James Martin

James Martin

Research Journalist

James is a Journalist at Exploding Topics. After graduating from the University of Oxford with a degree in Law, he completed a Diploma in Journalism through Press Association Training. He won the Premier League award for the best sports exam script. Now in his second spell with Exploding Topics, following three years covering Liverpool Football Club, James has a keen interest in the latest trends. He has been published in areas from AI to the commerce industry, with bylines including The Independent.

James’s Most Recent Posts

February 10, 2026

73% Fear Their AI Prompts Going Public, But Most Don’t Know It’s Already Happening

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February 10, 2026

73% Fear Their AI Prompts Going Public, But Most Don’t Know It’s Already Happening

Nearly three-quarters of AI users fear their prompts could be exposed. Yet most have no idea it’s already possible. In the third installment of a series of consumer AI surveys,...

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February 04, 2026

ChatGPT Ads: Here’s What Will Happen Next

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February 04, 2026

ChatGPT Ads: Here’s What Will Happen Next

Closing in on 1 billion users, OpenAI has finally decided that it is time to introduce adverts to ChatGPT. Even without ads, ChatGPT reached an ARR of around $20 billion in reve...

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February 03, 2026

How to Track Trends (Guide for Inventory Managers & SEOs)

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February 03, 2026

How to Track Trends (Guide for Inventory Managers & SEOs)

Trend Tracking is one of the most powerful features within Exploding Topics. It can transform your inventory management and supercharge your SEO marketing. Finding trending topi...

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December 11, 2025

TikTok Shop Breaks Records on Black Friday With $500M Blitz

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December 11, 2025

TikTok Shop Breaks Records on Black Friday With $500M Blitz

TikTok Shop has well and truly arrived in the US. The platform recorded a staggering half a billion dollars in gross merchandise value (GMV) over the 4-day Black Friday and Cybe...

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November 11, 2025

Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars

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November 11, 2025

Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars

Pop Mart, maker of Labubu blind boxes, announced recently that its American revenue had increased by more than 1,200% year-over-year in Q3. The viral toys have become a must-hav...

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October 13, 2025

How AI Is Giving Black Friday a $60 billion boost

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October 13, 2025

How AI Is Giving Black Friday a $60 billion boost

AI is having a transformative effect on the holiday shopping season. It played a role in $60 billion worth of sales across “Cyber Week” last year, starting with Black Friday and...

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