Marketing Trends

A division within Ernst & Young (EY), EY Consulting provides a range of consulting services to businesses. These services encompass strategy, technology, risk management, and performance improvement, aiming to enhance organizational performance and mitigate risks through tailored expert advice and solutions. EY Consulting primarily serves businesses and organizations seeking to optimize their operations and achieve strategic goals.

A data visualization technique that shows the magnitude of a phenomenon as color in two dimensions. The variation in color may be by hue or intensity, providing an immediate visual summary of information, making it easier to interpret complex data sets. Heat maps are commonly used in fields such as business analytics, biology, and web analytics to represent data in a more understandable and visually appealing way.

Subset of graphic design that focuses on the visual elements of a brand or organization. It encompasses the creation and use of logos, typography, color schemes, imagery, and other visual elements that represent the brand's identity and communicate its values and personality to the audience. Visual identity design is crucial for businesses and organizations looking to establish a strong brand presence and ensure cohesive visual communications.

Corporate communication refers to the methods and processes through which businesses and organizations communicate with internal and external stakeholders. It encompasses internal communication, external communication, crisis communication, corporate branding, investor relations, and corporate social responsibility, aiming to create a cohesive and consistent message that aligns with the company's values, mission, and objectives. The primary beneficiaries of corporate communication are employees, customers, investors, media, and the general public, as it helps build trust, enhance reputation, and ensure alignment with the company's goals.

Affiliate program or associate program is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site.

Shopify SEO involves optimizing an online store to improve its search engine ranking and attract more organic traffic. It encompasses practices such as keyword research, on-page SEO, technical SEO, optimizing product pages, link building, enhancing user experience, and using analytics and monitoring tools to track performance. This is particularly beneficial for e-commerce businesses looking to increase visibility and drive more sales through organic search results.

Comprehensive platform offering event management, membership management, and community engagement tools. Initially focused on event management, Glue Up has expanded its services to include a wide range of features that help organizations manage events, memberships, and communications more effectively. The platform is designed for event organizers, associations, and businesses looking to streamline their operations and enhance member engagement.

Marketing Qualified Leads (MQLs) are potential customers who have demonstrated interest in a company's products or services through marketing activities. These leads are considered more likely to convert into customers compared to other leads because they have engaged with marketing content, such as downloading a whitepaper or attending a webinar. MQLs are primarily targeted by marketing and sales teams aiming to nurture and convert them into paying customers.

Channels and content that a company or individual has complete control over, such as websites, blogs, email newsletters, and social media profiles. Owned media allows for direct communication with the audience, consistent messaging, and can be a cost-effective way to engage with customers and drive organic traffic. It is particularly beneficial for businesses and individuals looking to build a strong, controlled online presence and foster long-term relationships with their audience.

A respondent is an individual who provides answers or data in response to a survey, questionnaire, or interview. In legal contexts, a respondent is the party against whom a petition is filed, such as in divorce or other legal proceedings. Respondents are crucial for gathering data in research studies and legal cases, providing insights and information necessary for analysis and decision-making.

All-in-one platform designed to enable users to create, market, and sell online courses, membership sites, and other digital products. It offers a comprehensive suite of tools including course creation, website building, marketing automation, payment processing, and analytics, setting it apart from competitors by providing an integrated solution for digital entrepreneurs. Kajabi primarily targets online educators, content creators, and small business owners looking to monetize their expertise and digital products.

A work schedule where employees work 32 hours over four days instead of the traditional 40 hours over five days, while maintaining the same pay and benefits. This model aims to improve work-life balance, increase productivity, and reduce employee burnout, distinguishing itself from traditional work schedules by offering more flexibility and time off. The 4-day workweek primarily benefits employees seeking better work-life balance and companies looking to enhance employee satisfaction and productivity.

Survey software company that assists businesses in gathering continuous user insights through various types of surveys. Survicate differentiates itself by offering support for NPS, CSAT, and CES surveys, which can be distributed via email, web, and in-product channels, providing a comprehensive solution for customer feedback. The platform is primarily targeted at businesses seeking to enhance their customer experience and satisfaction through detailed and actionable survey data.

Platform that helps drivers gain insights into their vehicle's health and performance. Dimo differentiates itself by rewarding users for contributing to the development of future automotive technologies, thereby fostering a community-driven approach to vehicle data and innovation. The platform primarily targets tech-savvy drivers and automotive enthusiasts interested in optimizing their vehicle's performance and contributing to automotive advancements.

Creating written material for various platforms, such as websites, blogs, and social media, aimed at engaging, informing, or entertaining the audience. Content writing often incorporates SEO techniques to improve visibility in search engines and requires strong writing skills, grammar, and the ability to research and understand topics. It is essential for businesses and individuals looking to enhance their online presence and communicate effectively with their target audience.

Tool that provides crucial information about online audiences, helping users understand audience behaviors such as what they visit, read, watch, listen to, and follow. SparkToro differentiates itself by offering insights into audience characteristics, including the keywords they search for, how they describe themselves in their bios, and the language they use in their content, making it a valuable resource for targeted marketing and audience research. The tool is primarily aimed at marketers, content creators, and businesses seeking to optimize their audience engagement strategies and improve their marketing efforts.

Toothpaste brand formulated for individuals with sensitive teeth, aiming to relieve and protect against tooth sensitivity. It contains active ingredients like potassium nitrate or stannous fluoride, which help block pathways to the nerves in the teeth, thereby reducing sensitivity. Sensodyne is primarily targeted at people experiencing tooth sensitivity due to exposed dentin, gum recession, or enamel wear.

Undergraduate degree focusing on commerce and related subjects, designed to provide students with a broad range of managerial skills. The curriculum typically includes courses in accounting, finance, business management, economics, marketing, and business law, with some programs offering specializations in areas such as international business and human resource management. This degree is aimed at individuals seeking careers in accounting, finance, marketing, human resources, and management, and is globally recognized.

Concept that refers to the degree to which a product satisfies a strong market demand. It is a critical milestone for startups and businesses, indicating that the product has found its place in the market and is meeting the needs of its target customers effectively. Achieving product/market fit is often seen as a key indicator of potential for growth and success.

Process used to evaluate a product, such as a website or application, by testing it with real users. UX testing helps identify usability issues, gather qualitative and quantitative data, and determine overall user satisfaction with the product, differentiating itself by focusing on real user interactions and feedback. It is primarily targeted at product designers, developers, and businesses aiming to enhance user experience and product usability.

Gifting platform that allows recipients to select their own gifts from a curated collection of items from small businesses. Loop and Tie differentiates itself by offering a personalized and convenient gifting experience, with integration options for platforms like Salesforce and the ability to donate gifts. The service is primarily targeted at businesses and individuals looking for a flexible and thoughtful way to send gifts.

Platform designed for content creators, influencers, and public figures to receive gifts from their audience. It allows users to create wishlists from any online store or custom cash funds for various purposes like college or travel, while prioritizing user privacy by keeping personal information confidential. Wishtender primarily benefits content creators and influencers who wish to receive support from their followers without compromising their privacy.

Anti-spam measures in 2023 encompass legislative guidelines, email authentication protocols, advanced filtering techniques, user controls, reputation systems, and behavioral analysis. These measures aim to reduce unsolicited and harmful emails by implementing laws like the CAN-SPAM Act, using protocols such as SPF, DKIM, and DMARC, and employing machine learning models like RETVec for more accurate filtering. The primary beneficiaries of these anti-spam measures are email service providers, businesses, and individual users seeking to maintain a secure and clutter-free inbox.

Integrated service designed for working with app stores, providing tools for review management, automation, and organic app performance analysis. It differentiates itself by offering comprehensive features such as competitor research and app performance monitoring, which help developers and marketers optimize their app strategies. AppFollow is primarily targeted at app developers, marketers, and businesses looking to enhance their app store presence and performance.

Individuals on social media platforms who have a follower count ranging from 10,000 to 100,000. They are known for higher engagement rates and more niche audiences, allowing for stronger, personal connections with their followers, which can result in more authentic and trusted recommendations. Brands often collaborate with micro influencers for targeted marketing efforts and higher conversion rates.

Company that provides software solutions focused on sales readiness. The platform helps identify and drive effective sales behaviors, create programs to quickly reinforce knowledge, and analyze how this knowledge translates into sales meetings, differentiating itself with comprehensive analytics and training tools. MindTickle primarily targets sales teams and organizations looking to enhance their sales effectiveness and readiness.

Tool designed to help developers understand user engagement and behavior on websites and mobile apps. It offers features such as session replay, performance monitoring, error tracking, user experience analytics, and integration with other tools, providing comprehensive insights into user interactions and application performance. LogRocket is particularly useful for developers and product teams aiming to enhance user experience and troubleshoot issues effectively.

Okaya USA Inc is a company based in San Antonio, Texas, specializing in global sourcing for manufacturing. The company focuses on meeting customer demands by providing high-quality products and services, differentiating itself through its commitment to customer satisfaction and reliable supply chain solutions. Okaya USA Inc primarily serves manufacturers and businesses seeking dependable sourcing partners to enhance their production capabilities.

Application designed to assist artists and bands in managing their merchandise sales through integration with Square for transactions. Merch Cat offers features such as inventory tracking and real-time reporting, providing valuable insights into sales performance. This app is particularly beneficial for musicians and bands looking to streamline their merchandise operations and maximize revenue.

Solution or bath used for preserving or cleaning, typically involving a brine or vinegar solution. This method is commonly used to preserve foods by creating an acidic environment that inhibits bacterial growth, thereby extending the shelf life of the product. Pickling is particularly beneficial for individuals looking to preserve vegetables, fruits, and other perishable items for long-term storage.