.

Form of copywriting designed to clearly describe key website features.

Interactive presentation software featuring real-time feedback.

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Email template builder with multiple integration options.

Content in a search engine results page that is not a traditional organic result. Featured snippets, knowledge panels, paid listings etc.

App modernization

Business updating process that involves switching out of older data platforms for newer computing infrastructures.

Low-cost ESP (email service provider) that offers drag and drop email builers, split testing and marketing automation.

Also known as "service arbitrage", this is the digital equivalent of sub-contracting.

Customer marketing business that utilizes email and SMS marketing to help institutions acquire and retain potential customers.

Restaurant marketing tool that helps reduce advertising costs and build out an online presence.

Content analytics and planning platform. It is designed to act as a single hub for metrics on blog and social content.

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Livestream shopping

Promotional marketing technique where brands promote and sell products through livestreams on various platforms.

Website providing large library of online images, backgrounds, and vectors.

Content creator monetization platform. It serves as a marketplace for brand sponsorship.

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Seo copywriting

Production of written material for a client, with a focus on ranking well in SERPs.

Design software for creating marketing and social graphics.

Professional 3 to 15 second video designer for the TikTok social platform.

Visual user interface for viewing a range of key business metrics in one place.

The term used to define the generation of people who were born between the years of 1995 and 2015.

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