Most Followed Accounts on Social Media (Oct 2024)
The largest accounts on social media have millions of followers, and with that, enormous influence.
The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.
In this report we’ll dive into the most followed accounts on each of the top social media platforms, including the top 5 most-followed people overall.
Contents
- Who is the Most Followed Person on Social Media?
- Most Followed Accounts on TikTok
- Most Followed Accounts on Instagram
- Most Followed Accounts on X (Formerly Twitter)
- Most Liked Pages on Facebook
- Most Subscribed Channels on YouTube
- Most Followed Accounts on Twitch
- Most Followed Accounts on Threads
- Top Social Media Followings
Who is the Most Followed Person on Social Media?
With approximately 1 billion total followers, Cristiano Ronaldo is the most-followed person across social media platforms.
Overall, the top 5 most-followed people on social media* are:
-
Cristiano Ronaldo – 985.1 million followers
-
Selena Gomez – 689 million followers
-
Justin Bieber – 596.2 million followers
-
Taylor Swift – 552 million followers
-
Ariana Grande – 508.3 million followers
Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of more than 600 million coupled with over 100 million followers on both Facebook and X puts him at #1.
*Limited to TikTok, Instagram, X, Facebook, YouTube, Twitch, Threads.
Most Followed Accounts on TikTok
Khabane Lame is the most followed person on TikTok with over 160 million followers.
Charli D’Amelio and MrBeast are the only other TikToker with over 100 million followers.
Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.
Just two (MrBeast and Dwayne Johnson) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.
|
Rank |
Account |
Current Followers |
Jan 2024 Followers |
July 2022 Followers |
|
1 |
Khabane lame |
162.7 million |
161.6 million |
145 million |
|
2 |
charli d’amelio |
155.6 million |
151.7 million |
143.4 million |
|
3 |
MrBeast |
104.4 million |
92.3 million |
39.7 million |
|
4 |
Bella Poarch |
94.3 million |
93.9 million |
90.4 million |
|
5 |
Addison Rae |
88.8 million |
88.7 million |
88.1 million |
|
6 |
Zach King |
82.2 million |
80.5 million |
69.1 million |
|
7 |
Kimberly Loaiza |
82.2 million |
80.6 million |
64.8 million |
|
8 |
TikTok |
81.8 million |
77.7 million |
72.5 million |
|
9 |
domelipa |
75.2 million |
71.7 million |
55.8 million |
|
10 |
Will Smith |
75.1 million |
74.2 million |
72.3 million |
|
11 |
cznburak |
75 million |
74.6 million |
59.6 million |
|
12 |
The Rock |
74.9 million |
74 million |
54.2 million |
|
13 |
BILLIE EILISH |
66.8 million |
- |
- |
|
14 |
BTS |
66.7 million |
63.8 million |
51.2 million |
|
15 |
Jason Derulo |
62.6 million |
58.1 million |
52.5 million |
|
16 |
Selena Gomez |
58.2 million |
59.1 million |
42 million |
|
17 |
WILLIE SALIM |
57.5 million |
47.9 million |
13.7 million |
|
18 |
Kylie Jenner |
56.2 million |
54.7 million |
41.6 million |
|
19 |
YZ |
55.7 million |
53.7 million |
49.3 million |
|
20 |
dixie |
55.7 million |
56.6 million |
57.4 million |
Source: Social Blade
Most Followed Accounts on Instagram
Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with over 600 million.
Another soccer star (Lionel Messi) currently ranks third for most Instagram followers, just over 100 million behind rival Ronaldo.
With the exception of YouTube’s MrBeast (over 315 million subscribers) and T-Series (over 270 million subscribers), each of Instagram’s top 20 accounts has more followers than all other social media accounts.
17 of the top 20 Instagram accounts are focused on a single person.
|
Rank |
Account |
Current Followers |
Jan 2024 Followers |
July 2022 Followers |
|
1 |
|
676.7 million |
665.8 million |
526 million |
|
2 |
Cristiano Ronaldo |
639.9 million |
616.5 million |
462.4 million |
|
3 |
Leo Messi |
504 million |
496.5 million |
344.4 million |
|
4 |
Selena Gomez |
424.3 million |
429.7 million |
332.8 million |
|
5 |
Kylie |
396.7 million |
399.4 million |
355.1 million |
|
6 |
Dwayne Johnson |
395.3 million |
395.4 million |
325.8 million |
|
7 |
Ariana Grande |
376.8 million |
380.9 million |
320.2 million |
|
8 |
Kim Kardashian |
360.5 million |
364.2 million |
322.8 million |
|
9 |
Beyoncé |
316.2 million |
319.9 million |
265.6 million |
|
10 |
Khloé Kardashian |
306.6 million |
311.4 million |
250.8 million |
|
11 |
Nike |
303.9 million |
306.7 million |
227.2 million |
|
12 |
Justin Bieber |
294.5 million |
292.9 million |
246 million |
|
13 |
Kendall |
291.5 million |
294.8 million |
244.6 million |
|
14 |
Taylor Swift |
284 million |
279.4 million |
217.2 million |
|
15 |
National Geographic |
281.3 million |
283.8 million |
229.9 million |
|
16 |
Virat Kohli |
270.7 million |
265.7 million |
204.4 million |
|
17 |
Jennifer Lopez |
251.2 million |
253.4 million |
216.8 million |
|
18 |
Barbie (Nicki Minaj) | 228 million | 229 million | 196.8 million |
|
19 |
Neymar |
224.9 million |
218.3 million |
176 million |
|
20 |
Kourtney Kardashian Barker |
221.7 million |
224.9 million |
187.4 million |
Source: Social Blade
Most Followed Accounts on X (Formerly Twitter)
Owner Elon Musk has the most-followed account on X, accumulating around 50% of his 199 million followers since July 2022.
In contrast to other popular social media platforms, 5 of the top 20 X accounts experienced a net loss of followers between July 2022 and August 2023.
In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.
Cristiano Ronaldo is the only athlete in the top 10 (with Neymar ranked #19). And Elon Musk is the only business magnate in the top 10 with Bill Gates at #17.
NASA (#11), YouTube (#12), and X (#15) are the only organizations in the top 20.
With that, here are the most followed accounts on X:
|
Rank |
Account |
Current Followers |
Jan 2024 Followers |
July 2022 Followers |
|
1 |
elonmusk |
199.1 million |
167.9 million |
100.3 million |
|
2 |
BarackObama |
131.9 million |
131.9 million |
132.3 million |
|
3 |
Cristiano |
113.2 million |
110.4 million |
101.5 million |
|
4 |
justinbieber |
110.3 million |
111.4 million |
114.2 million |
|
5 |
rihanna |
108.3 million |
108.4 million |
107 million |
|
6 |
katyperry |
106.2 million |
106.9 million |
108.9 million |
|
7 |
narendramodi |
102.3 million |
94.2 million |
80.3 million |
|
8 |
taylorswift13 |
95.3 million |
95 million |
90.5 million |
|
9 |
realDonaldTrump |
91.1 million |
87.4 million |
n/a |
|
10 |
ladygaga |
83.1 million |
83.7 million |
84.8 million |
|
11 |
NASA |
82.9 million |
78.6 million |
59.1 million |
|
12 |
YouTube |
79.7 million |
79.7 million |
75.6 million |
|
13 |
KimKardashian |
75.3 million |
75.2 million |
72.9 million |
|
14 |
EllenDeGeneres |
73.9 million |
74.8 million |
77.5 million |
|
15 |
X |
68.5 million |
67.3 million |
62 million |
|
16 |
selenagomez |
65.9 million |
66.5 million |
66 million |
|
17 |
BillGates |
65.6 million |
64.4 million |
59.7 million |
|
18 |
imVkohli |
65.2 million |
60.1 million | 48.8 million |
|
19 |
cnnbrk |
63.9 million |
63.9 million |
63.3 million |
|
20 |
neymarjr |
63.8 million |
63.1 million |
57.1 million |
Source: Social Blade
Most Liked Pages on Facebook
Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.
Cristiano Ronaldo is the most-liked person on Facebook with around 170 million likes.
Shakira (123 million likes) is the only other non-fictional person to feature in the top 5.
|
Rank |
Account |
Current Likes |
Jan 2024 Likes |
July 2022 Likes |
|
1 |
|
214.6 million |
182.5 million |
176.7 million |
|
2 |
Cristiano Ronaldo |
170.5 million |
168.7 million |
151.9 million |
|
3 |
Samsung |
161.9 million |
161.9 million |
161.8 million |
|
4 |
Mr Bean |
141.7 million |
140.7 million |
130.2 million |
|
5 |
CGTN |
123.7 million |
121.3 million |
118.4 million |
|
6 |
Shakira |
123.3 million |
124.5 million |
117.5 million |
|
7 |
Leo Messi |
116.9 million |
116.6 million |
105.9 million |
|
8 |
Will Smith |
115.9 million |
116.7 million |
111.5 million |
|
9 |
China Daily |
115.8 million |
106.2 million |
105 million |
|
10 |
Real Madrid C.F. |
114.9 million |
114.3 million |
112.2 million |
|
11 |
Coca-Cola |
108.6 million |
108.3 million |
- |
|
12 |
Vin Diesel |
105.6 million |
106.6 million |
108 million |
|
13 |
Rihanna |
104.5 million |
104.8 million |
102.2 million |
|
14 |
FC Barcelona |
103 million |
103.4 million |
103.3 million |
|
15 |
China Xinhua News |
96.9 million |
96.4 million |
92.7 million |
|
16 |
Eminem |
95 million |
95.5 million |
94.6 million |
|
17 |
Tasty |
94.6 million |
95.4 million |
96.6 million |
|
18 |
Neymar Jr. |
91.9 million |
92.1 million |
89 million |
|
19 |
Netflix |
91.5 million |
91.2 million |
82.3 million |
|
20 |
Justin Bieber |
91.1 million |
92 million |
91.1 million |
Source: Social Blade
Most Subscribed Channels on YouTube
Music and kids content is king on YouTube with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.
T-Series was the largest channel by subscribers for some time with over 270 million subscribers – almost 90 million more than any other channel...apart from one.
As of August 2024, MrBeast is the top channel on YouTube by subscribers. The channel has seen a meteoric rise in recent months, climbing from under 100 million subscribers in July 2022 to over 300 million subscribers now.
Despite not yet featuring on the list, Cristiano Ronaldo broke records when he joined YouTube in August 2024. The @cristiano YouTube channel reached 28 million subscribers in 24 hours – a feat not previously achieved by any channel in its first month.
India is represented twice in the top four channels.
Just 4 channels (MrBeast, PewDiePie, Like Nastya, and Justin Bieber) are primarily based around a single person.
|
Rank |
Account |
Current Subscribers |
Jan 2024 Subscribers |
July 2022 Subscribers |
|
1 |
MrBeast |
317 million |
222 million |
97.8 million |
|
2 |
T-Series |
274 million |
256 million |
219 million |
|
3 |
Cocomelon - Nursery Rhymes |
183 million |
169 million |
138 million |
|
4 |
SET India |
178 million |
166 million |
136 million |
|
5 |
✿ Kids Diana Show |
126 million |
117 million |
96.9 million |
|
6 |
Vlad and Niki |
125 million |
107 million |
73.3 million |
|
7 |
Like Nastya |
120 million |
111 million |
97.1 million |
|
8 |
PewDiePie |
111 million |
111 million |
- |
|
9 |
Zee Music Company |
110 million |
104 million |
85.3 million |
|
10 |
WWE |
104 million |
98.7 million |
89.2 million |
|
11 |
Goldmines |
100 million |
93 million |
71.8 million |
|
12 |
Sony SAB |
95.8 million |
88.1 million |
69.1 million |
|
13 |
BLACKPINK |
94.8 million |
92.5 million |
75 million |
|
14 |
ChuChu TV Nursery Rhymes & Kids Songs |
93.2 million |
69.5 million |
- |
|
15 |
Stokes Twins |
89.8 million |
25.7 million |
14.2 million |
|
16 |
Zee TV |
84.2 million |
75.7 million |
62.7 million |
|
17 |
5-Minute Crafts |
80.9 million |
80.5 million |
77 million |
|
18 |
BANGTANTV |
79 million |
77.1 million |
68.9 million |
|
19 |
Pinkfong Baby Shark - Kids' Songs & Stories |
77.8 million |
71.7 million |
57.4 million |
|
20 |
Colors TV |
76.1 million |
69.7 million |
54 million |
Source: Social Blade
Most Followed Accounts on Twitch
Ninja is the most-followed Twitch streamer with nearly 20 million followers.
The professional gamer rose to fame playing Fortnite and has had rumors about leaving the platform for a second time.
|
Rank |
Account |
Current Followers |
Jan 2024 Followers |
July 2022 Followers |
|
1 |
Ninja |
19.1 million |
19 million |
18.3 million |
|
2 |
ibai |
17.1 million |
15.4 million |
11.1 million |
|
3 |
auronplay |
16.5 million |
15.9 million |
13.1 million |
|
4 |
Rubius |
15.3 million |
14.8 million |
12.1 million |
|
5 |
KaiCenat |
13.4 million |
8.5 million |
1.3 million |
|
6 |
TheGrefg |
12.1 million |
11.8 million |
10 million |
|
7 |
xQc |
12 million |
12 million |
10.9 million |
|
8 |
Tfue |
11.3 million |
11.4 million |
11.1 million |
|
9 |
juansguarnizo |
11.3 million |
11.2 million |
8.3 million |
|
10 |
shroud |
11 million |
10.7 million |
10.1 million |
|
11 |
ElMariana |
10 million |
9.1 million |
4.6 million |
|
12 |
ElSpreen |
9.6 million |
8.9 million |
4.2 million |
|
13 |
pokimane |
9.3 million |
9.4 million |
9.2 million |
|
14 |
sodapoppin |
8.9 million |
8.9 million |
8.8 million |
|
15 |
jadorshayne |
8.2 million |
- |
- |
|
16 |
Clix |
7.8 million |
6.9 million |
6.1 million |
|
17 |
edu90 |
7.6 million |
0.3 million |
- |
|
18 |
Heelmike |
7.4 million |
7.4 million |
7.4 million |
|
19 |
tommyinnit |
7.3 million |
7.4 million |
7.2 million |
|
20 |
Alanzoka |
7.3 million |
6.8 million |
5.8 million |
Sources: Social Blade, EarlyGame
Most Followed Accounts on Threads
Launched in July 2023, Threads’ follower numbers pale in comparison to other more established social media networks.
Neymar currently leads the way with just around 20 million followers, closely followed by Selena Gomez.
Expect these figures to creep up as the platform finds its footing.
|
Account |
Followers |
|
|
1 |
Neymar Jr |
19.7 million |
|
2 |
Selena Gomez |
18.2 million |
|
3 |
Kylie Jenner |
16 million |
| 4 |
Kim Kardashian |
14.6 million |
| 5 |
Jennifer Lopez |
12.3 million |
| 6 |
Shakira |
10.5 million |
| 7 |
Will Smith |
10.1 million |
| 8 |
MrBeast |
10 million |
| 9 |
Khloé Kardashian |
9.9 million |
| 10 |
Chris Hemsworth |
8.7 million |
Source: Threads
Top Social Media Followings
1. Cristiano Ronaldo
Combined Social Media Followers: 985.1 million
TikTok Followers: -
Instagram Followers: 639 million
X Followers: 113 million
Facebook Followers: 170 million
YouTube Subscribers: 63.1 million
Twitch Followers: -
Threads Followers: -
Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an enormous social media following.
2. Selena Gomez
Combined Social Media Followers: 689 million
TikTok Followers: 58.2 million
Instagram Followers: 424 million
X Followers: 65.8 million
Facebook Followers: 88 million
YouTube Subscribers: 34.8 million
Twitch Followers: -
Threads Followers: 18.2 million
Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music among other ventures. Three no.1 solo albums, a role as an executive producer on the hit Netflix drama "13 Reasons Why", and a hit show "Only Murders in the Building" have helped Selena grow her cumulative social media audience beyond half a billion.
3. Justin Bieber
Combined Social Media Followers: 596.2 million
TikTok Followers: 27.6 million
Instagram Followers: 294 million
X Followers: 110 million
Facebook Followers: 91 million
YouTube Subscribers: 73.6 million
Twitch Followers: -
Threads Followers: -
Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase has seen the 30-year-old accumulate around 600 million followers across social media platforms.
4. Taylor Swift
Combined Social Media Followers: 552 million
TikTok Followers: 32.8 million
Instagram Followers: 284 million
X Followers: 95.2 million
Facebook Followers: 80 million
YouTube Subscribers: 60 million
Twitch Followers: -
Threads Followers: -
Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further 10 chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor is one of only five individuals to amass over half a billion social media followers.
5. Ariana Grande
Combined Social Media Followers: 508.3 million
TikTok Followers: 35.7 million
Instagram Followers: 376 million
X Followers: -
Facebook Followers: 42 million
YouTube Subscribers: 54.6 million
Twitch Followers: -
Threads Followers: -
Description: Another former Disney star, Ariana Grande has since become one of the biggest names in pop music. Several no.1 singles and an adoring fan base have propelled the 31-year-old to almost 400 million followers on Instagram and more than 500 million across social media.
Conclusion
Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.
Instagram currently holds the largest followings, while social media newcomer Threads understandably trails behind.
For more related content, take a look at our Top New Social Media Networks and Important Social Media Trends.
