Most Followed Accounts on Social Media (Apr 2024)

The largest accounts on social media have millions of followers, and with that, enormous influence.

The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.

Below, we’ll dive into the most followed accounts on each of the top social media platforms, including the top 5 most-followed people overall.

Contents

• Who is the Most Followed Person on Social Media?
• Most Followed Accounts on TikTok
• Most Followed Accounts on Instagram
• Most Followed Accounts on X (Formerly Twitter)
• Most Liked Pages on Facebook
• Most Subscribed Channels on YouTube
• Most Followed Accounts on Twitch
• Most Followed Accounts on Threads
• Top Social Media Followings

Who is the Most Followed Person on Social Media?

With approximately 905.3 million total followers, Cristiano Ronaldo is comfortably the most-followed person across social media platforms.

Overall, the top 5 most-followed people on social media are:

1. Cristiano Ronaldo - 905.3 million followers

2. Selena Gomez - 690.9 million followers

3. Justin Bieber - 594 million followers

4. Taylor Swift - 540.6 million followers

5. Ariana Grande - 510.3 million followers

Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of more than 600 million coupled with over 100 million followers on both Facebook and X puts him at #1.

Most Followed Accounts on TikTok

Khabane Lame is the most followed person on TikTok with over 160 million followers.

Charli D’Amelio is the only other TikToker with over 100 million followers.

Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.

Just two (MrBeast and Will Smith) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.

Source: Social Blade

Most Followed Accounts on Instagram

Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with over 600 million.

Another soccer star Leo Messi currently ranks third for most Instagram followers, just over 100 million behind rival Ronaldo.

With the exception of YouTube’s T-Series (over 260 million subscribers), each of Instagram’s top 20 accounts has more followers than all other social media accounts.

17 of the top 20 Instagram accounts are focused on a single person.

Source: Social Blade

Most Followed Accounts on X (Formerly Twitter)

Owner Elon Musk has the most-followed account on X, accumulating over 40% of his 174.1 million followers since July 2022.

In contrast to other popular social media platforms, 5 of the top 20 X accounts experienced a net loss of followers between July 2022 and August 2023.

In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.

Cristiano Ronaldo is the only athlete in the top 10 with Neymar ranked #19. And Elon Musk is the only business magnate in the top 10 with Bill Gates at #17.

NASA (#11), YouTube (#12), and X (#15) are the only organizations in the top 20.

Source: Social Blade

Most Liked Pages on Facebook

Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.

Cristiano Ronaldo is the most-liked person on Facebook with around 170 million likes.

Shakira (124.2 million likes) is the only other non-fictional person to feature in the top 5.

Source: Social Blade

Most Subscribed Channels on YouTube

Music and kids content is king on YouTube with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.

T-Series is the largest channel by subscribers with over 260 million subscribers – almost 90 million more than any other channel...apart from one.

On course to overtake T-Series, Mr.Beast has seen a meteoric rise in recent months. The channel has climbed from under 100 million subscribers in July 2022 to over 245 million subscribers now.

India is represented twice in the top four channels with SET India ranked 4th.

Just 4 channels (MrBeast, PewDiePie, Like Nastya, and Justin Bieber) are primarily based around a single person.

Source: Social Blade

Most Followed Accounts on Twitch

Ninja is the most-followed Twitch streamer with nearly 20 million followers.

The professional gamer rose to fame playing Fortnite and is rumored to be leaving the platform for a second time in the near future. 

Sources: Social Blade, EarlyGame

Most Followed Accounts on Threads

Launched in July 2023, Threads’ follower numbers pale in comparison to other more established social networks.

Neymar currently leads the way with just over 14 million followers, closely followed by Selena Gomez.

Expect these figures to creep up as the platform finds its footing.

Source: Threads

Top Social Media Followings

1. Cristiano Ronaldo

Combined Social Media Followers: 905.3 million

TikTok Followers: -

Instagram Followers: 626.3 million

X Followers: 110 million

Facebook Followers: 169 million

YouTube Subscribers: -

Twitch Followers: -

Threads Followers: - 

Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an enormous social media following.

2. Selena Gomez

Combined Social Media Followers: 690.9 million

TikTok Followers: 58.8 million

Instagram Followers: 429 million

X Followers: 66.3 million

Facebook Followers: 89 million

YouTube Subscribers: 34.5 million

Twitch Followers: -

Threads Followers: 13.3 million

Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music among other ventures. Three no.1 solo albums and a role as an executive producer on the hit Netflix drama 13 Reasons Why have helped Selena grow her cumulative social media audience beyond half a billion.

3. Justin Bieber

Combined Social Media Followers: 594 million

TikTok Followers: 27.3 million

Instagram Followers: 292 million

X Followers: 111 million

Facebook Followers: 91 million

YouTube Subscribers: 72.7 million

Twitch Followers: -

Threads Followers: - 

Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase has seen the 29-year-old accumulate around 600 million followers across social media platforms.

4. Taylor Swift

Combined Social Media Followers: 540.6 million

TikTok Followers: 25.3 million

Instagram Followers: 283 million

X Followers: 95.3 million

Facebook Followers: 80 million

YouTube Subscribers: 57 million

Twitch Followers: -

Threads Followers: -

Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further nine chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor is one of only five individuals to amass over half a billion social media followers.

5. Ariana Grande

Combined Social Media Followers: 510.3 million

TikTok Followers: 34.5 million

Instagram Followers: 380 million

X Followers: -

Facebook Followers: 42 million

YouTube Subscribers: 53.8 million

Twitch Followers: -

Threads Followers: - 

Description: Another former Disney star, Ariana Grande has since become one of the biggest names in pop music. Several no.1 singles and an adoring fan base have propelled the 30-year-old to almost 400 million followers on Instagram and more than 500 million across social media. 

Conclusion

Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.

Instagram currently holds the largest followings, whilst social media newcomer Threads understandably trails behind.

For more related content, take a look at our Top New Social Media Networks and Important Social Media Trends.