grid-line

Most Followed Accounts on Social Media (Oct 2024)

by Fabio Duarte
September 26, 2024

The largest accounts on social media have millions of followers, and with that, enormous influence.

The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.

In this report we’ll dive into the most followed accounts on each of the top social media platforms, including the top 5 most-followed people overall.

Contents

Who is the Most Followed Person on Social Media?

With approximately 1 billion total followers, Cristiano Ronaldo is the most-followed person across social media platforms.

undefined

Overall, the top 5 most-followed people on social media* are:

  1. Cristiano Ronaldo – 985.1 million followers

  2. Selena Gomez – 689 million followers

  3. Justin Bieber – 596.2 million followers

  4. Taylor Swift – 552 million followers

  5. Ariana Grande – 508.3 million followers

Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of more than 600 million coupled with over 100 million followers on both Facebook and X puts him at #1.

*Limited to TikTok, Instagram, X, Facebook, YouTube, Twitch, Threads.

Most Followed Accounts on TikTok

Khabane Lame is the most followed person on TikTok with over 160 million followers.

Charli D’Amelio and MrBeast are the only other TikToker with over 100 million followers.

Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.

Just two (MrBeast and Dwayne Johnson) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.

Rank

Account

Current Followers

Jan 2024 Followers

July 2022 Followers

1

Khabane lame

162.7 million

161.6 million

145 million

2

charli d’amelio

155.6 million

151.7 million

143.4 million

3

MrBeast

104.4 million

92.3 million

39.7 million

4

Bella Poarch

94.3 million

93.9 million

90.4 million

5

Addison Rae

88.8 million

88.7 million

88.1 million

6

Zach King

82.2 million

80.5 million

69.1 million

7

Kimberly Loaiza

82.2 million

80.6 million

64.8 million

8

TikTok

81.8 million

77.7 million

72.5 million

9

domelipa

75.2 million

71.7 million

55.8 million

10

Will Smith

75.1 million

74.2 million

72.3 million

11

cznburak

75 million

74.6 million

59.6 million

12

The Rock

74.9 million

74 million

54.2 million

13

BILLIE EILISH

66.8 million

-

-

14

BTS

66.7 million

63.8 million

51.2 million

15

Jason Derulo

62.6 million

58.1 million

52.5 million

16

Selena Gomez

58.2 million

59.1 million

42 million

17

WILLIE SALIM

57.5 million

47.9 million

13.7 million

18

Kylie Jenner

56.2 million

54.7 million

41.6 million

19

YZ

55.7 million

53.7 million

49.3 million

20

dixie

55.7 million

56.6 million

57.4 million

Source: Social Blade

Most Followed Accounts on Instagram

Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with over 600 million.

Another soccer star (Lionel Messi) currently ranks third for most Instagram followers, just over 100 million behind rival Ronaldo.

undefined

With the exception of YouTube’s MrBeast (over 315 million subscribers) and T-Series (over 270 million subscribers), each of Instagram’s top 20 accounts has more followers than all other social media accounts.

17 of the top 20 Instagram accounts are focused on a single person.

Rank

Account

Current Followers

Jan 2024 Followers

July 2022 Followers

1

Instagram

676.7 million

665.8 million

526 million

2

Cristiano Ronaldo

639.9 million

616.5 million

462.4 million

3

Leo Messi

504 million

496.5 million

344.4 million

4

Selena Gomez

424.3 million

429.7 million

332.8 million

5

Kylie

396.7 million

399.4 million

355.1 million

6

Dwayne Johnson

395.3 million

395.4 million

325.8 million

7

Ariana Grande

376.8 million

380.9 million

320.2 million

8

Kim Kardashian

360.5 million

364.2 million

322.8 million

9

Beyoncé

316.2 million

319.9 million

265.6 million

10

Khloé Kardashian

306.6 million

311.4 million

250.8 million

11

Nike

303.9 million

306.7 million

227.2 million

12

Justin Bieber

294.5 million

292.9 million

246 million

13

Kendall

291.5 million

294.8 million

244.6 million

14

Taylor Swift

284 million

279.4 million

217.2 million

15

National Geographic

281.3 million

283.8 million

229.9 million

16

Virat Kohli

270.7 million

265.7 million

204.4 million

17

Jennifer Lopez

251.2 million

253.4 million

216.8 million

18

Barbie (Nicki Minaj) 228 million 229 million 196.8 million

19

Neymar

224.9 million

218.3 million

176 million

20

Kourtney Kardashian Barker

221.7 million

224.9 million

187.4 million

Source: Social Blade

Most Followed Accounts on X (Formerly Twitter)

Owner Elon Musk has the most-followed account on X, accumulating around 50% of his 199 million followers since July 2022.

In contrast to other popular social media platforms, 5 of the top 20 X accounts experienced a net loss of followers between July 2022 and August 2023.

In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.

Cristiano Ronaldo is the only athlete in the top 10 (with Neymar ranked #19). And Elon Musk is the only business magnate in the top 10 with Bill Gates at #17.

undefined

NASA (#11), YouTube (#12), and X (#15) are the only organizations in the top 20.

With that, here are the most followed accounts on X:

Rank

Account

Current Followers

Jan 2024 Followers

July 2022 Followers

1

elonmusk

199.1 million

167.9 million

100.3 million

2

BarackObama

131.9 million

131.9 million

132.3 million

3

Cristiano

113.2 million

110.4 million

101.5 million

4

justinbieber

110.3 million

111.4 million

114.2 million

5

rihanna

108.3 million

108.4 million

107 million

6

katyperry

106.2 million

106.9 million

108.9 million

7

narendramodi

102.3 million

94.2 million

80.3 million

8

taylorswift13

95.3 million

95 million

90.5 million

9

realDonaldTrump

91.1 million

87.4 million

n/a

10

ladygaga

83.1 million

83.7 million

84.8 million

11

NASA

82.9 million

78.6 million

59.1 million

12

YouTube

79.7 million

79.7 million

75.6 million

13

KimKardashian

75.3 million

75.2 million

72.9 million

14

EllenDeGeneres

73.9 million

74.8 million

77.5 million

15

X

68.5 million

67.3 million

62 million

16

selenagomez

65.9 million

66.5 million

66 million

17

BillGates

65.6 million

64.4 million

59.7 million

18

imVkohli

65.2 million

60.1 million 48.8 million

19

cnnbrk

63.9 million

63.9 million

63.3 million

20

neymarjr

63.8 million

63.1 million

57.1 million

Source: Social Blade

Most Liked Pages on Facebook

Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.

Cristiano Ronaldo is the most-liked person on Facebook with around 170 million likes.

Shakira (123 million likes) is the only other non-fictional person to feature in the top 5.

Rank

Account

Current Likes

Jan 2024 Likes

July 2022 Likes

1

Facebook

214.6 million

182.5 million

176.7 million

2

Cristiano Ronaldo

170.5 million

168.7 million

151.9 million

3

Samsung

161.9 million

161.9 million

161.8 million

4

Mr Bean

141.7 million

140.7 million

130.2 million

5

CGTN

123.7 million

121.3 million

118.4 million

6

Shakira

123.3 million

124.5 million

117.5 million

7

Leo Messi

116.9 million

116.6 million

105.9 million

8

Will Smith

115.9 million

116.7 million

111.5 million

9

China Daily

115.8 million

106.2 million

105 million

10

Real Madrid C.F.

114.9 million

114.3 million

112.2 million

11

Coca-Cola

108.6 million

108.3 million

-

12

Vin Diesel

105.6 million

106.6 million

108 million

13

Rihanna

104.5 million

104.8 million

102.2 million

14

FC Barcelona

103 million

103.4 million

103.3 million

15

China Xinhua News

96.9 million

96.4 million

92.7 million

16

Eminem

95 million

95.5 million

94.6 million

17

Tasty

94.6 million

95.4 million

96.6 million

18

Neymar Jr.

91.9 million

92.1 million

89 million

19

Netflix

91.5 million

91.2 million

82.3 million

20

Justin Bieber

91.1 million

92 million

91.1 million

Source: Social Blade

Most Subscribed Channels on YouTube

Music and kids content is king on YouTube with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.

T-Series was the largest channel by subscribers for some time with over 270 million subscribers – almost 90 million more than any other channel...apart from one.

As of August 2024, MrBeast is the top channel on YouTube by subscribers. The channel has seen a meteoric rise in recent months, climbing from under 100 million subscribers in July 2022 to over 300 million subscribers now.

Despite not yet featuring on the list, Cristiano Ronaldo broke records when he joined YouTube in August 2024. The @cristiano YouTube channel reached 28 million subscribers in 24 hours – a feat not previously achieved by any channel in its first month.

India is represented twice in the top four channels.

Just 4 channels (MrBeast, PewDiePie, Like Nastya, and Justin Bieber) are primarily based around a single person.

Rank

Account

Current Subscribers

Jan 2024 Subscribers

July 2022 Subscribers

1

MrBeast

317 million

222 million

97.8 million

2

T-Series

274 million

256 million

219 million

3

Cocomelon - Nursery Rhymes

183 million

169 million

138 million

4

SET India

178 million

166 million

136 million

5

✿ Kids Diana Show 

126 million

117 million

96.9 million

6

Vlad and Niki 

125 million

107 million

73.3 million

7

Like Nastya

120 million

111 million

97.1 million

8

PewDiePie

111 million

111 million

-

9

Zee Music Company

110 million

104 million

85.3 million

10

WWE

104 million

98.7 million

89.2 million

11

Goldmines

100 million

93 million

71.8 million

12

Sony SAB

95.8 million

88.1 million

69.1 million

13

BLACKPINK

94.8 million

92.5 million

75 million

14

ChuChu TV Nursery Rhymes & Kids Songs

93.2 million

69.5 million

-

15

Stokes Twins

89.8 million

25.7 million

14.2 million

16

Zee TV

84.2 million

75.7 million

62.7 million

17

5-Minute Crafts

80.9 million

80.5 million

77 million

18

BANGTANTV

79 million

77.1 million

68.9 million

19

Pinkfong Baby Shark - Kids' Songs & Stories

77.8 million

71.7 million

57.4 million

20

Colors TV

76.1 million

69.7 million

54 million

Source: Social Blade

Most Followed Accounts on Twitch

Ninja is the most-followed Twitch streamer with nearly 20 million followers.

The professional gamer rose to fame playing Fortnite and has had rumors about leaving the platform for a second time. 

Rank

Account

Current Followers

Jan 2024 Followers

July 2022 Followers

1

Ninja

19.1 million

19 million

18.3 million

2

ibai

17.1 million

15.4 million

11.1 million

3

auronplay

16.5 million

15.9 million

13.1 million

4

Rubius

15.3 million

14.8 million

12.1 million

5

KaiCenat

13.4 million

8.5 million

1.3 million

6

TheGrefg

12.1 million

11.8 million

10 million

7

xQc

12 million

12 million

10.9 million

8

Tfue

11.3 million

11.4 million

11.1 million

9

juansguarnizo

11.3 million

11.2 million

8.3 million

10

shroud

11 million

10.7 million

10.1 million

11

ElMariana

10 million

9.1 million

4.6 million

12

ElSpreen

9.6 million

8.9 million

4.2 million

13

pokimane

9.3 million

9.4 million

9.2 million

14

sodapoppin

8.9 million

8.9 million

8.8 million

15

jadorshayne

8.2 million

-

-

16

Clix

7.8 million

6.9 million

6.1 million

17

edu90

7.6 million

0.3 million

-

18

Heelmike

7.4 million

7.4 million

7.4 million

19

tommyinnit

7.3 million

7.4 million

7.2 million

20

Alanzoka

7.3 million

6.8 million

5.8 million

Sources: Social Blade, EarlyGame

Most Followed Accounts on Threads

Launched in July 2023, Threads’ follower numbers pale in comparison to other more established social media networks.

Neymar currently leads the way with just around 20 million followers, closely followed by Selena Gomez.

Expect these figures to creep up as the platform finds its footing.

Account

Followers

1

Neymar Jr

19.7 million

2

Selena Gomez

18.2 million

3

Kylie Jenner

16 million

4

Kim Kardashian

14.6 million

5

Jennifer Lopez

12.3 million

6

Shakira

10.5 million

7

Will Smith

10.1 million

8

MrBeast

10 million

9

Khloé Kardashian

9.9 million

10

Chris Hemsworth

8.7 million

Source: Threads

Top Social Media Followings

1. Cristiano Ronaldo

undefined

Combined Social Media Followers: 985.1 million

TikTok Followers: -

Instagram Followers: 639 million

X Followers: 113 million

Facebook Followers: 170 million

YouTube Subscribers: 63.1 million

Twitch Followers: -

Threads Followers:

Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an enormous social media following.

2. Selena Gomez

undefined

Combined Social Media Followers: 689 million

TikTok Followers: 58.2 million

Instagram Followers: 424 million

X Followers: 65.8 million

Facebook Followers: 88 million

YouTube Subscribers: 34.8 million

Twitch Followers: -

Threads Followers: 18.2 million

Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music among other ventures. Three no.1 solo albums, a role as an executive producer on the hit Netflix drama "13 Reasons Why", and a hit show "Only Murders in the Building" have helped Selena grow her cumulative social media audience beyond half a billion.

3. Justin Bieber

undefined

Combined Social Media Followers: 596.2 million

TikTok Followers: 27.6 million

Instagram Followers: 294 million

X Followers: 110 million

Facebook Followers: 91 million

YouTube Subscribers: 73.6 million

Twitch Followers: -

Threads Followers:

Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase has seen the 30-year-old accumulate around 600 million followers across social media platforms.

4. Taylor Swift

undefined

Combined Social Media Followers: 552 million

TikTok Followers: 32.8 million

Instagram Followers: 284 million

X Followers: 95.2 million

Facebook Followers: 80 million

YouTube Subscribers: 60 million

Twitch Followers: -

Threads Followers: -

Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further 10 chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor is one of only five individuals to amass over half a billion social media followers.

5. Ariana Grande

undefined

Combined Social Media Followers: 508.3 million

TikTok Followers: 35.7 million

Instagram Followers: 376 million

X Followers: -

Facebook Followers: 42 million

YouTube Subscribers: 54.6 million

Twitch Followers: -

Threads Followers:

Description: Another former Disney star, Ariana Grande has since become one of the biggest names in pop music. Several no.1 singles and an adoring fan base have propelled the 31-year-old to almost 400 million followers on Instagram and more than 500 million across social media. 

Conclusion

Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.

Instagram currently holds the largest followings, while social media newcomer Threads understandably trails behind.

For more related content, take a look at our Top New Social Media Networks and Important Social Media Trends.