Most Followed Accounts on Social Media (Oct 2023)
The largest accounts on social media have millions of followers, and with that, enormous influence.
The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.
Below, we’ll dive into the most followed accounts on each of the top social media platforms, including the top 5 most-followed people overall.
Contents
- Who is the Most Followed Person on Social Media?
- Most Followed Accounts on TikTok
- Most Followed Accounts on Instagram
- Most Followed Accounts on Twitter (Now X)
- Most Liked Pages on Facebook
- Most Subscribed Channels on YouTube
- Most Followed Accounts on Twitch
- Most Followed Accounts on Threads
- Top Social Media Followings
Who is the Most Followed Person on Social Media?
With approximately 881 million total followers, Cristiano Ronaldo is comfortably the most-followed person across social media platforms.
Overall, the top 5 most-followed people on social media are:
-
Cristiano Ronaldo - 876 million followers
-
Selena Gomez - 685 million followers
-
Justin Bieber - 595.3 million followers
-
Taylor Swift - 519 million followers
-
Ariana Grande - 505.5 million followers
Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of approximately 600 million coupled with 100 million followers on both Facebook and X puts him at #1.
Most Followed Accounts on TikTok
Khabane Lame is the most followed person on TikTok with well over 150 million followers.
Charli D’Amelio is the only other TikToker with over 100 million followers.
Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.
Just two (MrBeast and Will Smith) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.
|
Rank |
Account |
Followers |
July 2022 Followers |
|
1 |
Khabane lame |
161.9 million |
145 million |
|
2 |
charli d’amelio |
151.1 million |
143.4 million |
|
3 |
Bella Poarch |
92.8 million |
90.4 million |
|
4 |
Addison Rae |
88.3 million |
88.1 million |
|
5 |
MrBeast |
87.3 million |
↑ 39.7 million |
|
6 |
Zach King |
79 million |
69.1 million |
|
7 |
Kimberly Loaiza |
77.3 million |
64.8 million |
|
8 |
TikTok |
75 million |
72.5 million |
|
9 |
cznburak |
73.7 million |
59.6 million |
|
10 |
Will Smith |
73.5 million |
72.3 million |
|
11 |
The Rock |
72.7 million |
54.2 million |
|
12 |
domelipa |
68.9 million |
55.8 million |
|
13 |
BTS |
62.5 million |
51.2 million |
|
14 |
Selena Gomez |
59.5 million |
42 million |
|
15 |
Jason Derulo |
58.2 million |
52.5 million |
|
16 |
dixie |
56.9 million |
57.4 million |
|
17 |
원정맨 WonJeong |
55.9 million |
45.7 million |
|
18 |
Spencer X |
55 million |
- |
|
19 |
Kylie Jenner |
54.6 million |
41.6 million |
|
20 |
Loren Gray |
54.2 million |
54.6 million |
Source: Social Blade
Most Followed Accounts on Instagram
Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with around 600 million.
Another soccer star Leo Messi currently ranks third for most Instagram followers, just over 100 million behind rival Ronaldo.
With the exception of YouTube’s T-Series (250 million subscribers), each of Instagram’s top 20 accounts have more followers than all other social media accounts.
17 of the top 20 Instagram accounts are focused on a single person.
|
Rank |
Account |
Followers |
July 2022 Followers |
|
1 |
|
658 million |
526 million |
|
2 |
Cristiano Ronaldo |
606.7 million |
462.4 million |
|
3 |
Leo Messi |
488.3 million |
344.4 million |
|
4 |
Selena Gomez |
430.1 million |
332.8 million |
|
5 |
Kylie |
398.9 million |
355.1 million |
|
6 |
Dwayne Johnson |
391million |
325.8 million |
|
7 |
Ariana Grande |
380.1 million |
320.2 million |
|
8 |
Kim Kardashian |
364.4 million |
322.8 million |
|
9 |
Beyoncé |
316.4 million |
265.6 million |
|
10 |
Khloé Kardashian |
317.6 million |
25.8 million |
|
11 |
Nike |
305.5 million |
227.2 million |
|
12 |
Kendall |
294.6 million |
244.6 million |
|
13 |
Justin Bieber |
292.7 million |
246 million |
|
14 |
National Geographic |
283.3 million |
229.9 million |
|
15 |
Taylor Swift |
273.1 million |
217.2 million |
|
16 |
Virat Kohli |
259.6 million |
204.4 million |
|
17 |
Jennifer Lopez |
251.1 million |
216.8 million |
|
18 |
Barbie (Nicki Minaj) | 226.9 million | 196.8 million |
|
19 |
Kourtney Kardashian Barker |
224.7 million |
187.4 million |
|
20 |
NJ ?? (Neymar |
215.2 million |
176 million |
Source: Social Blade
Most Followed Accounts on Twitter (Now X)
Owner Elon Musk has the most-followed account on X, accumulating over 30% of his 158.1 million followers since July 2022.
In contrast to other popular social media platforms, 5 of the top 20 X accounts have experienced a net loss of followers between July 2022 and August 2023.
In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.
Cristiano Ronaldo is the only athlete in the top 10 with Neymar ranked #19. And Elon Musk is the only business magnate in the top 10 with Bill Gates at #18.
YouTube (#11), NASA (#14), and X (#16) are the only organizations in the top 20.
|
Rank |
Account |
Followers |
July 2022 Followers |
|
1 |
elonmusk |
158.1 million |
100.3 million |
|
2 |
BarackObama |
132 million |
132.3 million |
|
3 |
justinbieber |
111.7 million |
114.2 million |
|
4 |
Cristiano |
109.7 million |
101.5 million |
|
5 |
rihanna |
108.4 million |
107 million |
|
6 |
katyperry |
107.2 million |
108.9 million |
|
7 |
taylorswift13 |
94.4 million |
90.5 million |
|
8 |
narendramodi |
92 million |
80.3 million |
|
9 |
realDonaldTrump |
87.4 million |
n/a |
|
10 |
ladygaga |
83.9 million |
84.8 million |
|
11 |
YouTube |
79.3 million |
75.6 million |
|
12 |
NASA |
77.1 million |
59.1 million |
|
12 |
KimKardashian |
75.2 million |
72.9 million |
|
14 |
EllenDeGeneres |
75.1 million |
77.5 million |
|
15 |
X |
66.8 million |
62 million |
|
16 |
selenagomez |
66.7 million |
66 million |
|
17 |
cnnbrk |
63.9 million |
63.3 million |
|
18 |
BillGates |
63.8 million |
59.7 million |
|
19 |
neymarjr |
62.9 million |
57.1 million |
|
20 |
CNN |
61.7 million |
58.7 million |
Source: Social Blade
Most Liked Pages on Facebook
Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.
Cristiano Ronaldo is the most-liked person on Facebook with well over 150 million likes.
Shakira (124 million likes) is the only other non-fictional person to feature in the top 5.
|
Rank |
Account |
Likes |
July 2022 Followers |
|
1 |
|
183.4 million |
176.7 million |
|
2 |
Cristiano Ronaldo |
166.7 million |
151.9 million |
|
3 |
Samsung |
162.4 million |
161.8 million |
|
4 |
Mr Bean |
140.4 million |
130.2 million |
|
5 |
Shakira |
124.4 million |
117.5 million |
|
6 |
CGTN |
120.8 million |
118.4 million |
|
7 |
Will Smith |
116.6 million |
111.5 million |
|
8 |
Leo Messi |
115.9 million |
105.9 million |
|
9 |
Real Madrid C.F. |
114.2 million |
112.2 million |
|
10 |
Coca-Cola |
109.5 million |
- |
|
11 |
Vin Diesel |
106.5 million |
108 million |
|
12 |
China Daily |
105.8 million |
105 million |
|
13 |
Rihanna |
105 million |
102.2 million |
|
14 |
FC Barcelona |
103.5 million |
103.3 million |
|
15 |
Eminem |
95.7 million |
94.6 million |
|
16 |
Tasty |
95.6 million |
96.6 million |
|
17 |
China Xinhua News |
95.4 million |
92.7 million |
|
18 |
Justin Bieber |
92.2 million |
91.1 million |
|
19 |
Neymar Jr. |
91.4 million |
89 million |
|
20 |
Netflix |
88.2 million |
82.3 million |
Source: Social Blade
Most Subscribed Channels on YouTube
Music and kids content is king on YouTube with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.
T-Series is the largest channel by subscribers with around 250 million subscribers - almost 100 million more than any other channel.
India is represented twice in the top four channels with SET India ranked 4th.
Just 4 channels (MrBeast, PewDiePie, Like Nastya, and Justin Bieber) are primarily based around a single person.
|
Rank |
Account |
Subscribers |
July 2022 Subscribers |
|
1 |
T-Series |
250 million |
219 million |
|
2 |
MrBeast |
184 million |
97.8 million |
|
3 |
Cocomelon - Nursery Rhymes |
165 million |
138 million |
|
4 |
SET India |
162 million |
136 million |
|
5 |
✿ Kids Diana Show |
114 million |
96.9 million |
|
6 |
PewDiePie |
111 million |
- |
|
7 |
Like Nastya |
107 million |
97.1 million |
|
8 |
Vlad and Niki |
101 million |
73.3 million |
|
9 |
Zee Music Company |
99.8 million |
85.3 million |
|
10 |
WWE |
97.2 million |
89.2 million |
|
11 |
BLACKPINK |
91.4 million |
75 million |
|
12 |
Goldmines |
89.9 million |
71.8 million |
|
13 |
Sony SAB |
85.5 million |
69.1 million |
|
14 |
5-Minute Crafts |
80.3 million |
77 million |
|
15 |
BANGTANTV |
76.4 million |
68.9 million |
|
16 |
HYBE LABELS |
72.7 million |
67.2 million |
|
17 |
Justin Bieber |
71.9 million |
69.3 million |
|
18 |
Zee TV |
72.7 million |
62.7 million |
|
19 |
Pinkfong Baby Shark - Kids' Songs & Stories |
69.7 million |
57.4 million |
|
20 |
ChuChu TV Nursery Rhymes & Kids Songs |
67.6 million |
57.5 million |
Source: Social Blade
Most Followed Accounts on Twitch
Ninja is the most-followed Twitch streamer with nearly 20 million followers.
The professional gamer rose to fame playing Fortnite and is rumored to be leaving the platform for a second time in the near future.
|
Rank |
Account |
Followers |
July 2022 Followers |
|
1 |
Ninja |
18.6 million |
18.3 million |
|
2 |
auronplay |
15.6 million |
13.1 million |
|
3 |
ibai |
15.1 million |
11.1 million |
|
4 |
Rubius |
14.5 million |
12.1 million |
|
5 |
xQc |
11.9 million |
10.9 million |
|
6 |
TheGrefg |
11.6 million |
10 million |
|
7 |
Tfue |
11.4 million |
11.1 million |
|
8 |
juansguarnizo |
11.1 million |
8.3 million |
|
9 |
shroud |
10.7 million |
10.1 million |
|
10 |
pokimane |
9.4 million |
9.2 million |
|
11 |
sodapoppin |
8.9 million |
- |
|
12 |
ElMariana |
8.7 million |
4.6 million |
|
13 |
ElSpreen |
8.6 million |
4.2 million |
|
14 |
Heelmike |
7.4 million |
- |
|
15 |
tommyinnit |
7.4 million |
7.2 million |
|
16 |
Myth |
7.3 million |
- |
|
17 |
AdinRoss |
7.3 million |
5.9 million |
|
18 |
KaiCenat |
7.2 million |
1.3 million |
|
19 |
TimTheTatman |
6.9 million |
- |
|
20 |
NICKMERCS |
6.7 million |
6.5 million |
Sources: Social Blade, EarlyGame
Most Followed Accounts on Threads
Launched in July 2023, Threads’ follower numbers pale in comparison to other more established social networks.
Selena Gomez currently leads the way with just over 8 million followers, closely followed by Kim Kardashian.
Expect these figures to creep up as the platform finds its footing.
|
Account |
Followers |
|
|
1 |
Selena Gomez |
9 million |
|
2 |
Kylie Jenner |
7.6 million |
| 3 |
Kim Kardashian |
6.7 million |
| 4 |
MrBeast |
5.6 million |
| =5 |
Shakira |
5.1 million |
| =5 |
Jennifer Lopez |
5.1 million |
| 7 |
Will Smith |
4.8 million |
| 8 |
Khloé Kardashian |
4.4 million |
| 9 |
Ronaldinho |
4 million |
| 10 |
Mark Zuckerberg |
3.4 million |
Source: Game Revolution, Threads
Top Social Media Followings
1. Cristiano Ronaldo
Combined Social Media Followers: 881 million
TikTok Followers: -
Instagram Followers: 606 million
X Followers: 109 million
Facebook Followers: 166 million
YouTube Subscribers: -
Twitch Followers: -
Threads Followers: -
Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an enormous social media following.
2. Selena Gomez
Combined Social Media Followers: 688.3 million
TikTok Followers: 59.5 million
Instagram Followers: 430 million
X Followers: 66.7 million
Facebook Followers: 89 million
YouTube Subscribers: 34.1 million
Twitch Followers: -
Threads Followers: 9 million
Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music among other ventures. Three no.1 solo albums and a role as an executive producer on the hit Netflix drama 13 Reasons Why have helped Selena grow her cumulative social media audience beyond half a billion.
3. Justin Bieber
Combined Social Media Followers: 595 million
TikTok Followers: 27 million
Instagram Followers: 293 million
X Followers: 111 million
Facebook Followers: 92 million
YouTube Subscribers: 72 million
Twitch Followers: -
Threads Followers: -
Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase has seen the 29-year-old accumulate around 600 million followers across social media platforms.
4. Taylor Swift
Combined Social Media Followers: 522.2 million
TikTok Followers: 21.6 million
Instagram Followers: 273 million
X Followers: 94.4 million
Facebook Followers: 79 million
YouTube Subscribers: 54.2 million
Twitch Followers: -
Threads Followers: -
Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further nine chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor is one of only five individuals to amass over half a billion social media followers.
5. Ariana Grande
Combined Social Media Followers: 508 million
TikTok Followers: 33.1 million
Instagram Followers: 380 million
X Followers: -
Facebook Followers: 42 million
YouTube Subscribers: 52.9 million
Twitch Followers: -
Threads Followers: -
Description: Another former Disney star, Ariana Grande has since become one of the biggest names in pop music. Several no.1 singles and an adoring fan base have propelled the 30-year-old to almost 400 million followers on Instagram and more than 500 million across social media.
Conclusion
Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.
Instagram currently holds the largest followings, whilst social media newcomer Threads understandably trails behind.
For more related content, take a look at our Top 20 New Social Media Networks and 14 Important Social Media Trends.
