Most Followed Accounts on Social Media (2025)

The largest accounts on social media have millions of followers and with that, enormous influence.

The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.

In this report, we’ll dive into the most followed accounts on each of the top social media platforms, including the top five most-followed people overall.

Who is the Most Followed Person on Social Media?

With over 1 billion total followers, Cristiano Ronaldo is the most-followed person across social media platforms.

Overall, the top 5 most-followed people on social media* are:

1. Cristiano Ronaldo – 1.02 billion followers

2. Selena Gomez –  683.1 million followers

3. Lionel Messi – 623 million followers

4. Justin Bieber – 596.3 million followers

5. Taylor Swift – 560.6 million followers

Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of more than 600 million, coupled with over 100 million followers on both Facebook and X, puts him at #1.

*Limited to TikTok, Instagram, X, Facebook, YouTube, Twitch, and Threads.

Most Followed Accounts on TikTok

Khabane Lame is the most followed person on TikTok, with over 160 million followers.

Charli D’Amelio and MrBeast are the only other TikTokers with over 100 million followers.

Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.

Just three (MrBeast, Will Smith, and Dwayne Johnson) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.

Rank	Account	Aug 2025 Followers	Jan 2025 Followers	Jan 2024 Followers
1	Khabane lame	161.6 million	162.4 million	161.6 million
2	charli d’amelio	156.5 million	157.4 million	151.7 million
3	MrBeast	119.4 million	114.1 million	92.3 million
4	Bella Poarch	93.4 million	94.2 million	93.9 million
5	TikTok	90.8 million	88.4 million	77.7 million
6	Addison	88.4 million	88.6 million	88.7 million
7	Kimberly Loaiza	83.7 million	83.2 million	80.6 million
8	Zach King	82 million	82.1 million	80.5 million
9	The Rock	80.3 million	77.3 million	74 million
10	Will Smith	79.5 million	74.9 million	74.2 million
11	domelipa	76.7 million	77 million	71.7 million
12	cznburak	74.6 million	75 million	74.6 million
13	WILLIE SALIM	73.9 million	64.6 million	47.9 million
14	BTS	73.7 million	71.3 million	63.8 million
15	BILLIE EILISH	73.1 million	69.7 million	51.1 million
16	Jason Derulo	66.1 million	65.8 million	58.1 million
17	Real Madrid C.F.	64.4 million	53.1 million	38 million
18	VILMEI✨	62.5 million	56 million	43.1 million
19	Selena Gomez	59.6 million	58.1 million	59.1 million
20	Kylie Jenner	58.6 million	56.9 million	54.7 million

Source: Social Blade

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Most Followed Accounts on Instagram

Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with almost 650 million.

Another soccer star, Lionel Messi, currently ranks third for most Instagram followers, around 150 million behind rival Ronaldo.

With the exception of YouTube’s MrBeast (over 423 million subscribers) and T-Series (over 301 million subscribers), each of Instagram’s top 20 accounts has more followers than all other social media accounts.

17 of the top 20 Instagram accounts are focused on a single person.

Source: Social Blade

Most Followed Accounts on X (Formerly Twitter)

Owner Elon Musk has the most-followed account on X, accumulating around 50% of his 224 million followers since July 2022.

In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.

Cristiano Ronaldo is the only athlete in the top 10 (with Neymar ranked #19). And Elon Musk is the only business magnate in the top 10, with Bill Gates at #17.

NASA (#10), YouTube (#12), and X (#15) are the only organizations in the top 20.

With that, here are the most followed accounts on X:

Source: X

Most Liked Pages on Facebook

Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.

Cristiano Ronaldo is the most-liked person on Facebook, with over 170 million likes.

Shakira (around 123 million likes) is the only other non-fictional person to feature in the top 5.

Source: Social Blade

Most Subscribed Channels on YouTube

Music and kids' content are king on YouTube, with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.

T-Series was the largest channel by subscribers for some time, with over 298 million subscribers as of July 2025 – around 100 million more than any other channel...apart from one.

As of August 2024, MrBeast is the top channel on YouTube by subscribers. The channel has seen a meteoric rise in recent months, climbing from under 100 million subscribers in July 2022 to over 412 million subscribers now.

Other channels that have shot up in subscribers include:

• Stokes Twins (129 million subscribers) – 402% increase since Jan 2024
• 김프로KIMPRO (116 million subscribers) – 284% increase since Jan 2024
• Alan's Universe (95.9 million subscribers) – 464% increase since Jan 2024

Despite not yet featuring on the list, Cristiano Ronaldo broke records when he joined YouTube in August 2024. The @cristiano YouTube channel reached 28 million subscribers in 24 hours – a feat not previously achieved by any channel in its first month.

Formerly the biggest channel on the platform, PewDiePie dropped out of the top 10 for the first time in 12 years in June.

India is represented twice in the top four channels.

Just 5 channels (MrBeast, PewDiePie, Like Nastya, Justin Bieber, Alan's Universe) are primarily based around a single person.

Source: Social Blade

Most Followed Accounts on Twitch

Ninja had long been the most-followed Twitch streamer, with nearly 20 million followers, but as of August 2025, ibai has surpassed him.

Sources: Social Blade, EarlyGame

Most Followed Accounts on Bluesky

Bluesky is a decentralized social media platform that was originally founded by Jack Dorsey. It became generally available in February 2024 after a year of beta testing.

As of August 2025, Bluesky has over 38 million users.

Source: VQV, Jaz

Most Followed Accounts on Threads

Launched in July 2023, Threads’ follower numbers pale in comparison to other, more established social media networks.

Neymar currently leads the way with just over 20 million followers, closely followed by Selena Gomez.

Expect these figures to creep up as the platform finds its footing.

Source: Threads

Top Social Media Followings

1. Cristiano Ronaldo

Combined Social Media Followers: 1.02 billion

TikTok Followers: -

Instagram Followers: 662 million

X Followers: 115 million

Facebook Followers: 171 million

YouTube Subscribers: 76.4 million

Twitch Followers: -

Threads Followers: - 

Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an unrivaled social media following.

2. Selena Gomez

Combined Social Media Followers: 683.1 million

TikTok Followers: 59.6 million

Instagram Followers: 417 million

X Followers: 64.9 million

Facebook Followers: 86 million

YouTube Subscribers: 35.5 million

Twitch Followers: -

Threads Followers: 20.1 million

Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music, among other ventures. Three no.1 solo albums, a role as an executive producer on the hit Netflix drama 13 Reasons Why, and the popular show Only Murders in the Building have helped Selena grow her cumulative social media audience beyond half a billion.

3. Lionel Messi

Combined Social Media Followers: 623 million

TikTok Followers: –

Instagram Followers: 506 million

X Followers: –

Facebook Followers: 117 million

YouTube Subscribers: –

Twitch Followers: –

Threads Followers: -

Description: Lionel Messi is widely regarded as one of the greatest footballers in history. His influence stretched beyond the pitch to amass over half a billion followers across social platforms. Though he remains more reserved online, posts showcasing his family, career moments, and philanthropic efforts consistently generate massive engagement. His global reach has also amplified partnerships with major brands like Adidas and Pepsi, cementing his status both as an athletic legend and a marketing powerhouse.

4. Justin Bieber

Combined Social Media Followers: 597.2 million

TikTok Followers: 29.2 million

Instagram Followers: 294 million

X Followers: 108 million

Facebook Followers: 90 million

YouTube Subscribers: 76 million

Twitch Followers: -

Threads Followers: - 

Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase have seen the 31-year-old accumulate around 600 million followers across social media platforms.

5. Taylor Swift

Combined Social Media Followers: 560.6 million

TikTok Followers: 32.3 million

Instagram Followers: 280 million

X Followers: 93.6 million

Facebook Followers: 79 million

YouTube Subscribers: 61.3 million

Twitch Followers: -

Threads Followers: 14.4 million

Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further 10 chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor has become one of only five individuals to amass over half a billion social media followers.

Key Takeaways

Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.

Instagram currently holds the largest followings, while social media newcomers Threads and Bluesky trail behind.

For more related content, take a look at our Top New Social Media Networks and Important Social Media Trends.