10 Best AI Tools for Marketing (2023)

by Alison Zeller
August 21, 2023

Despite the relative infancy of most AI platforms, the best AI tools for marketing are already beginning to emerge from a crowded field.

These tools can assist marketers with a wealth of tasks like monitoring social media, writing content, and generating images. Leveraging the right tools can not only save marketing professionals time, but it can also improve the ROI of their strategies.

To help you find the best AI tool for your needs, we’ve reviewed 10 popular AI platforms with a specific focus on how they perform marketing tasks. For each one, we’ll discuss its capabilities, unique features, user experience, and a few other critical factors.

1. Jasper

Jasper is a generative AI platform that offers content templates for a variety of mediums, plus an option to generate art.


Key Features

  • Easy-to-use platform with a conversational user interface
  • More than 70 content generation templates
  • Document editing with in-document content generation capabilities

Jasper is one of the most well-known content generation platforms—for good reason! The platform provides templates for nearly every type of content a marketer would ever need to create, and the user interface is easy to navigate.

Once you enter the Jasper platform, you can upload information about your brand, audience, and products to give Jasper some context and help it start to learn your brand’s voice. You don’t even need a brand guidebook for this. You can simply enter your company’s web address and Jasper will scan the site.

After that, you’re ready to create content. You can start from a blank document and provide prompts to Jasper line by line. You can also create what Jasper calls a “one-shot blog post”—essentially a complete blog post created from just a few simple prompts. Or, you can use one of Jasper’s templates.

Jasper offers four ways to get started with content creation.

As of now, Jasper offers a whopping 72 content templates. Here’s a small sampling:

  • Creative stories
  • Social media captions and ads
  • Product descriptions
  • Cold emails
  • Company bio
  • AIDA framework

To generate content from a template, you enter a few pieces of information like the product name, your audience, or other necessary details. Then simply click “generate.”

For those marketers who have a brief ready to go, you can upload it and Jasper will create multiple types of campaign assets (ad copy, social ideas, blog ideas, and more) at once.

Beyond its content generation system, Jasper also offers a conversational AI chatbot. This can help marketers generate strategy ideas, come up with new angles, revise content, and simply answer questions. This tool comes up with incredibly spot-on, human responses even if your prompt is less than ideal.

Jasper’s chat function can assist marketers in several ways, including brainstorming topics for social posts.

But remember, Jasper has only been trained on information available up to the summer of 2021.

Jasper can also generate art. You can enter a prompt and select options for style, medium, mood, and keywords. We found that the images Jasper produced aren’t quite campaign-ready. The prompt needs to be incredibly detailed to get the type of image you want and, even so, many of the prompts we tried didn’t create usable assets. Many were distorted or missed the point altogether.

Jasper’s art generator often creates distorted images.


Jasper provides three pricing levels with various features available at each level.

  • Creator: $39 per month
  • Teams: $99 per month
  • Business: pricing available upon request

Bottom Line

Jasper is an easy-to-use platform for marketers at organizations of all sizes. With more than 70 templates and a conversational chat feature, it can create intelligent content for nearly all mediums.

2. Phrasee

Phrasee is a generative AI tool that creates content for email, web, social, and SMS while providing detailed reports about which type of copy appeals to a brand’s audience.


Key Features

  • Dynamic content generation
  • Content performance testing and optimization
  • Deep insights and performance reports

Phrasee is a full-fledged AI content generator that produces, tests, and optimizes copy for a variety of marketing strategies. All of this content is tailored to a brand’s specific communication style.

To start, Phrasee collects information about the brand and the marketing campaigns it’s run in the past. This data allows Phrasee to analyze the copy and see which language best captures the attention of consumers. From that, Phrasee’s in-house team of data scientists creates a brand-specific language model.

Once you enter the Phrasee platform, you can create even more brand-specific guidelines. Word usage, punctuation, stylistics, capitalization, and use of emojis can all be fine-tuned. Keep in mind, this granular customization is great for brands that have a well-defined voice but may be overwhelming for companies that don’t have such a clear brand vision.

Phrasee allows marketers to create brand guidelines related to style and grammar.

After you’ve entered the brand guidelines, you simply click to select which kind of copy you’d like to create. Some specific options include:

  • Push and SMS notifications
  • Email subject lines and headlines
  • Product descriptions
  • Social media ads and posts
  • Website headlines
  • Other long-form copy options are marked as “coming soon”

Phrasee will instantly produce several variations of copy to choose from. Each one has been specifically generated to perform well for the specific target you indicated. You can dismiss the copy options you don’t like and re-generate new iterations of the copy you do like. In the end, you can copy and paste your content or download it as a CSV or XLS document.

You can enter several identifying details for Phrasee to add to your marketing content.

With Phrasee you can also run unlimited A/B/n experiments for any of your content. This will guide you to see patterns and trends in your content’s performance and figure out which type of copy performs best with customers.

As you continue to generate content, the Phrasee platform continues to learn your brand voice and predict which types of copy are likely to resonate with your customers. You’ll be able to see all of these language insights in a detailed performance dashboard.

Phrasee is used by big B2C corporations like GNC, Sally Beauty, and Williams Sonoma. The tool is obviously designed for large-scale operations with very specific brand guidelines, brand voice, and customer personas. This means that the tool may be unnecessarily detailed for smaller teams that haven’t hashed out their specific brand voice yet or teams that are using just a few marketing channels.


  • Content generation only: $500 per month
  • Content generation + optimization: pricing quote available upon request

Bottom Line

Phrasee is a smart choice for marketers in large organizations who need to deliver on-brand content in a variety of channels but may be overkill for smaller brands.

3. Surfer

Surfer is an SEO tool that offers an AI content generator to write optimized web articles and an AI-powered growth platform that suggests optimizations to current content.


Key Features

  • AI-driven content editor that’s focused on SEO
  • AI-powered optimization suggestions on a weekly basis
  • Integration with Jasper, Google Docs, and WordPress

Marketers spend hours researching keywords and optimizing content. Surfer is an AI-powered platform that can make both of these tasks easy and efficient. The platform uses AI in two distinct ways: to generate optimized content and to provide on-site optimization suggestions.

Creating content starts with finding a keyword. You can dive in as much or as little as you want here. Surfer presents plenty of keywords to choose from and there are several sorting options available. Once you select a keyword topic cluster, you’re ready to enter the AI content generator.

The platform first gives you the option to pick your tone. You can choose from bold, witty, conversational, sarcastic, and others.

Surfer provides a few options to guide the AI content generator.

Surfer’s content generator will then create an entire outline with a title, headlines, and subheadings that are optimized for SEO. You can edit the outline at this point or go ahead and approve it.

Once you’re happy with the outline, the AI will write and optimize the article content. The platform will automatically create content that has high-ranking headings, paragraphs, and word count. It will also suggest the best places to add images and links directly to Pixabay if you’d like to insert images that way.

Beware, the content generation process takes a while, up to 10 minutes in some cases.

After the article pops up, you can check out the metrics sidebar. This feature shows a content score from 0-100 and offers suggestions on how to make the content perform better. As you make changes, the metrics shift in real-time.

The sidebar features metrics that will help you chart your optimization as you make changes to the article.

As of now, the content generator lacks the overall functionality of a tool like Jasper. It doesn’t offer in-line content generation, templates, or a chatbot assistant. However, Surfer says all of those features are coming soon, and Surfer does currently offer an integration with Jasper.

Marketers can also take advantage of Surfer’s AI-powered Grow Flow, which works to optimize existing content on your site.

Since it links with your Google Search Console, it can deliver personalized tasks that will boost your SEO performance. It will suggest things like adding keywords or links to content, writing an article about a specific keyword, and expanding existing content.


Surfer offers four levels of subscription pricing ranging from $69 per month to $249 per month.

Many of their tools must be purchased as add–ons.

  • Surfer’s AI content generator is $29 per article.
  • Surfer’s Grow Flow is $9 per month.

Bottom Line

Surfer is an ideal choice for marketers who need optimized content fast, and marketers should watch for the addition of AI tools that could potentially increase the value of the tool. However, the price could be an issue for some organizations.

4. Midjourney

Midjourney is a generative AI bot that produces images and offers several ways to fine-tune those images.


Key Features

  • High-res, realistic image generation
  • Specific editing features that create variations on each image
  • Runs on Discord social platform

For marketers who want to generate photo-realistic art, Midjourney is an excellent resource. This tool runs on Discord using a simple chatbot function.

Because it runs on Discord, there’s a bit of a learning curve for those who are new to the platform. Once you sign up, you can enter the Midjourney community and join a newbie group.

Once you navigate to the Midjourney community, you can join a newbie group.

In that group, you can scroll through the images generated by other users. However, Midjourney doesn’t offer a free trial, so you have to subscribe before generating any images of your own.

You can use the direct link provided in Discord to sign up for a paid plan with Midjourney.

Once you’ve subscribed, all you need to do is key in “/imagine” and add your text prompt. This can be as detailed or as general as you’d like. You can also add certain details to your prompt like aspect ratios or stylization preferences.

Midjourney will initially produce four image thumbnails. You can fine-tune any one of them using the buttons directly below the images.

  • Upscale: Increases the resolution of the image without reducing the quality
  • Variations: Produces four new variations based on the image you like best. Or, pick an image and Midjourney will make “strong” or “subtle” variations with the click of a button.
  • Zoom out: Also called “uncropping” the image. The new image reveals more of the background while keeping the focus point the same.
  • Pan: Instead of zooming out on the entire image, the image extends in a specific direction.

The first images generated from the prompt: a toddler with blonde hair standing in a field of poppies in France.

An upscaled image from the original prompt.

Options created from the “zoom out” feature.

Options generated from the “pan” feature.

Artsy marketers will have fun with the prompts and editing the images. But if you’re looking for a photograph with precise specifications, you might not be able to get what you want out of Midjourney. Also, note that the tool still has trouble creating certain features like realistic-looking fingers and teeth.

Also, be mindful that all the images you create are public and displayed in the feed on Discord. The only way to get around this is to pay for a top-tier plan.


  • Basic plan: $8 per month
  • Standard plan: $24 per month
  • Pro plan: $48 per month
  • Mega plan: $96 per month

Bottom Line

Midjourney provides marketers with a feature-rich resource for generating images. With an affordable basic plan, it’s the ideal way to test out the world of AI art.

5. Mem

Mem is a note-taking app that leverages AI capabilities so that marketers can connect, organize, and recall notes.


Key Features

  • Add notes and tasks via desktop, app, email, and SMS
  • Content tagging and bidirectional links work to connect information
  • AI-powered chat recalls desired information based on natural language query

Mem offers marketers the ability to use AI for note-taking, organizing information, and recalling the exact information they need with a simple query. Tagging keeps all of the information organized by client or strategy so that you can eventually create an AI-powered web of information.

Users record everything through “mems,” the individual sticky notes of this digital system. Simply press “+ new mem” and start typing. This can be 1,000 words of meeting minutes, a one-sentence thought that popped into your head, or anything in between. You can also add AI-generated text to your mems.

Add a new mem to record information or insert AI-generated text.

One thing to note right away—formatting options are limited. Mem gives you standard options like bold type and bulleted lists, but not much more. You can insert images, but they’re clumsy to work with, and there’s no functionality for tables or graphs. Code formatting doesn’t work well either.

As you type, Mem uses AI to scan your library and bring up any mems you’ve created in the past that are similar to the mem you’re creating in the present. Hover over any of the mems to scroll through the content. This is a very useful tool for brainstorming and strategizing.

Within your mem, you can create tags. These hashtags are officially called “collections” and they’re one of the ways the platform links all of your content. From the sidebar, click on one of your collections to bring up every note that you’ve tagged. This process is much simpler than placing each note into a file, and there’s better visibility, too. Memes can even have multiple tags, making it easy to classify information that serves several purposes.

You can use the AI-powered Smart Edit feature to summarize and shorten your mem, turn it into a LinkedIn post, make it a blog post, and do other editing actions. While these edits are unlikely to come off perfectly, they do give marketers a head start on repurposing their content.

One nice perk of Mem is that the system’s note-taking capabilities extend beyond the desktop site and app. You can email information to Mem and it’ll automatically be entered just like any other mem. The same is true for text messages, WhatsApp messages, calendar entries, Zapier, Slack, and Outlook.

Mem makes it possible to create notes even when you’re working outside the platform.

Once you have a bit of data built up, you can begin using Mem’s AI chat to recall information. This is where the tool really differentiates itself from other note-taking apps. Simply type in a natural-language query and Mem will search all of your notes for the answer. It’ll also provide a link to the note where the answer was found.

Mem searches your notes to bring up answers.

Mem will even synthesize information to produce an answer that wasn’t explicitly given in your notes. For example, you can ask what topics you should discuss at your next client meeting.

Mem’s AI is capable of bringing together information from your notes and AI-generated ideas.

All information in Mem can also be shared across team members and collaborators—a bonus for large marketing teams.


Mem offers a free plan, but it does not include AI features.

For those interested in AI features, the solution has three tiers.

  • Mem X: $8 per month
  • Mem X Teams: $15 per month
  • Mem X Enterprise: custom pricing

Bottom Line

Mem offers unparalleled AI capabilities for recalling information and synthesizing notes. Some users may be put off by its lack of formatting but, for those who can rely on plain-text formatting, this tool can dramatically increase efficiency.

6. ContentStudio

ContentStudio is an all-in-one social media tool with an AI bot that helps marketers generate captions, hashtags, and images.


Key Features

  • Create content, schedule posts, and analyze social media performance all from one site
  • Generative AI creates captions, hashtags, and images
  • In-app access to Canva and Vista Create

Every marketer knows that managing social media can be an incredibly time-consuming task. With the power of AI, ContentStudio simplifies this process and makes it possible for marketers to create dozens of engaging posts in a matter of minutes.

ContentStudio employs AI in a few ways. The first way is through its content feed feature.

This tool is the antidote to writer’s block. Simply type in a keyword that fits your niche and ContentStudio’s AI will search the web (including Twitter and YouTube) to find topics that are trending with your audience. You can sort the results by most recent or most relevant, or you can sort in the order of most shared on various platforms like Twitter, Facebook, and Pinterest.

ContentStudio’s AI-powered search finds top-performing content for your audience. 

This feature gives you insight into the content that’s most likely to get shared across social media. The process itself is also much more efficient than searching each individual platform and sorting through the results.

You can use this as inspiration for creating your own content or, with a single click, you can set up a post to share any of this content directly to your social platforms.

And, that leads directly to the next function of ContentStudio’s AI: captions, hashtags, and images. This is a generative AI feature much like similar copywriting tools, but it’s optimized specifically for social content.

You can enter your own idea in the caption box, or you can choose from 10 templates. Here are a few of your options.

  • Social media caption
  • Tweet idea
  • Inspirational quotes
  • Summarize the URL

With ContentStudio, you can select your template, word count, tone of voice, and other options.

You can also select your desired tone and word count, and choose to add hashtags and emojis.

Although there aren’t dozens of features and choices, ContentStudio’s AI provides enough control and specificity for most marketers. The voice tone selections work particularly well and provide options that will fit nearly every brand’s voice. The hashtag generation is impressive, too. While the AI bot generated some bulky hashtags, like #organiccottonbenefits for an eco-fashion post, it did a decent job of picking out relevant tags for a variety of industries.

The final AI feature of ContentStudio is image generation. Sadly, this one doesn’t come close to the performance of dedicated AI image generators like Midjourney. It seems as if the bot fails to fully understand text prompts. Facial features are distorted and images do indeed look like they’ve been created by poor-performing AI.

The AI image generator did not perform well.

Thankfully for marketers, you do have direct access to Canva and Vista Create within the ContentStudio user interface.


ContentStudio offers a free trial followed by three pricing tiers.

  • Starter: $25 per month (10k words and 10 images generated by AI)
  • Pro: $49 per month (20k words and 10 images generated by AI)
  • Agency: $99 per month (50k words and 20 images generated by AI)

Bottom Line

There are multiple ways for marketers to manage, analyze, and improve their social media presence by using ContentStudio. In particular, the AI features can improve the speed and efficiency of creating content but don’t rely on the platform for image generation.

7. Brand24

Brand24 is an AI-powered media monitoring tool that scours the internet for your keywords and offers analytics based on those mentions.


Key Features

  • Real-time monitoring of public sources including social media, blogs, news, videos, forums, podcasts, and reviews
  • AI-powered sentiment analysis of each mention
  • Fully customizable AI-driven reporting

AI-powered media monitoring tools like Brand24 give marketers unparalleled insight into nearly all of the conversations taking place on the internet. This is data you can use for a number of tasks like competitor analysis, customer service, lead generation, influencer marketing, and product research.

Brand24 enables you to track a set of keywords under a project umbrella. That means you can set up tracking for multiple clients, products, or marketing strategies. Everything is kept separate and the data that’s generated is super-specific.

You’ll start by creating a project and inputting keywords. You can also require or exclude certain keywords to make sure you’re tracking the exact conversations you want.

Enter as many keywords as you’d like, including required keywords and excluded keywords.

It’s also possible to drill down even further into the monitoring settings. For example, you can choose which sites you’d like to include or exclude, set up alerts, and link Facebook and Instagram sources.

Once you’ve done this setup, it’s time to dig into your data. There’s a lot of data to see, but you’ll find the navigation is very intuitive.

The mentions dashboard provides an overview of mentions/reach, sentiment, and the most recent conversations that match your keywords. Change the data range to encompass any period you’d like. The right-hand sidebar gives you a multitude of filtering options: sources, importance, sentiment, and more.

The Brand24 dashboard shows data based on the project keywords you provided.

There are five other dashboards, too. You can see which social media accounts are posting your keyword most, which platforms are driving the most content, and a positive-versus-negative sentiment analysis.

This sentiment analysis is one of the ways in which Brand24 uses AI to provide deep insight into your customer base. Their AI model was trained to recognize emotionally-charged words, in several languages too. When those words are present in a conversation, the model automatically tags them as positive, neutral, or negative. You can take this data and use it to judge brand or product performance and to refine your marketing goals.

Marketers who subscribe to one of Brand24’s premium packages also get access to AI topic analysis and AI reports. They’ve only been live for a month, so both are still beta features and Brand24 will likely be releasing even more AI features in the coming months.

The topic analysis tool tracks trends in mentions across your industry, including the most important phrases, the sentiment breakdown, and the sources.

An example topic analysis for Burger King.

The AI reporting feature tracks mentions for your keywords and overall trends, but it also provides AI-powered insights into why changes have occurred and recommendations to take based on these insights. The data and predictions from this reporting feature are easy to understand at a glance and could give you a real advantage over the competition.

Another downside to the low-tier plans from Brand24 is the lack of real-time updating. The cheapest plan updates every 12 hours and the next plan updates every hour.


Brand24 offers four subscription tiers:

  • Individual: $79 per month (basic AI)
  • Team: $149 per month (basic AI)
  • Pro: $199 per month (advanced AI)
  • Enterprise: $399 per month (advanced AI)

Bottom Line

With deep monitoring capabilities and easy-to-use dashboards, Brand24 is one of the best media monitoring solutions on the market today. Marketers will see some value in their lower-priced subscription plans, but the AI features of the top-tier plans are the ticket to a real competitive advantage.

8. Chatfuel AI

Chatfuel AI gives businesses the tools they need to build chatbots for use on WhatsApp, Instagram, and Facebook.


Key Features

  • No coding experience required
  • Chat templates available for lead generation, increasing conversions, and automating conversations
  • Integrates with Messenger, Instagram, websites, and other networks

Chatbots are one of the most popular ways marketing departments are utilizing AI today. Chatfuel AI, an offshoot of the original Chatfuel bot builder, offers a no-code chatbot-building solution so that any marketer can take advantage of AI technology.

After signing up, you’ll see the AI training module. This is where you’ll set your company name, language, and welcome message. Then you get to the most important step: entering the bot instructions.

Put as many details as possible into the AI training model. 

Chatfuel makes this really easy through the use of templates. There are options for sales, marketing, and customer service. Each one has designated areas where you can fill in your brand’s specific information. This ensures that your chatbot knows your company inside and out.

At this point, you can also add a catalog of up to 10 products and services. It’s a simple text-based prompt where you can describe each product in detail and provide a link. This feature is great for marketers because it enables the chatbot to cross-sell without any action required from you!

By adding up to 10 products, you enable the chatbot to suggest specific items to your customers.

The right-hand sidebar of this module lets you test your bot to see how it responds to customer messages. If you don’t like the answers, adjust the information in the AI module and try again. You can adjust and test as many times as you’d like. Don’t skimp on this trial-and-error process! It’s well worth your time to make sure your bot is functioning well before rolling it out for customers. Even after you take it live, you can still come back and make adjustments.

Once you’re happy with the chatbot, connecting your social channels is quick. The current options include the basics like Messenger and Instagram, and you can add the chatbot to your brand’s website. It’s not available for Whatsapp just yet.

You can always check your chatbot conversations in the inbox tab. If your chatbot couldn’t answer a customer's questions, the message will wind up in your “needs operator” file and you can respond directly.

And that’s it! The features of Chatfuel AI are pretty slim, but that’s because the chatbot is designed to do everything for you—if you train it properly. The current templates are helpful, but Chatfuel needs to offer more templates and guidance in order to really meet the needs of today’s marketers.

If Chatfuel AI doesn’t offer enough control for you, you can try the AI features in the original Chatfuel platform. This solution provides a drag-and-drop interface so you can build automated chatbot flows. There are AI integrations and templates available, but there is a much steeper learning curve.


Chatfuel AI offers three subscription tiers ranging from $29 per month to $149 per month.

Bottom Line

Chatfuel AI offers an uncomplicated platform for building generative chatbots. Your bot can be up and running in just an hour or two, but it can take much longer to fine-tune the bot and make sure it’s achieving your goals.

9. Pictory

Pictory is an AI video generator that can convert articles and scripts into short-form videos for social media.


Key Features

  • Turn any marketing text (like articles, blogs, and guides) into a video
  • Narrate videos with your own voice or an AI-created voice
  • Automated caption generation and transcription

Pictory’s AI tools give marketers a huge advantage when it comes to putting together video assets. Simply paste in your text and Picture will create the video for you. Or, work backward and upload a video to edit using their tools.

With Pictory’s simplified user interface, any marketer can start creating videos in minutes. Just click on the type of video you’d like to make. There are four options:

  • Script to video
  • Article to video
  • Visuals to video
  • Edit video using text

The first two options are very similar, and they’re really useful for marketers who want to get the most out of their copy. In the “script to video” option, you can paste your text directly into the text box. In the “article to video” option, paste the URL into the box and Pictory will automatically pull the text.

For both options, you can highlight the pieces of text you’d like to call out in your video or you can let Pictory’s AI do that work for you. It will extract key sentences, split them into scenes, and add visuals—all within a few minutes. The AI text extraction isn’t as spot-on as you’d probably like it to be, but highlighting your own text is easy to do.

Use Pictory’s AI to pick out captions or highlight the text on your own.

You’ll also choose a template—this sets the style for the captions—and aspect ratio for your video—landscape or portrait or 1:1 for sharing on platforms like Instagram.

Once your video has been created, there are dozens and dozens of options for editing it. And, each tool is really straightforward, even for marketers who’ve never tried their hand at video editing. Here are just a few of the editing options.

  • Change the visuals in each scene. Pictory has more than 3 million clips to choose from and they can be swapped out with just one click.
  • Edit your captions directly in the video feed so you know how they’ll look.
  • Add background music (15,000 clips to choose from) or an AI voice-over. Some of the AI voices sound a bit robotic, so be sure to listen to each one. There’s also an option to upload your own voice-over.
  • Add your brand’s intro and outro clips.
  • Adjust the timing and transitions of each scene.

Pictory offers dozens of options for customizing your videos.

At any time, you can preview your video in your browser or get a preview link to share with your clients or team members. When you’re finished, just click to download the video. This takes about five minutes, but it can run in the background so you can work on other videos while you’re waiting.

The “visuals to video” option lets you upload your own images and videos to create a custom slideshow. You can also add captions to your assets and access all of the Pictory editing options.

The fourth option is to “edit video using text.” Once you upload your video, Pictory’s AI transcribes it. From there, you can manually highlight the parts of the video you want to keep and anything unhighlighted will be removed from the video. Or, you can let Pictory’s AI do it for you. Just select which percentage of the video you want to keep, and it will automatically pick out the most important parts of the video.

This feature is incredibly valuable for marketers who are creating social media content. You’ll get dozens of posts by editing the same video multiple times, selecting different highlights each time. Although the editing process is fast, the upload time is slow. Be prepared to wait several minutes for Pictory to upload videos that are 10+ minutes.


Pictory offers three subscription tiers.

  • Standard: $19 per month
  • Premium: $39 per month
  • Teams: $99 per month

Bottom Line

Pictory makes generating video content a breeze. With four feature-rich video options and dozens of editing tools, marketers will save significant time and effort by using this platform.

10. SmartWriter

SmartWriter is an AI-enabled personalization engine that helps marketers send cold emails to potential leads.


Key Features

  • AI-powered research covers more than 40 data sources in order to generate personalized messages
  • Multiple lines of email copy for each lead
  • Other generative AI content like subject lines, blog titles, and product descriptions

For B2B marketers and marketing agencies, cold emails have long been a critical element in business strategies. However, breaking through the noise of the inbox to make a meaningful connection is still as difficult as ever. SmartWriter aims to give marketers a serious advantage when it comes to cold emails. It’s all about AI-powered personalization.

SmartWriter’s AI analyzes your prospects’ online presence in order to discover specific connections and create contextual email messages. As a marketer, this type of personalization can be exactly what you need to capture the attention of new clients.

To start, create a new project and select your desired source of data. SmartWriter pulls personalization information from company websites, LinkedIn profiles, and Google reviews. It’ll also pull from the news, podcasts, and interviews, which is helpful if you’re reaching out to high-profile individuals. Or, you can choose to run a Smart Script which pulls from all of these sources at once.

SmartWriter’s personalized messages go beyond B2B marketing, too. You can also run a project to create messages to reach out to potential backlink opportunities—a really great feature for digital marketers.

Each AI-enabled personalization option is listed as a project template.

Having all of your prospect data in a CSV file is key to the efficiency of this system. If you don’t have a well-organized sheet of data, you’ll need to create one before you can create personalized messages or be prepared to enter everything manually.

Once you upload your CSV and enter your preferences, SmartWriter will run your project and produce several personalized messages.

An example of personalization messages generated from a LinkedIn account.

The number of generated messages varies dramatically. People with a sizable online presence will bring about more results. As you can see in the example above, this prospect’s LinkedIn account only produced two types of messages.

You can export your messages in a CSV file. By default, the system is set up to let SmartWriter’s AI select the best messages to export, but you can manually select the messages you like best. You can also push the data into selected email providers like HubSpot, Apollo, and Mailshake.

Smartwriter also has several other generative AI capabilities that will produce certain types of copy for marketers. Subject lines, Shopify product descriptions, blog outlines, and social media captions are just a few examples.

This feature doesn’t function nearly as well as dedicated AI copywriters, though. The copy is unimpressive and very bot-like. There are also very few editing options.

The AI copy from Smartwriter was ineffective.


Smartwriter offers three subscription tiers.

  • Basic: $49 per month
  • Popular: $124 per month
  • Pro: $299 per month

Bottom Line

Smartwriter has the potential to save marketers dozens of hours in research and increase the response rate of their cold emails. Although the platform does offer other AI tools, the star of this platform is the personalized messages.


The dawn of AI has put dozens of exciting tools into the hands of marketers.

The 10 AI tools we discussed are the top choices for marketers who are looking for increased reach, efficiency, cost savings, and a better customer experience. Although no one platform is the perfect solution, each one on this list offers capabilities that can be real game-changers for marketers.

As you begin to research these tools, we recommend starting with the ones that offer freemium versions. See which tools are most applicable to your niche, test them out with your brand’s data and audience, and start incorporating their features into your marketing strategies.