Pinterest stocks surge as Q1 results show record number of users and 16% YoY revenue growth

Pinterest has released its Q1 2025 results, and they paint a strong picture for the social media platform. Its number of users has continued to climb, reaching an all-time high.

The market responded positively to the results, sending Pinterest stock rising by 15% on the day the latest financials were released.

CEO Bill Ready is positioning the company increasingly at the heart of the rising social commerce space. It looks as though those efforts may be paying off.

“Pinterest” search interest over the last 10 years.

I wanted to explore what’s going on behind the scenes at Pinterest. So I’ve put together this summary containing key facts and figures, including monthly active users (MAUs), age and gender demographics, and revenues in the US and around the globe.

Pinterest’s Q1 2025 Numbers (Top Stats)

• Pinterest now has 570 million global MAUs, more than ever before. The social media platform grew its user base by 10% year-over-year.
• Pinterest generated $855 million in Q1, up 16% year-over-year (17% on a constant currency basis).
• Pinterest’s EBITDA — adjusted to remove any one-off items that would distort the numbers — was reported at $172 million.
• The US and Canada generate the most revenue for Pinterest, accounting for $663 million in Q1.

Pinterest User Statistics

A growing user base is often a sign of a healthy social media site. Pinterest has grown its number of users in each of the last 11 quarters, culminating in the recent all-time high of 570 million.

Over the past 9 years, Pinterest has more than quadrupled its MAUs, adding over 400 million users.

Here’s how the number of Pinterest MAUs has grown since 2016:

Quarter, year	Pinterest Monthly Active Users (MAUs)
Q1 2016	128 million
Q2 2016	135 million
Q3 2016	150 million
Q4 2016	160 million
Q1 2017	175 million
Q2 2017	185 million
Q3 2017	204 million
Q4 2017	216 million
Q1 2018	239 million
Q2 2018	231 million
Q3 2018	251 million
Q4 2018	265 million
Q1 2019	291 million
Q2 2019	300 million
Q3 2019	322 million
Q4 2019	335 million
Q1 2020	367 million
Q2 2020	416 million
Q3 2020	442 million
Q4 2020	459 million
Q1 2021	478 million
Q2 2021	454 million
Q3 2021	444 million
Q4 2021	431 million
Q1 2022	433 million
Q2 2022	433 million
Q3 2022	445 million
Q4 2022	450 million
Q1 2023	463 million
Q2 2023	465 million
Q3 2023	482 million
Q4 2023	498 million
Q1 2024	518 million
Q2 2024	522 million
Q3 2024	537 million
Q4 2024	553 million
Q1 2025	570 million

User growth stagnated and regressed around the beginning of 2021. That corresponded with a steep stock fall, from a high of $85.90 down to less than $19 in mid-2022.

However, the Pinterest user base was growing again within a year, and it had reached another new high by Q3 2023. MAUs have hit record levels every quarter since then, while Pinterest stock is back above $30.

Pinterest Users by Region

As well as reaching a record overall number of MAUs in Q1 2025, Pinterest also hit new heights in each of the three regions it tracks: the US and Canada, Europe, and Rest of World.

Pinterest has 102 million users in the US and Canada. That’s actually the smallest figure among the three regions, although it is up 4% YoY.

In Europe, Pinterest has 148 million users. That’s up 5% YoY.

“Rest of World” accounts for 320 million Pinterest users. It’s also where user growth has been the steepest, growing 14% YoY.

Pinterest Users by Gender

Social media as a whole is used almost equally by men and women. In the US, the split is 50.2% female to 49.8% male.

However, Pinterest is notable for being significantly female-skewing. Globally, 69.7% of its users are women.

Men make up a further 22.9% of the Pinterest user base. The remaining users are of unspecified gender.

Pinterest Users by Age

Pinterest is favored by a young audience. 58.5% of users are aged 18-34.

Of those, nearly 30% fall into the 18-24 category. Here’s a full breakdown of Pinterest’s age demographics:

Age	Percentage of Pinterest users
18-24	29.8%
25-34	28.7%
35-44	17.3%
45-54	10.8%
55-64	8.2%
65+	5.3%

Interestingly, however, there are more female users aged 45-54 than there are male users in any single age group. That underlines the extent of the Pinterest gender divide.

Pinterest Revenue Statistics

Pinterest generated revenue of $855 million in Q1 2025, a 16% YoY increase.

Its adjusted EBITDA stood at $172 million. And its GAAP net income — effectively profit — was $9 million for the quarter, compared to a $24 million loss in Q1 2024.

Here’s how Pinterest revenue has changed in recent years:

Quarter, year	Pinterest revenue
Q1 2018	$131.3 million
Q2 2018	$161.1 million
Q3 2018	$190.1 million
Q4 2018	$273.1 million
FY 2018	$755.9 million
Q1 2019	$201.9 million
Q2 2019	$261.2 million
Q3 2019	$279.7 million
Q4 2019	$399.8 million
FY 2019	$1.14 billion
Q1 2020	$271.9 million
Q2 2020	$272.4 million
Q3 2020	$442.6 million
Q4 2020	$705.6 million
FY 2020	$1.69 billion
Q1 2021	$485.2 million
Q2 2021	$613.2 million
Q3 2021	$632.9 million
Q4 2021	$846.6 million
FY 2021	$2.57 billion
Q1 2022	$574.8 million
Q2 2022	$665.9 million
Q3 2022	$684.5 million
Q4 2022	$877.2 million
FY 2022	$2.80 billion
Q1 2023	$602.5 million
Q2 2023	$708.0 million
Q3 2023	$763.2 million
Q4 2023	$981.2 million
FY 2023	$3.05 billion
Q1 2024	$739.9 million
Q2 2024	$853.6 million
Q3 2024	$898.3 million
Q4 2024	$1.15 billion
FY 2024	$3.64 billion
Q1 2025	$854.9 million

Impressively, every single quarter since the beginning of 2018 has seen a YoY revenue increase. If the same pattern continues, Pinterest can expect a second-ever billion-dollar quarter later in the year, and potentially a first billion-dollar Q3.

On an earnings call, Chief Financial Officer Julia Brau Donnelly warned that Pinterest is “not immune to the macro environment”, and noted that small pockets of Asia-based ad spend had been impacted by tariffs.

But CEO Ready remarked to investors that Pinterest is more resilient than ever.

Pinterest Revenue by Region

Although the US and Canada region is the smallest that Pinterest monitors, it accounts for by far the largest revenue share.

In Q1 2025, the US and Canada generated $663 million. That was up 12% YoY.

However, other regions actually saw a larger percentage increase in revenue. Europe generated $147 million, which was up 24% YoY, while Rest of World revenue grew 49% to $45 million.

Average revenue per user in the US and Canada was $6.54. That figure drops to $1 per user in Europe, and just $0.14 per user in Rest of World.

Pinterest Stock Statistics

Pinterest was listed on the New York Stock Exchange in April 2019. It debuted at $23.75.

It then enjoyed a major “pandemic boost”, gaining 100 million users and even sparking talk of a $51 billion acquisition by Microsoft.

That was around the time stock peaked at $85.90 in February 2021. But a takeover never came to fruition.

Pinterest stock subsequently experienced a steep decline in the latter half of 2021 and into 2022 as user growth stalled.

User growth has since recovered, and revenues have continued to rise steadily. Pinterest stock has partially recovered to around the $33 mark, rising 15% on the day Q1 2025 figures were released.

Pinterest Social Commerce Statistics

Pinterest does not facilitate social commerce in the strictest sense. It still takes users off-platform to complete purchases, rather than offering an integrated store like TikTok Shop.

However, Pinterest is at the heart of “discovery-led” shopping, which is a fundamental feature of social commerce. Online retail has traditionally been highly “intent-led”, but Pinterest offers something more akin to window shopping.

“Social commerce” searches are up 29% in the last 5 years.

With 1 in 3 US consumers aged 18-34 now making purchases through social media every week, Pinterest is well-positioned to take advantage of this shift in buying habits.

In Q1 2024, Pinterest’s CEO shared that the company had more than doubled outbound clicks to advertisers year-over-year. While he didn’t share specific figures this year, he clearly still envisages the platform as a social commerce hub.

“We’ve made Pinterest a destination for a user, particularly a shopping destination,” Ready said in response to the Q1 2025 earnings report. “Pinterest is where Gen Z goes to shop.”

The data bears this out. Not only are 58.5% of MAUs under the age of 35, they also visit the platform with commercial intent.

Following or researching brands and products is the leading reason for using Pinterest. 36.4% of users say they use it for this purpose, compared to 21.4% who are looking for entertaining content, and 16.1% who want to share photos and videos.

Pinterest’s own data says that more than 50% of its users consider the visual discovery platform to be a place to shop.

CEO Ready’s background is in payments. He was hailed by Pinterest as an “online commerce expert” when he took on the role in 2022, having formerly worked as President of Commerce, Payments & Next Billion Users at Google, and in various roles at PayPal.

Pinterest Lens and AI features

Part of Pinterest’s social commerce focus involves investing in tools that make the user shopping experience more frictionless.

Pinterest Lens has been around since 2017. But the visual search tool is becoming an increasingly important part of the platform.

“Pinterest Lens” searches are up 259% in 5 years.

Lens allows users to take photos of products they like and search for similar items on Pinterest. They can also run visual searches on Pins to find related inspiration.

Underlining the popularity of visual search, Google Lens now receives almost 20 billion searches per month, with users aged 18-24 engaging the most.

Days before releasing its Q1 2025 results, Pinterest announced the launch of new AI-powered visual search features in the women’s fashion category.

Users in the US, Canada, and the UK can now search for specific elements of an outfit. For example, if they see a Pin where they like the dress, they can isolate that in a visual image search.

The AI will also facilitate a multimodal search by helping the user put into words what they like about an outfit. It then becomes easier to browse (and ultimately shop) the aesthetic, e.g. Y2K.

“Y2K fashion” searches are up 570% in 5 years.

Additionally, the technology can suggest customizations to the image search, allowing users to search for similar products in different colors or fabrics.

Pinterest is also using AI for the benefit of advertisers. Its Performance+ platform has a tool that allows advertisers to generate “lifestyle imagery” in place of black backgrounds.

Walgreens tested the AI tool on 50 products, and achieved 55% higher click-through rates.

Positive Outlook for Pinterest

Pinterest continues to grow its revenue and user count year over year.

It might not be the first platform to come to mind when thinking about major social media companies. But it is now used by more than 25% of the population in the US and Canada.

And with weekly social commerce purchases now the norm for 1 in 3 young Americans, Pinterest is in a strong position to capitalize.

That’s why businesses should be thinking about Pinterest SEO. Semrush’s Traffic Analytics tool is a great starting point, as it will show you what percentage of a website’s traffic comes from Pinterest.

Meanwhile, the Social Poster from Semrush Social can help you keep on top of scheduling posts to Pinterest.

With users at a record high, Pinterest is a platform you cannot afford to ignore.