The Latest Cyber Monday Statistics (2024)
For decades, Black Friday was the premier retail event of the year, with shoppers lining up outside stores to get their hands on the hottest deals.
Since 2005, Cyber Monday has offered an online counterpart. Since then, the period from Thanksgiving to Cyber Monday is known as “Cyber Week” or “Cyber Five”.
With online shopping and e-commerce growing year-over-year, Cyber Monday is looking to unseat Black Friday as the Super Bowl of retail sales days. And while it’s not quite there yet, Cyber Monday continues to generate more sales every holiday season.
Here are the latest Cyber Monday statistics.
Top Cyber Monday Statistics
To get started, read up on these must-know Cyber Monday statistics:
- Consumers spend a total of $12.4 billion on Cyber Monday each year
- 200.4 million Americans shopped during Cyber Week last year
- US buyer activity increases by 512% on Cyber Monday (compared to an average day)
- 88% of the top 50 online retailers offer Cyber Monday discounts
- The average American plans to spend $650 between Black Friday and Cyber Monday
Next, we’ll take a look at the numbers from the last Cyber Monday in 2023.
General Cyber Monday Statistics
Here is Cyber Monday 2023 by the numbers:
Consumers spend $12.4 billion on Cyber Monday every year (Adobe)
Last year’s Cyber Monday was a record-setting day for e-commerce sales. The $12.4 billion sales total represents a 9.6% year-over-year growth for the online shopping holiday.
According to Adobe Analytics, shoppers spent $15.7 million every minute during the peak hour (10:00-11:00 PM EST).
196.3 million Americans shopped during last year’s Cyber Week (NRF)
Here's a breakdown of how many Americans shopped over Cyber Week in previous years:
| Year | Number of Shoppers (US) | Change Over Previous Year |
| 2017 | 174.6 million | - |
| 2018 | 165.8 million | ↓ 8.8 million |
| 2019 | 189.6 million | ↑ 6.2 million |
| 2020 | 186.4 million | ↓ 3.2 million |
| 2021 | 179.8 million | ↓ 6.6 million |
| 2022 | 196.7 million | ↑ 16.9 million |
| 2023 | 200.4 million | ↑ 3.7 million |
Shopify merchants generated $9.3 billion in sales between Black Friday and Cyber Monday (Shopify)
Shopify sales were up 24% over 2022’s Black Friday/Cyber Monday numbers.
In total, 61 million shoppers purchased from Shopify vendors in 2023 – an increase of 9 million on the previous year (52 million).
The average cart totaled $108.12 in 2023. Again, this is an increase on 2022's figure of $102.10 per order.
Online shoppers outnumbered in-store shoppers every day during Cyber Week (NRF)
While Cyber Monday is billed as the top day for online shopping, there were more online than in-store shoppers throughout all of Cyber Week in 2023.
Here is a breakdown by day:
- Thanksgiving: 22.5 million in-store / 35.1 million online
- Black Friday: 76.2 million in-store / 90.6 million online
- Saturday: 59 million in-store / 58.3 million online
- Sunday: 28 million in-store / 36.9 million online
- Cyber Monday: 20.9 million in-store / 73.1 million online
Around 3 in 5 Cyber Monday sales come from smartphones (Adobe)
Mobile shopping continues to grow in popularity on Cyber Monday, with smartphone sales accounting for 59% of all sales in 2023 – that's compared to 55% in 2022.
Mobile sales were actually higher overall throughout Cyber Week at 51.8% (compared to 49.9% in 2022).
Cyber Monday discounts for electronics peaked at 31% in 2023 (Adobe)
Certain product categories saw a massive jump in discounts during Cyber Monday, but no category was reduced as much as electronics.
Here are the product categories that recorded the largest price reductions on Cyber Monday 2023:
- Electronics (31%)
- Toys (27%)
- Computers (24%)
- Apparel (23%)
- Furniture (21%)
- Televisions (19%)
- Appliances (18%)
- Sporting Goods (15%)
Cyber Monday Consumer Statistics
How aware are shoppers of Cyber Monday deals? These statistics reveal how consumers approach Cyber Monday: where they shop, how much they’re willing to spend, and what they expect from their shopping experience.
Around 9 in 10 shoppers in the UK are aware of Cyber Monday (Simon-Kucher & Partners)
Nearly 100% of Europeans are aware of Black Friday, but Cyber Monday is a different story. The UK has the highest awareness at 87%, followed by Spain (83%) and Germany (80%). In other European countries, Cyber Monday is still catching on: just 64% of Belgian and 69% of Danish shoppers are aware of the event.
US buyer activity increases by 512% on Cyber Monday (compared to an average day) (Cyber Monday.Global)
American consumers go into a shopping frenzy on Cyber Monday, increasing their buying activity by over 500%.
But that spike in shopping behavior isn’t limited to the US. In Canada, shopping activity increases by 598% on Cyber Monday. In New Zealand, shopping increases by 577%. All three nations are well ahead of the global average increase of 148%.
90% of US shoppers are satisfied with their Black Friday and Cyber Monday shopping experience (Cyber Monday.Global)
Most American shoppers are happy with the Cyber Week shopping experience, but 1 in 10 are left feeling dissatisfied.
What sort of experiences turn shoppers off? Surveyed shoppers gave a variety of answers:
- 59% mentioned unattractive discounts
- 53% said they weren’t interested in products on sale
- 35% said discounted products sold out too quickly
- 18% said in-store lines were too long
- 17% mentioned slowly loading websites
- 10% said discount codes didn’t work
Cyber Monday spending exceeds Black Friday (Adobe)
Total spending on Cyber Monday 2023 hit $12.4 billion. That's $2.6 billion more than Black Friday 2023's figure of $9.8 billion.
Here are the forecast figures for 2024 spending on key dates:
- Cyber Monday – $13.2 billion
- Black Friday – $10.8 billion
- Thanksgiving – $6.1 billion
- Thanksgiving Eve – $4.1 billion
- Veteran's Day – $3.3 billion
The Cyber Five makes up around 15.6% of holiday season shopping sales (Insider Intelligence)
The five-day stretch between Thanksgiving and Cyber Monday are prime days for holiday shopping. In 2022, they made up 15.6% of all holiday season shopping sales, and that was a down year. From 2017-2021, the Cyber Five averaged 18.3% of holiday season shopping sales.
In 2024, Cyber Five is predicted to amount to 15.5% of holiday season sales.
The average American plans to spend $650 between Black Friday and Cyber Monday (Deloitte)
In total, 4 in 5 of those surveyed plan to shop on either Black Friday or Cyber Monday.
The amount shoppers plan on spending during Cyber Week is set to rise to $650 – up 15% from 2023.
74% of global consumers believe they get better deals online vs in-store on Black Friday and Cyber Monday (Klarna)
Online and in-store shopping each have their pros and cons according to global shoppers.
Most prefer online shopping for saving time (78%), price comparisons (76%), product variety (74%), better prices (74%), and payment options (69%).
In-store shopping offers more social interaction (82%), better customer service (74%), secure payment options (71%), and easier returns (64%).
Around 4 in 5 global Cyber Monday shoppers conduct online research before shopping in-store (Klarna)
Younger shoppers are more likely to compare prices online before doing in-store shopping. 87% of Gen Zs and 88% of Millennials do prior research compared to 81% of Gen Xers and 70% of Baby Boomers.
Over a third of Gen Zs and Millennials are certain they’ll make a purchase during Cyber Week (Klarna)
Globally, 35% of Gen Zs and 34% of Millennials say they’re sure they’ll make a purchase between Black Friday and Cyber Monday. Meanwhile, just 18% of Gen Xers and 7% of Baby Boomers are certain about shopping during that period.
Cyber Monday Promotion Statistics
Just like Black Friday, Cyber Monday is all about deals and discounts. These statistics explore how retailers attract new shoppers through marketing and promotions.
The vast majority of the top 50 online retailers offer Cyber Monday discounts (Digital Commerce 360)
Many of the 6 companies that don’t offer discounts are business-to-business enterprises. In total, 78% of the top 50 also offer Black Friday deals starting one week before Black Friday, though discounts tend to increase as Cyber Monday approaches.
Amazon ad sales increase 146% on Cyber Monday (Perpetua)
Amazon ad sales start increasing on November 1st, but they peak during Black Friday and Cyber Monday. In 2021, ad sales were up 131% on Black Friday and 146% on Cyber Monday.
1 in 2 online retailers run lead acquisition campaigns during Black Friday and Cyber Monday (Socital)
Cyber Monday marks one of the best times of the year for lead generation. Lead acquisition during Cyber Week can increase by 113% compared to a regular period.
Key Takeaways
Cyber Monday is one of the most important days of the year for many e-commerce businesses. Millions of shoppers take to their desktops and mobile devices to find deals leading up to the holiday season. Those deals generate billions of dollars in sales. For many online retailers, sales can skyrocket to four or five times the average number.
Will Cyber Monday ever overtake Black Friday as the top shopping day of the year? It’s difficult to say. With Black Friday deals moving online and many retailers offering promotions throughout Cyber Week, perhaps it doesn’t really matter.
